AIL

What AIL does

AIL - Associazione Italiana contro le Leucemie - linfomi e mieloma - ETS is an Italian non-profit association founded in 1969 that finances scientific research on blood cancers and delivers patient assistance services for individuals affected by leukemia, lymphoma, and myeloma. The organization operates through 83 autonomous territorial sections across Italy, supported by approximately 15,000 volunteers, and deploys funds across four primary channels: €5.8M+ annually to scientific research (including 140+ studies and the GIMEMA network of 140 hematology departments and 89 laboratories), €4.8M+ to the operating costs of ~100 hematology and stem cell transplant centers, €9.5M+ to patient and caregiver assistance (home care, 35+ Case AIL accommodation facilities, psychological counseling, patient seminars), and €2.4M+ to communication and awareness.

The revenue model is multi-stream and diversified: individual donations (online, bank transfer, postal slip), seasonal solidarity campaigns (Easter Eggs at €15 minimum and Christmas Stars at €15 minimum, with €204.6M and €203.5M cumulative since inception respectively), corporate partnerships with tiered engagement (€5K, €5K-€10K, €10K+), the Italian 5x1000 tax designation (Tax Code 80102390582, with 10% committed to GIMEMA), legacy bequests, and e-commerce sales through AIL Shop and Lieti Eventi. Go-to-market is hybrid: event-driven (Giornata Nazionale on June 21, Fitwalking in 35+ cities, Sognando Itaca sailing therapy), community-led (volunteer street campaigns in ~5,000 squares), and sales-led (dedicated corporate fundraising coordinators Cristina Calvi and Monica Ramazzotti). Notable partners include UniCredit (Institutional Partner 2023-24), Venchi, Enel Cuore, CBILL, TIM, Lagardère, Traghettilines, Margot Italia, and IID certification since 2006 under the Carta della Donazione framework.

Name

AIL

Legal name

AIL - Associazione Italiana contro le Leucemie - linfomi e mieloma - ETS

Website

https://ail.it

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

AIL is an Italian non-profit association founded in 1969 that funds blood cancer research, supports ~100 hematology centers through 83 territorial sections and 15,000+ volunteers, and delivers patient assistance services nationwide to leukemia, lymphoma, and myeloma patients and their families.

Ownership category

akta.pro rank

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Infrastructure, Marketing or Sales, Personnel

Revenue model

1. Individual donations and fundraising campaigns: AIL raises funds through direct donations (online and offline), seasonal campaigns (Easter Eggs, Christmas Stars), Fitwalking events, and the 5x1000 tax designation (Italian tax mechanism). Donors contribute via the website, bank transfer, postal payment slip, credit card, and in-person at campaign stalls.
2. Solidarity purchases (Shop, Lieti Eventi, Easter Eggs, Christmas Stars): AIL generates revenue through the sale of solidarity products including Easter Eggs (minimum €15 contribution), Christmas Stars (minimum €15), and branded solidarity gifts from the AIL Shop and Lieti Eventi (wedding bomboniere/solidarity favors). These are sold both online and via street campaigns.
3. Corporate partnerships and cause-related marketing: Companies support AIL through donations (liberal donations with tiered benefits), cause-marketing campaigns, employee payroll giving, event sponsorship, loyalty point conversion programs, and in-kind donations of goods/services. AIL's Corporate Fundraising team manages these relationships.
4. 5x1000 tax designation: Italian taxpayers can designate 0.5% of their income tax to AIL (Tax Code: 80102390582). This represents a significant recurring revenue stream. AIL contributes 10% of 5x1000 donations to GIMEMA research.
5. Legacy bequests (Lasciti Solidali): AIL accepts testamentary bequests and legacy donations, allowing supporters to leave a planned gift to the organization in perpetuity.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels13 records

Core offering

AIL is a non-profit association that funds and coordinates scientific research on leukemia, lymphoma, and myeloma while providing direct assistance to patients and caregivers through a national network of 83 territorial sections. It supports approximately 100 hematology centers, delivers home care services, patient accommodation, psychological support, and education, and funds the GIMEMA collaborative research network connecting 140 hematology departments and 89 laboratories across Italy.

