National Council For Family Affairs (ncfa)

What National Council For Family Affairs (ncfa) does

The National Council for Family Affairs (NCFA) is a Jordanian statutory government entity established under Law No. 27 of 2001, mandated as the national coordinating body for family-related policy, programs, and research. Operating under the patronage of Queen Rania Al-Abdullah as Chair of its Board of Trustees and led by Secretary General Dr. Mohammad Mqaddadi, NCFA delivers its mandate across seven programmatic areas: family protection from violence, childhood/elderly care, family counseling, legislation and policy, planning and studies, and media and communications. The council coordinates implementation through a national team model, most notably the National Team for Early Childhood Development, which comprises approximately 40 government, civil society, and international institutions and has executed 40 projects/programs and 31 meetings since its 2018 founding.

NCFA's core digital products are the Asrati mobile application (an interactive educational tool for parents and caregivers of children aged 0-5, funded by the Gulf Development Foundation) and the Early Childhood Development national portal (ecdportal.ncfa.org.jo, a database of approximately 500 ECD indicators, programs, and policies co-developed with Plan International). Supporting assets include the Jordan Children Website and an open publications repository of studies, reports, training guides, and policy documents covering topics from juvenile justice to refugee family conditions. Distribution is multi-channel: direct-to-citizen digital self-serve, government ministry implementation partnerships (Health, Education, Social Development, Endowments, Public Security), NGO and civil society dissemination through partner institutions, and national media campaigns.

NCFA's revenue is non-commercial. The entity is funded through Jordanian government budget allocations and grants from international organizations (UNICEF, Plan International, Bernard van Leer Foundation, LEGO Foundation, Gulf Development Foundation). All programs, publications, and digital services are provided free of charge to beneficiaries. Partners and customer-type segments include Jordanian government ministries (the council's primary implementing counterparts), Jordanian families (primary horizontal beneficiary segment), children and the elderly population (peripheral beneficiary segments), and approximately 40 institutional members of the National ECD Team (inter-agency counterpart segment).

Name

National Council For Family Affairs (ncfa)

Legal name

National Council For Family Affairs

Website

https://ncfa.org.jo

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

The National Council for Family Affairs is a Jordanian statutory government council established by Law No. 27 of 2001, coordinating national policy and programs on family welfare, early childhood development, violence prevention, and elderly care, serving Jordanian families through digital platforms and multi-ministry implementation partnerships.

Ownership category

akta.pro rank

Product category

Family Welfare Services

NAICS

Public Administration (92), Child Care Services (62441), Services for the Elderly and Persons with Disabilities (624120), Business Associations (813910)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600), Services-Child Day Care Services (8351)

akta.pro primary industry

Postpartum Newborn Care & Parent Education (NCS) (HSAAACAA)

akta.pro secondary industry

Co-Parenting, Father Engagement & Caregiver Inclusion Programs (EDACALAI)

Keywords

• Family welfare programs
• Child protection services
• Early childhood development
• Family counseling services
• Elderly care policy

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Government funding: NCFA is a government-affiliated council funded through government budgets and international development grants. Revenue is not commercially derived.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The National Council for Family Affairs (NCFA) is a Jordanian government council that coordinates national family welfare policies and programs spanning child protection, early childhood development, elderly care, family counseling, and violence prevention. It delivers digital tools (Asrati mobile app, ECD Portal, Jordan Children Website), publishes studies, reports, and training guides, and implements programs in partnership with government ministries, international organizations, and civil society. All services and resources are provided free of charge to beneficiaries, funded by government allocations and international development grants.

Product overview

The National Council for Family Affairs (NCFA) operates a portfolio of digital products and programs focused on family welfare, child protection, and early childhood development in Jordan. The core digital offerings include: the Asrati mobile app (تطبيق أسرتي) — an interactive educational app for parents and caregivers of children aged 0–5; the Early Childhood Development Portal (بوابة الطفولة المبكرة) — a national web portal aggregating ECD policies, programs, databases, and research; and the Jordan Children website (موقع أطفال الأردن) — an information platform covering child protection programs, studies, and media campaigns. These digital products are complemented by a publications repository offering studies, reports, training guides, and policy documents (منشورات المجلس), and a structured programs suite (برامج المجلس) spanning seven areas: family protection, childhood, elderly care, family counseling, legislation, planning and studies, and media. The Council's work is underpinned by collaborative teams including the National Team for Early Childhood Development and the National Team for Family Protection from Violence, and is supported by partner organizations including UNICEF, Plan International, the Royal Health Awareness Society, and the Health Institutions Accreditation Council.

