Oceans Of Data

What Oceans Of Data does

Oceans of Data is a privately held, Reykjavík-headquartered data and analytics company that serves the global seafood industry with market intelligence and decision-support tools. The company positions itself as a vertical data provider for participants across the seafood value chain — including traders, processors, and other commercial operators — and reports a commercial footprint spanning more than 15 countries. The company was founded by Anna Björk Theodórsdóttir, who serves as Founder and Managing Director.

The company's product surface is organized as a layered data platform. At the base is the Oceans of Data Platform, an aggregation and analytics layer that ingests proprietary seafood data. The Oceans API provides programmatic access to that data for integration into customer systems. "Anna" is a conversational AI assistant grounded in the company's proprietary seafood corpus, enabling natural-language queries against market data. OceansEx: Cod Index is a branded reference index for cod and adjacent species, and a Key Figures and Insights Dashboard provides a packaged analytics view. A Microsoft 365/Copilot integration embeds seafood market intelligence directly inside enterprise productivity environments. Underlying technology combines Generative AI with the proprietary seafood dataset to produce domain-specific answers and market signals rather than generic LLM output.

The business model is a recurring API-access subscription, i.e., data-as-a-service rather than one-time seat licensing. The company has not disclosed any external funding rounds in the available material, which is consistent with bootstrapped or self-funded growth to date. No headcount, named customer, or revenue figures have been disclosed, so scale cannot be triangulated from publicly available inputs.

Name

Oceans Of Data

Legal name

Oceans of Data

Website

https://oceansofdata.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Oceans of Data is a Reykjavík, Iceland-based data-as-a-service company that delivers seafood-industry market intelligence and AI-powered analytics through subscriptions to its platform, API, and conversational AI assistant for participants in the global seafood value chain across 15+ countries.

Ownership category

akta.pro rank

Product category

Seafood Market Intelligence

akta.pro primary industry

Marine Sensors, Instrumentation & IoT (Condition Monitoring) (IMAJAJAI)

Keywords

• Seafood market intelligence
• Fisheries data analytics
• Seafood trade data
• Aquaculture market data
• Commodity price tracking

Headquarters

HQ city

Reykjavík

HQ country

Iceland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. API Access Subscription: The company generates revenue through API subscriptions enabling access to global seafood data and metrics, standardized across markets for performance benchmarking and competitive positioning.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Oceans of Data provides a global seafood data intelligence platform combining Generative AI with proprietary seafood datasets to deliver calculated insights on supply, demand, and pricing across every major seafood market worldwide. Customers access the platform through three channels: a documented REST API for integration into existing dashboards and workflows, a conversational AI assistant (Anna) for natural-language queries, and Microsoft 365/Copilot integration for enterprise productivity environments. The platform also offers specialized tools such as the OceansEx Cod Index for tracking Atlantic cod auction prices in Iceland and Norway, plus Key Figures and Insights dashboards covering market composition, top fresh fillet markets, product price trends, and predictive supply/demand developments.

Product overview

Oceans of Data is a unified data intelligence platform for the seafood industry that combines a core platform with multiple access modules. The platform integrates Generative AI with proprietary seafood data to deliver calculated insights rather than raw numbers. Access is provided through three channels: the Oceans API for technical integration, the conversational AI assistant 'Anna' for natural language queries, and Microsoft 365/Copilot integration for productivity suite access. The product portfolio includes specialized tools like OceansEx: Cod Index for auction price tracking, plus a Key Figures and Insights Dashboard offering market composition, pricing benchmarks, and predictive analytics.

Differentiator

Problem solved

Functional benefit

Brands

• ANNA: Conversational AI assistant that provides instant answers and visual analytics. Users can ask questions in plain language and get calculated insights, charts, and market intelligence on demand.
• OceansEx

Products and services

• Oceans of Data Platform A data intelligence platform providing direct access to global seafood data and metrics, combining Generative AI with proprietary seafood data to deliver calculated insights on supply, demand, and pricing for seafood businesses across every major seafood market.
• Oceans API A clean, documented REST API sold as a subscription offering, enabling seamless integration of seafood intelligence into existing dashboards, workflows, and IT systems for AI-driven automation. Provides automated data updates on salmon supply, trade flows, and pricing, with expanded coverage across key markets and trade routes.
• Anna Conversational AI Assistant An AI-powered conversational assistant that lets analysts and commercial teams ask questions in plain language and receive calculated seafood market insights, charts, and visual analytics on demand.
• OceansEx Cod Index A specialized auction index product tracking Atlantic cod prices at auction in Iceland and Norway, providing fresh market insight as the cod market approaches new quota years and supply shifts. The Iceland 2024 average was approximately 101.95, with Norway 2024 at approximately 99.02.

Quantifiable outcome

• OceansEx Cod Index tracks auction prices providing market stability indicators - Iceland 2024 average ~101.95, Norway 2024 ~99.02
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature6 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Undercurrent News: B2B seafood news and pricing intelligence publisher with subscription-based data products serving global seafood producers, processors, and traders — directly comparable as a vertical data/intelligence provider to the seafood industry.
• IntraFish: Global seafood industry news, pricing, and market intelligence platform serving producers, processors, and buyers — competes for the same vertical audience with overlapping data and analytics offerings.
• Urner Barry (SeafoodSource): Long-established seafood pricing data and market intelligence provider whose SeafoodSource platform covers seafood markets globally — directly comparable to Oceans of Data's seafood pricing and benchmarking capabilities.
• Kontali Analyse: Norway-based seafood intelligence firm offering global aquaculture, fisheries, and seafood market data and analytics — the closest direct comparable to Oceans of Data's proprietary seafood intelligence and pricing platform.

Emerging players

• SalmonBusiness: Salmon-industry news and data provider deeply specialized in salmon supply, prices, and producers — a vertically-specialized emerging peer that overlaps with Oceans of Data's salmon-focused content and pricing.
• Fish Farmer Magazine: Aquaculture-focused industry publication covering production data and market trends — narrower subset of the seafood intelligence category that overlaps with Oceans of Data's aquaculture and farmed-species coverage.
• The Fish Site: Aquaculture-focused news and data portal covering fish and seafood markets; an adjacent intelligence source with partial overlap to Oceans of Data's market commentary and analytics offerings.

Broad incumbents

• Rabobank: Major global agribusiness bank that publishes periodic seafood industry research and analytics — broader institution whose seafood research serves as a partial substitute for vertical seafood intelligence platforms.
• FAO (Fisheries and Aquaculture): United Nations agency producing global fisheries and aquaculture statistics, capture data, and trade flows — a public-sector incumbent whose free datasets set a baseline price floor for commercial seafood intelligence.
• Bloomberg Commodities: Broad financial and commodities data platform that includes seafood and aquaculture coverage as part of wider commodities — provides an alternative for buyers seeking seafood intelligence within a general-purpose terminal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/oceansofdata

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oceans Of Data