Lucie Kaas

What Lucie Kaas does

Lucie Kaas ApS is a privately held Danish design studio founded in 2010 in Copenhagen by Esben Gravlev Rasmussen (Creative Director) and Ellora Rasmussen. The company specializes in handcrafted wooden figurines and home decor, centered on the Kokeshi doll tradition reinterpreted through contemporary design. Each Kokeshi doll goes through a 43-step process involving woodworking and hand-painted detailing, using woods such as Superba Schima, Alder, Beech, and Oak sourced from FSC-certified suppliers. The product portfolio spans the flagship Kokeshi doll line (approximately €59), the SKETCH.INC designer collaboration with Becky Kemp featuring cultural icons (David Bowie, Karl Lagerfeld, Frida Kahlo, Elton John), the Bordfolk wooden egg-holder collection (€19.50), the Jeremyville lifestyle figurines, a wooden animals assortment, and the FUMARIO ceramic vases designed by Christian Troels. Production is split between Denmark and China.

The business operates a direct-to-consumer e-commerce model through a Shopify storefront (luciekaas.com) with multi-currency support (EUR, DKK, GBP, NOK), shipping globally from Denmark with 90% of orders shipping within 24 hours on weekdays and a 4.9/5 rating on 1,000+ verified reviews. A secondary B2B wholesale channel runs through the Traede platform (app.traede.com) with a retailer application process, and a Bespoke Projects service supports custom orders for corporate gifts and events. The customer base is primarily individual design-conscious consumers purchasing home decor, gifts, and collectible figurines, with secondary segments including B2B retailers and corporate clients. Revenue is generated through one-time product sales, supplemented by a loyalty subscription program (Lucie's Loyalty Lounge), mystery gift boxes, gift cards, and seasonal limited-edition drops. The company has no disclosed external investors, no public funding, no parent company, and operates as a family-founded independent business.

Name

Lucie Kaas

Legal name

Lucie Kaas ApS

Website

https://luciekaas.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Lucie Kaas is a privately held Danish design studio founded in 2010 that designs, produces, and sells handcrafted Kokeshi dolls, wooden figurines, and home decor globally through a direct-to-consumer Shopify storefront, serving individual design-conscious consumers, retail wholesalers, and bespoke corporate clients.

Ownership category

akta.pro rank

Product category

Designer home decor and collectible figurines

NAICS

Hobby, Toy, and Game Retailers (45912), Doll, Toy, and Game Manufacturing (339930)

SIC

Retail-Hobby, Toy & Game Shops (5945), Dolls & Stuffed Toys (3942)

akta.pro primary industry

Miniatures & Figurines (Display/Collectible) (CRALAKAB)

akta.pro secondary industries

Dolls, Plush & Action Figures Retail (CRALAFAD), Collectibles, Trading Cards & Blind Box Toys Retail (CRALAFAI), Gift, Novelty & Souvenir Variety Stores (CRAGAJAG)

Keywords

• Handcrafted wooden figurines
• Kokeshi dolls
• Designer home decor
• Artisan collectibles
• Wooden home accessories

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Primary revenue from selling handcrafted Kokeshi dolls, wooden figurines, egg holders, and home decor items through e-commerce storefront. One-time purchase model with products ranging from €19.50 to €59+.
2. Loyalty Program: Lucie's Loyalty Lounge offers monthly exclusive deals and discounts to newsletter subscribers, creating recurring customer engagement and repeat purchases.
3. Mystery Gifts: Mystery box product category offering surprise gift sets at various price points.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Lucie Kaas designs, produces, and sells handcrafted Kokeshi dolls, wooden figurines (egg holders, animals, characters), and ceramic home decor items such as vases, sold primarily through a Shopify-powered direct-to-consumer e-commerce store based in Denmark. The product line spans collections including SKETCH.INC (icon tributes), Bordfolk egg holders, Jeremyville figurines, wooden animal families, and FUMARIO vases, with optional bespoke custom orders and a B2B wholesale channel for retailers.

Product overview

Lucie Kaas is a Danish design studio founded in 2010 by Esben and Ellora Rasmussen, operating as a single unified e-commerce brand rather than a platform-plus-modules architecture. The product portfolio centers on handcrafted Kokeshi dolls—wooden figurines requiring over 40 processes per piece—as the core offering. The main product lines include: the flagship Kokeshi Dolls collection featuring both general designs and themed subcollections; the SKETCH.INC sub-brand (designer collaboration with Becky Kemp) offering icon tributes across music, art, and fashion; Bordfolk wooden egg holders; Jeremyville wooden figurines; Wooden Animals collections; and FUMARIO ceramic vases for home decor. Supplementary offerings include Christmas seasonal products, Mystery Box surprises, Gift Cards, the Lucie's Loyalty Lounge reward program, and Bespoke custom creation services. The company also operates an Outlet section for discounted items.