Product overview

AIL (Associazione Italiana contro le Leucemie-linfomi e mieloma) is a non-profit association founded in 1969 that operates as a comprehensive platform for blood cancer research support, patient assistance, and public awareness. The organization offers a multi-channel portfolio including annual fundraising campaigns (Uova di Pasqua, Stelle di Natale, Fitwalking, Giornata Nazionale), patient support services (Case AIL accommodation, home care, counseling, patient seminars and groups), volunteer training programs, and various donation mechanisms (5x1000, legacy giving, crowdfunding). AIL operates through 83 territorial sections coordinating activities nationwide, supporting approximately 100 hematology centers and managing the GIMEMA research network. The organization also runs e-commerce platforms (AIL Shop, Lieti Eventi) for solidarity gifts and maintains the Numero Verde hotline service for patient information.

Differentiator

Problem solved

Functional benefit

Brands

• Fitwalking for AIL: Non-competitive solidarity walk organized to raise funds for scientific research and assistance for blood cancer patients, held annually in over 35 Italian cities.
• Uova di Pasqua AIL
• Stelle di Natale AIL
• Sognando Itaca
• Giornata Nazionale AIL
• Lieti Eventi
• AIL Shop

Products and services

• Uova di Pasqua AIL Annual Easter chocolate egg fundraising campaign with a minimum 15 euro contribution per egg; proceeds fund over 140 scientific studies, research scholarships, hematology centers, and patient assistance across Italy.
• Stelle di Natale AIL Annual Christmas poinsettia fundraising campaign held December 5-8 with a minimum 15 euro contribution per plant; supports scientific research and patient assistance.
• Fitwalking for AIL Non-competitive solidarity walking event held annually in over 35 Italian cities, promoting physical activity and psychological well-being for onco-hematological patients while raising funds.
• Sognando Itaca Sailing therapy project for blood cancer patients featuring a sailing boat that travels along Italian coasts with patients, doctors, nurses, and psychologists for psychosocial rehabilitation.
• Case AIL Free accommodation facilities present in 35 Italian provinces, located near hematology centers to host onco-hematological patients and their caregivers during treatment away from home.
• Cure Domiciliari Home care services that allow patients to receive treatment in their own homes while maintaining family proximity and remaining in constant contact with hospital specialists.
• AIL Shop Online shop selling solidarity gifts including chocolate products and various items, with proceeds directed toward research and patient assistance.
• Lieti Eventi Solidarity bomboniere (favors) website for special occasions like weddings and celebrations, offering personalized gifts where proceeds support AIL.
• 5x1000 Italian tax donation program allowing citizens to designate 0.5% of their income tax to AIL; supports research, assistance, and approximately 100 hematology centers nationwide.
• MyCrowd AIL Crowdfunding portal allowing supporters to create and contribute to personalized fundraising campaigns for specific AIL projects.
• Mobilità Solidale Solidarity mobility service supporting hematological patients and families by offering economic reimbursement for transportation costs to and from care centers.
• Seminari AIL Annual meetings dedicated to major hematological diseases conducted in hybrid format (in-person and online), bringing together doctors and patients to share knowledge about pathologies and recent therapies.
• Gruppi AIL Pazienti Groups formed by patients and family members to share doubts and uncertainties about the disease journey, exchange experiences with others in similar situations, and reduce feelings of isolation.
• Scuola di Volontariato AIL Continuous training program for volunteers covering hygienic-sanitary notions, psychological approach, social commitment, and role-specific competencies.
• Lasciti Solidali Legacy donation program allowing supporters to leave a lasting gift to AIL after their lifetime, continuing the fight against blood cancers for future generations.
• Numero Verde AIL

Quantifiable outcome

• 70% of blood cancer patients are cured or manage their disease as a chronic condition
• +7 more outcomes

