NATURAL RESOURCES TRUST OF EASTON

Name

NATURAL RESOURCES TRUST OF EASTON

Legal name

Natural Resources Trust of Easton

Website

https://nrtofeaston.org

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

1–10 employees

Short description

The Natural Resources Trust of Easton is a nonprofit land conservation and environmental education organization founded in 1967, operating its Sheep Pasture campus in North Easton, MA. It serves Easton-area families, children, adults, and schools through nature camps, educational programs, seasonal festivals, memberships, and venue rentals.

Ownership category

akta.pro rank

Product category

Environmental Education and Land Conservation Services

NAICS

Nature Parks and Other Similar Institutions (712190), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Land Trusts & Protected Areas (BPAGAGAC)

akta.pro secondary industries

Environmental Education & Outreach (BPAGAGAH), Conservation Easements & Land Trust Services (AFAMAMAH)

Keywords

• Environmental education
• Land conservation
• Nature camp
• Community memberships
• Outdoor recreation

Headquarters

HQ city

North Easton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees provide VIP access to the organization, discounts on events, programming, and venue rentals. Three tiers available: Individual ($45), Family ($75), and Special Rate ($36 for military, seniors, students).
2. Event and Program Fees: Revenue from educational programs, family events, workshops, and nature camps. Pricing varies by event type with member discounts applied.
3. Donations and Fundraising: The organization accepts donations through Donorbox and conducts fundraising campaigns such as the New Barn Project capital campaign to support conservation efforts and facility improvements.
4. Venue Rentals: Private event rentals available at Sheep Pasture for members, providing indoor and outdoor spaces for community gatherings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Natural Resources Trust of Easton is a nonprofit organization that owns and manages conservation properties, principally the Sheep Pasture campus in North Easton, MA. It sells memberships (Individual, Family, Special Rate), runs a summer nature camp for children ages 7-15, and hosts a calendar of educational programs, family events, workshops, and seasonal festivals. It also rents the Carriage House venue for private events and runs capital fundraising campaigns such as the New Barn Project.

Product overview

The Natural Resources Trust of Easton (NRT) operates as a nonprofit land conservation and environmental education organization offering a portfolio of programs and services centered around its Sheep Pasture campus. The core offerings include the Sheep Pasture Nature Camp for children (ages 7-15) with weekly themed sessions, and a diverse calendar of educational programs and events including farm activities, STEM programs, nature crafting, guided hikes, and seasonal festivals. Revenue is generated through membership programs (Individual at $45, Family at $75, and Special Rate at $36), event registrations, venue rentals, and fundraising campaigns such as the Animal Barn Capital Project. The organization also maintains public trails and open spaces at Sheep Pasture for community recreation.

Differentiator

Problem solved

Functional benefit

Products and services

• Sheep Pasture Nature Camp Summer nature camp for children ages 7-12 with weekly themed sessions including games, crafts, hikes, and environmental education, plus a Leadership Youth program for ages 13-15. Sessions priced at $340 (ages 7-12) and $280 (ages 13-15), with $50 deposit per session and a Family Membership prerequisite.
• Educational Programs and Events Calendar of year-round programs and events for families, children, and adults, including Family Farm Fun, Fairy Forest, STEM Night Bottle Rockets, Summer Bug Hunt, Summer Solstice Hike, Stargazing and Sips, Bluebird Nesting Box Workshop, World Bee Day, Haunted Happenings, Owl Prowl, and Spring Farm Festival and Annual Harvest & Craft Fair. Pricing typically ranges from $10-$40 per event, with member discounts applied.
• Individual Membership Annual individual membership at $45 providing VIP access to NRT events, discounts on programs and venue rentals, and regular updates from the organization.
• Family Membership Annual family membership at $75 offering VIP access, discounts on events, programming, and venue rentals. Required as a prerequisite for Sheep Pasture Nature Camp registration.
• Special Rate Membership Discounted annual membership at $36 available for military members, seniors, and students.
• Private Event Rentals Rental of indoor and outdoor spaces at the Carriage House and grounds for private events and community gatherings, available to members.
• School Field Trip Programs Curriculum-aligned environmental education field trips for schools and educational groups at Sheep Pasture, coordinated via [email protected].

Quantifiable outcome

• Open 7 days a week from dawn until dusk
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• The ColonyminorGTM or Marketing Partner · 13 May 2026Kathy Balestrier from The Colony provides kid-friendly beekeeping presentations for World Bee Day events, bringing bee education and live bee demonstrations to NRT programs.
• Easton Grange 196minorStrategic or Co-development Partner · 1 April 2026Partnership with Easton Grange 196 for the Gardening 101 Series, a 3-part free gardening class series led by Grange members Lisa and Ed. Classes held at the Carriage House building.
• Shovel Town BrewerycoreStrategic or Co-development Partner · 7 November 2025Ongoing partnership with Shovel Town Brewery for joint events including Stargazing and Sips and Hike and Brew. Brewery provides complimentary beer tastings at events and contributes to educational content about local flora and fauna used in brewing. Events must be 21+ to attend.
• Easton Children's MuseumcoreStrategic or Co-development Partner · 2 July 2025Collaboration with Easton Children's Museum for children's programming including Fairy Houses and Gnome Homes event. Combines story time at the museum with nature hikes at Sheep Pasture.
• Spotted PhotographyminorGTM or Marketing Partner · 1 January 2025Created drone video of Sheep Pasture inspired by Chet Raymo's book 'The Path', showcasing landscapes to global audience through visual content.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Others

• Land Trust Alliance: National membership association supporting land trusts across the U.S. with training, standards, and advocacy. Comparable as the industry body governing the land trust model NRT operates under.

Broad incumbents

• The Nature Conservancy: Global environmental nonprofit focused on land and water conservation, with significant programming in Massachusetts. Comparable in land trust activities and conservation mission, though much larger scale and broader geographic footprint.
• Mass Audubon: Largest Massachusetts-based nature conservation nonprofit operating wildlife sanctuaries, nature centers, summer camps, and educational programs statewide. Comparable in mission, programming mix (camp, school programs, memberships), and conserved-land-plus-education model, but with broader geographic reach and scale.
• National Wildlife Federation: National nonprofit focused on wildlife conservation and environmental education, with certified wildlife habitats and nature-based programming. Comparable in environmental education mission and conservation focus, though at significantly larger national scale.
• Appalachian Mountain Club: Regional conservation and recreation nonprofit offering outdoor education, guided programs, and lodging/camping facilities across the Northeast. Comparable in membership-based model, environmental education, and stewardship of conserved outdoor spaces.

Emerging players

• New England Botanic Garden at Tower Hill: Botanical garden in central Massachusetts offering memberships, environmental education, family events, and seasonal festivals. Comparable as a regional nature-based educational venue with membership and event-driven revenue in the same general geography.

Regional players

• Aurora Cultural Center / Local Easton-Area Cultural Nonprofits: Smaller regional cultural and educational nonprofit in the local area offering community programming and event space. Comparable as a community-facing nonprofit serving the same Easton/surrounding-community audience with events and memberships.

Direct peers

• Trustees of Reservations: Massachusetts-based nonprofit land trust that owns and manages conserved properties open to the public, offers memberships, and runs extensive environmental programming. Highly comparable as a regional peer operating the same land trust + education + events model in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NRT.SheepPasture
• Instagraminstagram.com/sheeppasture
• LinkedInlinkedin.com/company/natural-resources-trust-of-easton

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NATURAL RESOURCES TRUST OF EASTON