Music for Kiddos

What Music for Kiddos does

Music for Kiddos (operated as Music For Kiddos Inc., an Idaho-incorporated privately held, founder-owned company) is an online education and content platform serving board-certified music therapists (MT-BCs), early-childhood and elementary music educators, and parents of children ages 0–6. The company produces and distributes original children’s music, themed songbooks, lesson-plan bundles, two published children’s books (Watermelon, Watermelon and Shy Little Monster), and a library of 750+ resources including 600+ original songs and 90+ lesson plans. The core go-to-market asset is the recurring Resource Community membership, which bundles the resource library with monthly Zoom calls and a private Facebook group, supplemented by à la carte CMTE-accredited and professional-development video courses priced $19–$119 and an annual online Symposium offering 10 CMTE credits per event (now in its 6th year, 2025).

The platform is a direct-to-consumer e-commerce storefront built on Squarespace, with ConvertKit handling email and lead capture, Stripe and PayPal processing payments, and Zoom powering live member calls. Content production is sourced from founder Stephanie Leavell (Berklee graduate, MT-BC, 15+ years in early-childhood settings), an in-house Director of Operations, and a roster of contracted MT-BC and credentialed instructors who co-develop courses. A network of named partnerships — including Laurie Berkner (flagship, 2025 Symposium keynote and multi-course co-developer), Lucky Diaz & The Family Jam Band (bilingual content), and F-flat Books (publishing) — extends the catalog and brand. CBMT continuing-education provider approval (Provider Number P-196) provides a regulatory anchor for the MT-BC segment.

The revenue model mixes one-time perpetual licenses (courses, digital songbooks, lesson-plan bundles, physical books, gift cards, single symposium ticket) with one recurring stream (the membership subscription, $19–$29/month with annual and discounted options). Marketing is content-led: a top-of-funnel podcast distributed across Apple, Spotify, Amazon, and Stitcher; a search-optimized blog with seasonal teaching content; a free monthly newsletter lead magnet; and Instagram and streaming-platform social. The company serves a global digital audience but reports no external funding, no parent company, and no M&A activity, consistent with a bootstrapped micro-business built on the founder’s clinical credentials and network.

Name

Music for Kiddos

Legal name

Music For Kiddos Inc.

Website

https://musicforkiddos.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Music for Kiddos is an online platform serving board-certified music therapists, music educators, and parents of young children, offering CMTE-accredited continuing education courses, a recurring membership community with 750+ resources, original children’s music, and an annual online symposium.

Ownership category

akta.pro rank

Product category

Music Therapy Education and Resources

NAICS

Fine Arts Schools (61161), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Retail-Record & Prerecorded Tape Stores (5735)

akta.pro industry

PRIMARYEDAMANAK

Music Therapy (Educational/Developmental Programs)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Music Education (Instrumental & Vocal)

SECONDARYEDAMAAAE

Music Instruction (Instrumental & Vocal)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Arts & Creative Enrichment (Visual Arts, Music, Theater, Dance)

SECONDARYEDAGACAG

Creative Arts, Music & Movement Content

Education/Educational Publishing & Learning Content/Early Childhood Learning Content

SECONDARYMPAJAFAI

Children’s Audio Publishing (Audiobooks & Podcasts)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Children’s Publishing (Picture Books, Middle Grade, YA)

Keywords

• Music therapy resources
• Early childhood music education
• CMTE continuing education
• Music lesson plans
• Children's music resources