Differentiator

Problem solved

Functional benefit

Brands

• SKETCH.INC: A collection of hand-painted Kokeshi dolls featuring icons from music, fashion, art, and pop culture. Designed by Becky Kemp.
• Bordfolk
• Jeremyville
• The Nutti Collection
• The Skjøde Collection
• Fumario

Products and services

• Kokeshi Dolls Handcrafted wooden dolls inspired by traditional Japanese Kokeshi craftsmanship, featuring hand-painted designs with over 40 processes per piece. Available in multiple sizes (H14.5cm, H21.5cm, H30cm) and various collections including icon tributes and fashion/art/music themed figurines.
• SKETCH.INC Collection Designer collaboration line featuring hand-painted Kokeshi dolls celebrating icons from music, art, and fashion. Designed by Becky Kemp, the collection pays tribute to personalities including David Bowie, Elton John, Frida Kahlo, Karl Lagerfeld, Jean-Michel Basquiat, and fashion icons. Available in multiple sizes with varying wood materials (Superba Schima, Alder).
• Bordfolk Egg Holders Hand-painted wooden egg cup holders featuring alphabet-themed characters (A-Z) in both boy and girl versions with four pattern styles (triangles, stripes, dots, and scatter). Made from beechwood, height 7cm, manufactured in China.
• Jeremyville Figurines Wooden figurines featuring stylized characters including The Designer, The Fashionista, The Foodie, and The Music Lover. Designed by Jeremyville, representing different lifestyle archetypes.
• Wooden Animals Collection of wooden animal figurines including The Nutti Collection, The Skjode Collection, The Bear Family, The Teddy Family, and The Baby Elephant Family. Crafted from various woods including carved oak with leather accents.
• Christmas Collection Holiday-themed Kokeshi dolls and Christmas baubles for seasonal decoration. Includes Christmas-themed variants across multiple collections.
• FUMARIO Vases Ceramic vases combining geometric forms with industrial design, featuring strong color contrasts with heavy tops and lighter bottoms plus color-blocking components. Designed by Christian Troels. Dishwasher safe, available in multiple sizes (H16.5cm, H20.5cm) and colors including Peach, Minty Haze, Lavender, and Blue Fog.
• Gift Card Digital gift cards available for purchase, allowing recipients to select their own items from the Lucie Kaas collection.
• Bespoke Projects Custom-designed Kokeshi dolls for special projects, events, or exclusive collections. Minimum order requirements apply for bespoke creations.
• Accessories Supporting accessories including computer sleeves featuring iconic designs from the SKETCH.INC collection (Andy, Coco, Ziggy, Frida).

Quantifiable outcome

• 90% of orders ship within 24 hours on weekdays
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Becky KempcoreStrategic or Co-development PartnerDesigner collaboration creating the SKETCH.INC collection for Lucie Kaas. Becky Kemp designs stylized Kokeshi dolls inspired by music, fashion, art and pop culture icons. The collection features carefully selected outfits and styles celebrating cultural pioneers.
• Christian TroelsminorStrategic or Co-development PartnerDanish designer behind the Fumario vase collection. Christian Troels brings a playful approach to design with a philosophy of creating products that stand out, from LEGO to lamps.
• Marie WillumsenminorStrategic or Co-development PartnerCo-designer of the Bordfolk egg holder collection alongside Esben Gravlev Rasmussen. The collection features 52 different styles in boys and girls versions with various patterns.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the luciekaas.com online store. Handles payment processing, order management, and customer experience for direct-to-consumer sales.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spring Copenhagen: Danish design house producing wooden figurines, home objects and lifestyle gifts with designer collaborations — a near-twin in category, materials, and Copenhagen-headquartered positioning.
• Medicom Toy (Bearbrick): Japanese maker of Bearbrick and other collectible figurines featuring pop-culture and fashion collaborations; comparable in the licensed, limited-edition designer-collectible category.
• Areaware: US design retailer/brand producing design-led home objects, wooden toys, and figurines with designer collaborations — comparable in DTC design-object positioning and artist partnerships.
• Kidrobot: US-based designer toy and collectible figure brand producing limited-edition vinyl and designer figurines with artist collaborations — directly comparable to SKETCH.INC's pop-culture/icon-driven collectible model.
• Hoptimist: Danish design brand known for its iconic wooden 'Bumble' figurines, closely comparable to Lucie Kaas's handcrafted wooden Kokeshi and Bordfolk figures in category, materials, and Scandinavian design positioning.
• Kay Bojesen Denmark: Heritage Danish maker of handcrafted wooden figurines (the classic wooden monkey). Directly comparable as a wooden collectible figurine brand with global design-retail distribution and price-point overlap.

Broad incumbents

• MoMA Design Store: Retail destination for design-led home objects, collectibles, and designer figurines; comparable as a distribution channel and curatorial peer for collectible design objects.
• Stelton: Established Danish design house offering home objects and figurines with designer collaborations; comparable as a broader Scandinavian design portfolio with wholesale and DTC channels.
• Bloomingville: Danish design homeware brand with broader home-decor portfolio (textiles, ceramics, accessories) sold through wholesale and DTC — overlapping category with Fumario vases and the broader Lucie Kaas home-decor assortment.
• House of Hackney: British design-led home decor and lifestyle brand combining artisan craft with bold aesthetic — comparable in design-driven homewares and gift positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/luciekaas
• LinkedInlinkedin.com/company/lucie-kaas
• Instagraminstagram.com/luciekaas
• TikToktiktok.com/@luciekaas
• Pinterestpinterest.dk/luciekaas/_created

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lucie Kaas