MASI FILM SRL

What MASI FILM SRL does

Masi Film S.r.l. is a privately held Italian audiovisual production company founded in 2013 and headquartered in Rome, operating as what it terms an 'integrated Italian Media Company.' The business is organized across three units: a Cinema unit producing feature films, short films, and documentaries; an Advertising and Events unit producing television and digital commercials for luxury houses and consumer brands as well as corporate event productions; and an Administration function. The Cinema unit maintains co-production relationships with Rai Cinema, Pathos Distribution, Mobra Film, Gapbusters, Neutra Productions, and Laser Film, and its titles have received recognitions including David di Donatello, Golden Globe nominations, Nastri d'Argento, and an Oscar shortlist placement. The Advertising and Events unit services a roster that includes Bulgari, Montblanc, Paco Rabanne, Brunello Cucinelli, NIVEA, Q8, King C Gillette, Bion3, Dash, Fairy, Nan Nestlé, XTB, and 8xmille Chiesa Cattolica. The company owns Cinema Caravaggio, an arthouse cinema in Rome's Parioli district at Via Giovanni Paisiello 24, providing a direct-to-audience exhibition and events channel.

Revenue is generated through project-based fees for commercial and advertising production, co-production revenue shares for cinema projects, professional services for event production, and managed operations at the Cinema Caravaggio venue. There is no public pricing or standardized rate card; all commercial engagements are negotiated on a project basis with luxury brands, fashion houses, consumer goods companies, and cultural institutions, typically delivered through direct client and agency relationships. Film work is financed and distributed through partnerships with Rai Cinema and Pathos Distribution, while the company itself owns the cinema exhibition outlet for arthouse content and premieres.

The company's underlying production technology is conventional professional cinematography, animation (delivered via partner Grafimated Cartoon srl for the 'Spring Waltz' short), and standard post-production workflows. There are no disclosed AI/ML capabilities, proprietary software, APIs, or technology patents. In 2025 Masi Film Group expanded through an equity investment in The Box Films, and the company was profiled in Fortune Italia magazine, signaling an ongoing shift toward a consolidated media-company positioning. Ownership remains concentrated with founder and CEO Massimiliano Di Lodovico, and the company continues to operate as an independent, founder-controlled S.r.l. with no identified institutional investors or external capital structure.

Name

MASI FILM SRL

Legal name

MASIFILM S.r.l.

Website

https://masifilm.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Masi Film is a Rome-based Italian audiovisual production company founded in 2013, producing feature films, documentaries, short films, luxury and consumer brand commercials, and corporate events for clients including Bulgari, Montblanc, and Brunello Cucinelli, while also operating the Cinema Caravaggio arthouse cinema.

Ownership category

akta.pro rank

Product category

Film and Commercial Production Services

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Brand Advertising (Broadcast/Online Commercials) (MPADAEAA)

akta.pro secondary industry

Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK)

Keywords

• Audiovisual production services
• Feature film production
• Commercial advertising production
• Corporate event production
• Arthouse cinema operations

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Commercial and Advertising Production: Production of commercials, branded content, and advertising campaigns for luxury brands, fashion houses, consumer goods companies, and institutional clients. Revenue generated through project-based fees for production services.
2. Feature Film and Documentary Production: Development and production of feature films, documentaries, and short films. Revenue generated through co-productions with partners (Rai Cinema, Pathos Distribution), distribution deals, and potentially theatrical release.
3. Events Services: Corporate and private event production services including event planning, execution, and multimedia content creation.
4. Cinema Operations: Operation of Cinema Caravaggio arthouse cinema in Rome's Parioli district, offering arthouse film screenings and private events.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

MasiFilm is an Italian audiovisual production house that produces feature films, short films, documentaries, and TV content, and creates commercials and high-fashion advertising campaigns for luxury and consumer brands. It also provides corporate and private event production services and operates Cinema Caravaggio, an owned arthouse cinema in Rome. The company generates revenue through project-based production fees, co-production and distribution agreements (Rai Cinema, Pathos Distribution), event production services, and cinema operations.

