Madrid Audiovisual Drama School

What Madrid Audiovisual Drama School does

Madrid Audiovisual Drama School (MADS), legally MADRID ARTS & DRAMA SCHOOL S.L., is a privately-held Spanish education company founded in 2022 by casting directors Eva Leira and Yolanda Serrano and headquartered at Plaza Cascorro 23 in the La Latina neighborhood of Madrid. The company delivers in-person and online training in audiovisual acting and creation through a portfolio that includes a flagship three-year Diploma in Acting and Audiovisual Creation (capped at 20 students per cohort), Master's programs in Advanced Acting, Project Creation, and Casting Direction, short courses and workshops (camera training, English auditioning with LAMDA, videobook scene filming), and a virtual campus (campus.mads.es). The pedagogical model integrates acting, writing, directing, producing, emotional intelligence, and personal brand development taught by active industry professionals, with guest masterclasses featuring figures such as Álvaro Morte, Tristán Ulloa, and Lesley Ewen.

MADS generates revenue primarily through tuition for diploma and Master's programs (subscription/recurring model) and one-time fees for short courses and workshops, with scholarships covering up to 100% of tuition granted on economic-need and aptitude criteria and renewable for up to three additional years. Pricing is not publicly disclosed; prospective students contact the school via its website (mads.es), WhatsApp (+34 633 231 445), or an online appointment system. Marketing relies on Instagram, an editorial blog (Actualidad), email newsletter, +MADS multimedia content (YouTube playlist), and open-day events (Puertas Abiertas), supplemented by partnerships with National Theatre Live, ESCAC, Casa de México, and Estudio V. The first diploma cohort graduated in June 2025, and a new collaborative program (Estudio MADS) is scheduled to launch in September 2026. The business operates exclusively in Spain and has no disclosed external funding.

Name

Madrid Audiovisual Drama School

Legal name

MADRID ARTS & DRAMA SCHOOL S.L.

Website

https://mads.es

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Madrid Audiovisual Drama School (MADS) is a private Spanish acting and audiovisual creation school founded in 2022 by casting directors Eva Leira and Yolanda Serrano, serving aspiring and working actors through a capped three-year diploma, Master's programs, and short courses at its Madrid campus.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Tuition - Diploma in Audiovisual Acting and Creation: Three-year diploma program with limited seats (20 per cohort) generating tuition revenue. Fees include potential 10% discount for early enrollment before May 30.
2. Tuition - Master's Programs: Advanced master's programs for working actors and casting directors, including Master's in Acting, Master's in Casting Direction, and Master's in Audiovisual Project Creation.
3. Short Courses and Workshops: Individual courses such as camera training, auditioning in English, original scene filming for videobooks, and masterclasses taught by visiting professionals.
4. Scholarships: Scholarships covering up to 100% of annual tuition, granted based on economic need and exceptional aptitude during the selection process. Renewable for up to three additional years based on academic performance and attendance.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

MADS is an audiovisual acting and creation school that delivers diploma, master's, and short-course training programs to aspiring and working actors in Madrid. Its core offering is the three-year Diploma en Actuación y Creación Audiovisual (capped at 20 students per cohort), complemented by Master's programs in advanced audiovisual acting, casting direction, and project creation, plus individual workshops. Programs are taught by active industry professionals with hands-on practice in production technology from day one.

Product overview

Madrid Audiovisual Drama School (MADS) offers a comprehensive acting and audiovisual creation education portfolio centered on the three-year Diploma en Actuación y Creación Audiovisual. The school complements this core program with Master's programs (including Advanced Acting, Project Creation, and Casting Direction), short courses and workshops, virtual campus access, scholarship programs, an alumni network, and industry events (+MADS). The offerings are designed to create actor-creators who can interpret, write, direct, and produce within the audiovisual industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Diploma en Actuación y Creación Audiovisual Three-year diploma program focused on audiovisual acting and creation, preparing students to become professional creator-artists with practical training in interpretation, writing, directing, and cultural entrepreneurship. Limited to 20 students per cohort.
• Master's Programs (Másteres) Advanced master's programs including Master's in Advanced Audiovisual Acting (with Nando López and Aura Garrido collaboration), Master's in Project Creation, and Master's in Casting Direction, designed to cover current industry needs.
• Short Courses and Workshops (Cursos) Short courses and workshops covering camera training, English auditioning (with LAMDA), original scene filming for videobook, action scenes, and other skills for aspiring and working actors.
• MADS Scholarships Program Scholarship program covering up to 100% of tuition for the first year for students with extraordinary aptitude and economic need, renewable for up to three additional years based on academic performance and attendance.
• Estudio MADS (Two-Year Collaborative Actor Training Program) Two-year actor training program offered in collaboration with Estudio V that combines MADS's holistic methodology with Estudio V's faculty of active film, TV, theater, and casting professionals.

