MyAccounting.it

What MyAccounting.it does

MyAccounting.it is the commercial brand of Smart E-Lab S.r.l., an Italian professional services and SaaS operator headquartered in Lucca with a registered office in Milan. The company delivers online accounting, tax consulting, and payroll services targeted at Italian freelancers, forfettari, and micro-SMBs that lack an in-house finance function. Its offerings are packaged as tiered subscriptions (Easy, Smart, Premium, Full) spanning self-service bookkeeping through to a dedicated commercialista, with e-invoicing (MyAccounting Fatturazione, integrated with the Sistema di Interscambio) and payroll (Buste Paga Online) delivered as integrated modules on a client portal called MyDashboard.

The platform combines a multi-tenant web application with human-delivered professional services delivered by a team of 30+ professionals, including commercialisti handling year-end filings (CU, 770, dichiarazione IVA, Modello Redditi). Supporting modules cover IMU/TARI, ritenute d'acconto, gestione collaboratori, TFR, INPS, and INAIL workflows. Pricing combines recurring subscriptions (€49.90–€499.90/month), per-payslip fees, and one-time setup charges. The product architecture is workflow- and compliance-oriented rather than AI-native, and no external funding rounds have been disclosed, implying self-funded organic growth.

Go-to-market is direct-to-consumer digital acquisition aimed at the Italian freelance segment, supported by tax-calendar content and guides. The company's expansion strategy centers on upselling existing SMB customers into higher tiers with human accountant support and on broadening the product surface into adjacent compliance workflows (payroll, e-invoicing) rather than geographic or international expansion.

Name

MyAccounting.it

Legal name

Smart E-Lab S.r.l.

Website

https://myaccounting.it

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

MyAccounting.it (Smart E-Lab S.r.l.) is an Italian online accounting, tax, and payroll provider serving freelancers, forfettari, and micro-SMBs via tiered subscriptions and a team of 30+ professionals based in Lucca and Milan.

Ownership category

akta.pro rank

Product category

Online Accounting & Tax Consulting

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Payroll Services (541214), Offices of Certified Public Accountants (541211)

SIC

Services-Management Consulting Services (8742), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)

akta.pro secondary industry

Expense Management & Reimbursements Administration (BPACAIAH)

Keywords

• Online accounting services
• Electronic invoicing software
• Tax consulting services
• Payroll management
• Business formation services

Headquarters

HQ city

Capannori

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Services - Accounting & Tax: Monthly subscription plans for accounting and tax consulting services ranging from €49.90 to €499.90 per month depending on business type and document volume. Includes access to client portal, direct consultant contact, and tax compliance management.
2. Electronic Invoicing Software: Annual subscription packages for electronic invoice management with tiers from 200 to 30,000 invoices per year, priced from €49.90 to €589.90 annually.
3. Online Payroll Services: Per-paycheck pricing from €9.90 to €34.90 per payslip depending on volume tier, plus base monthly subscription of €80.00
4. Business Formation Services: One-time fees for opening new businesses: €50 for freelancer VAT, €200 for sole proprietorship, €300 for SRL incorporation
5. Professional Consulting Services: Additional consulting services for previous year recovery starting from €29.90

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

MyAccounting.it delivers subscription-based online accounting, tax consulting, and business administration services to Italian freelancers, small businesses, partnerships, and corporations through a proprietary cloud SaaS platform. Core offerings include a private client portal (MyDashboard) for 24/7 document access, electronic invoicing software with SDI integration, online payroll processing, and dedicated professional consultant support covering accountants, tax advisors, lawyers, and labor consultants.

Product overview

MyAccounting.it is an online accounting and tax consulting platform operated by Smart e-lab S.r.l. under the direction of Avv. Carlo Alberto Micheli. The platform operates as a SaaS cloud application and comprises a core client portal (MyDashboard/Area Riservata), an electronic invoicing module (MyAccounting Fatturazione), and an online payroll service (Buste Paga Online), all accessible through the unified dashboard. Service plans are segmented by client type and volume: Regime Forfettario (flat-rate regime, €49.90–€79.90/month), Contabilità Semplificata (simplified accounting, €99.90–€149.90/month), SNC-SAS (partnerships, €229.90–€299.90/month), and SRL-SRLS (corporations, with bespoke pricing reaching €499.90/month). Add-on services include company registration (Apertura P.IVA from €50) and payroll management (Gestione Dipendenti). The invoicing software transmits via SDI web service, supports both PA and private-party e-invoicing, and includes automatic digital signature. The SLA guarantees 95% uptime.

