Mushroomag Private Limited

What Mushroomag Private Limited does

MushroomAg Private Limited, operating under the brand MUSHROOMERS, is a West Bengal-based agribusiness founded in 2022 that cultivates, processes, and sells mushroom products through a direct-to-consumer e-commerce channel at prices ranging from Rs. 400 to Rs. 1,400 per kilogram. Its product portfolio spans fresh oyster mushrooms, dried oyster mushrooms, dried oyster mushroom powder, and a line of processed snacks including mushroom chips, protein bars, crispies, and jerkies, all sold via the mushroomers.in website with Razorpay payment integration and modest minimum order thresholds.

The company positions itself as a technology-enabled platform for managing the mushroom farming lifecycle and agribusiness ecosystem, integrating in-house spawn production, cultivation across 8-9 mushroom varieties, backward-integration procurement from 300+ marginal farmers, and processing operations housed at its Sheoraphuli, Hooghly headquarters and a second mushroom farming centre in Choto Shalbari, Coochbehar. It currently operates 5 farming units with stated plans to scale to 40 polyhouses. The proprietary features claimed relate to integration/interoperability of the farmer-youth-processing chain and cost-efficient spawn production rather than any disclosed AI/ML component.

The business model combines one-time product sales (fresh, dried, and processed mushrooms), professional services (farmer training), and a transaction-based procurement layer (buy-back from trained marginal farmers). Customer segments are threefold: health-conscious vegetarian/vegan consumers purchasing via D2C, marginal mushroom farmers engaged through backward integration, and visually challenged/differently abled youth employed across cultivation, processing, and distribution. The company is venture-backed by TotalStart (incubator and primary investor), with additional support from Accel Partners and Hughes Systique, and recently signed an MOU with ABIF IIT Kharagpur. Revenue figures, headcount, and detailed funding history are not disclosed.

Name

Mushroomag Private Limited

Legal name

MushroomAg Private Limited

Website

https://mushroomers.in

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

MushroomAg Private Limited (brand: MUSHROOMERS) is a West Bengal-based agribusiness that cultivates and sells fresh, dried, and processed mushroom products direct-to-consumer while backward-integrating 300+ marginal farmers and employing 100+ visually challenged youth in cultivation, processing, and distribution.

Ownership category

akta.pro rank

Product category

Mushroom Cultivation and Processed Foods

NAICS

Mushroom Production (111411)

akta.pro primary industry

Mushroom & Fungi Production (Indoor/Protected) (AFAGAHAK)

Keywords

• Mushroom cultivation
• Fresh mushroom products
• Dried mushroom products
• Processed mushroom snacks
• Mushroom farming training

Headquarters

HQ city

Sheoraphuli, Hooghly

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Fresh Mushroom Sales: Direct sales of fresh mushrooms including oyster mushrooms to consumers and businesses through e-commerce channels with minimum order requirements.
2. Dried Mushroom Products: Sales of dried oyster mushrooms and dried oyster mushroom powder at premium pricing for longer shelf life and convenience.
3. Processed Mushroom Products: Mushroom-based processed products including chips, protein bars, crispies, jerkies. Set up commercially viable processing units for value-added products.
4. Mushroom Training Services: Providing mushroom training to local marginal farmers as part of their backward integration strategy.
5. Backward Integration with Farmers: Procurement of raw mushrooms from trained marginal farmers through their ecosystem approach.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

MushroomAg Private Limited cultivates, processes, and sells fresh and dried oyster mushrooms alongside value-added mushroom-based processed food products such as chips, protein bars, crispies, and jerkies. Operating under the brand name MUSHROOMERS, the company runs its own organic mushroom cultivation units and sources additional raw mushrooms through backward integration with trained marginal farmers. The business is structured as a social-impact agribusiness that also delivers mushroom farming training and spawn support to marginalized farmers and visually challenged youth.

Product overview

MushroomAg Private Limited operates as a mushroom cultivation and processing company with a portfolio of fresh mushrooms, dried products, and processed food items. The fresh product line includes Fresh Oyster Mushrooms, while the dried offerings comprise Dried Oyster Mushrooms and Dried Oyster Mushroom Powder. The processed food segment features mushroom-based snacks including chips, protein bars, crispies, and jerkies. The company also offers a downloadable Product Catalogue PDF. All products serve the company's mission of making high-protein, nutritious mushroom-based products accessible while supporting marginal farmers and visually challenged youth.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Oyster Mushroom
• Dried Oyster Mushroom
• Dried Oyster Mushroom Powder
• Mushroom Chips
• Mushroom Protein Bars
• Mushroom Crispies
• Mushroom Jerkies
• Mushroom Farming Training Services

Quantifiable outcome

• 100+ visually challenged youth empowered through entrepreneurial participation
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ABIF IIT KharagpurcoreStrategic or Co-development PartnerAgri Business Incubation Foundation IIT Kharagpur partnership solidified through a Memorandum of Understanding (MOU). Landmark collaboration marking a significant milestone in creating a sustainable and inclusive agricultural ecosystem. TotalStart facilitated this partnership.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Olam Food Ingredients (ofi): Global agribusiness with dairy, cocoa, coffee, nuts, and edible fungi/spices operations including mushroom sourcing. Comparable as a broad incumbent in the food-ingredient and produce supply chain that MushroomAg aspires to compete in.
• Highline Mushrooms: Major North American grower of white, brown, and specialty mushrooms with proprietary spawn and processing capabilities. Comparable to MushroomAg across cultivation, spawn control, and value-added product focus.
• South Mill Champs: US-based vertically integrated mushroom producer spanning compost, spawn, growing, and distribution. Comparable to MushroomAg's full-stack mushroom platform approach.
• Monaghan Mushrooms: One of the world's largest mushroom producers with vertically integrated spawn-to-pack operations. Comparable to MushroomAg's end-to-end mushroom value chain model, though at vastly greater scale and global footprint.
• Bonduelle Group: Global leader in processed vegetables including mushroom-based prepared foods. Comparable to MushroomAg's value-added processed product line (chips, protein bars, crispies) within the broader plant-based food category.

Direct peers

• Kriti Nutri Products: India-based producer of mushroom-based nutraceutical and food products including dried and powdered forms. Comparable to MushroomAg's premium processed mushroom offerings like dried powder at Rs. 1,400/kg.
• Shreenath Mushroom: India-based mushroom cultivation and spawn supplier operating in the domestic market. Direct peer to MushroomAg given shared focus on mushroom farming, spawn production, and Indian distribution.

Emerging players

• Nature's Root: Early-stage India-focused organic produce and value-added food brand. Comparable to MushroomAg in combining smallholder farmer integration with health-conscious D2C positioning.

Regional players

• Agro Dutch Industries: Indian producer and exporter of fresh and processed mushrooms (canned, dehydrated, powder). Most directly comparable Indian peer to MushroomAg in terms of product format mix and domestic plus export focus.

Others

• TotalStart: Incubator, impact investor, and parent of MushroomAg with a focus on differently abled engagement and social agri-enterprises. Listed as an ecosystem peer rather than competitor, given its role as MushroomAg's primary capital and capability partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mushroomers.in
• LinkedInlinkedin.com/company/mushroomag-private-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mushroomag Private Limited