Quantifiable outcome

• 100% scholarship coverage available for qualifying students
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Estudio VcoreStrategic or Co-development Partner · 27 June 2026Madrid Audiovisual Drama School and Estudio V launched Estudio MADS, a two-year actor training program combining the experience and industry connections of both schools. The collaboration brings together MADS's holistic methodology with Estudio V's faculty of active film, TV, theater, and casting professionals. Classes will be held at MADS starting September, with some of Estudio V's most distinguished teachers joining the teaching team.
• ESCAC (Escola Superior de Cinema i Audiovisuals de Catalunya)coreStrategic or Co-development Partner · 26 November 2025ESCAC collaborated with MADS to offer a new line of 100% subsidized short intensive courses through OFF ESCAC (their vocational school). These courses include components for developing digital competencies and are part of the Fast Forward program financed by European NextGenerationEU funds.
• METAMADS Short Film CompetitionminorOthers · 11 December 2024MADS launched the METAMADS short film competition offering €2,000 for the winning project, produced transparently with weekly Q&A sessions streamed on social media. The competition aims to foster creativity and transparent audiovisual production, with rights shared between the creator and MADS.
• Casa de MéxicominorStrategic or Co-development PartnerScholarship program for Mexican students in Master's programs in Casting Direction and Project Direction at MADS, coordinated through Casa de México (becas.casademexico.es).
• National Theatre LiveminorGTM or Marketing PartnerMADS partnered with National Theatre Live through Yelmo Cine Ideal to screen live theater productions ('Inter Alia', 'A Streetcar Named Desire') in Madrid, engaging the acting community and promoting theatrical culture among students.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Estudio V: Madrid acting school collaborating with MADS to launch Estudio MADS (2026). Same target market of aspiring professional actors, same city, and now operationally integrated via the two-year joint program.
• TAI School of Performing Arts: Madrid-based school covering acting, film, music, and performing arts with formal degree programs. Targets the same aspiring Spanish audiovisual professionals as MADS and competes for the same applicant pool in the same city.
• RESAD (Real Escuela Superior de Arte Dramático): Madrid's historic public dramatic arts school offering formal degree programs in acting and stagecraft. A direct competitor for Spanish acting students with a much longer heritage but more traditional, theatre-leaning curriculum.
• Juan Carlos Corazza Acting School: Madrid-based actor training school led by a recognised Spanish acting coach. Targets the same aspiring and working actors in Madrid with comparable camera-based and audition-preparation methodology.
• ESCAC (Escola Superior de Cinema i Audiovisuals de Catalunya): Barcelona-based top-tier film and audiovisual school and active MADS partner. Comparable curricula in film/TV production and acting; serves as both a peer and a collaboration partner for MADS's subsidised short-course line.
• ECAM (Escuela de Cinematografía y del Audiovisual de la Comunidad de Madrid): Madrid-based film and audiovisual school offering degree and continuing education programs. Directly comparable to MADS in geography, target student, and audiovisual production focus, though broader in scope across filmmaking disciplines.

Broad incumbents

• New York Film Academy (NYFA): Large international performing arts and film school with established acting programs including in Spanish-market-adjacent locations. Represents the broader incumbent model of multi-discipline, multi-campus performing arts education that MADS could aspire to.
• Lee Strasberg Theatre & Film Institute: Long-established international actor-training institute offering conservatory-style programs with film and stage tracks. Comparable as a benchmark for premium, method-driven acting schools that MADS's holistic 'actor-creator' methodology is positioned against.

Regional players

• Bande à Part Escola de Cinema: Barcelona-based film and acting school. Comparable audiovisual-creator training offering but geographically separate from MADS's Madrid base.
• Eòlia (Escola Superior d'Art Dramàtic): Barcelona-based performing arts school offering acting and stage programs. Comparable in curriculum and student persona but operates in a different Spanish regional market than MADS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLh-8ULPb4GsE9hzTi1GCPJruA_aviE52U
• Instagraminstagram.com/mads_madrid_

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madrid Audiovisual Drama School