United Way Of The Eastern Panhandle, Inc.

What United Way Of The Eastern Panhandle, Inc. does

United Way of the Eastern Panhandle, Inc. is a 501(c)(3) nonprofit charitable organization headquartered in Martinsburg, West Virginia, serving the three-county Eastern Panhandle region of Berkeley, Jefferson, and Morgan counties. The organization operates a community fund aggregator model, collecting individual donations, workplace campaign contributions, corporate gifts, planned giving, stock donations, and grants, then redistributing proceeds as LIVE UNITED grants to local 501(c)(3) partner agencies. Its four strategic impact areas — Youth Opportunity, Financial Security, Healthy Community, and Community Resiliency — structure both grant-making and direct programming. Direct service programs include a 2-1-1 resource hotline (24/7 connection to health, housing, food, and crisis services), a SingleCare prescription savings card partnership offering up to 80% discounts on medications at major national pharmacy chains, and the annual Day of Caring volunteer mobilization event.

The organization's revenue model is entirely donation-driven. Individual donors engage through multiple giving societies (Tocqueville $10,000+, Potomac $750+, ELU $250+) and online giving, while 90+ businesses and organizations run annual workplace giving campaigns with payroll deduction. Corporate sponsorships (e.g., CNB Bank underwriting ELU events) and a FreeWill-facilitated planned giving program covering bequests, IRA Qualified Charitable Distributions up to $100,000 annually, and appreciated stock transfers round out the contribution channels. The underlying technology stack is minimal and third-party: a CiviCRM-based donation platform on its public website, SingleCare's mobile app for prescription discounts, the FreeWill will-writing platform, and statewide 2-1-1 routing infrastructure. The organization operates with 1–10 employees and reinvests approximately $1,000,000 into the community annually through grants to 27–40 local nonprofit programs depending on the campaign year.

Name

United Way Of The Eastern Panhandle, Inc.

Legal name

United Way of the Eastern Panhandle, Inc.

Website

https://uwayep.org

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

1–10 employees

Short description

United Way of the Eastern Panhandle is a 501(c)(3) nonprofit in Martinsburg, West Virginia, that raises donations through workplace campaigns, individual giving societies, and planned gifts to fund local programs serving Berkeley, Jefferson, and Morgan counties.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Civic and Social Organizations (81341), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

akta.pro secondary industry

Civic Education & Community Engagement (Voting, Local Government) (EDAAAFAC)

Keywords

• Community fundraising services
• Nonprofit social services
• Workplace giving campaigns
• Community impact grants
• Local charity coordination

Headquarters

HQ city

Martinsburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Individual donors contribute through various channels including online donations, payroll deduction via workplace campaigns, and direct mail. The organization offers multiple giving societies (Tocqueville $10,000+, Potomac $750+, ELU $250+) to encourage increased giving.
2. Workplace Giving Campaigns: The organization partners with over 90 businesses and organizations to conduct annual workplace campaigns where employees can give through payroll deduction. This represents a significant B2B revenue stream.
3. Corporate Gifts and Sponsorships: Corporate partners make direct monetary gifts and sponsor events such as the Annual Celebration. Sponsors like CNB Bank support ELU events.
4. Planned Giving and Bequests: The organization accepts bequests through wills and partnered with FreeWill to facilitate legacy giving. Donors can make Qualified Charitable Distributions (QCDs) from traditional IRAs up to $100,000 annually, tax-free.
5. Stock Donations: Donors can transfer appreciated stocks directly to United Way, allowing them to avoid capital gains tax while making a greater impact.
6. Grant Funding: United Way awards LIVE UNITED grants to 501(c)(3) nonprofits through its Community Solutions Fund, funded by the annual Unity Campaign.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

United Way of the Eastern Panhandle, Inc. is a 501(c)(3) nonprofit organization that mobilizes individual donations and corporate workplace giving campaigns to fund partner agencies and community programs in Berkeley, Jefferson, and Morgan counties in West Virginia. The organization coordinates services focused on youth opportunity, financial security, healthy community, and community resiliency, and operates a 2-1-1 information and referral hotline serving residents of the Eastern Panhandle region.

Product overview

United Way of the Eastern Panhandle operates as a community services organization offering a portfolio of interconnected programs focused on improving lives in Berkeley, Jefferson, and Morgan counties, West Virginia. The core offerings include the 2-1-1 resource hotline (24/7 connection to essential services), SingleCare prescription savings cards (providing medication discounts at major pharmacies), and LIVE UNITED grants funding local nonprofits. Additional services span leadership giving societies for major donors, workplace fundraising campaigns for corporate partners, the annual Day of Caring volunteer event, planned giving options through bequests and IRA rollovers, and the Emerging Leaders United young professionals group. These programs collectively address the organization's focus areas of Youth Opportunity, Financial Security, Healthy Community, and Community Resiliency.

