La Machine Du Moulin Rouge
La Machine du Moulin Rouge is a Paris cultural venue in Pigalle operating four interconnected spaces (main concert hall, underground club, daytime bar, rooftop) hosting concerts, electronic club nights, cabaret, rooftop cinema, and DJ training, with revenue from ticketing, food and beverage, and corporate privatization.
- Company typePrivate
- Founded2010
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What La Machine Du Moulin Rouge does
La Machine du Moulin Rouge is a Paris-based multi-space cultural venue operating in the Pigalle district at 90 boulevard de Clichy (legal entity: Blanche 1, S.A.S.U., capital social €226,172). The venue spans four spaces across four levels — Le Central (a 1,000+ capacity main concert/club hall), La Chaufferie (an underground mini-club for ~400), Le Bar à Bulles (a daytime bar and brunch space at 4bis Cité Véron with a rooftop terrace), and Le Toit (a rooftop used for open-air cinema in summer). Programming includes concerts (pop, rock, metal, anime-related), electronic club nights (Quartiers Rouges, Chronologic, Flash Cocotte), cabaret (La Barbichette), the Cinéma sur le Toit summer rooftop cinema festival, and the WARM UP DJ training program.
The company operates as an event-driven venue, monetizing through three streams: ticketed event admissions (distributed primarily via the Shotgun platform), food and beverage sales at Bar à Bulles (€29 brunch formula, €9–15.50 cocktails, €8–24 sharing plates), and quote-based corporate privatization of its three modular spaces. Distribution is omnichannel — Shotgun for ticketed events, Dish.co for brunch reservations, at-door sales, and direct sales for corporate clients. Marketing relies on the venue's own website, newsletter, organic social, and co-promotion with artist and event partners.
The venue is privately held by Blanche 1, S.A.S.U., with Stéphane Vatinel serving as Directeur d'exploitation. No venture or private equity backing is disclosed. Content sourcing relies on a mix of independent promoters (Garmonbozia, Pali Pali, Tout Baigne Production) and major international concert promoters (Live Nation, AEG Presents), supplemented by in-house programming. Operational intensity is significant — late-night hours Friday–Saturday, daytime Bar à Bulles operations Tuesday–Sunday, and an annual summer closure of the main hall (Bar à Bulles remains open).
La Machine Du Moulin Rouge firmographics
Firmographics- Name
- La Machine Du Moulin Rouge
- Legal name
- Blanche 1, S.A.S.U
- Website
- https://lamachinedumoulinrouge.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- La Machine du Moulin Rouge is a Paris cultural venue in Pigalle operating four interconnected spaces (main concert hall, underground club, daytime bar, rooftop) hosting concerts, electronic club nights, cabaret, rooftop cinema, and DJ training, with revenue from ticketing, food and beverage, and corporate privatization.
- Ownership category
- akta.pro rank
La Machine Du Moulin Rouge industry classification
Industry- Product category
- Live Entertainment Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Drinking Places (Alcoholic Beverages) (722410), Drinking Places (Alcoholic Beverages) (72241)
- SIC
- Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Live Music Clubs & Venues (MPAGAIAB)
- akta.pro secondary industries
- Rooftop Bars & Outdoor Nightlife Venues (MPAGAIAF), Live Music Bars & Venues (CRANACAH), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), DJ & Electronic Music Venues (MPAGAIAE)
Keywords
Where La Machine Du Moulin Rouge is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
La Machine Du Moulin Rouge business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Event ticketing and admission: Revenue from ticket sales for club nights, concerts, cabaret shows, and special events. Tickets sold via Shotgun platform and at the door.
- Food and beverage sales: Revenue from Bar à Bulles bar and restaurant operations including cocktails, wines, beers, food plates, and brunch services.