Headquarters

HQ city

Lafayette

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Online Courses with CMTE Credits: Pre-recorded video courses providing continuing education credits for board-certified music therapists (CMTE) and professional development certificates for educators. Courses range from mini-courses to comprehensive masterclasses, priced $34-$119.
2. Digital Products: Digital songbooks, lesson plan bundles, teaching guides, and albums sold as one-time purchases. Physical books also available. Products range from $19-$54 for bundles.
3. Resource Community Membership: Annual subscription membership providing access to resource library, monthly Zoom calls, private Facebook group, and 15 CMTE/professional development credits per year. Monthly and annual billing options.
4. Symposium Conference: Annual online conference offering 10 CMTE credits and professional development certificates. Single event ticket purchase model.
5. Gift Cards: Digital gift cards in denominations from $15 to $200, providing flexible gifting options for music educators and therapists.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Music for Kiddos is an online platform that provides high-quality children's music resources, continuing education courses (with CMTE credits for board-certified music therapists), and a subscription community membership for music therapists, educators, and parents working with young children. Its core offering is the Resource Community Membership, which provides access to a library of 750+ resources including 600+ songs, 90+ themed lesson plans, and original melodies, supplemented by individual courses, digital songbooks, lesson plan bundles, and children's books.

Product overview

Music for Kiddos is an online platform providing high-quality music and music resources for music therapists, music educators, and parents working with young children (birth through age 6+). The core offering is the Resource Community membership, which provides access to a library of 750+ resources including songs, themed lesson plans, and singable book melodies, supplemented by a catalog of individual digital courses (offering CMTE/professional development credits for music therapists and educators), digital songbooks and lesson plan bundles organized by season and theme, and children's books authored by founder Stephanie Leavell. The platform also hosts an annual online symposium and produces a podcast and blog. Products are primarily digital downloads and online video courses delivered via the Squarespace platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Music For Kiddos Resource Community Membership Annual subscription membership providing access to a growing library of 750+ resources including 600+ songs, 90+ themed lesson plans, and singable book melodies, plus monthly Zoom calls, private Facebook group, and 15 CMTE/professional development credits per year.
• Sensory Songs: Music Considerations for Regulation Video course exploring music for sensory regulation, featuring an occupational therapist and two music therapists covering sensory processing, regulation, modulation, and 14 ready-to-use songs. Offers 5 CMTE credits for MT-BCs.
• Literacy For Littles: Using Music to Develop Reading & Communication Skills A 5-credit CMTE course by literacy expert and music therapist Kathy Schumacher sharing research-supported and music-based techniques for supporting kids with reading and communication goals, including a 215-page e-book and 72 ready-to-use songs.
• Empowering Little Leaders: Exploring Race, Identity & Equity in Early Childhood Music Online course created by three music therapists exploring inclusive and equitable early childhood spaces and engaging young children in conversations about race, identity, immigration, accessibility, land ownership, and religious expression. Offers 6 ethics CMTE credits for MT-BCs.
• Out of the Music Box Online course expanding the musical toolbox with inspiration from creative modalities such as art, theater, dance, poetry, and creative writing. Offers 6 CMTE credits for board-certified music therapists.
• Music For Kiddos Symposium Annual online conference for music therapists and music educators who work with kids, featuring keynote speakers and multiple sessions covering topics in early childhood music education and therapy. The 2025 symposium features Laurie Berkner and offers 10 CMTE credits.
• Movement Songs for Kiddos: Digital Album + Course Digital mini-course and album including 12 professionally recorded movement songs for kids ages 0-10, an online video mini-course with implementation tips, a 23-page PDF with lyrics, chords & strums, and backing tracks.
