MAXUS Motors
MAXUS Motors France distributes SAIC Motor's MAXUS brand of electric and diesel light commercial vehicles — vans and pickups — through 40+ franchised dealers across France and overseas territories, serving professional B2B buyers with integrated LLD/LOA financing solutions.
- Company typePrivate
- Founded2011
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What MAXUS Motors does
MAXUS Motors France is the French distribution arm of the MAXUS brand, a subsidiary of SAIC Motor (the 6th largest global automaker, producing over 5.6 million vehicles in 2024). Founded in 2011 by SAIC Motor in Shanghai, MAXUS France operates from Paris (32 Avenue de la République, 75011) with the legal registered office in Lully (74890), and distributes through a network of 40+ franchised dealers covering mainland France and overseas territories (Reunion, Martinique, Guadeloupe, Guyane). The company specializes in light commercial vehicles — electric and diesel vans and pickups — targeted at professional B2B buyers including delivery/logistics operators, artisans, fleet managers, and outdoor/agricultural professionals.
The product portfolio comprises nine models: four electric vans (eDeliver 3, 5, 7, 9), two diesel vans (Deliver 7, 9), and pickups (T60 MAX diesel, eTERRON 9 and T90 EV electric). Underlying technology centers on lithium-iron-phosphate (LFP) batteries, permanent magnet synchronous motors, and regenerative braking, with proprietary platforms including the MILA architecture (eDeliver 5) featuring an ultra-thin 140mm battery and six-in-one electric motor, and the Tetris battery packaging design (eTERRON 9). The eTERRON 9, the first fully electric 4x4 pickup in Europe, holds a 5-star Euro NCAP rating alongside eDeliver 5 (Platinum 2024) and eDeliver 7 (Gold 2024). Vehicles also feature comprehensive ADAS, Apple CarPlay/Android Auto integration, and the T60 MAX is compatible with HVO100 sustainable fuel for up to 90% CO2 reduction.
The revenue model combines one-time vehicle sales (price range €22,990-€72,900) with integrated financing through the Maxus Lease brand (LLD/LOA/credit) and Arval Service Lease partnership, generating recurring monthly revenue across 24-72 month contracts. Vehicles qualify for 100% VAT recovery as utility vehicles and up to €4,000 in eco bonuses, with energy costs of €0.04-0.06/km versus €0.12-0.16/km for diesel — yielding €5,000+ in fuel savings over three years at 25,000 km/year. Warranty terms (5 years vehicle, 8 years battery) exceed typical industry standards. Marketing emphasizes premium positioning through sports sponsorships (Stade Français Paris rugby, extended through 2028) and sustainable adventure partnerships (Conrad Colman Vendée Globe).
MAXUS Motors firmographics
Firmographics- Name
- MAXUS Motors
- Legal name
- Maxus France
- Website
- https://maxusmotors.fr
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MAXUS Motors France distributes SAIC Motor's MAXUS brand of electric and diesel light commercial vehicles — vans and pickups — through 40+ franchised dealers across France and overseas territories, serving professional B2B buyers with integrated LLD/LOA financing solutions.
- Ownership category
- akta.pro rank
MAXUS Motors industry classification
Industry- Product category
- Light Commercial Vehicles (Electric & Diesel Vans and Pickups)
- NAICS
- Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231), Automobile and Other Motor Vehicle Merchant Wholesalers (42311), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Heavy Duty Truck Manufacturing (336120), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Truck & Commercial Vehicle Electrification Manufacturing (eAxles/Battery Packs/Fuel Cells) (IMACABAK)
- akta.pro secondary industries
- Class 4–6 Medium-Duty Truck Manufacturing (IMACABAB), Medium-Duty Commercial Truck Leasing & Rental (Class 3–6) (TLABABAB), Vans & Box Trucks (Light Commercial Vehicles) Rental/Leasing (TLABAGAA), Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ)
Keywords
Where MAXUS Motors is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
MAXUS Motors business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Vehicle Sales (Electric & Diesel): MAXUS generates revenue primarily from the sale of utility vehicles (vans and pick-ups) in both electric and diesel powertrains. Vehicles are sold through a dealer network at published starting prices ranging from ~€22,990 to €72,900. Revenue is one-time at point of sale, with financing provided in partnership with Arval/Maxus Lease.
- Financing Services (LLD, LOA, Credit): MAXUS offers integrated financing products (Long-Term Rental LLD, Lease with Purchase Option LOA, and traditional credit) through its Maxus Lease brand and partner Arval. These generate recurring monthly revenue streams from B2B fleet customers over 24-72 month contract terms.
