Mrc Brome-missisquoi Transport Adapte

What Mrc Brome-missisquoi Transport Adapte does

MRC Brome-Missisquoi Transport Adapte is the public transit and paratransit operating unit of MRC Brome-Missisquoi, a Regional County Municipality (Municipalit\u00e9 r\u00e9gionale de comt\u00e9) established in 1982 in Quebec's Estrie administrative region. The organization is a public government entity headquartered at 749 rue Principale, Cowansville, coordinating regional services across 21 member municipalities covering approximately 1,680 km\u00b2 and roughly 60,000 residents. Its transport mandate includes fixed-route interregional bus service, on-demand transit pilots in Bromont and Farnham, and adapted transport for residents with reduced mobility. The unit operates under the oversight of Brome-Missisquoi Transit (Transport collectif et adapt\u00e9), a wholly owned operating subsidiary of the MRC.

Core service offerings include the Brome-Yamaska Interregional Bus Route (two 24-seat buses serving 14 stops between Granby, Bromont, Cowansville, East Farnham, and Saint-Alphonse-de-Granby, launched August 2025 and scheduled to end August 25, 2026 after La Haute-Yamaska MRC withdrew participation), adapted transport for mobility-impaired residents, and demand-responsive pilots. Technology stack includes the Zenbus real-time passenger information application (geolocation on buses, ETA notifications, interactive maps) and a forthcoming shared digital platform awarded to Okidoo Interactif in July 2026 for $801,500 plus taxes. The platform will serve 8 MRCs of Estrie and approximately 340,000 residents across 116 municipalities, providing centralized booking, trip coordination, and service monitoring.

The unit is funded through a hybrid public-finance model rather than commercial revenue: municipal taxation and contributions from member municipalities, provincial grants (notably $1,326,058 from the Accelerating Local Climate Transition program, $589,880 from Quebec's Ministry of Culture and Communications, and over $1.8M from the Fonds r\u00e9gions et ruralit\u00e9 for the Smart and Territorial Mobility Innovation Lab), the Pacte Brome-Missisquoi social-inclusion fund, and modest transit fares ($5 per ride or $40 per 10-ticket booklet). Customer segments are exclusively citizens within the MRC territory, with no enterprise or commercial accounts. Governance rests with a Council of Mayors presided over by Warden Sylvie Beauregard (Mayor of Cowansville, elected November 2025), with M\u00e9lanie Thibault serving as Director General.

Name

Mrc Brome-missisquoi Transport Adapte

Legal name

MRC Brome-Missisquoi

Website

https://mrcbm.qc.ca

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

MRC Brome-Missisquoi Transport Adapte is the public transit and paratransit unit of a Quebec Regional County Municipality, operating fixed-route, on-demand, and adapted transport services across 21 municipalities for approximately 60,000 residents.

Ownership category

akta.pro rank

Product category

Public Transit Services

NAICS

Interurban and Rural Bus Transportation (485210)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Regional/County Public Bus Operators (THAIAEAB)

akta.pro secondary industries

Rural & Community Demand-Responsive Transit (THAIAHAD), Public Transit MaaS Integration Platforms (GTFS/RT, APIs, Real-Time Ops Feeds) (THADALAE)

Keywords

• Public transit services
• Adapted transportation
• Regional government services
• Waste management services
• Municipal land use planning

Headquarters

HQ city

Cowansville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Transit fares: Revenue from bus fares: $5 per ride or booklet of 10 tickets for $40. Simple fare structure for users.
2. Government funding and subsidies: Major funding from Government of Quebec including $1,326,058 from Accelerating Local Climate Transition (ALCT) program for Climate Plan development. Funding from MAMH Regions and Rurality Fund for transportation initiatives.
3. Municipal taxation and contributions: MRC funded through taxation and municipal contributions. Priorities aligned with Entente relative au Fonds régions et ruralité (FRR) - Volet 2 for regional development.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

MRC Brome-Missisquoi is a Regional County Municipality in Quebec's Estrie region that operates public collective transit and adapted transport services across 21 municipalities. Core transport offerings include the Brome-Yamaska interregional bus route, on-demand transport in Bromont and Farnham, and adapted transport for people with reduced mobility, complemented by waste management, property assessment, and regional planning services.

Product overview

MRC Brome-Missisquoi is a Regional County Municipality (MRC) in Quebec's Estrie region comprising 21 municipalities. The organization provides public services including adapted and collective transportation, waste management, environmental planning, economic development, and social programs. Key services include the Brome-Yamaska Interregional Bus Route (jointly operated with MRC La Haute-Yamaska), the Carte Proximité food security program, climate adaptation initiatives, and various funding programs under the Pacte Brome-Missisquoi. The MRC is also developing a shared digital platform for transportation coordination across 8 MRCs of Estrie, awarded to Okidoo Interactif. Services are delivered through municipal partnerships and regional planning initiatives rather than a unified software product platform.