• Lights, Camera, Telehealth! Online Course Comprehensive online course with a PDF workbook helping music therapists and educators provide high-quality music sessions online, covering digital tools, video recording and editing, and telehealth engagement strategies. Offers 5 CMTEs for MT-BCs.
• Digital Marketing for Music Therapists & Music Educators Comprehensive online course covering digital marketing strategies for music therapists and educators, including blogging, Facebook, Instagram, email marketing, and YouTube best practices. Offers 5 CMTE credits for MT-BCs.
• Creative Music Spaces: Innovative Approaches to Exploring Keyboard and Guitar Video course with PDF workbook guiding educators through creativity-infused music spaces for keyboard and guitar, incorporating preferred music, improvisation, and songwriting alongside scales, technique, and theory. Offers 4 CMTE credits for MT-BCs.
• Authentically Supporting Autistic Youth: Neurodiversity Affirming Practice A 6-credit continuing education course by KC Harhai encouraging therapists and educators to deepen their understanding of neurodiversity and learn how to put neurodiversity-affirming principles into practice. Fulfills ethics requirements for MT-BCs.
• Increasing Accessibility: Ensuring Everyone Can Participate and Engage in a Meaningful Way A 6-hour course exploring accessibility considerations in music therapy sessions for students with high support needs, covering sensory needs, speech & language, auditory, visual, and physical accessibility. Offers 7 continuing education credits for music therapists.
• Laurie Berkner's Early Childhood Songwriting Masterclass Video course featuring Laurie Berkner sharing her songwriting strategies for creating captivating songs for young children. Offers 5 CMTE credits for MT-BCs.
• Guitar for Kids: A Success-Based Guitar Curriculum for Kids A success-based guitar method for kids 9+ developed by Jenna Hardy Pedersen, including a comprehensive guitar method PDF, printable instructor's packet with 14 songs, student manual, 70-page workbook, and 25 videos. Offers 2 professional development credits.
• Stephanie Leavell's Early Childhood Music Masterclass A self-paced masterclass offering a neurodiversity-affirming, child-led approach to early childhood music with 50 original songs, practical tools, and inclusive strategies to support connection, regulation, and whole-child development.
• Ukulele For Kiddos: A Simple How-To Guide Online course and PDF workbook providing a step-by-step method for teaching ukulele to kids ages 4-10, with 12 mini video lessons, color-coded chords for 16 simple songs, and a 20-page workbook.
• DIY Recording: Make a Professional Recording with GarageBand Mini-course teaching how to make professional recordings using GarageBand and a USB microphone, designed for music therapists and educators to support clients and students in recording songs. Offers 2 professional development credits.
• Classical Music for Kids A mini-course compiling 10 interactive classical music activities for kids ages 0-6, including videos and a 25+ page PDF with lesson plan ideas, implementation tips, and adaptation suggestions.
• Bilingual Songs for Early Childhood Music: Lucky Diaz & The Family Jam Band A mini-course featuring 10 favorite songs from Lucky Diaz Family Jam Band, with instructional videos, notated leadsheets, and chord/lyric sheets for bilingual English and Spanish music engagement.
• Kira Willey's Yoga Songs for Early Childhood Music A mini-course and song bundle featuring 12 creative and interactive yoga and mindfulness movement songs by Kira Willey, with instructional videos and leadsheets.
• Laurie Berkner's Prop Songs for Early Childhood Music A 12-song mini-course and song bundle featuring Laurie Berkner's most engaging prop songs with instructional videos, implementation tips, and extension ideas. Offers 1 professional development credit.
• Laurie Berkner's Movement Songs for Early Childhood Music Vol. 1 A 12-song mini-course and song bundle featuring Laurie Berkner's hand-picked engaging movement songs, with instructional videos, implementation tips, and extension ideas.
• Laurie Berkner's Movement Songs for Early Childhood Music Vol. 2 A 12-song mini-course and song bundle featuring more of Laurie Berkner's most engaging interactive movement songs, with instructional videos and implementation tips.
• Early Childhood Songs Vol. 1 A collection of 31 original children's songs by Stephanie Leavell with professional recordings, notated leadsheets, chords/lyrics, backing tracks, and implementation ideas, delivered as a digital songbook bundle.