- After-Sales Services, Maintenance & Spare Parts: Revenue from maintenance packages, spare parts, and servicing offered through the 40+ dealer network across France and overseas territories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | eDeliver 3 - Compact Electric Van |
| One time/ perpetual license | Pay-as-you-go | eDeliver 5 - Compact Electric Van |
| One time/ perpetual license | Pay-as-you-go | eDeliver 7 - Electric Van |
| One time/ perpetual license | Pay-as-you-go | eDeliver 9 - Large Electric Van |
| One time/ perpetual license | Pay-as-you-go | Deliver 7 - Diesel Van |
| One time/ perpetual license | Pay-as-you-go | Deliver 9 - Large Diesel Van |
| One time/ perpetual license | Pay-as-you-go | T60 MAX - Diesel Pickup 4x4 |
| One time/ perpetual license | Pay-as-you-go | eTERRON 9 - Electric Pickup 4x4 |
| Subscription | Monthly | Maxus Lease (LLD) - Long-Term Rental |
| Hybrid | Monthly | LOA - Lease with Purchase Option |
| One time/ perpetual license | Monthly | Traditional Credit |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
MAXUS Motors product offering
Product offeringCore offering
MAXUS Motors manufactures and sells a complete range of light commercial vehicles in France, including 100% electric vans (eDeliver 3, 5, 7, 9), diesel vans (Deliver 7, 9), a diesel 4x4 pickup (T60 MAX), and electric pickups (T90 EV and eTERRON 9). The company distributes vehicles primarily through a network of 40+ franchised dealers across mainland France and overseas territories, and bundles financing solutions (LLD, LOA, credit via Maxus Lease and Arval), after-sales servicing, and warranty support into the customer offering.
Product overview
MAXUS Motors is a Chinese automotive manufacturer and subsidiary of SAIC Motor (6th largest global automaker), specializing in commercial utility vehicles including both electric and diesel options. The product portfolio consists of two vehicle categories: electric vans (eDeliver series: eDeliver 3, eDeliver 5, eDeliver 7, eDeliver 9) ranging from compact to large formats for urban delivery and professional use, and diesel vans (Deliver 7 and Deliver 9) for traditional fuel requirements. Additionally, MAXUS offers pickup trucks in both electric (eTERRON 9, T90 EV) and diesel (T60 MAX) configurations. The electric range emphasizes zero-emission urban mobility with advanced ADAS features, smartphone integration (Apple CarPlay/Android Auto), and competitive range capabilities up to 566 km WLTP urban. The company provides comprehensive professional services including flexible financing solutions (LLD/LOA/Credit), 5-year factory warranty, 8-year battery warranty for electric models, and 24/7 roadside assistance across a network of over 40 dealers throughout France.
Differentiator
Problem solved
Functional benefit
Products and services
- eDeliver 3 Compact all-electric delivery van for urban last-mile delivery, providing up to 341 km WLTP urban range, 80% fast charge in 45 minutes, 118 kW (160 ch), up to 1,080 kg payload, and cargo volume of 4.8 to 6.3 m³. Targeted at small businesses and fleet operators needing ZFE-compliant urban delivery capability.
- eDeliver 5 Compact all-electric van built on the proprietary MILA platform, designed for last-mile delivery and urban low-emission zones, with up to 489 km WLTP urban range, 64 kWh battery, 120 kW (163 ch), up to 1,265 kg payload, and 6.6 to 8.7 m³ cargo volume. Awarded Euro NCAP Platinum 2024.
- eDeliver 7 All-electric van and the first in its segment to exceed 500 km of range, with up to 542 km WLTP urban range using a 77 or 88 kWh battery, 150 kW (204 ch), 5.9 to 8.7 m³ cargo volume, and DC fast charging (20-80%) in 43 minutes. Awarded Euro NCAP Gold 2024.
- eDeliver 9 Large all-electric van offering up to 415 km range, 150 kW (204 ch) power output, up to 12.33 m³ cargo volume, up to 1,040 kg payload, and DC fast charging (20-80%) in 36 to 45 minutes for high-volume urban and suburban distribution fleets.
- Deliver 7 Compact diesel van with a 2.0L engine producing 168 ch, 7.2 m³ cargo volume, up to 1,220 kg payload, 8 L/100km WLTP consumption, and availability in L1H1 short and L2H1 long configurations for tradespeople and small fleet buyers needing traditional fuel.
- Deliver 9 Large diesel van with a 2.0L turbo engine producing 150 ch, 11.5 m³ cargo volume, up to 1,450 kg payload, available in van (L3H2) and chassis-cab (L3 and L4) configurations. Available via Maxus Lease from €289 HT/month.
