Medical center Rogaška

What Medical center Rogaška does

Medical center Rogaška (legal entity: Zdravilišče Rogaška - Zdravstvo d. o. o.) is a private multi-specialty healthcare institution headquartered in Rogaška Slatina, Slovenia, operating 50 specialist doctors across 15 medical areas and over 20 clinical departments. The center delivers specialist medical services, diagnostic imaging, preventive health programs, spa and balneotherapy, aesthetic medicine, and dental care, serving both Slovenian national health insurance referrals (napotnica/delovni nalog) and private self-pay patients. Its core commercial assets are the 400-year Rogaška Slatina spa heritage, Donat Mg natural mineral water (the world's highest-magnesium mineral water at 1,040 mg/L, used therapeutically for over a century), and the only whole-body MRI capability in Slovenia, supported by Accreditation Canada International Platinum certification (achieved December 2017).

The business model operates on per-service unit pricing published in EUR, with premium-tier diagnostics commanding €1,190-€1,785 (whole-body MRI), specialist examinations at €60-€100, and targeted health programs ranging from €190-€780. Revenue is generated across five streams: specialist medical services, spa and wellness services, aesthetic medicine, preventive health programs, and accommodation-integrated medical tourism packages. Go-to-market combines national health insurance referrals, direct-to-consumer booking via phone/email/website/Viber/WhatsApp in five languages (SI, EN, RU, IT, DE), and referral partnerships with six on-site resort hotels for integrated medical-spa stays targeting domestic and international patients. The center holds a unique combination of a non-replicable natural resource (Donat mineral water), a sole-provider diagnostic capability (whole-body MRI), and a concentrated multi-specialty clinical footprint that creates a defensible position in the Slovenian private healthcare market.

Name

Medical center Rogaška

Legal name

Zdravilišče Rogaška - Zdravstvo d. o. o.

Website

https://rogaska-medical.com

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Medical center Rogaška is a private multi-specialty healthcare institution in Slovenia operating 50 specialist doctors across 15 medical areas, combining modern diagnostics (including the only whole-body MRI in Slovenia) with 400-year-old Donat Mg mineral water balneotherapy for domestic and international patients.

Ownership category

akta.pro rank

Product category

Healthcare and Wellness Services

NAICS

Offices of Physicians (62111), Offices of Other Health Practitioners (6213), Diagnostic Imaging Centers (621512), Medical and Diagnostic Laboratories (6215)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000), Services-Medical Laboratories (8071)

akta.pro primary industry

Medical Spas (Medi-Spas) (HSALAFAB)

akta.pro secondary industries

Multidisciplinary Outpatient Rehab Centers (PT/OT/SLP) (HLADAJAG), General Cardiology (Consultative) (HLAKABAA)

Keywords

• Specialist medical services
• Medical diagnostic imaging
• Balneotherapy treatments
• Preventive health programs
• Aesthetic dermatology services

Headquarters

HQ city

Rogaska Slatina

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Specialist Medical Services: Specialist examinations and diagnostic services in 19 medical specialties including gastroenterology, cardiology, dermatology, orthopedics, gynecology, urology, endocrinology, MRI, X-ray, ultrasound, and laboratory. Revenue generated through national health insurance referrals (napotnica/delovni nalog) and private self-pay payments.
2. Spa and Wellness Services: Wellness and spa services including mineral baths, therapeutic mud wraps, CO2 baths, massages, peelings, body wraps, and rituals. Revenue from self-pay customers and spa package sales.
3. Aesthetic Medicine and Beauty Services: Aesthetic dermatology, aesthetic plastic surgery, cosmetic services, and anti-aging treatments. Self-pay revenue model.
4. Health Programs and Preventive Examinations: Preventive health programs including comprehensive examinations, targeted screening programs (gastro, urology, cardiology), and health packages. Revenue from program fees and preventive screening packages.
5. Health Resorts and Accommodation: Medical center Rogaška is connected with hotels in Rogaška Slatina (Grand Hotel Donat Superior, Hotel Aleksander, Grand Hotel Rogaška, Grand Hotel Sava, Hotel Zagreb, Atlantida Boutique Hotel) for integrated medical spa holidays. Revenue from accommodation referrals and wellness packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Medical center Rogaška operates a comprehensive private healthcare and wellness institution combining specialist medical care across 19 specialties (gastroenterology, cardiology, dermatology, orthopedics, gynecology, urology, endocrinology, MRI, physiotherapy, dentistry, etc.) with traditional spa/balneotherapy services leveraging the unique Donat Mg mineral water. The center delivers diagnostics, specialist consultations, surgical procedures, preventive health programs, aesthetic/cosmetic services, and natural healing therapies from a single facility in Rogaška Slatina, Slovenia, with 50 specialist doctors and 15 specialist medical areas.

