MULTA Casting

What MULTA Casting does

MULTA Casting is a privately held Dutch commercial casting agency founded in 2014 and headquartered in Haarlem, Netherlands. The firm specializes in casting, booking, recruiting, and managing talent across multiple categories — fashion and commercial models, actors, featured extras, and presenters — for media productions including international films, corporate videos, commercials, TV programs, music videos, online and YouTube formats, and print publications. It serves both sides of the market with separate self-service portals: a talent signup and profile-management portal at my.multacasting.nl, and a dedicated client portal for production companies, agencies, and brand clients to manage casting projects and bookings. The company operates two wholly-owned sub-brands: MULTA Kids (multakids.nl), a specialized division for child-talent casting, and 10yrs (10yrs.nl), a sustainable clothing line launched in 2024 to mark the agency's 10-year anniversary.

The firm is founder-led, owned by three directors (Britt as Creative Director, Lara as Managing Director, and Petra as Financial Director), with a team of approximately 10 people including bookers, an event and casting director, a relationship manager, and a bookkeeper. MULTA Casting earns revenue primarily through transaction-based commissions or booking fees on talent placements, with quote-based pricing that varies by project scope, talent category, and production type. Customer acquisition is driven by an extensive recent-work portfolio on its website, organic social media presence across Instagram, LinkedIn, and TikTok, and direct outreach supported by separate phone lines for talents and clients. The client base spans more than 100 brands and organizations across Dutch banking (ING, Rabobank, ASN Bank), retail and QSR (McDonald's, MediaMarkt, Starbucks, KFC, BOL.com), sports (Nike, ESPN, KNVB), government (Defensie, Ministerie I&W, Belastingdienst), and consumer goods, providing a diversified but domestically concentrated revenue base. No external institutional funding or parent-company ownership is evidenced.

Name

MULTA Casting

Legal name

MULTA Casting

Website

https://multacasting.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

MULTA Casting is a privately held Dutch commercial casting agency founded in 2014 and based in Haarlem. It books fashion models, commercial models, actors, extras, presenters, and child talent (via MULTA Kids) for commercials, TV, film, and digital productions for 100+ Dutch brand and government clients.

Ownership category

akta.pro rank

Product category

Talent Casting Services

NAICS

Motion Picture and Video Production (512110)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro industry

PRIMARYMPADAFAI

Casting & Talent Services (Casting, Background, Talent Holding)

Media, Entertainment & Sports/Film & Video Production/Distribution/Production Services (Crew, Equipment Rental, Locations)

SECONDARYHSACAHAL

Talent Casting & Auditions (Casting Directors, Open Calls)

Home & Personal Services/Event & Personal Concierge Services/Entertainment Booking & Talent Management

SECONDARYMPAAAMAF

Production & Talent Services (Casting, Crew, Production Management)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Production Services for Advertising (Commercial Production, Post)

Keywords

• Commercial casting services
• Talent booking agency
• Fashion model casting
• Actor casting services
• Media production casting

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Talent Casting & Booking Services: MULTA Casting earns revenue by casting, booking, recruiting, and managing talent (fashion models, commercial models, actors, featured extras, presenters) for various media productions. The agency takes a commission or booking fee for each talent placement in commercials, films, corporate videos, TV programs, and other media projects.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

MULTA Casting is a broadly oriented commercial casting agency based in the Netherlands that specializes in casting, booking, recruiting, and managing fashion models, commercial models, actors, featured extras, and presenters for media productions including international films, corporate videos, commercials, TV programs, music videos, online/YouTube formats, and print publications. The agency operates a talent roster, dedicated talent and client portals, and specialized divisions such as MULTA Kids for child talent.

Product overview

MULTA Casting operates as a commercial casting agency with three distinct offerings: its core MULTA Casting service handles casting, booking, recruiting, and managing of talent (fashion models, commercial models, actors, extras, presenters) for various media productions; MULTA Kids provides specialized casting services for children and young talent; and 10yrs is a sustainable clothing sub-brand inspired by film culture and talent. The company also maintains separate talent and client login portals to manage its operations.

Differentiator

Problem solved

Functional benefit

Brands

• 10yrs: Sustainable clothing line inspired by deep love for film and talent. All items are sustainably and responsibly produced. Celebrates personality, humor and creativity - from actors to creatives, from dreamers to directors.
• MULTA Kids

Products and services

• MULTA Casting (Commercial Casting Services) A commercial casting agency that casts, books, recruits, and manages talent (fashion models, commercial models, actors, featured extras, presenters) for media productions including commercials, films, TV programs, corporate videos, music videos, online formats, and print. Clients include production companies, advertising agencies, brands, and government organizations.
• MULTA Kids Specialized casting division focused on casting children and young talent for commercials, TV programs, films, and other media productions, with a dedicated website at multakids.nl.
• 10yrs Clothing Line A sustainable and recycled clothing line inspired by film and talent culture, celebrating personality, humor, and creativity, targeted at actors, creatives, dreamers, and directors. Operates as a subsidiary sub-brand at 10yrs.nl.

Quantifiable outcome

• Served 100+ brands including major Dutch and international corporations
• +1 more outcomes

Named customers25 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• 10yrsminorOthers10yrs is a clothing line brand launched by MULTA Casting to celebrate their 10-year anniversary. The brand is inspired by film and talent culture, producing sustainable and recycled clothing items. It operates as a separate brand (10yrs.nl) with its own Instagram and TikTok presence.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xinstagram.com/multacasting
• LinkedInlinkedin.com/company/multa-casting
• Instagraminstagram.com/multacasting
• TikToktiktok.com/@multa_casting

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MULTA Casting