LET'S ACT DRAMA CLASSES LIMITED

What LET'S ACT DRAMA CLASSES LIMITED does

Let's Act Drama Classes Limited is a privately held, family-run boutique drama school founded in 2010 by Amy Shone in Doncaster, England. The company delivers in-person performing-arts education for children aged approximately 2.5 to 18 and adults, offering drama classes, musical theatre, singing, dance, LAMDA exam preparation, screen acting, holiday camps, and a Schools & Nurseries outreach programme. Operations span eight UK locations (Barnes, Chelsea, Clapham, Doncaster, Earlsfield, Oxford, Wimbledon, York), with the registered office in Edworth, Biggleswade. The curriculum is built around a proprietary Mini Musical Theatre syllabus aligned with the Early Years Foundation Stage, Music Theatre International Broadway Junior show licences, and LAMDA examination preparation, with all major productions staged in real theatres rather than school halls.

The company monetises through recurring monthly subscription membership fees for direct-to-consumer classes (billed around the first of each month with a four-week termination notice) and a separate £65-per-week-per-teacher subscription for school and nursery partnership clubs. Distribution is a hybrid direct-to-consumer / B2B model: parents book via location-specific website timetables, while partner schools (including Broomwood, Fenstanton, Worth School, Harrodian, and Marlborough Primary) host weekly musical theatre clubs on their premises. Marketing relies on organic social (Instagram, Facebook, YouTube, X), email newsletters, parent testimonials, and a public-facing professional page showcasing student casting credits in productions such as the Harry Potter HBO series, The Witcher, Anatomy of a Scandal, Silverpoint, Spencer, and Peppa Pig.

The technology stack is intentionally lightweight: a WordPress website with Shopify, Bold Apps, and Stripe handling online payment processing. There is no public API, no mobile app, and no disclosed AI/ML capability. The company is founder-owned with no external investment, parent company, or subsidiaries recorded, and operates with a small core team (1-10 listed employees) supported by location principals and contracted teaching staff. Reported customer outcomes include students securing drama scholarships at leading UK schools (Brighton College, Emanuel School, Marlborough College, Uppingham School) and LAMDA Grade 8 distinctions worth up to 30 UCAS points.

Name

LET'S ACT DRAMA CLASSES LIMITED

Legal name

Let's Act Drama Classes Ltd

Website

https://letsactdramaclasses.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Let's Act Drama Classes Limited is a privately held, family-run UK boutique drama school delivering in-person drama, musical theatre, LAMDA exam prep, screen acting, and holiday camps for children and adults across eight locations, plus a school and nursery partnership channel.

Ownership category

akta.pro rank

Product category

Performing Arts Education / Drama Schools

NAICS

Fine Arts Schools (61161), Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG)

akta.pro secondary industries

Theatre Education, Training & Conservatories (MPAGABAN), Performing Arts Programs (Band, Choir, Orchestra, Theater) (EDAJAJAE), Performing Arts (Acting, Improv, Theater) (EDAAAGAE)

Keywords

• Drama classes
• Musical theatre training
• LAMDA exam preparation
• Children acting school
• Performing arts education

Headquarters

HQ city

Edworth, Biggleswade

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Membership Fees: Recurring monthly subscription for drama classes. Fees billed on and around the 1st of each calendar month. Notice period of 4 weeks required for termination.
2. School Club Partnerships: Weekly musical theatre clubs run at partner schools for £65.00 per week, providing one teacher for one hour per week

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Let's Act Drama Classes Limited operates a boutique drama school delivering in-person performing arts education across seven UK locations. Core offerings include weekly drama, musical theatre, singing, dance, and LAMDA exam preparation classes for children aged 2.5-18, plus adult singing classes, holiday camps, and in-school club partnerships. Productions are staged in real theatres with small class sizes limited to 10 students.

Product overview

Let's Act Drama Classes Limited operates as a boutique drama school offering performance arts education through a network of seven physical locations across the United Kingdom (Barnes, Chelsea, Clapham, Doncaster, Earlsfield, Oxford, Wimbledon, and York). The company provides a portfolio of products including general drama classes, LAMDA exam preparation courses, Mini Musical Theatre for ages 2.5-4, Musical Theatre and Acting classes, Screen Acting and Film School, Saturday Stage School, Intermediate LAMDA and Drama classes, Rock Choir (Junior and Adult), Holiday Camps, and a Schools & Nurseries outreach program. All productions take place in real theatres. The offering is structured as a multi-location service model rather than a software platform, with products ranging from entry-level confidence-building classes for young children to professional-level acting and filmmaking training for teenagers.

Differentiator

Problem solved

Functional benefit

Products and services

• Drama Classes General drama classes providing acting, singing, and performance training for children aged 3-18 across seven UK locations (Barnes, Chelsea, Clapham, Doncaster, Earlsfield, Oxford, Wimbledon, York).
• LAMDA and Musical Theatre

Quantifiable outcome

• Graduates appearing in professional productions including Harry Potter HBO, The Witcher, EastEnders, Emmerdale
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Razzamataz Theatre Schools: UK franchise of part-time theatre schools for children and teens offering singing, drama, and dance. Comparable in target demographic (children/teens), franchise-style multi-site model, and musical theatre focus.
• Helen O'Grady Drama Academy: International franchise of drama schools for children and young people, with strong UK presence. Competes head-to-head in weekly drama classes, confidence-building curriculum, and after-school delivery model.
• Anna Scher Theatre School: Community-based Islington drama school offering acting classes for children and adults, known for producing working professional actors. Highly comparable community-led, multi-age group model with strong professional outcomes.
• Pauline Quirke Academy of Performing Arts: Franchised performing arts academy network in the UK offering classes in acting, singing, and dancing for children and teens. Closely aligned in multi-site community-based delivery and LAMDA exam preparation.
• Stagecoach Performing Arts: The UK's largest network of part-time performing arts schools for children aged 4–18, offering drama, singing, and dance classes across hundreds of franchised locations. Directly comparable as a multi-site children's drama school chain serving the same parent demographic with similar LAMDA-adjacent curriculum.
• Perform Drama Schools: UK-wide network of weekly drama, dance, and singing classes for children aged 4–12. Direct peer in confidence-building drama curriculum delivered through termly classes and holiday workshops.

Broad incumbents

• Sylvia Young Theatre School: Renowned London full-time performing arts school. Comparable as a youth drama training institution feeding UK professional productions, though at a substantially more selective, full-time scale.
• Italia Conti Academy of Theatre Arts: Long-established London performing arts school offering full-time training and part-time weekend programmes. Comparable in LAMDA-aligned curriculum and producing graduates for professional theatre, but operates at a much larger and more selective scale.

Regional players

• The BRIT School: Free performing and creative arts school for 14–19 year olds in Croydon. Comparable as a UK youth performing-arts training institution with a strong track record of placing graduates in professional productions, but operates as a state-funded school rather than a private tuition model.

Others

• London Academy of Music and Dramatic Art (LAMDA): Awarding body for the LAMDA examinations that Let's Act prepares students for, and a leading drama conservatoire. Relevant as both a qualification framework the school depends on and an adjacent provider of higher-level training.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/letsactdrama
• YouTubeyoutube.com/@letsactdramaschool4141
• Facebookfacebook.com/amy.joanna.5
• Instagraminstagram.com/letsactdrama

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LET'S ACT DRAMA CLASSES LIMITED