Locations Photography
Locations Photography is a private Fort Worth, Texas portrait photography studio serving the DFW metroplex with senior, family, school, sports, executive, and specialty lifestyle photography, operating from a single studio with founder Tammy Graham and one additional photographer.
- Company typePrivate
- Founded2004
- HeadquartersFort Worth, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Locations Photography does
Locations Photography is a private, Fort Worth-based portrait photography studio founded in 1998 (with company materials describing approximately 20 years of operation) by Tammy Graham, who holds the Photographic Craftsman degree and Master of Photography title and previously served as president of the Texas Professional Photographers Association. The studio operates from a single location at 3312 Joyce Drive in Fort Worth, Texas, and serves the DFW metroplex with both in-studio and on-location services. Headcount is 1-10, consisting of founder Tammy Graham, photographer Wes, and minimal support staff, with no external investors, parent company, or institutional backing disclosed.
The business runs two distinct go-to-market motions. For individual consumers (families, high school seniors, business professionals, and specialty segments like newborn, maternity, and pet), it operates direct-to-consumer with online booking via the third-party 17hats platform, in-person consultations, and word-of-mouth referrals. For institutional clients, it runs an enterprise field-sales motion targeting schools, daycares, and sports leagues for portrait day services, with a fundraising model that returns commissions on portrait sales to the institution. Per-session pricing spans $25 (Easter Bunny mini sessions) to $450 (Ultimate Senior Session), with print products and graduation items such as yard signs and announcements as attach revenue.
The technology footprint is intentionally low-tech and craft-focused: professional photography equipment (studio lighting, green screen for sports photography, multiple backgrounds) plus third-party operational tools (17hats for booking, Google Analytics for measurement). The product portfolio spans core portraits (Schools & Daycares, Senior, Family, Executive), specialty services (Newborn, Maternity, Documentary Family, Pet, Mini), seasonal events (Easter Bunny Sessions), sports/league work (team banners, panoramic composites), and add-on print products. Revenue is generated through four streams: per-session fees, print product sales, school photography programs with transaction-fee/commission economics, and graduation product sales.
Locations Photography firmographics
Firmographics- Name
- Locations Photography
- Legal name
- Locations Photography
- Website
- https://locationsphotography.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Locations Photography is a private Fort Worth, Texas portrait photography studio serving the DFW metroplex with senior, family, school, sports, executive, and specialty lifestyle photography, operating from a single studio with founder Tammy Graham and one additional photographer.
- Ownership category
- akta.pro rank
Where Locations Photography is headquartered
LocationHeadquarters
- HQ city
- Fort Worth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Locations Photography business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Photography Sessions: Direct sales of photography sessions including family portraits, senior portraits, executive headshots, and special events. Revenue from session fees with print credits included.
- Print Products: Sales of prints, canvases, framed photos, and other physical products from photography sessions. Customers receive print credits with sessions that can be applied toward products.
- School Photography Programs: School portrait services with fundraising model where schools receive rebates/commissions from portrait sales. Provides income for schools while generating revenue through volume.
- Graduation Products: Sales of graduation announcements, yard signs, and senior products. Bundle deals with photography sessions such as 10% off announcements when booking Power Sessions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Senior Power Session - 60-minute portrait session with outfit changes and multiple backgrounds |
| Unit Pricing | Pay-as-you-go | Classic Senior Session - Affordable senior portrait experience |
| Unit Pricing | Pay-as-you-go | Ultimate Senior Session - Premium senior portrait package |
| Unit Pricing | Pay-as-you-go | Studio Session - Simple Cap & Gown picture |
| Unit Pricing | Pay-as-you-go | Easter Bunny Session - 15-minute portrait session |
| Unit Pricing | Pay-as-you-go | Easter Bunny Session - 10-minute portrait session |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Locations Photography product offering
Product offeringCore offering
Locations Photography is a Fort Worth, Texas-based portrait photography studio that provides professional photography sessions and custom printed products for families, high school seniors, schools/daycares, sports teams, and businesses. The studio offers in-studio and on-location sessions with tiered session packages and produces finished photo products such as prints, canvases, yard signs, and graduation announcements.