Differentiator

Problem solved

Functional benefit

Brands

• اسرتي (Asrati): Interactive educational mobile application for parents and caregivers of children from birth to age 5, developed by NCFA with funding from Gulf Development Foundation.
• ECD Portal (البوابة الوطنية لتنمية الطفولة المبكرة)
• Jordan Children Website (موقع أطفال الأردن)

Products and services

• Asrati Mobile Application (تطبيق أسرةتي) An interactive educational mobile application for parents and caregivers of children from birth to five years old, offering developmental activities mapped to age-appropriate milestones across motor, cognitive, behavioral, emotional, linguistic, and social domains. Developed by NCFA and funded by the Gulf Development Foundation.
• Early Childhood Development Portal (بوابة الطفولة المبكرة) A national web portal for early childhood development providing access to information, resources, databases of programs and services, ~500 early childhood indicators, and an electronic magazine for the national ECD team. Developed collaboratively by NCFA and Plan International under the 'First Steps — Big Steps' project.
• Jordan Children Website (موقع أطفال الأردن) A dedicated website covering child protection programs, studies, policies and laws affirming children's rights, and media campaigns implemented by NCFA and UNICEF in cooperation with multiple ministries.
• NCFA Publications (منشورات المجلس) A collection of studies, reports, training guides, and policy documents published by the Council covering family, childhood, elderly care, and violence prevention topics, available as downloadable PDFs on the website.
• NCFA Programs (برامج المجلس) Seven core programmatic areas including family protection, childhood development, elderly care, family counseling, legislation, planning and studies, and media and communication, addressing key family welfare issues in Jordan.

Quantifiable outcome

• 80% of children examined at 2 weeks of age according to approved protocols
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Plan International JordancoreStrategic or Co-development Partner · 18 July 2024Plan International Jordan has partnered with NCFA since 2018 through an agreement to establish the National Team for Early Childhood Development. The partnership has entered Phase 2 of the 'First Steps — Big Steps' (الخطوات الأولى الخطوة الكبرى) project, which includes developing an ECD portal, databases, and training programs for child protection in health centers.
• Royal Health Awareness Society (RHAS)coreStrategic or Co-development Partner · 18 July 2024RHAS collaborates with NCFA on early childhood development initiatives as part of the 'First Steps — Big Steps' project. RHAS brings expertise in health awareness and follows a life-cycle approach in its interventions to build a healthy and safe generation.
• Health Institutions Accreditation Council (HIAC)coreStrategic or Co-development Partner · 18 July 2024HIAC partners with NCFA to develop standards for early childhood development services and create a national recognition system for up to three Ministry of Health childcare centers under the Phase 2 ECD project.
• Humanity & Inclusion (Humanité et Inclusion)minorStrategic or Co-development Partner · 18 July 2024Humanity & Inclusion joined the ECD partnership in Phase 2 to contribute expertise on inclusion and disability, ensuring children with disabilities have access to comprehensive quality services without discrimination.
• UNICEF JordancoreStrategic or Co-development Partner · 1 January 2018UNICEF collaborates with NCFA on the Violence Prevention Program, which involves the Ministry of Education, Ministry of Social Development, Ministry of Endowments, Ministry of Health, Public Security Directorate, and Zain Telecommunications, as part of a multi-sectoral behavioral change strategy (2018–2021) to reduce violence against children.
• National Early Childhood Development TeamcoreStrategic or Co-development Partner · 1 January 2018The National Team for Early Childhood Development was established in 2018 under an agreement between NCFA and Plan International. It includes approximately 40 government and civil society institutions and serves as a national coordination platform for ECD policy and programming.
• World Health Organization (WHO)minorStrategic or Co-development PartnerWHO partners with NCFA on the 'Care for Child Development' program, which trains Ministry of Health staff on child development and nurturing care frameworks. Funding support from LEGO Foundation.
• Greater Amman MunicipalityminorStrategic or Co-development PartnerGreater Amman Municipality partners with NCFA and Ministry of Health on the 'Care for Child Development' program, including training on the role of grandparents in parental care.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NCFAJORDAN
• YouTubeyoutube.com/@ncfajordan5569
• Facebookfacebook.com/NCFAJORDAN
• Instagraminstagram.com/ncfa.jordan/?hl=en
• LinkedInlinkedin.com/company/national-council-for-family-affairs-ncfa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about National Council For Family Affairs (ncfa)