New Family Social
New Family Social is a UK charity operating the country's primary peer support network for LGBTQ+ adopters and foster carers, serving 11,000+ members through a tiered membership platform and 200+ subscribing adoption and fostering agencies across all four UK nations.
- Company typePrivate
- Founded2007
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What New Family Social does
New Family Social is a UK-registered charity (founded October 2007, company limited by guarantee, charity number 1138340) that operates the country's primary peer support network for LGBTQ+ adopters and foster carers. The organization runs a tiered membership platform (Bronze free, Silver paid, Gold paid with family-finding access) hosted at newfamilysocial.org.uk, serving 11,000+ members including approximately 5,300 LGBTQ+ adopters and foster carers and 2,700 Gold-tier members. Core products include a secure online forum, the Connect peer support service, an Agency Finder tool, online information sessions, the annual Summer Camp event, and the flagship LGBTQ+ Adoption & Fostering Week campaign that mobilizes 85+ partner agencies.
The business model combines B2B agency subscriptions with consumer memberships and donations. Adoption and fostering agencies across the UK pay annual subscriptions (with no cap on covered applicants) to provide their LGBTQ+ clients free access to the platform; 200+ agencies currently subscribe, spanning Regional Adoption Agencies, local authority fostering teams, and independent agencies in all four UK nations. Individual members can also subscribe directly to Silver or Gold tiers. Revenue is not publicly disclosed. The organization has offices in London (HQ at 7 Bell Yard, WC2A 2JR) and Cambridge, and is led by Chief Executive Tor/Victoria Docherty and Head of Communications & Engagement James Lawrence.
New Family Social firmographics
Firmographics- Name
- New Family Social
- Legal name
- New Family Social
- Website
- https://newfamilysocial.org.uk
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- New Family Social is a UK charity operating the country's primary peer support network for LGBTQ+ adopters and foster carers, serving 11,000+ members through a tiered membership platform and 200+ subscribing adoption and fostering agencies across all four UK nations.
- Ownership category
- akta.pro rank
New Family Social industry classification
Industry- Product category
- LGBTQ+ Adoption and Fostering Peer Support Services
- NAICS
- Individual and Family Services (6241), Other Individual and Family Services (62419), Social Assistance (624)
- SIC
- Services-Social Services (8300), Services-Membership Organizations (8600)
- akta.pro primary industry
- Child Welfare, Foster Care & Adoption Services (BPAGAEAE)
- akta.pro secondary industries
- LGBTQ+ Rights & Advocacy Organizations (BPAGAFAE), Family & Parenting Support Services (BPAGAEAC), Parent Support Groups & Peer Networks (EDACALAG)
Keywords
Where New Family Social is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
New Family Social business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Agency Subscriptions: Adoption and fostering agencies across the UK pay annual subscriptions to New Family Social. These subscriptions allow their LGBTQ+ applicants, adopters, and foster carers to access New Family Social's online services free-of-charge. There is no maximum cap on the number of LGBT+ adopters/foster carers covered per agency subscription.
- Individual Memberships: Three-tier membership structure: Bronze (free), Silver (paid - access to forums, events, exclusive content), and Gold (paid - full access including family-finding service). Gold memberships are also provided free to LGBT+ adopters/foster carers through member agency subscriptions.
- Donations: The organization accepts donations from the public to support its mission of supporting LGBTQ+ adopters and foster carers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Bronze - Free tier with basic access |
| Subscription | Monthly | Silver - Mid-tier with forum and event access |
| Subscription | Monthly | Gold - Full access tier including family-finding service |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
New Family Social product offering
Product offeringCore offering
New Family Social operates a UK-wide peer support network for LGBTQ+ adopters and foster carers, delivered through a tiered membership platform (Bronze free, Silver paid, Gold paid). Members access secure online forums, regional in-person meet-ups, WhatsApp groups, an Agency Finder tool, and a Family-Finding Service that matches Gold members with children awaiting placement via subscribing agencies. The organization also runs the annual LGBTQ+ Adoption & Fostering Week campaign, the Adoption, Fostering & Tea podcast, and an annual Summer Camp for 500+ families.