Product overview

MasiFilm is an Italian audiovisual production company founded in 2013, operating as an integrated Italian Media Company. The company is organized into three main divisions: Cinema (feature films, short films, and documentaries), Advertising and Events (commercials and high fashion advertising), and Administration. The Cinema division produces narrative films, short films, and documentaries through its own production slate and co-productions with partners such as Rai Cinema, Mobra Film, Gapbusters, and Pathos Distribution. The Advertising and Events unit creates commercials for luxury brands and consumer products, as well as manages events and brand activations. MasiFilm also owns and operates Cinema Caravaggio, an arthouse cinema in Rome's Parioli district. The company has participated in major film festivals including Venice, Cannes, Turin, Tribeca, and has received recognition including David di Donatello nominations, Golden Globe nominations, Nastri d'Argento, and Oscar shortlist placements.

Differentiator

Problem solved

Functional benefit

Products and services

• Film Production

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, flagship, major and minor.

• Pathos DistributioncoreChannel Partner/ Reseller/ DistributorDistribution partner for theatrical releases. Handled distribution of 'Girasoli' and other films in collaboration with Pathos Distribution.
• Rai CinemacoreStrategic or Co-development PartnerCo-producer of films including 'Girasoli'. Major Italian public broadcaster's film production arm.
• An Italia Media CompanyflagshipOthersParent company structure. Masifilm is described as 'An Italia Media Company' encompassing Cinema, Advertising, and Events, owner of Cinema Caravaggio.
• The Box FilmsmajorStrategic or Co-development PartnerMasi Film Group entered into equity investment in The Box Films, creating a new integrated Italian Media Company for cinema and audiovisual industry.
• Mobra FilmminorStrategic or Co-development PartnerCo-producer of 'Girasoli' film project.
• GapbustersminorStrategic or Co-development PartnerCo-producer of 'Girasoli' film project.
• Lumina MGRminorStrategic or Co-development PartnerAssociation partner for 'Girasoli' production.
• Neutra ProductionsminorStrategic or Co-development PartnerCo-producer of 'Spring Waltz' animated short film.
• Laser FilmminorStrategic or Co-development PartnerCo-producer of 'Spring Waltz' animated short film.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Anonymous Content: Global production company producing feature films, TV and high-end commercials for luxury and consumer brands. Comparable as a larger-scale player in the same auteur/luxury advertising production category.
• Rai Cinema: Italian public broadcaster's film arm and one of Italy's largest film financiers/co-producers. Comparable as an incumbent partner/co-producer whose commissioning decisions materially shape the Italian production ecosystem MasiFilm operates in.
• Fremantle: Global production and distribution group producing entertainment, drama and branded content worldwide. Comparable as a large incumbent spanning TV, film and branded content with overlapping capabilities.

Direct peers

• Indigo Film: Italian film and audiovisual production company based in Naples, producing feature films, documentaries and TV content. Comparable as a similarly sized Italian auteur production house with festival presence and co-production partnerships.
• Fandango (Italy): Established Italian film production and distribution company with deep festival relationships and auteur cinema focus. Comparable as a more senior Italian production peer with international festival track record.
• Wildside: Italian independent production company producing high-end TV series and films, including collaborations with international platforms. Comparable as a domestic competitor in the premium Italian production market.
• RSA Films: Global commercial and long-form production company known for luxury brand campaigns and feature films. Comparable as a peer in the luxury/fashion advertising production space serving global brands.
• Iconoclast: Global production and directing roster known for luxury, fashion and beauty commercial campaigns alongside music videos. Directly comparable as a peer serving luxury brand commercial production.
• The Apartment Pictures: Italy-based boutique production company producing feature films and luxury/fashion commercial content. Directly comparable for the dual cinema-plus-luxury-advertising model.
• Cattleya: Italian production company producing feature films and high-end TV series with strong festival pedigree (David di Donatello, Berlin). Closely comparable as a peer-tier Italian production house working in cinema and TV.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/masifilm_official
• LinkedInlinkedin.com/company/masi-film-srl

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MASI FILM SRL