What MTraining does

MTraining is a UK-based private professional training company founded in 2005 by Martin Woodfield and headquartered at Manchester Science Park. It delivers short, instructor-led courses across four practice areas: Management and Leadership, Business Skills (including productivity, personal development, train-the-trainer, workplace/HR, and sales), Microsoft and IT applications (Excel, Power BI, PowerPoint, Word, Outlook, Teams, SharePoint, Project, Office 365), and Digital Marketing (SEO, Google Ads, social media, analytics, content, email). The company has recently added an AI training category covering ChatGPT, Microsoft Copilot, GEO/AI SEO, and AI for Marketing. MTraining operates a hub-and-spoke delivery model: public scheduled courses (capped at 6 delegates) in dedicated training rooms in Manchester, Leeds, Birmingham, and Liverpool, plus live online instructor-led sessions and bespoke private in-house training delivered at client sites. Its technology stack is non-proprietary; course delivery relies on standard instructor-led classroom and Zoom/Teams online formats, with no APIs, SDKs, or platform architecture disclosed.

MTraining monetises through two primary streams. Public scheduled courses are priced per delegate plus VAT, ranging from approximately £195 (entry-level Excel) to around £1,250 for advanced strategic management, and are sold via website booking forms, phone, and email. Private/bespoke in-house training is priced per course (e.g., from £590+ VAT for one-day Photoshop or PowerPoint private courses, up to £1,110+ VAT for two-day Strategic Management), sold direct to organisations, and typically accommodates up to 10 delegates. Course materials, a certificate of completion, and three months of post-course email support are included in both streams; payment is by invoice, purchase order, or card. Marketing is primarily organic and direct: SEO-optimised location and course pages, a twice-monthly email newsletter, and 5-star Google and Facebook reviews function as the main demand-generation channels.

The company is founder-owned, has no disclosed external funding, no subsidiaries, and no M&A history. It serves a diversified mix of enterprise and public-sector clients (including Amazon, Barclays, BT, Bupa, Chanel, JD Sports, Jet2, Manchester City, Nestle, Next, NHS, Siemens, Kraft Heinz, TUI, and HM Government) alongside individual open-enrolment delegates. Core headcount is small (listed at 1-10 employees), with delivery supported by a network of 30+ contracted expert trainers. The firm is registered on the UK Register of Learning Providers and has been continuously operating for approximately 20 years.

Name

MTraining

Legal name

M Training

Website

https://mtraining.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

MTraining is a UK-based private training company founded in 2005 that delivers short, instructor-led courses in management, business skills, Microsoft/IT, digital marketing, and AI to individuals and enterprises across Manchester, Leeds, Birmingham, Liverpool, and online.

Ownership category

akta.pro rank

Product category

Professional Training Services

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114), Computer Training (61142)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH)

akta.pro secondary industry

Live Class & Webinar Marketplaces/Directories (EDAFAIAE)

Keywords

• Professional training services
• Corporate training courses
• Microsoft Office training
• Digital marketing courses
• Leadership development training

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Public Training Courses: Instructor-led training courses offered to individuals and small groups in classroom settings in Manchester, Leeds, Birmingham, Liverpool and online. Courses are priced per delegate plus VAT, with per-person costs ranging from £195 to £1,110 depending on course type and duration.
2. Private/Bespoke In-House Training: Tailored training delivered at client premises, their offices, or online for organizations. Private courses can be customized to client requirements and accommodate groups up to 10 delegates.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

MTraining delivers short, instructor-led professional development courses in five categories: Management & Leadership, Business Skills, Microsoft & IT (Excel, Power BI, PowerPoint, Word, Teams, SharePoint), Digital Marketing (SEO, Google Ads, social media, analytics), and AI (ChatGPT, Microsoft Copilot, GEO/AI SEO). Courses are sold as public open-enrollment sessions (max 6 delegates, per-delegate pricing) or as private bespoke in-house programs tailored to client requirements. Delivery is in-person across Manchester, Leeds, Birmingham, and Liverpool or live online nationwide via Zoom/Teams.

Product overview

M Training is a UK-based training provider offering instructor-led courses across multiple categories: Management & Leadership, Business Skills, Microsoft & IT (including Excel, Power BI, PowerPoint, Word, Teams, SharePoint), Digital Marketing (SEO, Google Ads, Social Media, Analytics), AI Courses (ChatGPT, Microsoft Copilot, AI for Marketing, GEO), and Presentation & Design. The company operates a hub-and-spoke model with public scheduled courses (max 6 delegates) in Manchester, Leeds, Birmingham, Liverpool, and Online, alongside private bespoke training delivered at client sites or M Training venues. The portfolio ranges from foundational skills courses to advanced technical certifications, with recent expansion into AI and generative AI training.

