Macher Marketing

What Macher Marketing does

Macher Marketing is a German performance social media agency headquartered in Metzingen, Baden-Württemberg, that sells managed Meta (Facebook and Instagram) advertising campaigns, on-site video content production, funnel/landing page creation, and social-media-based employee recruiting to small and medium-sized trades (Handwerk) and industrial businesses in the Baden-Württemberg region. The firm operates as a sole proprietorship (Einzelunternehmen) owned by Mate Karacic Maric, holds certified Meta Business Partner status, and is GDPR- and data-privacy-certified. As of 2026 the agency has repositioned itself as a regional 'Wachstumspartner' (growth partner), bundling strategic consulting, automation integration, and brand building on top of its core campaign execution.

The core technology stack is a managed service workflow rather than a software product: on-site filming at customer facilities, in-house video editing, conversion-optimized copywriting, full Meta Ads campaign management (with retargeting, Facebook Pixel tracking, and Meta-standard campaign structures), landing page and form creation via Typeform, and analytics via Google Analytics. Adjacent channels include TikTok for video distribution and Google Ads for conversion copy. A 4-step systematic process (location and potential analysis, target profile and filter structure, content and campaign production, applications/hiring or new-customer activation) underpins both the new-customer-acquisition and recruiting modules.

The business model is a monthly recurring retainer sold on flexible contracts with one-month termination notice, paid via invoice with 5 working-day terms. Go-to-market is sales-led and regionally concentrated: outbound prospecting, direct phone/email outreach, Google Calendar-integrated appointment booking on the website, and on-site strategy meetings at customer locations across Baden-Württemberg. Pricing is quote-based and not publicly disclosed. Customer mix is entirely SMB Mittelstand across construction, solar, lighting, HVAC, and industrial services, with reference outcomes cited at €200M+ aggregate customer revenue generated and 95% long-term retention. The team is approximately 30 people with 70+ years of combined sector experience.

Name

Macher Marketing

Legal name

Macher Marketing

Website

https://machermarketing.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Macher Marketing is a German performance social media agency that runs Meta advertising campaigns, produces on-site video content, and delivers social-media recruiting for SMB trades (Handwerk) and industrial businesses in Baden-Württemberg.

Ownership category

akta.pro rank

Product category

Social Media Marketing Agency Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAAABAK

Retail Media Network (RMN) Planning & Buying

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Media Planning & Buying Agencies

Keywords

• Performance social media marketing
• Meta advertising campaigns
• Video content production
• Employee recruitment marketing
• New customer acquisition

Headquarters

HQ city

Metzingen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Social Media Marketing Services: Monthly recurring service fees for complete social media advertising management, video content production, funnel creation, and campaign optimization on Meta platforms. Services include market research, marketing message optimization, video production (including editing), text and ad creation, retargeting, landing pages and forms. Payment is monthly via invoice with 5 working days payment term.
2. Employee Recruiting Services: Social media-based employee recruitment services to find qualified tradespeople and specialists regionally through targeted campaigns, reducing reliance on headhunters or job portals.
3. New Customer Acquisition Services: Predictable new customer generation services for businesses looking to stabilize utilization and systematically grow. Includes 4-step system: suitability analysis, strategy & system building, on-site content production, and campaign activation.
4. Visibility Solutions: Building visibility for businesses to attract more customers and applicants through social media management and video content from their operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Macher Marketing is a performance social media agency that manages the full advertising stack on Meta platforms (Facebook and Instagram) for trades and industrial businesses in Baden-Württemberg. Deliverables include market research, on-site video production and editing, conversion-optimized copywriting, ad creation, retargeting, funnel/landing page creation, and lead capture forms. The agency sells its services as monthly recurring retainers under a 4-step systematic process covering potential analysis, strategy and system building, on-site content production, and campaign activation.

