What Mantelzorgnl does

Stichting MantelzorgNL is a Dutch non-profit foundation (founded 2005; ANBI-registered) operating as the recognized national association for the roughly 5-5.5 million informal caregivers (mantelzorgers) in the Netherlands — equivalent to about 40% of the adult population. The organization is headquartered in Zeist and is led by Bestuurder Esther Hendriks, in role since 1 January 2023, under a five-member Raad van Toezicht chaired by Henny Sikken.

Its portfolio is content-, community-, and advocacy-driven rather than technology-driven; there is no proprietary platform, mobile app, or API in scope. Core services include the Mantelzorglijn telephone and WhatsApp helpline (030-760 60 55), the National Mantelzorgpanel for survey-based policy research (400-500 respondents per survey), a bi-annual MantelKRACHT print magazine for members, and a catalogue of professional publications (Keuzehulp voor mantelzorgers, Respijtzorg factsheet, Gids voor mantelzorgondersteuners series, Waaier Overbelasting voorkomen, Toolbox interventies mantelzorgondersteuning). Distribution runs through mantelzorg.nl as the self-serve hub, a directory of 738 local support organizations, experience speakers at external events, and the annual Dag van de Mantelzorg awareness day that has run for over 20 years.

The revenue model is a hybrid of low-threshold subscriptions (Support member <€30/year; Full member >€30/year with welcome package and print magazine), donations enabled by ANBI tax deductibility, government subsidies tied to its role as the national caregiver association, and at-cost merchandise including the 2025-launched Mantellintje recognition pin at €2.35 per unit. Customer segments span individual caregivers (with tailored sub-programs for young, working, dementia, mental-health, and palliative caregivers), municipalities implementing the Wmo, healthcare professionals, and employers — supported by advocacy coalitions with Ieder(in), Patiëntenfederatie Nederland, Nibud, SCP, Vilans, and Movisie.

Name

Mantelzorgnl

Legal name

Stichting MantelzorgNL

Website

https://mantelzorg.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Stichting MantelzorgNL is the Dutch national non-profit association (ANBI-registered, founded 2005) advocating for and supporting approximately 5-5.5 million informal caregivers in the Netherlands via a helpline, research panel, publications, and policy advocacy.

Ownership category

akta.pro rank

Headquarters

HQ city

Zeist

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: Annual membership fees from individual caregivers. Two tiers offered: Support member (<30 euro/year) and Full member (>30 euro/year). Full members receive a welcome package including workbook on healthy boundaries and the MantelKRACHT magazine twice yearly by post.
2. Donations: Donations from individuals supporting the organization's mission. MantelzorgNL is registered as ANBI (Algemeen Nut Beogende Instelling - Public Benefit Organization), allowing donors to deduct gifts from income or corporate tax.
3. Government subsidies and grants: The organization receives government funding as the national association for informal caregivers, enabling advocacy work with municipalities and national politics.
4. Merchandise sales: Sale of Mantellintje (mantel ribbon lapel pins) at €2.35 per piece to raise awareness and recognition for informal caregivers. Sold at cost without profit margin.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

MantelzorgNL is the national Dutch association (Stichting) that advocates for and supports approximately 5 million informal caregivers in the Netherlands. It delivers direct caregiver services through the Mantelzorglijn helpline, the Nationaal Mantelzorgpanel research panel, and the MantelKRACHT membership magazine, while running the Mantellintje recognition campaign and annual Dag van de Mantelzorg awareness day. It also produces professional toolboxes and guides used by municipalities, schools, and healthcare professionals, and maintains a directory of 738 local support organizations.

Product overview

MantelzorgNL operates as a national association providing a comprehensive ecosystem of information, advocacy, and support services for informal carers in the Netherlands. The core offerings include the Mantelzorglijn (helpline), Nationaal Mantelzorgpanel (research panel), and MantelKRACHT Magazine. The organization distributes practical publications including the Keuzehulp decision aid, Respijtzorg factsheet, and a multi-part Gids voor mantelzorgondersteuners guide series for professionals. Campaign products include the Mantellintje ribbon (launched 2025) and annual Dag van de Mantelzorg awareness day. A searchable directory of 738 local support organizations and experience speaker services complement the portfolio. Membership tiers provide newsletters, webinars, and publications for supporters and full members.