Named customers5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• UniCreditcoreStrategic or Co-development Partner · 1 January 2023UniCredit is AIL's Institutional Partner for 2023-24, supporting national and local events and contributing to assistance services at Case AIL and psychological support for patients and families, through the UniCredit Ethical Card Fund (Fondo Carta Etica UniCredit), operational since 2005.
• Chiesa Valdese (Waldensian Church)minorGTM or Marketing Partner · 1 January 2020The Chiesa Valdese (Union of Waldensian and Methodist Churches) allocates resources to sustainable and transparent projects by various associations. Since 2020, this includes AIL's Progetto Mobilità Solidale (Solidarity Mobility Project), which supports hematology patients and families who must travel long distances for treatment by providing economic assistance for travel costs.
• VenchiminorGTM or Marketing Partner · 1 January 2019Venchi, a Piedmont-based premium chocolate producer, has partnered with AIL since 2019 to create solidarity gadgets offered to donors and to develop dedicated fundraising campaigns. Funds raised support hematology patients and their families.
• CBILLminorGTM or Marketing Partner · 1 January 2017CBILL, a service by CBI S.c.p.a enabling online consultation and payment of bills via home banking, supports AIL within its 'CBILL per il Sociale' initiative dedicated to health, prevention, research, and support for vulnerable populations. Active since 2017.
• TraghettilinesminorGTM or Marketing Partner · 1 January 2017Traghettilines, Italy's leading ferry booking search engine, has supported AIL for years through an ongoing fundraising initiative. Customers can add a donation to their ferry booking. Since 2022, contributions are directed to AIL's Solidarity Mobility Project.
• Enel CuoreminorGTM or Marketing PartnerEnel Cuore, the non-profit foundation of the Enel Group, supports AIL's activities with a significant contribution to home care services (Cure Domiciliari) for elderly patients, particularly in AIL's Southern Italy sections (Mezzogiorno).
• TIM (Telecom Italia)minorGTM or Marketing PartnerTIM developed the innovative DonaconTIM app allowing mobile donations to AIL and other non-profits. A TIM crowdfunding portal also enables contributions to AIL projects for Case AIL (patient accommodation facilities).
• LagardèreminorGTM or Marketing PartnerLagardère, a global travel retail leader, ran a fundraising campaign in its Foodservice and Travel Essential stores, asking customers to donate 20 cents or more with each coffee or water purchase. All funds were directed to AIL's blood cancer research.
• Margot ItaliaminorGTM or Marketing PartnerMargot Italia, a recognized Italian and European producer of promotional gifts, has partnered with AIL for years in the 'Lieti Eventi' initiative. Since 2021, it dedicates selected bomboniera and gift products in its catalog, donating a percentage of proceeds to the Case AIL project.
• GIMEMA (Gruppo Italiano Malattie Ematologiche dell'Adulto)coreStrategic or Co-development PartnerGIMEMA, founded by Prof. Franco Mandelli in 1982, is a collaborative network of ~140 hematology departments and 89 laboratories across Italy. AIL contributes 10% of its 5x1000 donations to GIMEMA research annually. GIMEMA conducts clinical trials and coordinates research that has produced breakthrough therapies, including for Acute Promyelocytic Leukemia (90%+ survival).
• Istituto Italiano della Donazione (IID)coreOthersAIL Nazionale has been a Member of the Istituto Italiano della Donazione since 2006. The IID certifies that AIL operates in compliance with principles of transparency, effectiveness, and efficiency outlined in the Carta della Donazione (Donation Charter), providing donor assurance through periodic monitoring.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Macmillan Cancer Support: U.K. cancer charity focused heavily on patient and family support services. Comparable to AIL's Case AIL/home care/counseling portfolio at greater scale.
• Cancer Research UK: U.K. cancer research charity with broad disease scope. Comparable in research-funding scale and patient-support services, but with broader cancer remit than AIL.

Direct peers

• Fondazione Umberto Veronesi: Italian foundation funding cancer research and science communication. Comparable in grant-making model, Italian donor base, and 5x1000 competition.
• Fondazione AIRC per la Ricerca sul Cancro: Italy's largest cancer research non-profit, funding cancer research nationwide through donations and the same 5x1000 mechanism. Most directly comparable to AIL in mission, regulatory environment, and donor base.
• The Leukemia & Lymphoma Society (LLS): U.S. non-profit dedicated to blood cancer research funding and patient services. Closest international mission-equivalent to AIL in scope and patient-service model.
• Fondazione Telethon: Italian non-profit funding biomedical research, especially on rare genetic diseases, via televised fundraising and corporate partnerships. Highly comparable fundraising model and research-grant operating model in Italy.
• Lega Italiana per la Lotta contro i Tumori (LILT): Italy's oldest cancer-focused non-profit, with provincial sections delivering prevention, screening, and patient support. Directly comparable structure of territorial sections plus cancer mission overlap.
• ADMO - Associazione Donatori Midollo Osseo: Italian bone marrow donor association. Operates in adjacent hematology space, sharing the same donor pool, 5x1000 funding mechanism, and Italian non-profit regulatory context.

Emerging players

• DKMS: International blood stem cell donor registry with significant activities in Italy. Comparable in hematology-adjacent donor recruitment and patient services.
• Associazione Italiana per la Lotta al Neuroblastoma: Smaller Italian cancer-focused non-profit funding pediatric oncology research. Comparable in funding model and Italian donor base, but narrower disease scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AILviterbo
• LinkedInlinkedin.com/company/ail-associazione-italiana-contro-le-leucemie-i-linfomi-e-il-mieloma

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AIL