- Corporate privatization: Revenue from renting venue spaces (Central, Chaufferie, Bar à Bulles) for corporate events including conferences, seminars, company parties, dinners, cocktails, and film shoots.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Brunch Formula at 29€ including hot drink, cold drink, one main dish, and one sweet item |
| Unit Pricing | Pay-as-you-go | Cocktails ranging from 9€ to 15.5€ |
| Unit Pricing | Pay-as-you-go | Food plates and sharing dishes ranging from 8€ to 24€ |
| Other | Multi-year contract | Corporate event privatization - quote-based |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
La Machine Du Moulin Rouge product offering
Product offeringCore offering
La Machine du Moulin Rouge operates a four-space cultural venue in Paris's Pigalle district at 90 Boulevard de Clichy, hosting club nights, concerts across metal, rock, pop, and electronic genres, cabaret, summer rooftop cinema, and DJ training. The venue spans Le Central (main hall, 1,000+ capacity), La Chaufferie (underground club, ~400), Bar à Bulles (daytime bar and brunch with rooftop), and Le Toit (rooftop garden). It also rents its spaces for corporate events, conferences, and film shoots.
Product overview
La Machine du Moulin Rouge is a multi-space cultural venue in Paris's Pigalle district offering clubs, concerts, events, and dining across four interconnected levels. The venue operates three core spaces: Le Central (main concert/club hall for up to 800 standing), La Chaufferie (underground mini-club for ~300), and Le Bar à Bulles (bar with rooftop terrace and cinema screen). Seasonal programming includes the rooftop open-air cinema festival Cinéma sur le Toit, the DJing training program WARM UP, recurring club nights (Flash Cocotte, Chronologic, Quartiers Rouges), and cabaret events (La Barbichette). Spaces are also available for corporate privatization. Ticket sales are handled via the Shotgun platform, and the Bar à Bulles operates a food and cocktail menu alongside weekend brunch services.
Differentiator
Problem solved
Functional benefit
Brands
- Le Bar à Bulles: A daytime venue located at 4bis Cité Véron, offering brunch, cocktails, food, and events. Open Tuesday through Sunday with weekend brunch service.
- Le Central
- La Chaufferie
- Le Toit
Products and services
- Le Central (main concert and club hall)
- La Chaufferie (underground club)
- Bar à Bulles (bar, restaurant, and brunch)
- Le Toit (rooftop garden)
- Cinéma sur le Toit (rooftop cinema festival)
- WARM UP DJ Training Program
- La Barbichette Cabaret
- Quartiers Rouges
- Flash Cocotte
- Chronologic
- Privatization / Event Spaces for Hire
Companies that use La Machine Du Moulin Rouge
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
La Machine Du Moulin Rouge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
La Machine Du Moulin Rouge partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Insiders by ShotguncoreWARM UP is a DJ training program launched in partnership with Insiders by Shotgun, the initiative highlighting the backstage and actors of the French electronic scene. The program provides year-round DJ training with monthly sessions, masterclasses with industry professionals, and equipment access for practice in La Machine's Chaufferie space.
- Tout Baigne ProductionminorCo-production partnership for Chronologic event series - a recurring club night featuring music from the 1950s through 2010s in chronological order.
- Pali PaliminorCo-production partnership for Flash Cocotte club event - an electronic music club night with diverse lineups.
- 3e RecréminorCo-production partnership for Panteros666 100% Eurotrance show - a special event featuring Eurotrance music with Y2K aesthetics.
- GarmonboziacorePrimary concert promoter and producer organizing multiple metal, rock, and extreme music concerts at La Machine. Responsible for booking and promoting major concert events.
- Live NationcoreMajor concert promoter organizing pop and mainstream concerts at La Machine including Ruel, Nieve Ella, and The Molotovs.
- AEG PresentscoreConcert promoter organizing major international acts at La Machine including Dizzee Rascal, Two Lanes, and Melanie C.
- Base ProductionsminorConcert promoter organizing deathcore and extreme metal concerts including SPITE + EMMURE + DISTANT + MAULED.
- VeryshowminorConcert promoter organizing Charlotte Wessels performance at La Machine.
- ÖctöpusminorConcert promoter organizing 63KLUF rap concert at La Machine.
- Gérard Drouot ProductionsminorConcert promoter organizing NateWantsToBattle and anime-related concerts.
- Loud BookingminorConcert promoter organizing DJ Krush performance.
- 2muchminorConcert promoter organizing Miss Bashful The Glamour Snobby Tour.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
La Machine Du Moulin Rouge competitors and assessment
Company assessmentDirect peers
- Showcase Paris: Under-the-Bollinger-Pont Alexandre III nightclub and event venue with comparable late-night electronic music programming and similar high-end Paris nightlife audience.