Product overview
Locations Photography operates as a portrait photography studio offering multiple specialized service lines under one roof. The core offerings include Schools & Daycares Photography (individual portraits, composites, ID cards for educational institutions), Senior Portraits (with Classic, Ultimate, and Studio session tiers), Family Portraits, and Executive/Business Portraits. The studio also provides School Sports Photography (team banners, player photos, yard signs), seasonal events like Easter Bunny Sessions, and specialty services including Newborn, Maternity, Documentary Family, and Pet Photography. The product portfolio includes add-on print products such as Graduation Announcements and Senior Yard Signs, plus promotional packages like Senior Power Sessions offered during limited seasonal windows. The studio serves the DFW metroplex area from its Fort Worth, Texas location.
Differentiator
Problem solved
Functional benefit
Products and services
- Senior Portrait Photography
- Family Portrait Photography
- Schools & Daycares Photography
- Sports Team & League Photography
- Executive & Business Headshots
- Photo Products & Wall Art
- Seasonal Mini Sessions (e.g., Easter Bunny)
Companies that use Locations Photography
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
Locations Photography technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Locations Photography partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Locations Photography competitors and assessment
Company assessmentBroad incumbents
- SchoolPix: School-focused photography provider offering picture day, sports, and yearbook services. Direct overlap with Locations Photography's school and sports photography programs.
- Herff Jones: School-affiliated photography and graduation products company. Competes for senior portrait contracts, graduation announcements, and yearbook/sports photography programs.
- Jostens: Diversified school photography and yearbook provider with deep K-12 relationships. Competes in school portraits, senior portraits, and graduation product categories where Locations Photography also operates.
- Inter-State Studio: Long-established school photography company serving K-12 districts across the U.S. Competes head-to-head for school portrait contracts with Locations Photography's school program.
- Lifetouch (Shutterfly Business): National school and portrait photography business owned by Shutterfly. Directly competes for school picture day contracts in DFW and operates at much greater scale with proprietary ordering platforms.
Others
- Minted: Online marketplace for photo prints, cards, and personalized stationery including graduation announcements. Adjacent competitor in the print/announcement product line where Locations Photography sells yard signs and graduation cards.
Emerging players
- Bella Baby Photography: Specialty newborn and maternity photography provider with in-hospital partnerships. Comparable on maternity/newborn service line and the portrait-studio business model approach.
- Yearbook Studios: Modern school portrait and yearbook photography studio with a tech-forward platform. Comparable in offering contemporary school photography and competing for similar K-12 contracts.
Direct peers
- Strawbridge Studios: Multi-decade portrait photography studio offering family, senior, and school portrait services with similar session-tier pricing models. Closely comparable in product mix and customer segment focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Locations Photography social profiles
Digital presenceLocations Photography financial estimates
Financial estimateRevenue estimate
Valuation estimate
Locations Photography leadership team
Management profileNumber of profiles
Profiles2 records
Locations Photography funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Locations Photography M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Locations Photography
What does Locations Photography do?
Locations Photography is a Fort Worth, Texas-based portrait photography studio that provides professional photography sessions and custom printed products for families, high school seniors, schools/daycares, sports teams, and businesses. The studio offers in-studio and on-location sessions with tiered session packages and produces finished photo products such as prints, canvases, yard signs, and graduation announcements.
Is Locations Photography a public or private company?
Locations Photography is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Locations Photography founded?
Locations Photography was founded in 2004. It employs 1 to 10 people.
Where is Locations Photography based?
Locations Photography is headquartered in Fort Worth, United States, in the North America region.
How does Locations Photography make money?
Four revenue lines are on record. Photography Sessions are the primary driver. The others are print Products, school Photography Programs and graduation Products.
Who are Locations Photography's main competitors?
Broad incumbents on record are SchoolPix, Herff Jones, Jostens, Inter-State Studio and Lifetouch (Shutterfly Business). Minted is listed as an others. Emerging players are Bella Baby Photography and Yearbook Studios. Strawbridge Studios is listed as a direct peer.
Does Locations Photography have an API?
No public API is recorded for Locations Photography.