Nch Brasil Ltda

What Nch Brasil Ltda does

NCH Brasil Ltda is the Brazilian operating subsidiary of NCH Corporation, a Texas-based industrial maintenance chemicals company founded in 1919. The Brazilian entity operates from a manufacturing facility in Sorocaba installed in 1978, spanning 30,000 m² of total area and 6,162 m² of built space, producing chemical specialties, water treatment products, lubricants, drainage treatments, and biological treatments. NCH Brasil sells a portfolio of more than 450 products directly to industrial, commercial, and agricultural customers across Brazil through a dedicated direct sales force, with quote-based pricing managed via the company website, a dedicated sales phone line, and a WhatsApp business channel.

The company's core technology is specialty chemical formulation rather than software. Flagship product lines include the patented PREMALUBE XTREME grease family (covered by US Patents 9,458,406 and 10,316,266), the SPECTRA XTREME diesel engine oils meeting Euro VI and API CK-4/ACEA E9 specifications, the TANK TONIC fuel biocide, NSF H1-certified food-grade greases and lubricants (THERMA-LUBE with PTFE, PUREPLEX, LOK-CEASE 20/20), and the Chem-Aqua water treatment program covering boiler water, cooling systems, biofilm control, and effluents. The Chem-Aqua offering is delivered as a customized service bundle that includes laboratory analyses and recurring treatment programs, creating a recurring-revenue stream alongside the one-time product sales.

The business model is a sales-led, quote-based B2B motion with multi-year service contracts, particularly for water treatment. Customers are segmented into industrial, commercial, and agricultural verticals, each with use cases ranging from lubricant and equipment maintenance to facility hygiene and wastewater management. NCH Corporation was taken private by the Levy family in 2003 after 37 years on the NYSE, and NCH Brasil has more recently been integrated into Solenis, a global specialty chemicals manufacturer focused on water-intensive industries, with NCH continuing to operate as a branded division under the Solenis umbrella.

Name

Nch Brasil Ltda

Legal name

NCH Brasil Ltda

Website

https://nch.com.br

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

1–10 employees

Short description

NCH Brasil Ltda is the Brazilian subsidiary of NCH Corporation, manufacturing and selling industrial maintenance chemicals, lubricants, water treatment solutions, and parts washing products to industrial, commercial, and agricultural customers across Brazil from its Sorocaba facility.

Ownership category

akta.pro rank

Product category

Industrial Maintenance Chemicals

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Other Chemical Product and Preparation Manufacturing (3259), Chemical Manufacturing (325), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842), Miscellaneous Chemical Products (2890), Chemicals & Allied Products (2800)

akta.pro primary industry

Aftermarket Fluids, Lubricants & Chemical Products Manufacturing (Oils/Coolants/Additives/Cleaners) (IMACANAK)

akta.pro secondary industries

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG), Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL), Cleaning Chemicals & Disinfectants Distribution (CRAOAGAB)

Keywords

• Industrial maintenance chemicals
• Water treatment solutions
• Specialty lubricants greases
• Industrial cleaning chemicals
• Parts washing solutions

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Industrial Maintenance Products: Sale of chemical products including lubricants, greases, additives, cleaning chemicals, water treatment products, and maintenance solutions. The company offers over 450 products serving industrial, commercial, and agricultural sectors.
2. Water Treatment Services: Customized water treatment programs including laboratory analyses, high-quality personalized services, and innovative products with cutting-edge technology. Services for process water, heating and cooling comfort, effluents, grease traps, cesspools, and pumping stations.
3. Specialized Customer Service: Specialized service to customers including technical support, product application assistance, and maintenance challenge solutions provided by specialized representatives throughout Brazil.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

NCH Brasil manufactures and sells an integrated portfolio of more than 450 industrial and commercial maintenance chemicals produced at its Sorocaba facility, organized across six lines: Chem-Aqua water treatment, Lubrificantes e Aditivos (lubricants, greases, additives, machining fluids, mold release agents), Químicos para Manutenção (cleaners, descalers, solvents, HVAC, hygiene), Águas Residuais wastewater products, Reparos Especiais repair compounds, and Lavagem de Peças parts washing solutions. The offering combines physical chemical products with on-site specialized technical service delivered by field representatives who diagnose, recommend, and apply the full product range to industrial, commercial, and agricultural customers across Brazil.

Product overview

Nch Brasil Ltda (NCH Brasil Indústria Química) is a chemical industry company and Brazilian subsidiary of NCH Corporation, offering a comprehensive portfolio of industrial maintenance products and solutions. The portfolio consists of three core product lines: (1) Chem-Aqua water treatment solutions covering boiler water, cooling water, biofilm control, equipment solutions, and sustainability programs; (2) Lubrificantes e Aditivos (Lubricants and Additives) including greases (PREMALUBE, PUREPLEX, HEAT SHIELD lines), oils (CERTOP, CHAINMASTER, SPECTRA XTREME), additives, machining fluids, mold release agents, and special lubricants (LOK CEASE); and (3) Químicos para Manutenção (Maintenance Chemicals) including cleaning products (EVERBRITE, ENFORCE, FLASH), disinfectants, and specialty formulations. Additional lines include wastewater treatment, special repairs, and parts washing solutions. The company operates from a facility in Sorocaba with 30,000 m² total area and 6,162 m² built area, producing chemical specialties, water treatment products, lubricants, drainage treatments, and biological treatments. Founded in 1919 globally and present in Brazil since 1967, NCH Brasil serves industrial, commercial, and agricultural sectors across Latin America.