• Early Childhood Songs Vol. 2 A collection of 31 original children's songs by Stephanie Leavell with professional recordings, notated leadsheets, chords/lyrics, backing tracks, and implementation ideas, delivered as a digital songbook bundle.
• Spring Songs For Kids Songbook A 43-page songbook with leadsheets, notated leadsheets, chords, lyrics, implementation ideas, visuals, and Google Slides for 6 spring-themed songs.
• Summer Songs for Kids Songbook A 52-page songbook with leadsheets, notated leadsheets, chords, lyrics, implementation ideas, visuals, and Google Slides for 7 summer-themed songs.
• Fall Songs for Kids Songbook A 40-page PDF songbook featuring 7 fall songs with notated leadsheets, chords/lyrics, implementation ideas, and related resources.
• Winter Songs For Kids Songbook A 45+ page songbook with leadsheets, notated leadsheets, chords, lyrics, implementation ideas, and visuals for 7 winter-themed songs.
• Watermelon, Watermelon (Paperback) A sing-along book by award-winning songwriter and music therapist Stephanie Leavell, based on her popular children's song, illustrated by Sarah Pilar Echeverria. Suitable for children aged 1-7, featuring rhythmic lyrics for interactive learning.
• Watermelon, Watermelon Teaching Guide A 45-page PDF including lesson plans, classroom activities, printables, slideshows, lead sheet, and cross-curricular exploration activities to build an entire unit plan based on the Watermelon, Watermelon book and song.
• Watermelon, Watermelon Digital Bundle A bundle including the Watermelon, Watermelon eBook, interactive flipbook, and 45-page teaching guide at a discount.
• Shy Little Monster Book (Hardback) A silly, sweet, interactive Halloween picture book by Stephanie Leavell for kids ages 1-7, illustrated by Sarah Pilar. The book shows kids that it is okay to be shy and teaches about friendship, voice volume, and dynamics. Includes a free digital download of the song.
• Shy Little Monster Teaching Guide A 45-page PDF download including the eBook, lesson plans, classroom activities and printables, slideshows, lead sheet, and cross-curricular exploration activities for the Shy Little Monster book and song.
• Shy Little Monster Digital Bundle A bundle including the Shy Little Monster eBooks in English and Spanish, an interactive bilingual digital flipbook with sound, and a 45-page teaching guide at a discount.
• TOP 5 Preschool + Kindergarten Music Lesson Plans A bundle of the top 5 lesson plans with original music by Stephanie Leavell, including a 98-page PDF with chords, lyrics, visuals, notated leadsheets, and implementation videos for each lesson plan.
• Animal Lesson Plan Bundle A bundle featuring five animal-themed lesson plans with original music by Stephanie Leavell, including a 100-page PDF with lesson plans, song lyrics, chords, visuals, notated lead sheets, and implementation videos.
• Spring Lesson Plan Bundle A bundle of 5 spring-themed lesson plans with original music by Stephanie Leavell, including a 95-page PDF with chords, lyrics, visuals, notated leadsheets, suggested national core art standards, sample music therapy goals, and implementation videos.
• Summer Lesson Plan Bundle A bundle of 5 summer-themed lesson plans with original music by Stephanie Leavell, including a 100-page PDF with chords, lyrics, visuals, notated leadsheets, and implementation videos for each lesson plan.
• Fall Lesson Plan Bundle A bundle of 5 fall-themed lesson plans with original music by Stephanie Leavell, including a 50+ page PDF with chords, lyrics, visuals, notated leadsheets, suggested national core art standards, sample music therapy goals, and implementation videos.
• Winter Preschool + Kindergarten Music Lesson Plan Bundle A bundle of 5 winter-themed lesson plans with original music by Stephanie Leavell, including a 55-page PDF with chords, lyrics, visuals, some MP3s, notated leadsheets, and implementation videos.
• Our Community Music Lesson Plan Bundle For Preschool and Kindergarten A bundle of five themed, ready-to-use preschool and kindergarten lesson plans built around core community topics including back to school, friendship, community roles, and school life, featuring original songs and a 100-page PDF with lesson plans, song lyrics, chords, visuals, and implementation videos.
• Music For Kiddos Gift Card A digital gift card for music educators and therapists working with children, available in denominations of $15 to $200, delivered electronically via email.

