By-Boo

What By-Boo does

By-Boo B.V. is a Dutch private limited company that designs and wholesales bold-styled furniture, lighting, and home decor for residential interiors. Founded in 2013 and headquartered at Albert Plesmanstraat 12 in Barneveld, Netherlands, the company employs 11–50 people and operates as one of six co-located brands (alongside Eleonora, Sevn, Urban Cotton, Isaa, and Rivièra Maison) under the Dutch Interior group, which traces its origins to a showroom established more than 25 years ago. The product portfolio spans seating (dining chairs, lounge chairs, sofas, bar chairs), tables (dining, coffee, side, and occasional), an extensive lighting range (pendant, table, floor, and wall lamps organized into named series such as Cocoon, Lokta, Zuki, Sora, and Oto), carpets and rugs, decorative pillows and plaids, wall decor (mirrors, shelves, art, coat racks), and tableware, with materials covering wood, metal, fabric, velvet, marble, travertine, ceramic, glass, and natural fibers. The collection is organized around two merchandising narratives — "Bold" (color, prints, glossy finishes, mixed materials) and "Naturals" (natural materials, layered textures) — and the latest Summer 2026 release alone added 300+ SKUs.

By-Boo operates an exclusively B2B wholesale model. Products are sold only through a network of authorized furniture retailers and dealers in the Netherlands (with operating geographies listed as Europe/NLD). Ordering and account management are handled via a shared Dutch Interior B2B customer portal (klantenportaal.dutchinterior.com). The group also runs a physical Dutch Interior Experience Center in Barneveld open to both trade buyers and end consumers, where visitors can view the full multi-brand collection, inspect fabrics, and trial seating before being referred to the nearest dealer for purchase — making the Experience Center a top-of-funnel demand-generation asset rather than a direct point of sale. Pricing is not publicly disclosed; retail prices are set by dealers.

Underlying technology is limited: no proprietary platform, no API/SDK exposure, no AI or data capabilities, and no app were identified. Marketing is content-led, with an active blog covering 2026 interior and lighting trends, an Instagram channel (@byboonl) using the #ByBooNL hashtag for community building, and an email newsletter. The company is privately held under a Dutch B.V. structure with no disclosed external funding, M&A activity, or public listing.

Name

By-Boo

Legal name

By-Boo B.V.

Website

https://by-boo.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

By-Boo is a Dutch B2B wholesale brand designing bold furniture, lighting, and home decor sold exclusively through furniture retailers and dealers, operating as one of six co-located brands within the Dutch Interior group alongside Eleonora, Sevn, Urban Cotton, Isaa, and Rivièra Maison.

Ownership category

akta.pro rank

Product category

Home Furniture & Decor

NAICS

Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110), Home Furnishings Retailers (44912), All Other Home Furnishings Retailers (449129)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Tabletop, Dining Décor & Entertaining Accessories Retail (Centerpieces, Serveware Décor, Place Settings) (CRAIACAE)

akta.pro secondary industry

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

Keywords

• Wholesale furniture
• Home decor distribution
• Lighting products
• Interior accessories
• Bold furniture design

Headquarters

HQ city

Barneveld

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Wholesale furniture sales: By-Boo generates revenue through wholesale distribution of furniture and home decor products to retailers and dealers. The company operates as part of the Dutch Interior group, selling collections exclusively through partner furniture stores rather than direct-to-consumer retail.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

By-Boo designs and wholesales bold, statement furniture and home decor collections — including seating (dining chairs, lounge chairs, sofas, barchairs), tables (dining, coffee, side), lighting (pendant, table, floor, wall lamps across multiple series), carpets, pillows, wall decor, and tableware — exclusively to furniture retailers and dealers through its B2B wholesale channel and Dutch Interior customer portal.