Product overview

Medical center Rogaška operates as a comprehensive private healthcare institution in Slovenia offering a broad portfolio of medical and wellness services. The facility provides over 20 specialized medical departments including gastroenterology, cardiology, dermatology, MRI diagnostics, balneology, urology, orthopedics, and dental care. The center's distinctive offering centers on its 400-year spa tradition and the unique Donat Mg natural mineral water with the world's highest magnesium content (1040 mg/L), which powers therapeutic programs including drinking cures, balneotherapy, mud treatments, and CO2 baths. Health programs address chronic gastroenterological, metabolic, and stress-related conditions, while cosmetic services encompass aesthetic dermatology, plastic surgery, massage, and body treatments. The center also operates a clinical laboratory, provides pain and regenerative medicine treatments, and offers preventive health examination programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Balneology Department Specialized medical department offering balneological treatments using natural mineral water, including therapeutic bathing and hydrotherapy for patients seeking natural healing approaches.
• Gastroenterology Department Diagnostic and therapeutic services for digestive system disorders including endoscopy, colonoscopy, and gastroscopy with sedation options (deep sedation and analgosedation).
• Cardiology Department Heart and cardiovascular system diagnostics including ECG, echocardiography, spiroergometry, cycle ergometry, Holter monitoring, stress echocardiogram, and complex transthoracic cardiac ultrasound.
• Magnetic Resonance Imaging (MRI) Comprehensive MRI examinations including whole-body MRI (the only provider of this service in Slovenia), with contrast and non-contrast protocols across brain, spine, and full-body imaging.
• Dermatology and Aesthetic Dermatology Medical dermatology for diagnosis and treatment of skin conditions, and aesthetic dermatology for cosmetic procedures including anti-wrinkle treatments and skin rejuvenation.
• Clinical Laboratory Laboratory diagnostic services providing comprehensive blood and tissue analysis supporting various medical conditions and specialist consultations.
• Pain and Regenerative Medicine Advanced therapies for pain relief and tissue regeneration including MBST therapy and viscosupplementation.
• Center for Urinary Incontinence Diagnostic services and comprehensive conservative treatment for urinary incontinence and pelvic floor dysfunction using Erbium YAG laser therapy and other interventions.
• Health Programs Comprehensive multi-day health programs including the Great Magnesium Cure (Velika magnezijeva kura), Gastro Program, Diabetes Program, Magnesium Anti-stress Program, and Migraine Program designed for prevention and treatment of chronic conditions.
• Spa Treatment Services Traditional spa treatments including mineral baths, therapeutic mud packs, dry CO2/carbon baths, and inhalations using natural healing factors.
• Cosmetic Services Beauty services including specialized anti-wrinkle care, rejuvenating treatments, peels, body wraps, and body rituals for cosmetic enhancement.
• Massage Services Therapeutic and relaxation massages with various techniques for healing effects, body relaxation, and mental calmness.
• Preventive Programs Above-standard comprehensive examinations for early disease detection and promoting healthy lifestyle, recommended from age 30 onwards.
• Dental Clinic Dental services offering comprehensive oral health care and free dental examinations.
• Targeted Examinations Focused medical examinations including urological screening for prostate cancer and other specialized diagnostic programs (gastro, cardiology, gynecology).
• Donat Mg Natural Mineral Water Natural mineral water with the world's highest magnesium content (1040 mg/L), approximately 8000 years old, used for therapeutic and preventive purposes including drinking cures, balneotherapy, and inhalations on-site.
• Gift Vouchers Gift vouchers available in denominations of EUR 10, EUR 20, EUR 50, and EUR 100 for services at the medical center, with custom voucher options also available. Valid for 1 year from purchase.

