Mas Furniture

Name

Mas Furniture

Legal name

Mas Furniture

Website

https://masfurn.com

Company type

Private

Founded year

1984

Operating status

Operating

Ownership category

akta.pro rank

Product category

Furniture Manufacturing

NAICS

Household and Institutional Furniture Manufacturing (33712), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Office Furniture (including Fixtures) Manufacturing (3372)

SIC

Household Furniture (2510), Office Furniture (2520)

akta.pro industry

PRIMARYHSAGAHAA

Flat-Pack & Modular Furniture Assembly (IKEA, Wayfair, etc.)

Home & Personal Services/Home Repair, Maintenance & Handyman/Furniture Assembly, Mounting & Installation

Keywords

• Custom furniture manufacturing
• Hospitality furniture solutions
• OEM furniture production
• Modular kitchen systems
• Commercial furniture supply

Headquarters

HQ city

Mysore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure

Revenue model

1. Project-based Manufacturing: Custom furniture manufacturing for large projects including hotels, automotive showrooms, corporate offices, and residential developments. One-time project contracts with bespoke specifications.
2. OEM Manufacturing: Original equipment manufacturing for established brands including Godrej, Wipro, Stanley, HOF, and IKEA. Produces furniture components and finished products under client brands.
3. Residential Furniture Sales: Direct sales of residential furniture including bedroom furniture, living room furniture, and modular kitchens to end consumers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Mas Furniture manufactures and supplies a wide range of furniture products using solid wood, plywood, veneer, HDF, and metal, principally for commercial, institutional, and hospitality markets in India and overseas, with secondary residential offerings for bedroom, living room, and modular kitchens. The company delivers bespoke project-based furniture for hotels, automotive showrooms, and corporate interiors, and operates as an OEM manufacturer producing furniture under brands such as Godrej, Wipro, Stanley, HOF, and IKEA.

Product overview

Mas Furniture operates as a furniture manufacturer serving Commercial, Institutional & Hospitality markets as well as residential customers in India and overseas. The product portfolio includes Living room furniture (Sofas, Occasional Tables), Bedroom furniture (Cots/Beds, Bedside Tables), Dining furniture (Dining Tables, Dining Chairs), Modular Kitchens, Business furniture (DL Chairs), and Loose Furniture (benches, stools, lamps). The company also offers project-based custom furniture manufacturing for hotels, automotive showrooms, and corporate interiors. Products are built using materials including solid wood (Beech, Ash, Walnut, Pine), plywood, veneer, HDF, and finishes such as Polyurethane (PU) coating in various stains (Natural, Dark Teak, Dark Cherry, Medium Walnut).

Differentiator

Problem solved

Functional benefit

Products and services

• Sofa Living room seating furniture including 1-seater, 2-seater, 3-seater, L-shaped, and corner configurations (models: Amour, Ashton, Beading, Bliss L Shaped Sofa, Camelia, Capri, Clique, Corner Sofa, DL Sofa, Fontana) for residential and commercial interiors.
• Occasional Tables Living room accent tables including centre tables, bunch tables, pedestals, and console tables (models: Amoeba, Basic, Criss Cross, Galaxy, Glasgow, Grayson, Kilbourn, Mesa, Mexico, Montana, Quadro, Tetra, Trio) for residential and commercial spaces.
• Cot (Bed) Bedroom beds in 3', 5', and 6' widths made from solid wood and veneer (models: Ashley, Beadboard Cot, Cane Cot, Casablanca, Spectrum, Vienna) for residential bedrooms and hotel rooms.
• Bedside Table Bedroom nightstands and side tables (models: Arc, Ashley, Beadboard, Vienna) for residential and hotel bedroom applications.
• Dining Table Dining room tables in solid wood, epoxy, and live-edge designs (models: Arc, Dow, Epoxy, Grayson, Lido, Live Edge Wood Base, Node, River Epoxy, Taurus) for residential dining rooms and hospitality venues.
• Dining Chair Dining room seating including upholstered and non-upholstered designs (models: Austin, Boston, Eco, Geta, Grayson, Lido-P, Lido-U, Milo, Nappa, Trio) for residential dining and commercial restaurant use.
• Modular Kitchens Customizable modular kitchen configurations available in L-Shaped, U-Shaped, G-Shaped, Single Wall, Parallel, and Island layouts. Includes Transitional Kitchens and Acrylic Kitchens with combinations of Veneer/Laminate finishes for residential and hospitality clients.
• DL Chair Business/office seating chairs made from moulded plywood with upholstered seats and backs, available with and without arms and with writing pad options (models: DL110, DL111, DL112, DL113, DL121, DL131) for commercial offices and institutional buyers.
• Loose Furniture Miscellaneous furniture pieces including benches, stools, and lamps (Arc Metal & Wood Bench, Arc Stool, Archer Stool, Balans Chair, Bindi Chair, Geta Stool, Inari Bench, Patio Chair, Pellical Floor Lamp, Pellical Table Lamp) for residential and commercial interiors.
• Project Furniture Custom furniture manufacturing and furnishing services for commercial projects including hotels (Novotel, JW Marriott, Holiday Inn, Ritz Carlton), automotive showrooms (Volkswagen, Ather), government facilities, and hospitality venues across India and overseas.