Product overview
New Family Social operates as a membership-based peer support network and campaign organization for LGBTQ+ adopters and foster carers in the UK. The core offering is a tiered membership platform (Bronze, Silver, Gold) providing access to secure online forums, the Connect peer support service, a family-finding service, an agency finder tool, and online events. The organization runs the annual LGBTQ+ Adoption & Fostering Week campaign and produces the Adoption, Fostering & Tea podcast. It also organizes national family events including Summer Camp. Member agencies subscribe annually to provide their LGBTQ+ applicants, adopters, and foster carers with free access to these services.
Differentiator
Problem solved
Functional benefit
Brands
- Adoption, Fostering & Tea: A podcast series by New Family Social sharing the experiences of real-life LGBT+ people adopting, fostering or going through the assessment process
Products and services
- New Family Social Membership Platform (Bronze / Silver / Gold) Tiered membership offering for LGBTQ+ adopters and foster carers across the UK. Bronze is free with basic access including the Agency Finder and information session tools; Silver is paid with access to member forums, events, and exclusive web content; Gold is paid with full access including the directory, all events, and the Family-Finding Service. Gold memberships are also provided free to LGBTQ+ adopters and foster carers through subscribing member agencies.
- Family-Finding Service A standalone service available to Gold-tier members at the family-finding stage of their adoption journey. Lists profiles of children submitted by member agencies to help match approved LGBTQ+ adopters with children awaiting placement, and facilitates direct contact with social workers.
- Connect Peer Support Service A peer support service connecting LGBTQ+ adopters and foster carers with others in similar situations for mutual support, advice, and community connection throughout the adoption or fostering journey.
- Adoption, Fostering & Tea Podcast A podcast series by New Family Social sharing the experiences of real-life LGBTQ+ people adopting, fostering, or going through the assessment process. Available on Apple Podcasts and Spotify with 1,200+ listeners.
- Online Information Sessions and Webinars Online information events and webinars for potential LGBTQ+ adopters and foster carers to learn about adoption and fostering processes. Registration as a Bronze member is required to attend.
Quantifiable outcome
- 1 in 5 adoptions in England in 2025 were to same-gender couples
- +3 more outcomes
Companies that use New Family Social
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
New Family Social technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
New Family Social partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Adopt Birmingham RAAcoreRegional Adoption Agency participating in LGBTQ+ Adoption & Fostering Week 2026. Agencies provide their LGBTQ+ applicants free access to New Family Social services through annual subscriptions.
- Barnardo'scoreMajor UK children's charity operating adoption and fostering services. Subscribes to New Family Social to provide dedicated support for LGBTQ+ applicants.
- Mosaic Foster CarecoreIndependent therapeutic fostering agency (Ofsted Outstanding rated) that is a member of New Family Social. Provides homes across Essex, Suffolk, Bedfordshire, Hertfordshire, North Kent, Northamptonshire and Worcestershire.
- ARC Adoption North EastcoreVoluntary adoption agency (Ofsted Outstanding rated) that subscribes to New Family Social. Located in Tyne and Wear, approximately 50% of approved families in last financial year identified as LGBTQ+.
- DiagramacoreNot-for-profit adoption and fostering agency operating in London, Kent, West and East Sussex and Surrey. Subscribes to New Family Social services.
- Swindon Borough Council Fostering TeamcoreLocal authority fostering service (part of Fostering South West Regional Fostering Agency) that subscribes to New Family Social. All SBC foster carers automatically become members.
- National Adoption Service (Wales)coreWelsh Government's adoption service operating through regional collaboratives. Participates in LGBTQ+ Adoption & Fostering Week and provides access to NFS services for LGBTQ+ adopters.
- Scottish Adoption & FosteringcoreScottish adoption and fostering agency participating in LGBTQ+ Adoption & Fostering Week. Subscribes to New Family Social for LGBTQ+ applicant support.
- Fostering NetworkminorNational UK charity for foster care. NFS recommends agencies capture SOGI data from foster carers; Fostering Network compiles fostering legislation guidance for Scotland and Wales.
- Little RadiominorProduction partner providing kind support for the Adoption, Fostering & Tea podcast series.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
New Family Social competitors and assessment
Company assessmentDirect peers
- The Fostering Network: The UK's leading fostering charity, supporting foster carers, foster services and policy. Comparable to NFS in providing community, training and advocacy for foster carers, with broader scope (not LGBTQ+-specific) and broader scale across the UK.