- T60 MAX 4x4 diesel pickup with a 2.0L turbo engine producing 215 ch, an 8-speed automatic transmission, intelligent all-wheel drive with multiple driving modes, 865 kg payload, 3,500 kg towing capacity, and HVO100/XTL sustainable fuel compatibility for up to 90% CO2 reduction. Designed for outdoor, agricultural, and construction professionals.
- T90 EV All-electric pickup truck offering 471 km WLTP range, 50 kWh battery, 118 kW motor (160 ch, 225 Nm), 1,030 kg maximum towing capacity, and DC fast charging (0-80%) in 45 minutes. Targeted at professional fleets and lifestyle buyers needing zero-emission pickup capability.
- eTERRON 9 First fully electric 4x4 pickup in Europe, with dual motor powertrain (125 kW front + 200 kW rear = 325 kW / 442 ch total), 102.2 kWh battery, up to 566 km WLTP urban range, 3,500 kg towing capacity, all-terrain system (ATS), air suspension, Vehicle-to-Load (V2L) capability, and 5-star Euro NCAP rating. Targets outdoor professionals and premium lifestyle buyers.
- Maxus Lease (LLD Long-Term Rental) Long-Term Rental (LLD) product offered through Maxus Lease and its Arval Service Lease partnership, providing a monthly fixed rent for 24 to 72 months covering up to 180,000 km, full-service maintenance, tires, replacement vehicle, 0 km roadside assistance, insurance, and damage/theft coverage. Targeted at fleet operators and professional buyers seeking predictable operating costs with 100% VAT recovery on the utility vehicle.
- LOA - Lease with Purchase Option Lease with Purchase Option (LOA) financing offering 24, 36, 48, or 60 month terms with a pre-set residual value purchase option at contract end. Includes deductible rents and is intended for artisans and small businesses wanting to acquire the vehicle at the end to amortize specific interior fittings.
- Maxus Lease Traditional Credit Traditional vehicle credit financing providing immediate ownership upon delivery with fixed rates and stable monthly payments over 24 to 60 months, including fiscal amortisation and deductible interest. Ideal for professionals wanting to customize the van from day one or integrate the vehicle directly into their balance sheet.
Quantifiable outcome
- Up to 542 km WLTP urban range on eDeliver 7, eliminating range anxiety for full-day delivery operations
- +7 more outcomes
Companies that use MAXUS Motors
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
MAXUS Motors technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature7 records
MAXUS Motors partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- Arval Service LeasecoreArval Service Lease is the financing partner for MAXUS's Maxus Lease Long-Term Rental (LLD) product. Arval provides the financial backbone for the LLD contracts (24-72 months, up to 180,000 km), handles contract administration, maintenance management, insurance, and provides replacement vehicles. Arval is a major European fleet leasing company (S.A. au capital de 66,412,800 €, 352 256 424 RCS Paris).
- Stade Français ParisflagshipPremium sports sponsorship partnership between MAXUS and Stade Français Paris rugby club, extended through 2028. MAXUS branding appears on the back of the team jersey, with activations at the business club, VIP Transat Café, and match-day events. The partnership targets B2B decision-makers in the club's economic network, promoting electric mobility within the sports ecosystem. It positions MAXUS as a brand aligned with high-performance sport and sustainable values.
- Conrad Colman Ocean RacingflagshipSponsorship partnership with New Zealand ocean sailor Conrad Colman, who competes in the Vendée Globe exclusively using renewable energy (finished 2024 edition in 85 days, 16 hours, 04 minutes without fossil fuels). MAXUS provides eDeliver5 and eTERRON 9 electric vehicles for Colman's logistical needs on land. The partnership demonstrates that high performance and environmental responsibility are compatible, reinforcing MAXUS's eco-credentials. Partnership renewed for two additional years.
- Car East FrancecoreCar East France is the primary distributor of MAXUS vehicles in France, operating multiple dealership locations including Paris (32 Avenue de la République, 75011) and Mantes (6 rue de Beynes, 78200 Magnanville). Car East France manages sales, after-sales, and customer service as the main commercial partner of the MAXUS brand in France.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
MAXUS Motors competitors and assessment
Company assessmentDirect peers
- Peugeot: Peugeot offers e-Expert and e-Partner electric LCVs directly competing with MAXUS eDeliver vans in the French professional market. Both brands serve the same fleet electrification need and leverage dealer-based distribution with B2B financing.
