Knock Knock Childrens Museum Inc

What Knock Knock Childrens Museum Inc does

Knock Knock Children's Museum Inc is a private 501(c)(3) nonprofit that operates a 26,000-square-foot children's museum in BREC's City-Brooks Community Park at 1900 Dalrymple Drive, Baton Rouge, Louisiana. Planning began in 2004 and the museum opened in August 2017 after a capital campaign anchored by the Irene W. and C.B. Pennington Foundation and BREC. Its core offering is 18 interactive Learning Zones — including All Hands on Deck, Art Garden, Bubble Playground, Crawbaby, Storybook Climber (a 2.5-story climbing structure), Go Go Garage, Knock Knock Maker Shop, and Quiet Cabin — designed around research-based play-based learning for children from birth to age 8, with programs aligned to Louisiana Educational Standards.

The museum monetizes through a diversified revenue stack: general admission at $15 per visitor ages 2+ ($5 reduced-price with EBT card), annual family memberships ranging from $100 (Grown-Up & Me) to $240 (Family Flex) plus $400-$1,500 donor tiers and $5,000-$100,000 corporate membership tiers, birthday party packages from $425 to $1,500, school field trips at $12 per student, and facility rentals for corporate and private events. Approximately 50% of the operating budget is earned through these channels and ~40% is contributed by corporations, foundations, and individual donors; daily operating cost is approximately $8,000, implying a near-$3M annual budget. The museum welcomes 140,000+ visitors annually, including 15,000+ low-income guests receiving free or reduced admission through the Museums for All program.

Go-to-market is direct-to-consumer via walk-in and online ticketing (Blackbaud platform), with field-trip bookings and birthday-party reservations captured through JotForm and corporate/business outreach handled through direct sales. The museum is supported by an embedded partner ecosystem — BREC, the Pennington Foundation, Dow Chemical, RoyOMartin, Emerge Center, Our Lady of the Lake, Louisiana Schools for the Visually Impaired and Deaf, Kids' Orchestra, the East Baton Rouge Parish Library, and the Louisiana Department of Education — and holds ACM Reciprocal Network membership. Marketing is concentrated on Facebook, Instagram, TikTok, email newsletters, local earned media, and community events, including the annual Storybook Soiree gala as the flagship fundraiser.

Name

Knock Knock Childrens Museum Inc

Legal name

Knock Knock Children's Museum Inc

Website

https://www.knockknockmuseum.org

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Knock Knock Children's Museum is a 501(c)(3) nonprofit operating an 18-Learning-Zone, 26,000-square-foot interactive children's museum in Baton Rouge, Louisiana, serving families with children birth to age 8 through admissions, memberships, field trips, birthday parties, and facility rentals, supplemented by charitable contributions.

Ownership category

akta.pro rank

Product category

Children's Museum Services

NAICS

Museums, Historical Sites, and Similar Institutions (712), Museums (71211)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Children’s Museums (THAJADAE)

akta.pro secondary industry

Family, Kids & Education Fairs (MPAGAFAH)

Keywords

• Interactive learning exhibits
• Early childhood education
• Play-based learning zones
• Museum birthday parties
• Educational field trips

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. General Admission: Day admission grants access to the entire museum with 18 Learning Zones. General admission is $15 for visitors ages 2 and older. Children under 24 months are free.
2. Memberships: Annual membership packages including Grown-Up & Me ($100/year), Family Four Pack ($195/year), Family Flex ($240/year), and Explorer Pack ($400/year with ACM Reciprocal Network Benefits). Corporate memberships at Builder ($5K), Composer ($10K), and Page Turner ($50K) levels.
3. Birthday Parties: Private party room rental with activities. Basic birthday parties start at $425 for members, $450 for non-members. More the Merrier option at $575/$600. Big Birthday Bash at $1,250/$1,500 with exclusive outdoor access.
4. Facility Rentals: The 26,000-square-foot museum facility is available for corporate events, receptions, workshops, meetings, and adult birthday parties. Rental options include lobby, Knock Knock Square, meeting rooms, multi-purpose room, and Big Back Yard outdoor space.
5. Field Trips: Educational field trips for school groups with pricing at $12 per student and $12 per chaperone. Teachers and paraprofessionals admitted free. Booking fee of $50 required.
6. Donations and Grants: As a 501(c)3 nonprofit, nearly 50% of operating budget comes from community support and philanthropic donations. Includes corporate giving, individual donations, foundation grants, IRA charitable contributions, stock gifts, and legacy giving programs.
7. Programs and Special Events: Revenue from special programs including TheraPLAY memberships for therapists, Storybook Soiree annual gala, and various workshops. Most regular programming is included with admission.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Knock Knock Children's Museum operates a 26,000-square-foot physical children's museum featuring 18 interactive Learning Zones for play-based early childhood education. The museum offers general admissions, family and corporate memberships, birthday party packages, school field trips, facility rentals, and specialized programs for children from birth to age 8. Approximately 50% of the operating budget is earned through admissions, memberships, programs, and rentals, with the remaining ~50% coming from charitable donations and corporate sponsorships.