Quantifiable outcome

• Donat Mg is the world's richest magnesium mineral water with 1040 mg/L magnesium content
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor.

• Atlantida Boutique HotelminorOthersConnected luxury boutique hotel offering spa and wellness services. The hotel is the only luxury establishment of its kind in the area, offering wellness experiences, gourmet dining, and accommodation integrated with Medical center Rogaška services.
• Grand Hotel Donat SuperiorminorOthersFour-star superior hotel connected with Medical center Rogaška, offering accommodation, wellness center, casino, restaurants, and bar. Features a prestigious Wellness center Donat with massages, baths, wraps, and cosmetic treatments using Dalton, Babor, and 24-karat gold product lines.
• Hotel AleksanderminorOthersFive-star hotel offering 21 luxury suites and rooms plus a penthouse apartment with 230 m² terrace, massage pool, and sauna. Connected with Medical center Rogaška for integrated medical and spa services.
• Grand Hotel RogaškaminorOthersHistoric hotel in the heart of Rogaška Slatina park, connected with Medical center Rogaška. Offers Spa & Beauty center, thermal pool, fitness, and heated loungers. Summer access to Rogaška Riviera pool complex.
• Grand Hotel Sava Superior and Hotel ZagrebminorOthersConnected four-star superior and four-star hotels located in the flower park near the mineral water pavilion. Both connected with Medical center Rogaška. VIP Concierge services include helicopter transfers, balloon rides, sports car rentals, romantic dinners, and golf packages.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Affidea: Pan-European outpatient diagnostic imaging and multi-specialty operator with clinics across CEE. Comparable to Rogaška's imaging and specialist physician practice model; potential competitive threat if Affidea expands whole-body MRI offerings into Slovenia.

Broad incumbents

• Buchinger Wilhelmi: Germany/Switzerland-based premium fasting and medical-wellness clinic with 100+ year heritage. Comparable in combining specialist medical supervision with a spa/wellness experience and an international patient base; positioned as a luxury destination peer.
• SHA Wellness Clinic: Spain-based medical-wellness resort integrating specialist medicine, nutrition, and natural therapies. Comparable destination model with international clientele and bundled medical-wellness-accommodation offering similar to Rogaška's hotel-partnered model.
• Lanserhof: Premium European medical-spa group with facilities in Austria, Germany, and UK. Directly comparable to Rogaška as a destination combining modern diagnostics, specialist medical care, and natural healing factors; operates at a higher price point and larger scale but targets the same international medical-tourism segment.
• Helios Health (Fresenius): Germany's largest private hospital operator (Fresenius group) with extensive inpatient, outpatient, and diagnostic services. Broad incumbent comparable in multi-specialty depth; operates at vastly larger scale and competes for German-speaking medical tourists.

Regional players

• Terme Čatež: Slovenia's largest spa resort with medical, wellness, and rehabilitation services. Domestic peer competing for the same Slovenian self-pay and insured patient pool as Rogaška, with broader hospitality but less specialist medical depth.
• LifeClass Terme & Spa Portorož: Slovenian coastal resort combining thalassotherapy, medical programs, and wellness. Domestic peer in the same spa-medical category, targeting overlapping Slovenian and international patient flows (especially Italian, Austrian, German).
• Talaso Strunjan: Slovenian thalassotherapy and rehabilitation resort operated by Terme Krka. Direct domestic peer offering medical rehabilitation and wellness services, competing for similar insured and self-pay patient segments in Slovenia.

Direct peers

• Diagnostični center Bled: Slovenian private multi-specialty diagnostic and outpatient center. Most direct domestic peer in specialist physician practice, imaging, and laboratory services; competes head-to-head for Slovenian insured and self-pay patients.
• Palazzo Fiuggi: Italy-based luxury medical wellness destination combining specialist medical programs, longevity/preventive care, and mineral-water-based treatments. Closely comparable to Rogaška's medical-spa-preventive model and the use of natural healing factors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/medical-center-rogaska

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medical center Rogaška