Differentiator

Problem solved

Functional benefit

Brands

• SingleCare: Partnership with SingleCare (formerly FamilyWize) to provide prescription savings cards for affordable medications
• Emerging Leaders United
• Tocqueville Society
• Potomac Society

Products and services

• 2-1-1 Information and Referral Hotline Free, confidential information and referral service connecting Eastern Panhandle residents in Berkeley, Jefferson, and Morgan counties to local health and human service resources.

Quantifiable outcome

• 40 local nonprofit programs funded through the 2025 Unity Campaign
• +4 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered supporting and core.

• CNB BanksupportingGTM or Marketing PartnerCNB Bank sponsors Emerging Leaders United (ELU) events, enabling all ELU member events to be free. This sponsorship supports the young professionals engagement initiative.
• SingleCare (formerly FamilyWize)coreStrategic or Co-development PartnerPartnership to provide community members with access to affordable prescription medications. SingleCare provides savings cards that can save up to 80% on 10,000+ medications, accepted at CVS, Walmart, Walgreens, and other major pharmacies.
• Workplace Campaign Partners (90+ businesses)coreChannel Partner/ Reseller/ DistributorOver 90 businesses and organizations conduct annual workplace campaigns with United Way, enabling employees to give through payroll deduction. Partners receive recognition throughout the year.
• FreeWillsupportingTechnology or IntegrationFreeWill partnership enables donors to write legally valid wills online for free in less than 20 minutes, facilitating planned giving and legacy creation for United Way supporters.
• 2025 Unity Campaign Participants (40+ agencies)coreStrategic or Co-development Partner40 local nonprofit programs participate in the Unity Campaign, including Berkeley County BackPack Program, CASA of the Eastern Panhandle, Habitat for Humanity, and others serving Berkeley, Jefferson, and Morgan counties.

Scale indicators6 records

Expansion highlights5 records

Broad incumbents

• YMCA of the USA: A federated nonprofit operating youth, health, and community programs through local Y branches. Comparable in multi-county regional footprint, workplace giving, and youth/health programming overlap with UWEP focus areas.
• United Way Worldwide: The global umbrella network for the United Way system. Operates the shared brand, standards, and fundraising infrastructure that United Way of the Eastern Panhandle operates under; directly comparable in mission and donor-facing model but at vastly greater scale.
• Feeding America: National hunger-relief nonprofit operating a network of regional food banks. Comparable as a federated nonprofit that aggregates donations and regrants to local agencies — overlapping with UWEP's grantmaking and food-security focus areas but specialized in food assistance.
• Boys & Girls Clubs of America: A national youth-development nonprofit with local affiliates. Overlaps with UWEP's Youth Opportunity focus area and similar donor/volunteer cultivation model, but operates direct-service youth programming rather than a community-fund aggregator role.
• American Red Cross (National Headquarters): A large national nonprofit operating in adjacent community-services space (disaster relief, health and safety training, blood services). Comparable as a federally chartered humanitarian nonprofit running workplace giving campaigns and regional chapters, but with a much broader mission and national footprint.

Direct peers

• United Way of Southwestern Pennsylvania: Another regional United Way affiliate with a similar workplace-campaign-driven fundraising model and grantmaking to local nonprofits in a multi-county service area. Closely comparable in operating structure and revenue scale.
• United Way of Central Maryland: A neighboring regional United Way affiliate serving the Baltimore region. Directly comparable in structure (community fund aggregator, workplace campaigns, grantmaking, 2-1-1 operation) but with a larger urban geography and corporate base.
• Eastern West Virginia Community Foundation: A regional community foundation serving roughly the same Eastern Panhandle / Eastern WV geography. Directly comparable as a community-focused grantmaking and donor-advised fund organization competing for the same donor pool.
• United Way of the National Capital Area: Another regional United Way affiliate serving the greater DC region, including parts of West Virginia's Eastern Panhandle commuter shed. Closely comparable operating model with stronger proximity to federal-employer workplace campaigns.
• Habitat for Humanity International: A federated nonprofit addressing affordable housing, with regional affiliates that operate similarly to UWEP in combining donations, volunteer mobilization (Days of Caring-style builds), and local program funding. Comparable in federated structure and grant partner role.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/unitedwayep

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way Of The Eastern Panhandle, Inc.