Product overview

Knock Knock Children's Museum is a 26,000-square-foot physical museum facility featuring 18 interactive Learning Zones designed for play-based learning, serving children from birth to age 8 and their families. The museum operates as a unified experience combining permanent exhibit zones (All Hands on Deck, Art Garden, B.R. Star Studio, Bubble Playground, By-You Building, Crawbaby, Fish Tales, Geaux Figure Playhouse, Go Go Garage, I See Food Café, Knock Knock Maker Shop, Knock Knock Square, Paws & Claws Clinic, Pelican Pantry, Quiet Cabin, Ship Shape Health Challenge, Story Tree, and Storybook Climber) with recurring educational programs (Messy Masterpieces, Baby Rhyme Time, Arty Party, Tinker Time), membership tiers, birthday party packages, school field trips, and facility rentals. The museum also offers special initiatives including Play4All sensory-friendly events, TheraPLAY membership for therapists, Crash Creatives summer camps, and Learn to Earn financial literacy programs. An annual Storybook Soirée gala serves as the primary fundraising event.

Differentiator

Problem solved

Functional benefit

Products and services

• Learning Zones (18 Interactive Areas) 18 hands-on interactive learning zones designed for play-based learning covering early literacy, STEAM, and motor-skill development for children from birth to age 8.
• Educational Programs Recurring educational programs including Messy Masterpieces (art for ages 0-3), Baby Rhyme Time (movement and music for ages 0-3), Arty Party (art for ages 4-8), Tinker Time (STEM for ages 4-8), Member Mingle, and Play4All sensory-friendly events.
• Museum Memberships Annual family memberships (Grown-Up & Me at $100/yr, Family Four Pack at $195/yr, Family Flex at $240/yr, Explorer Pack at $400/yr with ACM Reciprocal benefits), donor-level memberships (Innovator, Creator, Pacesetter), and corporate memberships (Builder, Composer, Page Turner).
• Birthday Party Packages Private birthday party celebrations including Basic ($425-450), More the Merrier ($575-600), and Big Birthday Bash ($1,250-1,500) packages with private party rooms, party specialists, full-day admission, and themed activities.
• School Field Trips Educational field trips for Pre-K through 3rd grade with structured sessions, trained chaperones, and alignment to Louisiana educational standards. Pricing at $12/student and $12/chaperone.
• Facility Rentals Private event rentals of the 26,000-square-foot facility including the two-story lobby, Knock Knock Square, meeting rooms, multi-purpose room, and Big Back Yard for corporate events, receptions, workshops, meetings, and adult birthday parties.
• Play4All Sensory-Friendly Events Quarterly inclusive 'after hours' events tailored for children with disabilities and special needs, featuring sensory-friendly environment with low lighting, reduced noise, and adaptive equipment.
• Crash Creatives Summer Art Camp Summer art camp series designed to spark imagination, creativity, and confidence in young children through hands-on arts instruction.
• Learn to Earn Financial Literacy Initiative Museum-wide financial literacy education initiative designed to help young children build foundational money skills while exploring real-world careers through play.
• TheraPLAY Membership Special membership offering credentialed therapists the opportunity to bring patients and families to the museum at no cost, expanding access for children with special needs.

Quantifiable outcome

• 80% of brain development occurs within first 1,000 days; 90% of brain growth happens before kindergarten
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered founding, core and minor.

