MUSE (Members United for Sustainable Events)

What MUSE (Members United for Sustainable Events) does

MUSE (Members United for Sustainable Events) is a private, US-based membership organization founded in 2021 and headquartered in Scott Air Force Base that connects event industry professionals — planners, venues, vendors, and consultants — around sustainable event practices. The organization operated as a community hub for inspiration, education, and peer exchange, publishing articles and interviews on its museusa.org website covering topics such as sustainable event planning, food carbon footprint reduction, zero-waste catering, and sustainable apparel printing. Members accessed tools, resources, and supplier connections through the membership platform.

MUSE generated revenue through recurring membership fees paid by event professionals seeking sustainable event resources and vendor networks. Its go-to-market was community-led, with no proprietary technology, software products, or AI capabilities — the offering was content and curated relationships rather than a platform. The organization maintained light content and certification partnerships with entities such as Greener by Default (food sustainability content), the Sustainable Green Printing Partnership (SGP certification), and Blue Ridge Graphics (featured sustainable apparel printer).

The organization has announced it will officially conclude operations in Spring 2026, signaling a planned wind-down rather than a pivot. No external funding rounds, acquisitions, institutional investors, or parent company are recorded in the source data. MUSE operated as an independent, community-driven entity with a 1–10 person team.

Name

MUSE (Members United for Sustainable Events)

Legal name

MUSE (Members United for Sustainable Events)

Website

https://museusa.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

MUSE (Members United for Sustainable Events) is a private US membership organization, established in 2021, that connects event planners, venues, vendors, and consultants around sustainable event practices via educational content and supplier introductions, funded by recurring membership fees and concluding operations in Spring 2026.

Ownership category

akta.pro rank

Product category

Sustainable Events Membership Community

NAICS

Business Associations (813910), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Arts & Culture Service/Support Organizations (Networks, Advocacy, Capacity Building) (BPAGAHAL)

Keywords

• Sustainable event community
• Sustainable event planning
• Event industry membership
• Eco-friendly events
• Event sustainability resources

Headquarters

HQ city

Scott Air Force Base

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Membership fees: MUSE generates revenue through membership fees from event industry professionals including planners, venues, vendors, and consultants who join to access sustainable event resources, education, and community connections.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

MUSE is a membership-based community organization that provides event industry professionals (planners, venues, vendors, and consultants) with access to educational content, articles, interviews, and a network of sustainable suppliers and peers. The core deliverable is community access and curated sustainability resources tailored to the events industry, rather than a discrete software or service product.

Product overview

MUSE (Members United for Sustainable Events) is a membership-based community organization, not a software product company. It does not offer a commercial product, platform, or software-as-a-service offering. Instead, MUSE serves as a hub for inspiration, education, and community connection among event industry professionals (planners, venues, vendors, and consultants) working toward sustainable environmental practices. The organization publishes articles, interviews, and resources on sustainable event planning, and connects members with sustainable vendors and suppliers. MUSE officially concluded operations in Spring 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• MUSE Membership Recurring membership that grants event industry professionals (planners, venues, vendors, consultants) access to MUSE's community hub, educational resources, sustainable supplier network, and peer connections focused on sustainable event practices. Membership is open to individuals and organizations working in festivals, experiential activations, trade shows, and private events.
• Articles and Interviews Content Library Editorial content library of articles and interviews published on museusa.org covering sustainable event planning, sustainable vendor spotlights, food carbon footprint reduction, zero-waste events, sustainable apparel, and sustainability policy development. Available to MUSE members and the broader event industry audience.

Quantifiable outcome

• Community building connecting event industry professionals across multiple event types including festivals, experiential activations, trade shows, and private events

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights1 record

Direct peers

• MeetGreen: MeetGreen is a consultancy and event management firm that helps organizations plan and execute sustainable meetings and events. It is the closest direct peer to MUSE, operating in the same sustainable-events niche with both advisory services and community-building content.
• isla: isla is a UK-based sustainable events network that brings together event professionals, suppliers, and venues to drive industry change. It is a direct peer in mission and membership model, although it serves primarily a UK/European audience.
• Positive Impact: Positive Impact is a UK-based organization supporting the event industry's transition to sustainability through education, certification, and community engagement. It is a direct peer given its overlap with MUSE's mission of uniting event professionals around sustainability.

Broad incumbents

• PCMA (Professional Convention Management Association): PCMA is a major business events industry association serving planners, suppliers, and destinations. It is a broad incumbent peer, with growing sustainability programming that overlaps with MUSE's mission.
• Events Industry Council: The Events Industry Council is the broad incumbent trade association for the global events industry. MUSE occupies a sustainability-focused niche within the same professional membership ecosystem that EIC serves at a much wider scope.

Emerging players

• Net Zero Events: Net Zero Events is an initiative focused on helping events and festivals achieve net-zero carbon status. It is an emerging peer addressing the same sustainability outcomes as MUSE but through tools and frameworks rather than a general membership community.
• Sustainable Procurement Pledge: The Sustainable Procurement Pledge is a movement of companies and event professionals committing to responsible procurement, including in events. It overlaps meaningfully with MUSE's audience of sustainability-focused event planners and vendors.
• Event Sustainability Platform (ESP): ESP is a tool-driven platform helping event organizers measure and reduce environmental impact. It is an emerging peer in the sustainable-events space, addressing similar practitioners but with a software tool rather than a membership community.

Regional players

• Greenland Trade Events: Greenland Trade Events is a regional player offering sustainable event services and exhibitions in select geographies. It is a regional peer because it operates sustainable event programs but is geographically limited and services-focused rather than community-focused.

Others

• Move Green: Move Green provides carbon offsetting and sustainability services for events, festivals, and conferences. It is an adjacent player — a vendor/supplier type rather than a community — but operates in the same sustainability-for-events value chain MUSE served.

Market position

Strengths2 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xtwitter.com/museusa
• YouTubeyoutube.com/channel/UCmuseusa
• Facebookfacebook.com/museusa
• LinkedInlinkedin.com/company/muse-members-united-for-sustainable-events
• Instagraminstagram.com/museusa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MUSE (Members United for Sustainable Events)