Differentiator

Problem solved

Functional benefit

Brands

• Chem-Aqua: Water treatment division of NCH Corporation providing complete water treatment solutions including boiler water, cooling water, biofilm control, equipment solutions, specialized services, sustainability programs, and solid solutions.

Products and services

• Chem-Aqua Water Treatment Solutions (Linha Chem-Aqua) Complete water treatment solutions division offering programs for process water, heating, cooling, effluent treatment, grease traps, septic systems, and pumping stations. Includes boiler water treatment, cooling water systems, biofilm control, equipment solutions, and sustainability programs, with laboratory analyses and customized treatment programs.
• Lubrificantes e Aditivos (Lubricants and Additives) Industrial lubricants and additives product line including premium greases (PREMALUBE, HEAT SHIELD, PUREPLEX families), oils (CERTOP, HOC XTREME, CHAINMASTER, SPECTRA XTREME), machining fluids, mold release agents, penetrating oils, and fuel additives (DIESEL MATE, FIRE UP, GEAR-UP PLUS, DZL CLEAN) for maintenance and optimal equipment performance.
• Químicos para Manutenção (Maintenance Chemicals) Maintenance chemicals portfolio including acids and descalers, automotive maintenance products, building maintenance, commercial cleaning (EVERBRITE germicidal cleaner, ENFORCE alkaline descaler, FLASH cleaning foam), solvents and degreasing agents, HVAC products, industrial specialties, and personal hygiene products (BACTIL antiseptic soap, IMPETUS 70% alcohol gel).
• Águas Residuais (Wastewater Treatment) Drain line maintenance products and biological treatments for wastewater management at industrial and commercial facilities.
• Reparos Especiais (Special Repairs) Special repair products and compounds for industrial maintenance applications including emergency and structural repair solutions.
• Lavagem de Peças (Parts Washing) Parts washing solutions and cleaning chemicals for industrial and commercial maintenance applications.

Quantifiable outcome

• Reduces downtime and increases efficiency
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• SoleniscoreStrategic or Co-development PartnerNCH has merged with Solenis, operating together as one entity. Solenis is a leading global manufacturer of specialty chemicals for water-intensive industries. This partnership brings together NCH's industrial maintenance products and services with Solenis's water treatment expertise, creating a comprehensive solutions provider for industrial customers.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Shell Lubricants: One of the world's largest lubricants marketers with strong Brazil presence; direct overlap with NCH Brasil's oils, greases, and industrial maintenance fluid offerings.
• Veolia Water Technologies: Global water services and treatment chemicals provider; competes with NCH Brasil's water treatment programs and increasingly bundles chemicals with services for large Brazilian industrial accounts.
• Ecolab: Global leader in water treatment, hygiene, and industrial cleaning chemicals; competes directly with NCH Brasil's Chem-Aqua water treatment and maintenance chemicals across industrial customers in Brazil.
• BASF: Diversified chemical manufacturer with industrial lubricants additives, cleaning formulations, and water treatment chemistries that overlap with much of NCH Brasil's industrial maintenance product portfolio.
• Castrol (BP): Major industrial and automotive lubricants brand; competes with NCH Brasil's SPECTRA, CERTOP, and PREMALUBE lubricant lines across industrial and commercial customers in Brazil.
• Solenis: Global specialty chemicals leader for water-intensive industries and now the parent/acquirer of NCH; directly comparable through overlapping water treatment, industrial maintenance, and pulp & paper chemical portfolios served across Brazil.

Emerging players

• Lubrizol (Berkshire Hathaway): Specialty chemicals producer with strong lubricant additives and industrial maintenance chemistries; relevant peer for NCH Brasil's specialty lubricant and additive SKUs.

Direct peers

• Quaker Houghton: Global supplier of industrial process fluids, lubricants, and metalworking fluids; competes directly with NCH Brasil's lubricants, greases, machining fluids, and specialty maintenance chemistries for industrial accounts.
• Kemira: Specialty chemicals company focused on water-intensive industries with a strong water treatment portfolio; directly comparable to NCH Brasil's Chem-Aqua boilers, cooling, and process water treatment programs.
• Diversey (now Solenis): Provider of hygiene, cleaning, and sanitation chemicals for industrial and commercial markets — closely aligned with NCH Brasil's maintenance chemicals and parts washing product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/NCHlatinamerica
• YouTubeyoutube.com/NCHLatinamerica
• Facebookpt-br.facebook.com/NCHlatinamerica
• LinkedInlinkedin.com/company/nch-brasil-ltda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nch Brasil Ltda