Differentiator

Problem solved

Functional benefit

Brands

• MyDashboard: Private client area platform for document management, accounting records, and consultant communication
• MyAccounting Fatturazione

Products and services

• MyDashboard - Client Portal (Area Riservata) The primary client portal (Area Riservata) of MyAccounting.it providing 24/7 access for clients to manage and download all accounting documents including invoices, F24 tax payments, payroll, VAT filings, and financial reports, with integrated chat support and document upload functionality.
• MyAccounting Fatturazione - Electronic Invoicing Software Cloud-based electronic invoicing software enabling creation, receipt, transmission, and legally compliant storage of electronic invoices (for both public administration and private parties) via SDI web service integration, with a guided creation wizard capable of generating invoices in under 50 seconds, automatic electronic signature, and companion mobile app.
• Buste Paga Online - Online Payroll Service Online payroll processing service including employee position management, payslip generation, F24 preparation, INAIL self-liquidation, electronic transmissions, and TFR accruals, accessible through the MyDashboard portal with dedicated consultant support and per-payslip pricing starting at €9.90+VAT.
• Apertura P.IVA - VAT and Company Formation Service One-time company and freelance registration services: freelance P.IVA (VAT number) opening at €50.00+VAT with 24-hour turnaround including INPS Gestione Separata enrollment; sole proprietor (ditta individuale) registration at €200.00+VAT including Chamber of Commerce registration; SRL company incorporation at €300.00+VAT including all procedures.
• Gestione Dipendenti - Employee Management Employee management add-on service integrated with the payroll service, covering hiring, contractual transformations, and termination management, priced per-payslip starting at €30.00+VAT for businesses with employees.

Quantifiable outcome

• VAT number opening in 24 hours
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• External Professionals NetworkcoreImplementation/ SI/ Consulting PartnerNetwork of external professionals including accountants, data processing specialists, and payroll processing experts who collaborate with Smart E-Lab for service delivery. Details available upon request at [email protected]

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• TeamSystem: Major Italian business software group offering accounting, payroll, e-invoicing, and ERP solutions to SMBs and professionals. Operates Fatture in Cloud and many adjacent products, representing the dominant incumbent in the same space.
• Xero: Global cloud accounting SaaS for SMBs and accountants with subscription tiers, third-party integrations, and multi-country support. Comparable SaaS accounting model though limited Italian tax-regime localization compared to native players.
• Zucchetti: Leading Italian software house providing HR, payroll, accounting, and e-invoicing solutions to SMBs and enterprises. Comparable payroll and accounting suite with much larger installed base and broader enterprise reach.
• Aruba Fatturazione Elettronica: Italian hosting/cloud provider with a free e-invoicing platform and broader business services (PEC, hosting, signature). Competes in the same Italian SMB e-invoicing space with significant distribution leverage from its hosting customer base.
• Buffetti: Long-established Italian business services and software provider offering accounting, invoicing, and payroll software to professionals and SMBs, with a retail distribution network that gives broader geographic reach.
• Intuit QuickBooks (Italy): Global SMB cloud-accounting SaaS available in Italy, offering bookkeeping, invoicing, and tax features. Comparable SaaS business model for SMB accounting though not specialized in Italian tax regime complexity.
• Wolters Kluwer Tax & Accounting Italia: Global professional tax/accounting software provider with strong Italian presence serving accountants and tax advisors with research, compliance, and practice-management tools. Competes at the professional-services layer rather than direct SMB SaaS.

Direct peers

• Fatture in Cloud: Italian cloud-based electronic invoicing and accounting SaaS serving freelancers, professionals, and SMBs with plans and SDI integration. Most direct competitor given overlapping target segments, e-invoicing product, and subscription model.
• Danea (by TeamSystem): Italian SMB-targeted accounting and invoicing software with subscription plans and e-commerce integrations. Direct SMB/sole-proprietor SaaS competitor in the Italian market.

Regional players

• Datev (Italy / Europe): German cooperative-owned accounting and tax software provider serving professional accountants across DACH and selected EU markets. Comparable professional-accountant SaaS model with deep compliance depth, though primarily active outside Italy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/MyaccountingI
• YouTubeyoutube.com/channel/UCtiHv8lOhtQamDcDiQkClPA
• Facebookfacebook.com/myaccountingitalia
• Instagraminstagram.com/myaccounting.it
• LinkedInlinkedin.com/company/myaccounting

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyAccounting.it