- Rex Club: Paris's flagship electronic music club, comparable as a late-night venue competing for the same electronic/DJ audience and event calendar. Overlaps directly with La Chaufferie's electronic music positioning.
- L'Olympia: One of Paris's most legendary concert venues, hosting a comparable slate of mainstream, French, and international artists. Peer through identical promoter relationships and overlapping artist bookings, with similar tier-1 talent pipeline.
- Badaboum: Paris club and concert venue in the 11th arrondissement with comparable late-night electronic, hip-hop, and live music programming. Competes for the same Parisian club-going demographic and similar promoter network.
- Le Bataclan: Historic Parisian concert hall hosting concerts, club nights, and cultural events in a single multi-purpose venue. Directly comparable to La Machine's Le Central as a mid-large Paris concert/club venue with tier-1 promoter partnerships and similar genre programming.
- Le Trabendo: Paris concert venue at the foot of Montmartre (Parc de la Villette) hosting concerts and club nights across rock, electronic, and indie genres. Comparable mid-capacity Paris venue with a similar indie/alternative promoter mix.
- La Cigale: Iconic Pigalle-adjacent concert venue in Paris hosting a similar mix of pop, rock, and alternative touring acts. Comparable as a multi-format Parisian live music venue drawing on the same promoter pool and audience base.
- Le Trianon: Paris concert hall and event venue with comparable capacity (~1,000) and programming across concerts, club nights, and corporate privatization. Directly comparable multi-space, multi-format positioning within the Parisian live entertainment market.
- Nouveau Casino: Paris club and concert venue in the 11th arrondissement with comparable indie, electronic, and alternative programming. Overlaps directly with La Machine's Quartiers Rouges and Chaufferie event positioning.
Broad incumbents
- Le Zénith de Paris: Larger Paris arena venue (La Villette) hosting major touring acts. Comparable through the same Live Nation / AEG promoter ecosystem and overlapping artist routing, though at a meaningfully larger capacity tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
La Machine Du Moulin Rouge social profiles
Digital presenceLa Machine Du Moulin Rouge financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Machine Du Moulin Rouge leadership team
Management profileNumber of profiles
Profiles1 record
La Machine Du Moulin Rouge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Machine Du Moulin Rouge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Machine Du Moulin Rouge
What does La Machine Du Moulin Rouge do?
La Machine du Moulin Rouge operates a four-space cultural venue in Paris's Pigalle district at 90 Boulevard de Clichy, hosting club nights, concerts across metal, rock, pop, and electronic genres, cabaret, summer rooftop cinema, and DJ training. The venue spans Le Central (main hall, 1,000+ capacity), La Chaufferie (underground club, ~400), Bar à Bulles (daytime bar and brunch with rooftop), and Le Toit (rooftop garden). It also rents its spaces for corporate events, conferences, and film shoots.
Is La Machine Du Moulin Rouge a public or private company?
La Machine Du Moulin Rouge is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was La Machine Du Moulin Rouge founded?
La Machine Du Moulin Rouge was founded in 2010. It employs 11 to 50 people.
Where is La Machine Du Moulin Rouge based?
La Machine Du Moulin Rouge is headquartered in Paris, France, in the Europe region.
How does La Machine Du Moulin Rouge make money?
Three revenue lines are on record. Event ticketing and admission is the primary driver. The others are food and beverage sales and corporate privatization.
Who are La Machine Du Moulin Rouge's main competitors?
Direct peers on record are Showcase Paris, Rex Club, L'Olympia, Badaboum, Le Bataclan, Le Trabendo, La Cigale, Le Trianon and Nouveau Casino. Le Zénith de Paris is listed as a broad incumbent.
Does La Machine Du Moulin Rouge have an API?
No public API is recorded for La Machine Du Moulin Rouge.
What industry is La Machine Du Moulin Rouge in?
La Machine Du Moulin Rouge's product category is Live Entertainment Venue. Its primary akta.pro industry code is MPAGAIAB, Live Music Clubs & Venues, with a secondary code of MPAGAIAF, Rooftop Bars & Outdoor Nightlife Venues. Its NAICS code is 71131 and its SIC code is 7900.