- After Adoption: UK charity providing adoption support, birth relative counselling and intermediary services across England and Wales. Comparable as an adoption-focused peer support and intermediary service with overlapping member/agency relationships.
- PAC-UK (Post Adoption Centre): UK specialist charity offering post-adoption support, counselling and search/reunion services for adopted people, birth relatives and adopters. Closely comparable to NFS's adoption-focused support services, with similar therapeutic and peer-support orientation.
- PACT (Place2Be Parents and Children Together): UK adoption and fostering charity providing services across the adoption journey, including post-adoption support. Comparable as a UK adoption-focused support provider with overlapping services and adopter/agency relationships.
- Adoption UK: UK charity providing peer support, advice and community for adopters and their families, including pre- and post-adoption support. Directly comparable to New Family Social's peer-support membership model, though Adoption UK serves the general adopter population rather than specifically the LGBTQ+ community.
- InterCountry Adoption Centre: UK charity providing advice, preparation and post-adoption support for families formed through intercountry adoption. Comparable adoption-focused support services model but oriented to a different adopter segment (international routes rather than domestic LGBTQ+).
- First4Adoption: Adoption information service funded by the Department for Education, providing information to prospective adopters and signposting to agencies. Comparable in serving prospective adopters in the UK, though state-funded and information-focused rather than community-led.
Broad incumbents
- Coram: One of the UK's oldest children's charities, operating adoption, fostering and post-adoption support services including Coram Ambitious for Adoption. Comparable as a broad incumbent offering adoption support services in the UK, with overlapping agency partnerships and policy advocacy.
Regional players
- Family Equality: US-based nonprofit advancing equality for LGBTQ+ families, including prospective adoptive and foster parents. Highly comparable mission and peer-support orientation, but operates in the US regulatory and cultural context rather than the UK.
Others
- Stonewall (UK): UK LGBTQ+ rights charity campaigning and providing policy advocacy for equality. Comparable as a major UK LGBTQ+ advocacy organization but with a vastly broader remit than adoption/fostering-specific peer support.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
New Family Social social profiles
Digital presenceNew Family Social compliance and trust
Trust signalCompliance2 records
New Family Social financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Family Social leadership team
Management profileNumber of profiles
Profiles3 records
New Family Social funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Family Social M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Family Social
What does New Family Social do?
New Family Social operates a UK-wide peer support network for LGBTQ+ adopters and foster carers, delivered through a tiered membership platform (Bronze free, Silver paid, Gold paid). Members access secure online forums, regional in-person meet-ups, WhatsApp groups, an Agency Finder tool, and a Family-Finding Service that matches Gold members with children awaiting placement via subscribing agencies. The organization also runs the annual LGBTQ+ Adoption & Fostering Week campaign, the Adoption, Fostering & Tea podcast, and an annual Summer Camp for 500+ families.
Is New Family Social a public or private company?
New Family Social is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was New Family Social founded?
New Family Social was founded in 2007. It employs 1 to 10 people.
Where is New Family Social based?
New Family Social is headquartered in London, United Kingdom, in the Europe region.
How does New Family Social make money?
Three revenue lines are on record. Agency Subscriptions are the primary driver. The others are individual Memberships and donations.
Who are New Family Social's main competitors?
Direct peers on record are The Fostering Network, After Adoption, PAC-UK (Post Adoption Centre), PACT (Place2Be Parents and Children Together), Adoption UK, InterCountry Adoption Centre and First4Adoption. Coram is listed as a broad incumbent. Family Equality is listed as a regional player. Stonewall (UK) is listed as an others.
Does New Family Social have an API?
No public API is recorded for New Family Social.
What industry is New Family Social in?
New Family Social's product category is LGBTQ+ Adoption and Fostering Peer Support Services. Its primary akta.pro industry code is BPAGAEAE, Child Welfare, Foster Care & Adoption Services, with a secondary code of BPAGAFAE, LGBTQ+ Rights & Advocacy Organizations. Its NAICS code is 6241 and its SIC code is 8300.