Differentiator

Problem solved

Functional benefit

Brands

• Pacte Brome-Missisquoi: A funding program dedicated to addressing poverty, social inclusion, and vulnerability factors among Brome-Missisquoi residents, supporting initiatives in food security, homelessness, transportation, anxiety and distress, access to services, and inclusion of marginalized populations.
• Carte Proximité
• Circuit Brome-Yamaska

Products and services

• Collective and Adapted Transport Services (Transport Collectif et Adapté)

Quantifiable outcome

• 200+ participants at environmental open house on natural environments
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Okidoo InteractifcoreTechnology or Integration · 16 July 2026Following a public call for tenders, Okidoo Interactif was awarded the contract for supply and implementation of a common digital platform for collective and adapted transport across 8 MRCs of Estrie. Contract value estimated at $801,500 plus applicable taxes. The platform will enable better planning, coordination, and monitoring of transportation services for 340,000 residents across 116 municipalities.
• ZenbuscoreTechnology or IntegrationZenbus application used for real-time tracking of Brome-Yamaska interregional buses. Allows users to track buses on interactive map, view estimated arrival times, and receive notifications for delays. Geolocation installed on buses enables precise trip planning. App available free on App Store, Google Play, and web version.
• MRC de La Haute-YamaskacoreStrategic or Co-development PartnerJoint development and funding of Brome-Yamaska interregional bus route. Both MRCs jointly developed and funded the circuit connecting their territories. Decision by La Haute-Yamaska to end participation after one year led to service termination on August 25, 2026.
• Université Laval and INRS – Water Earth Environment Research Centre (INRS-ETE)minorStrategic or Co-development PartnerPartnership for the GÉREAU Project (Regional Water Resource Management), a pilot initiative developing a reproducible model for integrated water-resource planning at the MRC scale. Organized the 2025 Water Café consultation workshop with collaboration of RQES (Quebec Groundwater Network). Funded by Blue Fund under Water Action Plan of Québec's Water Strategy.
• Mission Faune Granby ZoominorStrategic or Co-development PartnerCollaboration for the open house event 'Living in Harmony with Nature in Brome-Missisquoi' attended by 200+ participants. The zoo provided conference 'The Hidden Side of Natural Environments' and educational activities. Event part of Regional Plan for Natural Environments implementation.
• Fondation de la faune du QuébecminorStrategic or Co-development PartnerFinancial and resource support for natural environment conservation initiatives including the open house event for property owners with natural environments. Part of regional natural environments plan implementation.
• Marché Samedi SuttonminorStrategic or Co-development PartnerLead organizer of Carte Proximité (Neighbourhood Card) program, distributing prepaid cards to people experiencing food insecurity for purchases at local public markets. Pilot project launched in 2025, expanded in 2026.
• Marché de Frelighsburg and Marché de Lac-BromeminorStrategic or Co-development PartnerPartner public markets in the expanded Carte Proximité program. Farmers markets that accept prepaid cards, providing access to fresh food for families in food insecurity situations.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Transverse (Sherbrooke Public Transit): Public transit operator serving Sherbrooke, the largest urban center in the Estrie region. Operates municipal bus routes and adapted transport for a denser urban population, providing the regional transit context that surrounds MRC Brome-Missisquoi's rural service area.
• Société de transport de Montréal (STM): Quebec's largest public transit authority operating bus and metro services plus paratransit (STM Accès) across the Montreal metropolitan area. Although far larger and more urban, STM sets the regional MaaS and adapted-transit template that MRC-level transit programs commonly emulate.
• Réseau de transport de Longueuil (RTL): Major Montreal South Shore transit authority operating municipal bus routes and adapted transport services. Comparable as a regional transit operator with an integrated adapted-transit offering, though at substantially larger scale than MRC Brome-Missisquoi's rural network.

Direct peers

• MRC La Haute-Yamaska: Adjacent Estrie Regional County Municipality that jointly developed and operated the Brome-Yamaska interregional bus route with MRC Brome-Missisquoi. Operates its own transit, adapted transport, and regional planning functions over a comparable territory, population scale, and governance framework, and is itself one of the 8 MRCs onboarding the shared digital platform.
• MRC Memphrémagog: Adjacent Estrie MRC and one of the 8 co-developers of the shared digital transport platform covering 116 municipalities. Operates transit, paratransit, and regional planning services in a county-municipal governance model directly comparable to Brome-Missisquoi.
• MRC du Granit: One of the 8 Estrie MRCs participating in the multi-MRC collective and adapted transport platform. Provides regional governance and adapted mobility services for a comparable rural population and territory in Quebec's Estrie administrative region.

Emerging players

• Cleverly: Quebec-based mobility-as-a-service technology provider offering paratransit booking, ride coordination, and public transit integration. Competes for the digital platform layer in Quebec regional transit, overlapping with MRC Brome-Missisquoi's Okidoo-built platform capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@mrcbrome-missisquoi116
• Facebookfacebook.com/mrcbromemissisquoi
• Instagraminstagram.com/brome_missisquoi/?hl=fr
• LinkedInlinkedin.com/company/mrc-brome-missisquoi

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mrc Brome-missisquoi Transport Adapte