- Fiat Professional: Fiat Professional sells E-Ducato, E-Scudo, and E-Doblò electric LCVs directly competing with MAXUS across compact and large van categories. Both brands serve professional last-mile delivery and artisan segments with electrified lineups.
- Opel: Opel sells Vivaro-e and Combo-e electric vans that directly compete with MAXUS's eDeliver lineup in the German/French LCV market. Both brands target fleet operators with similar TCO positioning and integrated financing offerings.
- Renault: French automaker offering Kangoo E-Tech and Master E-Tech electric LCVs directly competing with MAXUS's eDeliver 3/5/7/9 in the French professional fleet and artisan segment. Both brands target the same ZFE-driven fleet electrification opportunity with integrated financing.
- Citroën: Citroën sells ë-Jumpy and ë-Berlingo electric vans in France, directly competing with MAXUS's eDeliver range across compact and large LCV categories. Both brands target professional B2B buyers with financing packages and target Low Emission Zone access.
- Ford: Ford sells E-Transit electric LCV in France directly competing with MAXUS eDeliver 9 in the large van segment. Ford is also a direct competitor in the pickup segment with the Ranger, addressing the same professional 4x4 use cases as the T60 MAX.
- Toyota Professional: Toyota sells Proace Electric and the Hilux pickup in France, directly competing with MAXUS's electric vans (eDeliver range) and the T60 MAX diesel pickup. Both brands target professional B2B buyers with reliability and warranty positioning.
Broad incumbents
- Mercedes-Benz Vans: Mercedes-Benz offers eVito and eSprinter electric vans plus the X-Class/pickup portfolio, competing with MAXUS across both van and pickup categories. Mercedes brings premium positioning and established fleet relationships that pose a different kind of competitive threat than the volume-focused MAXUS lineup.
- Volkswagen Commercial Vehicles: Volkswagen sells ID. Buzz and e-Crafter electric LCVs directly competing with MAXUS eDeliver vans. VW also competes in the pickup segment with the Amarok, addressing the same lifestyle/professional 4x4 use cases as eTERRON 9.
Emerging players
- BYD Europe: BYD is a Chinese EV maker expanding aggressively in Europe with the ATTO series and commercial vehicle portfolio. As a fellow Chinese-brand EV entrant in Europe, BYD faces similar trade-policy headwinds but represents a parallel emerging competitive force in the LCV electrification space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks2 records
Key highlights7 records
Customer concentration
MAXUS Motors social profiles
Digital presenceMAXUS Motors compliance and trust
Trust signalCompliance3 records
MAXUS Motors financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAXUS Motors leadership team
Management profileNumber of profiles
MAXUS Motors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAXUS Motors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAXUS Motors
What does MAXUS Motors do?
MAXUS Motors manufactures and sells a complete range of light commercial vehicles in France, including 100% electric vans (eDeliver 3, 5, 7, 9), diesel vans (Deliver 7, 9), a diesel 4x4 pickup (T60 MAX), and electric pickups (T90 EV and eTERRON 9). The company distributes vehicles primarily through a network of 40+ franchised dealers across mainland France and overseas territories, and bundles financing solutions (LLD, LOA, credit via Maxus Lease and Arval), after-sales servicing, and warranty support into the customer offering.
Is MAXUS Motors a public or private company?
MAXUS Motors is a private company. It is classified as corporate owned and is currently operating.
When was MAXUS Motors founded?
MAXUS Motors was founded in 2011. It employs 11 to 50 people.
Where is MAXUS Motors based?
MAXUS Motors is headquartered in Paris, France, in the Europe region.
How does MAXUS Motors make money?
Three revenue lines are on record. Vehicle Sales (Electric & Diesel) is the primary driver. The others are financing Services (LLD, LOA, Credit) and after-Sales Services, Maintenance & Spare Parts.
Who are MAXUS Motors's main competitors?
Direct peers on record are Peugeot, Fiat Professional, Opel, Renault, Citroën, Ford and Toyota Professional. Broad incumbents are Mercedes-Benz Vans and Volkswagen Commercial Vehicles. BYD Europe is listed as an emerging player.
Does MAXUS Motors have an API?
No public API is recorded for MAXUS Motors.
What industry is MAXUS Motors in?
MAXUS Motors's product category is Light Commercial Vehicles (Electric & Diesel Vans and Pickups). Its primary akta.pro industry code is IMACABAK, Truck & Commercial Vehicle Electrification Manufacturing (eAxles/Battery Packs/Fuel Cells), with a secondary code of IMACABAB, Class 4–6 Medium-Duty Truck Manufacturing. Its NAICS code is 4231 and its SIC code is 5010.