Differentiator

Problem solved

Functional benefit

Brands

• Mantellintje: A recognition campaign and small lapel pin to show appreciation for informal caregivers, launched in 2025.
• Mantelzorglijn
• Nationaal Mantelzorgpanel
• MantelKRACHT

Products and services

• Mantelzorglijn (Helpline) Telephone helpline (030-760 60 55) and WhatsApp support (06 27 23 68 54) staffed by specialists on working days to answer questions about informal care. Targets individual caregivers seeking direct information and support.
• Nationaal Mantelzorgpanel (National Caregiver Panel) Online panel of informal caregivers who complete short surveys on topics such as finances, professional help, and policy changes. Averages 400-500 respondents per survey, informing MantelzorgNL's advocacy and policy positions.
• Membership (Lidmaatschap) Two-tier annual membership for supporters of MantelzorgNL: Support Member (<€30/year) with newsletter, webinars, and voting rights; Full Member (>€30/year) which also includes a welcome package with workbook on healthy boundaries and the MantelKRACHT magazine twice yearly by post.
• MantelKRACHT Magazine Bi-annual print magazine for Full Members containing stories, practical tips, and information for informal caregivers. Distributed twice yearly by post as part of the Full membership tier.
• Mantellintje (Carer's Ribbon) Symbolic lapel pin priced at €2.35 per unit (excluding shipping) sold to individuals via iDEAL and to organizations on invoice as a tangible token of recognition for informal caregivers.
• Dag van de Mantelzorg (Day of Informal Care) Annual national awareness day on November 10 celebrating and recognizing informal caregivers across the Netherlands, organized for over 20 years and featuring the Mantellintje campaign.
• Organisaties in de buurt (Local Support Organizations Directory) Searchable database of 738 local and regional organizations providing informal caregiver support across the Netherlands, accessible via mantelzorg.nl.
• Ervaringssprekers (Experience Speakers) Team of trained informal caregivers who share personal stories at events, schools, and organizations, covering topics such as work-care balance, young caregivers, mental health, and respite care.
• Keuzehulp voor mantelzorgers (Choice Aid for Informal Caregivers) Handbook helping informal caregivers make informed decisions about taking over care tasks from healthcare professionals, including legal consequences and relationship impacts.
• Respijtzorg factsheet Factsheet explaining respite care options, forms, and available arrangements for informal caregivers, co-developed with knowledge institutes Vilans and Movisie.
• Gids voor mantelzorgondersteuners (Guide for Informal Care Supporters) Series of workbooks covering topics on informal care and social foundations, including vision and collaboration, broad perspectives, informal caregivers' value, and demand-driven support; aimed at municipal and welfare professionals.
• Waaier Overbelasting voorkomen (Overburden Prevention Fan) Action plan for healthcare professionals with ten concrete steps to make informal care discussable and to measure and signal caregiver overburden.
• Toolbox interventies mantelzorgondersteuning Toolbox for municipal policy staff to properly shape informal care support within their municipality, including intervention options.

Quantifiable outcome

• 5.5 million informal caregivers in Netherlands served by the organization (40% of adult population)
• +2 more outcomes

Named customers5 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• SCP (Sociaal Cultureel Planbureau)coreStrategic or Co-development Partner · 1 May 2026Government research institute producing the annual 'Mantelzorg in beweging' (Informal Care in Motion) report with key statistics on caregivers. MantelzorgNL uses SCP data for advocacy and policy recommendations.
• Various municipalitiesminorChannel Partner/ Reseller/ Distributor · 1 January 2025Local government partners implementing Mantellintje campaigns and caregiver appreciation initiatives. Examples include Houten (appreciation market) and local Mantelzorg Café organizations.
• Nibud (National Institute for Family Finance Information)coreStrategic or Co-development PartnerCollaborative research partnership to calculate financial impacts of government policies on people with disabilities and their informal caregivers. Nibud conducted research in 2024 and 2026 on extra costs faced by households with disabilities and live-in caregivers.
• Ieder(in)coreStrategic or Co-development PartnerNational organization representing people with disabilities and chronic illness. Joint advocacy coalition calling on government to reverse planned cuts affecting disabled individuals and their caregivers.
• Patiëntenfederatie NederlandcoreStrategic or Co-development PartnerNational patient federation. Part of the joint coalition with Ieder(in) and Nibud to study and protest financial impacts of cabinet plans on disabled people and caregivers.
• VilansminorStrategic or Co-development PartnerKnowledge institute for long-term care. Co-developed factsheet on respijtzorg (respite care) providing practical information for caregivers on temporary care transfer options.
• MovisieminorStrategic or Co-development PartnerKnowledge institute for social development. Co-developed factsheet on respijtzorg (respite care) alongside Vilans and MantelzorgNL.
• Tweede Kamer (Dutch House of Representatives)coreOthersActive political advocacy through direct communication with parliament members. MantelzorgNL sends letters, participates in debates, and lobbies for caregiver rights and policy protections.
• Healthcare organizationsminorChannel Partner/ Reseller/ DistributorOrganizations such as Rijnstate Hospital and other healthcare providers participating in Mantellintje campaigns to recognize caregiver staff and patients.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Customer concentration

• LinkedInlinkedin.com/company/mantelzorgnl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mantelzorgnl