Named customers20 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and major.

• Vagh GroupcoreOthersParent corporate group with 100+ years of trading and manufacturing history. Includes multiple subsidiaries: Hunsply (plywood manufacturing), Pyramid Timber (doors, veneers), Ferro Tiger (woodworking machinery), Plymould (moulded plywood), Bram Woodcrafting Studio, and others. Mas Furniture is the furniture manufacturing arm of the group.
• GodrejmajorOEM/ Whitelabel/ Licensing PartnerOEM manufacturing partnership where Mas Furniture produces furniture products under the Godrej brand name.
• WipromajorOEM/ Whitelabel/ Licensing PartnerOEM manufacturing partnership where Mas Furniture produces furniture products under the Wipro brand name.
• StanleymajorOEM/ Whitelabel/ Licensing PartnerOEM manufacturing partnership for furniture products under the Stanley brand.
• HOFmajorOEM/ Whitelabel/ Licensing PartnerOEM manufacturing partnership for furniture products under the HOF brand.
• IKEAmajorOEM/ Whitelabel/ Licensing PartnerOEM manufacturing partnership where Mas Furniture produces furniture products under the IKEA brand name.
• PanchshilmajorStrategic or Co-development PartnerPremium real estate developer partnership for residential and commercial furniture projects across Panchshil developments.
• BrigademajorStrategic or Co-development PartnerReal estate developer partnership for furniture requirements across Brigade residential and commercial projects.
• PrestigemajorStrategic or Co-development PartnerReal estate developer partnership for furniture requirements across Prestige Group projects.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Godrej Interio: India's largest home and office furniture manufacturer with a similar full-stack product range (sofas, beds, modular kitchens, office seating) and B2B project business. Mas Furniture is both a competitor and OEM partner (manufactures under the Godrej brand), making it a directly comparable Indian furniture manufacturer.
• Wipro Furniture (Wipro Enterprises): Indian office furniture and modular storage manufacturer. Mas Furniture is an OEM partner producing under the Wipro brand; both compete in the Indian office and institutional furniture segment.
• Stanley Lifestyles (formerly Stanley Furniture): Indian premium residential and hospitality furniture manufacturer with a comparable product mix (beds, dining, sofas, hotel FF&E). Mas Furniture produces furniture under the Stanley brand via OEM, making them both collaborator and direct competitor in the Indian premium furniture market.
• Featherlite Furniture: Indian office and institutional furniture manufacturer with strong presence in B2B project-based sales, ergonomic seating, and modular office solutions. Comparable to Mas Furniture in its enterprise field-sales motion and Indian manufacturing base.

Broad incumbents

• Ashley Furniture Industries: World's largest furniture manufacturer with broad residential and hospitality lines. Comparable as a vertically-integrated, global-scale furniture manufacturer; relevant incumbent peer for assessing Mas Furniture's position in the global hospitality and OEM supply market.
• La-Z-Boy Incorporated: Major US-based residential and contract furniture manufacturer with global hospitality and OEM programs. Comparable as an established broad-line furniture manufacturer with a hospitality FF&E business similar in scope to Mas Furniture's hotel project portfolio.
• IKEA (Ingka Group): Global furniture retail incumbent and one of Mas Furniture's largest OEM customers. While not a direct competitor in manufacturing, IKEA's expanding India sourcing footprint positions it as both a key customer and the dominant force shaping OEM economics in the flat-pack furniture category Mas serves.

Emerging players

• Urban Ladder: Online-first Indian home furniture and décor brand. Competes with Mas Furniture's residential product line on sofas, dining, and bedroom categories but with a DTC digital model rather than showroom/OEM-led model.
• Wakefit: India's largest DTC mattress and furniture brand with a digitally-led, consumer-facing model. Serves the same residential end market as Mas Furniture but with a fundamentally different omnichannel and brand-building playbook; relevant as a contrasting emerging player in Indian furniture.
• Pepperfry: India's largest online furniture marketplace with a network of studios and an in-house manufacturing arm. Comparable on residential furniture assortment but operates a marketplace-led model versus Mas's project-and-OEM model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mas-furniture

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mas Furniture