Overly's Country Christmas

What Overly's Country Christmas does

Overly's Country Christmas, Inc. is a Pennsylvania-incorporated 501(c)(3) nonprofit operating a seasonal, walk-around Christmas Village at the Westmoreland Fairgrounds near Greensburg, PA. Founded in 1956 by Harry E. Overly as a home light display and reorganized as a nonprofit corporation in 1994, the organization now runs a roughly six-week season from late November through December 30 each year. The core experience combines approximately 1 million+ LED lights, a quarter-mile lighted driveway, an animatronic talking Christmas tree ("Henny Hemlock"), the Hartman Station G-gauge model train display, Santa's Workshop, a Kids' Express Train, tractor wagon rides, Mr. Waterheater's Winter Fun-derland playground, a live-animal nativity, a central bonfire, and on-site concessions (Country Kitchen, Kettle Korn, Sweet Shop, Lil D's funnel cakes) and the C. Edgar & Sons General Store gift shop. Infrastructure includes more than 4 miles of audio cable laid each season and steel display forms designed and fabricated in partnership with MLP Steel of Scottdale, PA.

The business model is multi-stream and event-driven. Paid admission is split between a $25 family carload rate (up to 8 occupants, with drive-thru and paved parking) and a $5 per-person Park & Walk option (field parking, no drive-thru), with extended vehicle and bus pricing tiers. Secondary revenue comes from cash-based rides ($3 train, $5-6 wagon rides), concessions, gift shop sales, and a $5 minimum donation for Santa photos. As a 501(c)(3), the operation is also sustained by donations and sponsorships, and runs the Family Moments Program with Tickets For Kids Foundation (serving ~1,500 at-risk children annually) plus community service partnerships with the Westmoreland County Juvenile Probation Department (~1,000 hours/year). Day-to-day operations are executed by 600+ annual volunteers under Stephanie Tomasic (Executive Director), with only 1-10 paid staff. Distribution is regional (western Pennsylvania), reliant on organic word-of-mouth, Facebook and Instagram presence, and on-site admission rather than any online ticketing or paid acquisition motion.

Name

Overly's Country Christmas

Legal name

Overly's Country Christmas, Inc.

Website

https://overlys.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

1–10 employees

Short description

Overly's Country Christmas is a Pennsylvania 501(c)(3) nonprofit operating a seasonal walk-around Christmas Village at the Westmoreland Fairgrounds near Greensburg, featuring 1 million+ LED lights and family attractions, run by 600+ volunteers annually and serving western Pennsylvania families with a charitable mission.

Ownership category

akta.pro rank

Product category

Seasonal Holiday Attractions

NAICS

Amusement Parks and Arcades (7131), Amusement and Theme Parks (713110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Seasonal & Special-Event Parks (Halloween/Christmas, Pop-Up Experiences) (THAJAEAH)

akta.pro secondary industries

Holiday, Seasonal & Christmas Markets (MPAGAFAL), Holiday Party Services (HSACACAF)

Keywords

• Seasonal holiday attraction
• Christmas light displays
• Family entertainment venue
• Seasonal amusement rides
• Holiday gift shop

Headquarters

HQ city

Greensburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Supply Chain, Personnel

Revenue model

1. Admission Fees: Visitors pay admission to enter Christmas Village. Two options: $25 per family carload (up to 8 people) with drive-thru and parking, or $5 per person Park & Walk directly into Christmas Village. Extended vehicles (limos, large vans with 9+ people) pay $40. Bus pricing available via email inquiry.
2. On-site Concessions and Retail: Food and beverage sales including Country Kitchen, Kettle Korn, Sweet Shop, Lil D's Funnel Cakes & Fries. Gift shop and general store (C. Edgar & Sons General Store) for gift purchases. $10 minimum on credit/debit card transactions.
3. Rides and Activities: Kids Express Train: $3 per person per ride (cash only). Tractor Wagon Rides: $6 for adults, $5 for children 12 and under (cash only). Santa's Workshop photo donations: minimum $5 (cash only).
4. Donations and Charitable Contributions: As a 501(c)(3) nonprofit, Overly's relies on donations, sponsorships, and volunteer contributions. Visitors donate to Share the Magic program for toys, food, and pet supplies. Donations page noted as temporarily offline.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Overly’s Country Christmas operates a seasonal, walk-around Christmas Village at the Westmoreland Fairgrounds featuring more than 1 million lights, holiday displays, Santa, amusement rides, food, and gifts. The nonprofit attraction also runs charitable programs and is operated primarily by volunteers.

Product overview

Overly's Country Christmas is a single, unified seasonal attraction offering a walk-around Christmas Village experience at the Westmoreland Fairgrounds in Greensburg, PA. The core product is the Christmas Village itself, a nonprofit walk-around experience featuring over 1 million lights, animated displays, and attractions including Santa's Workshop, Henny Hemlock the Talking Christmas Tree, Hartman Station model train display, Kids' Express Train, tractor wagon rides, Mr. Waterheater's Winter Fun-derland playground, the Manger with live animals, and a central bonfire. The experience also includes drive-through light displays along the entrance driveway, concession facilities (Country Kitchen, Kettle Korn, Sweet Shop), and the C. Edgar & Sons General Store gift shop. The attraction is operated primarily by over 300 volunteers and serves both as a family entertainment venue and charitable fundraiser, with all products and features working together to create an old-fashioned Christmas village atmosphere.