Product overview

By-Boo is a Dutch B2B furniture and interior design wholesale brand offering a bold, trend-focused collection of furniture and home decor. The product portfolio spans seating (dining chairs, lounge chairs, sofas, barchairs), tables (dining tables, coffee tables, side tables), comprehensive lighting solutions (pendant lamps, table lamps, floor lamps, wall lamps in series like Cocoon, Lokta, Zuki, and Sora), carpets and rugs, decorative pillows and plaids, wall decor (mirrors, shelves, art), and tableware. The collection is distributed exclusively through B2B wholesale channels via furniture retail stores, with a physical Experience Center in Barneveld for retailers and consumers to explore the products. Design styles emphasize two main trends: 'Bold' featuring color, prints, glossy finishes, and mixed materials; and 'Naturals' focusing on natural materials and layered textures.

Differentiator

Problem solved

Functional benefit

Products and services

• By-Boo Furniture and Home Decor Collection A comprehensive wholesale collection of furniture and interior decor items including seating (chairs, lounge chairs, sofas, barchairs), tables (dining tables, coffee tables, side tables), lighting, carpets, pillows, plaids, cabinets, mirrors, wall decor, candles and candle holders, pottery and vases, poufs and stools, and tableware. The collection is sold exclusively as a B2B wholesale offering through furniture retail stores.
• By-Boo Lighting Collection Extensive lighting range including pendant lamps (Cocoon, Oaka, Nuvia, Rae, Puro, Lokta series, Zuki series, Cylin, Oto), table lamps (Blocsy, Cocoon, Sora, Tier, Ropi, Trazo, Trave, Orbit, Atelier, Lampi, Pallas, Oshu), floor lamps (Cocoon, Sora, Zuki, Oshu, Guard), and wall lamps (Lokta, Capa).
• By-Boo Seating Collection Diverse seating furniture including dining chairs (Nook, Fika, Boy, Base, Jari, Miso, Lass), lounge chairs (Roux), sofas, and barchairs in wood, foam, polyester, metal, and fabric including velvet.
• By-Boo Tables Collection Range of tables including dining tables (Seki 200cm and 250cm, Roka), coffee tables (Aero, LoopStone, Marbelon, Circolo, Canto, Nice, Diago, Flectron, Irona, Cobble, Sten, Seki, Bunga, Roka), side tables (Aero, LoopStone, Circolo, Canto, Nice, Flectron, Cobble, Sten, Seki, Shadow, Otus), and occasional tables (Garcon, Edge, Romeo).
• By-Boo Carpets and Rugs Carpets and rugs in various sizes and colors including Marty (160x230cm and 190x290cm in brown and caramel), Canyon, Intarsio, StripeScape, Tura, Zena, and Praia.
• By-Boo Pillows and Plaids Decorative cushions and throws including Pillow Marty, Pillow StripeScape, Stitch, Cubba, Tigra, and various patterned and textured designs in multiple sizes and colorways.
• By-Boo Wall Decor Wall decoration items including mirrors, wall shelves (Prinz), wall coat racks (Matto), hooks, art pieces (Artem, Plexo, Yomu), shelving systems (Seco, Tre series), and wall-mounted storage solutions.
• By-Boo Tableware Table accessories including plates (Marrone), coasters (Rosso, Marrone, Verde in sets of 4), bowls (Loopa), serving items (Resi, Dime with marble-look finish), and decorative resin pieces.
• Dutch Interior Experience Center A physical showroom experience center located in Barneveld, Netherlands, operated as part of the Dutch Interior group alongside brands Eleonora, Sevn, Urban Cotton, Isaa, and Rivièra Maison. Open to both retailers and consumers for experiencing furniture and decor collections, feeling fabrics, and seating trials before purchase.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Dutch Interior GroupcoreStrategic or Co-development PartnerBy-Boo operates as part of the Dutch Interior group alongside five other brands: Eleonora, Sevn, Urban Cotton, Isaa, and Rivièra Maison. The brands share a unified Experience Center in Barneveld and a common B2B customer portal. This portfolio approach provides retailers access to dozens of styles and hundreds of unique items across complementary brand aesthetics.
• Dealer NetworkcoreChannel Partner/ Reseller/ DistributorBy-Boo distributes exclusively through a network of furniture retailers and dealers. Customers who visit the Experience Center are referred to the nearest dealer for purchase. The company provides a B2B customer portal for dealers to manage orders and access product catalogs.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/byboonl
• LinkedInlinkedin.com/company/by-boo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about By-Boo