Differentiator

Problem solved

Functional benefit

Products and services

• Management & Leadership Courses Instructor-led courses covering leadership development, team management, performance management, strategic management, emotional intelligence, remote team management, coaching, and assertiveness skills, offered as 1-day and 2-day formats in Manchester, Leeds, Birmingham, Liverpool and online, and as private in-house programs. Designed for new managers, team leaders, and experienced professionals pursuing career advancement.
• Business Skills Courses Instructor-led courses covering productivity, personal development, and workplace skills including project management, time management, communication, presentation, train the trainer, customer service, sales, conflict management, diversity and inclusion, GDPR compliance, and wellbeing. Targeted at individual professionals and corporate teams.
• Microsoft & IT Training Courses Comprehensive Microsoft Office and IT training including Excel (Beginner to Advanced, Power Query, VBA), PowerPoint (Beginner and Advanced), Word, Outlook, MS Teams, SharePoint, Microsoft Project, Office 365, and Power BI. Available as public scheduled sessions across UK cities or private bespoke training. Targeted at office professionals and IT users seeking improved workplace software efficiency.
• Digital Marketing Courses Instructor-led courses covering SEO (Essentials and Advanced), Google Ads, Google Analytics 4, Google Tag Manager, social media marketing (Facebook, Instagram, LinkedIn, TikTok), social media advertising, content marketing, blogging, email marketing, Mailchimp, copywriting, podcasting, website design optimisation, and GEO (AI SEO). Targeted at marketers, marketing managers, and business owners handling their own marketing.
• AI Courses Instructor-led courses covering generative AI tools for marketing and business, including ChatGPT, Microsoft Copilot, GEO (AI SEO), and AI for Marketing. Teaches practical skills to use AI for research, content generation, image creation, and prompt engineering. Targeted at marketers and business owners.
• Bespoke / Private In-House Training Tailored private training delivered at client offices anywhere in the UK, at M Training's venues, or online. Content customized to organisational requirements and delivered as one-to-one or group sessions for up to 10 delegates. Targeted at UK organizations seeking workforce upskilling programs.

Quantifiable outcome

• Small class sizes (max 6) for personalized training experience
• +1 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Coursera: Coursera is a global online learning platform offering professional development, IT, and business courses from top universities and companies — competing with M Training on breadth, price (subscription), and convenience, particularly for online learners.
• City & Guilds: City & Guilds is a major UK vocational qualifications body offering accredited training and certifications across business, IT, and management — overlapping with M Training's curriculum but operating at much larger scale and through an awarding-body model.
• LinkedIn Learning: LinkedIn Learning is a large subscription-based online learning platform with courses in business, technology, and creative skills — a broad incumbent competing with M Training on convenience, content breadth, and enterprise L&D budgets.

Direct peers

• ILX Group: ILX Group is a UK provider of IT, project management (PRINCE2), and management training courses, with similar best-practice certification and business-skills portfolio to M Training's mix.
• Firebrand Training: Firebrand Training is a UK-based accelerated IT training provider specializing in Microsoft, cybersecurity, and project management courses delivered in intensive formats — competing directly with M Training on Microsoft/IT course content.
• ICS Learn: ICS Learn is a UK distance and online learning provider offering professional development, business, and IT courses — comparable as a UK-based provider targeting adult career advancement learners, similar to M Training's primary customer segment.
• Reed Training: Reed (reed.co.uk) operates a UK training marketplace and professional development course directory with Microsoft, management, and digital marketing courses — competing for both individual and corporate training budgets against M Training.
• KnowledgePool: KnowledgePool is a UK corporate training services provider focused on workforce development, leadership, and digital skills for enterprise clients — a comparable B2B training model to M Training's private bespoke offering.
• QA: QA is the UK's largest IT and business training provider, offering instructor-led courses in Microsoft, leadership, project management, and digital across multiple UK cities and online — directly comparable in portfolio and delivery model to M Training.
• Pitman Training: Pitman Training is a long-established UK professional training provider offering in-person and online courses across business skills, Microsoft Office, and management — closely overlapping M Training's curriculum and small-class delivery approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mtraining

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MTraining