Product overview

Macher Marketing is a performance social media agency offering a unified managed-service offering centered on video-driven Meta (Facebook and Instagram) advertising campaigns for trades and industrial businesses in Baden-Württemberg. The core product combines on-site video production, conversion-optimized copywriting, full Meta ad management, retargeting, and funnel/landing page creation. Two key specialized modules sit alongside: Mitarbeitergewinnung (social media recruiting via Meta) and Neukundengewinnung (new customer acquisition). The company holds official Meta Business Partner status. As of 2026, the offering was expanded to include strategic consulting for brand building and technology integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Social Media Marketing (Meta Advertising Management) Core managed service providing performance-driven social media advertising campaigns on Meta platforms (Facebook and Instagram) for trades and industrial businesses. Combines on-site video production, conversion-optimized copywriting, full Meta ad management, retargeting, and funnel/landing page creation as a unified monthly recurring engagement.
• Mitarbeitergewinnung (Social Media Recruiting) Social media-based recruitment service that targets passive skilled workers in the regional market through Meta campaigns. Includes on-site employer branding video production, candidate pre-qualification, and a 4-step process from analysis through placement, providing applicants directly to the client's smartphone.
• Neukundengewinnung (New Customer Acquisition) Systematic lead generation service that positions clients as regional market leaders through advertising on Meta platforms. Uses a 4-step process from potential analysis through campaign activation and ongoing optimization to deliver predictable new customer inquiries controllable via advertising budget.
• Sichtbarkeitslösungen (Visibility Solutions) Visibility-building service that helps businesses attract more customers and applicants through social media management and authentic video content produced directly from their operations. Includes strategy for growth and brand building, social media profile management, and on-site video production.
• Strategische Beratung (Strategic Consulting) Strategic consulting service covering profitable advertising paths, integration of modern technologies and automations, and brand building for market positioning and trust. Targeted at trades and industrial businesses seeking structured growth strategy beyond campaign execution.

Quantifiable outcome

• 200 Mio. €+ additional revenue generated for customers
• +7 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature3 records

Partnerships

One partnership is on record.

• Meta Platforms Inc. (Facebook & Instagram)coreTechnology or IntegrationCertified Meta Business Partner with official status for professional advertising campaigns. This partnership provides access to verified tools, direct technical support, prioritized assistance on technical topics, and access to new advertising features. Campaigns are structured according to Meta standards for optimized performance on Facebook and Instagram platforms.

Scale indicators17 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Peak Ace AG: Berlin-based performance marketing agency specializing in data-driven digital campaigns across multiple paid channels. Directly comparable to Macher Marketing as a German performance-focused agency serving SME and mid-market clients with recurring managed-service retainers.
• Klickwurst: German social-media and performance advertising agency focused on Meta platforms and paid social campaigns for SME clients. Directly comparable to Macher Marketing on channel specialization (Meta) and recurring managed-service delivery.
• Performance Media Deutschland: German performance marketing agency with a comparable focus on measurable, results-driven paid media campaigns for SME clients. Overlaps with Macher Marketing on the managed-service, performance-fee business model and emphasis on ROI-driven social advertising.
• Hutter Consult: Munich-based full-service digital marketing and consulting agency serving German Mittelstand. Comparable to Macher Marketing in targeting German SME clients with performance-led digital marketing services and recurring engagements.
• Projecter GmbH: Hamburg-based performance and SEO marketing agency working with German B2B and B2C clients on measurable digital campaigns. Comparable to Macher Marketing as a German performance-marketing specialist with managed-service engagements.

Broad incumbents

• TWT Digital Group: Established German digital agency group offering strategy, creative, media, and technology services to mid-market and enterprise clients. Comparable to Macher Marketing on the integrated digital-marketing-services offering, though serving larger and broader clients.
• diva-e Digital: Large German full-service digital agency offering end-to-end marketing and technology services. Operates in the same digital performance-marketing space as Macher Marketing but at significantly larger scale and with broader enterprise clients.

Emerging players

• Reachhero: German influencer and creator-marketing platform enabling brands to scale paid social through content creators. Adjacent to Macher Marketing's social-media-advertising core, with partial overlap on video-creative production and Meta campaign execution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/machermarketing
• Instagraminstagram.com/machermarketing
• TikToktiktok.com/@machermarketing
• LinkedInlinkedin.com/company/macher-marketing

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Macher Marketing