• BREC (Recreation and Parks Commission for the Parish of East Baton Rouge)foundingStrategic or Co-development Partner · 1 August 2017BREC is a founding partner that provides the land for the museum in City-Brooks Community Park. The museum is located on BREC property and operates as part of the BREC park system. BREC provides approximately 1% of museum funding.
• Emerge CentercoreStrategic or Co-development PartnerPartner in designing Play 4 All events and creating Ability Bags and Ability Boxes for children with sensory processing differences, disabilities, and developmental delays.
• Our Lady of the Lake McMains Children's Developmental CentercoreStrategic or Co-development PartnerCollaborative partner in developing adaptive play experiences and Play 4 All programming for children with special needs.
• Blind GracecoreStrategic or Co-development PartnerPartner in designing Play 4 All events and sensory-friendly programming for children with visual impairments.
• Louisiana School for the Visually ImpairedcoreStrategic or Co-development PartnerPartner in creating adaptive play experiences and museum opportunities for visually impaired children.
• Louisiana School for the DeafcoreStrategic or Co-development PartnerPartner in creating inclusive museum experiences for deaf children.
• Louisiana Department of EducationcoreStrategic or Co-development PartnerLearning Zones and programs are aligned to Louisiana Educational Standards and the Louisiana Birth to Five Early Learning and Development Guidelines.
• East Baton Rouge Parish LibraryminorStrategic or Co-development PartnerEBR Parish Library Bookmobile visits the museum monthly on first Saturdays, providing library resources and programs in Knock Knock Square.
• Kids' OrchestraminorStrategic or Co-development PartnerCollaborative partner for Knock Knock, Who's Here interactive music programming featuring books and music experiences.
• Association of Children's MuseumscoreStrategic or Co-development PartnerKnock Knock is a member of ACM and offers Reciprocal Network Benefits to Explorer Pack members and above, allowing access to other children's museums nationwide.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Louisiana Children's Museum: Direct peer operating a children's museum in New Orleans, Louisiana, with comparable hands-on Learning Zones, birthday parties, field trips, and nonprofit funding model. Both museums serve the same 0-8 demographic within the same state and compete for the same regional school and visitor base.
• Children's Museum of Houston: One of the largest US children's museums with multiple hands-on exhibit zones, summer camps, and field trips. Directly comparable in operating model, target demographic (birth to age 8/12), and diversified revenue from admissions, memberships, facility rentals, and donations.
• Please Touch Museum: Philadelphia-based children's museum with play-based Learning Zones, birthday party rentals, and field trips. Closely comparable in product mix (interactive exhibits, memberships, events) and nonprofit funding model, though at a larger scale.
• Marbles Kids Museum: North Carolina children's museum combining play-based exhibits with an IMAX theater, offering field trips, memberships, and birthday parties. Similar funding model, exhibit-led experience, and target age group.
• Discovery Children's Museum: Las Vegas-based children's museum with STEAM-focused hands-on exhibits, school programs, and membership tiers. Comparable in visitor demographic, exhibit structure, and recurring programming model.
• Glazer Children's Museum: Tampa-based children's museum with interactive play zones, field trips, and birthday parties. Comparable scale, mission, and revenue mix, with a similar focus on early childhood development through play.

Regional players

• Children's Museum of Acadiana: Regional competitor also located in Louisiana (Lafayette) offering interactive play-based exhibits for young children. Comparable in scale, mission, and target demographic, and competes with Knock Knock for resident families and school field trips in the Acadiana region.

Broad incumbents

• Children's Museum of Indianapolis: Large-scale children's museum with extensive educational programming, named exhibits, and corporate partnerships. Comparable product offering and visitor base, but operates at significantly larger scale and serves as a benchmark for the high end of the children's museum category.

Others

• BREC (Recreation and Parks Commission for East Baton Rouge Parish): Founding partner and host of the museum facility in City-Brooks Community Park. While not a direct competitor, BREC operates other family-focused recreation facilities in Baton Rouge that overlap with Knock Knock's audience and may compete for leisure time.
• Association of Children's Museums (ACM): Industry trade association of which Knock Knock is a member, providing ACM Reciprocal Network Benefits to Explorer Pack members. Enables cross-promotion with peer museums and provides industry benchmarking, conference access, and shared program resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Knock-Knock-Childrens-Museum-497416143613371
• Instagraminstagram.com/knockknockchildrensmuseum
• TikToktiktok.com/@knockknockmuseum

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Knock Knock Childrens Museum Inc