Quantifiable outcome

• Resources reduce hundreds of hours of planning time per year for therapists and educators
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• Laurie BerknerflagshipStrategic or Co-development Partner · 7 November 2025Laurie Berkner, described as the 'queen of kids' music' and two-time Grammy-nominated artist, serves as keynote speaker at the Music For Kiddos Symposium 2025. Products include Laurie Berkner's Prop Songs, Movement Songs Vol. 1 & 2, and Early Childhood Songwriting Masterclass - all mini-courses featuring her music and teaching.
• Lucky Diaz & The Family Jam BandcoreStrategic or Co-development PartnerTwo-time Grammy-nominated, four-time Latin Grammy-nominated (two wins), six-time Emmy-nominated (one win) husband and wife duo providing bilingual English and Spanish music resources for early childhood through the Bilingual Songs mini-course.
• Empowering Little Leaders Instructors (Naomi, Zoe, Kerry)coreStrategic or Co-development PartnerThree music therapists who created the Empowering Little Leaders course on exploring race, identity, and equity in early childhood music. 25% of course proceeds donated to a related non-profit.
• Jenna Hardy PedersencoreStrategic or Co-development PartnerBerklee College of Music graduate and music educator who developed the Guitar For Kids success-based guitar curriculum for children ages 9+.
• Marie Miller, MT-BCcoreStrategic or Co-development PartnerBoard certified music therapist with certificate in neurologic music therapy who created the Increasing Accessibility course for students with high support needs.
• KC HarhaicoreStrategic or Co-development PartnerFacilitator, writer, and neurodiversity advocate who created the Authentically Supporting Autistic Youth course on neurodiversity affirming practice.
• F-flat Books (Publisher)coreChannel Partner/ Reseller/ DistributorPublisher partner for physical and digital books including Watermelon, Watermelon and Shy Little Monster. Handles international shipping quotes and fulfillment.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Music Together: International early childhood music education program with a curriculum and licensed teachers serving parents of young children. Directly comparable in target customer (parents and early childhood educators) and product category (music-based early childhood programs), though structured as a licensed franchise rather than a digital platform.
• Kindermusik: Early childhood music education franchise offering classes and digital@home materials for ages 0-7, serving parents and educators with developmentally grounded music curricula. Directly comparable in product category (early childhood music education) and customer segments (parents and educators of young children).
• QuaverEd: K-12 music education curriculum and digital platform providing interactive lessons, resources, and tools for music educators and students. Comparable in business model (digital content for music educators), though QuaverEd focuses on school-district K-12 buyers while Music for Kiddos targets individual therapists and early childhood educators.
• Simply Music: Music learning method offering piano, guitar, and drum lessons through a network of licensed teachers and digital programs. Comparable in product category (music education methodology with curriculum, lessons, and teacher network) and adjacent target customers (music educators and learner families), though focused on instrument instruction for older learners.
• Music in Our Homeschool: Homeschool music curriculum provider offering lesson plans, composer studies, and music resources for families and homeschool educators. Comparable in business model (digital music education resources sold online to parents and educators), with overlap in the parent/caregiver customer segment.
• Singorama: Online singing and music education course platform selling self-paced digital lessons for vocal and instrumental training. Comparable in business model (digital music education courses sold direct-to-consumer online), though Singorama focuses on singing/vocal skills for general consumers rather than early-childhood music therapy.

Broad incumbents

• Yousician: Subscription music education app offering interactive lessons for guitar, piano, bass, ukulele, and singing with a large global subscriber base. Comparable as a digital music education subscription platform, but operates at much larger scale with a broader instrumental focus and consumer-facing app rather than professional therapist/educator audience.
• Super Simple Songs: Children's music and early-learning content brand producing songs, videos, and curriculum materials used widely by parents, preschools, and ESL programs. Comparable in target audience (parents and early childhood educators using music with young children) and product format (original children's songs), though Super Simple operates as a much larger media brand rather than a CE-credentialed platform.
• SmartMusic: Music practice and assessment software widely adopted by schools and individual musicians for instrumental practice and assessment. Comparable as a music education technology platform serving educators, but operates at broader scale and focuses on practice/assessment rather than the early-childhood and music-therapy niches Music for Kiddos targets.

Emerging players

• Essential Music Education: Online music education platform offering resources, lesson plans, and tools for music educators. Comparable in business model (digital music education resources sold to music educators), though a smaller niche player with overlapping audience in K-12 and early childhood music instruction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/musicforkiddos
• Facebookfacebook.com/musicforkiddos
• Instagraminstagram.com/music_for_kiddos
• LinkedInlinkedin.com/company/music-for-kiddos

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Music for Kiddos