Differentiator

Problem solved

Functional benefit

Products and services

• Christmas Village Admission Paid access to the nonprofit walk-around Christmas Village at the Westmoreland Fairgrounds, featuring more than 1 million lights, holiday displays, Santa, attractions, and seasonal activities operated primarily by volunteers.
• Kids' Express Train Ride A separately priced Christmas train ride for children at $3 per person per ride, payable in cash; children age three and under must be accompanied by a responsible adult, and adults may ride only when accompanying a child age ten or under.
• Tractor Wagon Ride A separately priced wagon ride at $6 for adults and $5 for children age twelve and under, payable in cash; children age twelve and under must be accompanied by a responsible adult.
• Santa's Workshop Photo Talking with Santa is free, while visitors may take personal photos for a minimum $5 donation payable in cash.
• C. Edgar & Sons General Store An on-site gift shop offering holiday merchandise and souvenirs.
• Food and Beverage Concessions On-site food and beverage concessions, including Country Kitchen, Kettle Korn, Sweet Shop, and Lil D's Funnel Cakes & Fries.

Quantifiable outcome

• 1,500 children served annually through Family Moments Program
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Westmoreland County Community College Technology Center - American Welders Society Student ChaptercoreStrategic or Co-development Partner · 1 January 2014Students designed and fabricated metal sculptures including a 21.5-foot tall, 1,100-pound snowman in 2014, Snowman Family (Mrs. Snowman and Junior) in 2015, and Overly's Express display in 2016. Collaboration continues with plans to expand metal sculpture garden.
• Plumbers and Pipefitters Union, Local 354minorOthers · 1 January 2011Volunteers from Plumbers and Pipefitters Union, Local 354 rebuilt the 7,595 feet of fencing in 2011. The fence has more than 16,000 LED lights.
• Tickets For Kids FoundationcoreStrategic or Co-development Partner · 1 January 2001Partnership to administer Family Moments programs serving low income and at-risk families in Westmoreland, Fayette, Somerset and Allegheny Counties. Provides approximately 1500 children yearly with memorable holiday experiences.
• Westmoreland County Juvenile Probation DepartmentcoreStrategic or Co-development Partner · 1 January 1994Year-round partnership where troubled youths from the Juvenile Probation Department provide community service. Approximately 1000 hours of service provided annually while learning team building and life skills.
• MLP SteelcoreStrategic or Co-development PartnerMLP Steel from Scottdale, PA has partnered with Overly's in the design and fabrication of LED display forms. Displays are American-melted, American-manufactured and American-proud. Ongoing partnership for annual display fabrication.
• Central Westmoreland Vo-Tech SchoolminorStrategic or Co-development PartnerStudents initially built the 65 bows and swags that illuminate the display, containing 6,600 C7 bulbs.
• Galliker's Milking ParlorminorOthersGalliker's Dairy transforms the Westmoreland Fair's milking barn into a magical place each year with mystical light displays where 'milk' appears to flow into cows rather than milk jugs.
• Local Fire DepartmentsminorOthersMutual, Kecksburg, Trauger, Hecla, Calumet, and Norvelt fire departments receive monetary and admission donations.
• Heal Animal RescueminorOthers2024 charitable donation recipient providing financial contributions to animal rescue operations.
• CART (County Animal Response Team)minorOthers2024 charitable donation recipient for county animal response operations.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Busch Gardens Christmas Town: Large-scale Christmas event overlay at a major regional theme park featuring millions of lights, themed areas, shows, and rides. Comparable as a ticketed, walk-through Christmas destination, though at substantially larger commercial scale.
• Kennywood Park: Historic western Pennsylvania amusement park operating holiday programming during the Christmas window. Comparable as a regional PA family entertainment venue serving overlapping audiences, though focused on rides rather than a Christmas village concept.
• Silver Dollar City An Old Time Christmas: Award-winning large-scale Christmas festival at a Missouri theme park featuring millions of lights, old-fashioned themed experiences, rides, and shows. Comparable as a themed 'old-fashioned Christmas' experience with walk-through displays and family entertainment.
• Longwood Gardens Christmas Display: Large-scale seasonal light and garden display at a botanical garden in Pennsylvania featuring themed outdoor experiences and major light installations. Comparable as a ticketed, walk-through seasonal holiday destination in Pennsylvania.
• Hersheypark Christmas Candylane: Seasonal Christmas overlay at a large Pennsylvania theme park featuring rides, lights, and themed attractions. Comparable as a ticketed Christmas experience within driving distance of Overly's market, though operating at substantially larger scale and as part of a year-round amusement park.

Direct peers

• Koziar's Christmas Village: Family-operated walk-through Christmas Village in Bernville, PA featuring over a million lights, displays, and concessions. Closely comparable format to Overly's as a regional, traditional Pennsylvania Christmas attraction.

Emerging players

• Bethlehem, PA Christmas City: Multi-venue Christmas-season programming in Bethlehem, PA featuring Christkindlmarkt, light displays, and walk-through attractions. Comparable as a walk-through Christmas experience with food, gifts, and traditional holiday theming.
• Dutch Winter Wonderland (PA Dutch Country): Holiday market and seasonal experiences in Pennsylvania Dutch Country featuring lights, displays, and family activities. Comparable as a regional Christmas-season family attraction in Pennsylvania.

Regional players

• Idlewild & SoakZone: Pennsylvania amusement park in Ligonier where Overly's was temporarily housed in 1992 before moving to the Westmoreland Fairgrounds. Operates holiday programming including the 'Holly Jolly Christmas' event and serves the same western PA market.
• Waldameer Park & Story Book Forest: Family amusement park in Erie, PA with seasonal holiday programming. Comparable as a regional Pennsylvania family-entertainment operator running holiday-season events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/overlys
• Instagraminstagram.com/overlyscountrychristmas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Overly's Country Christmas