New Mexico Broadcasters Association

What New Mexico Broadcasters Association does

New Mexico Broadcasters Association (NMBA) is a non-profit trade association headquartered in Albuquerque, New Mexico, serving radio and television broadcast stations across the state. It claims membership coverage of more than 90% of all New Mexico stations, positioning it as the dominant state-level industry body. The association generates revenue primarily through recurring annual membership dues and provides members with advocacy representation at state and federal levels, FCC compliance support via the Alternative Broadcast Inspection Program (ABIP), training through webinars and the Ten-Minute Trainer Network, a job bank and CareerPage platform, awards and recognition programs, and the Public Education Partnership (PEP) for community-issue PSAs.

NMBA's core product suite is services-oriented rather than technology-oriented: training and certification (including media training for law enforcement and PIOs with NMLEA credits), compliance inspection, recruitment infrastructure, and community partnership distribution. There is no proprietary technology platform; the association operates through its website, email newsletter (MicSide Newsletter), social media channels, and partnerships with peer state associations such as the Michigan Association of Broadcasters and the National Alliance of State Broadcasters Associations (NASBA).

The business model is a horizontal subscription/membership model. Member stations pay annual dues (not publicly disclosed) and receive a bundled set of benefits including free ABIP inspections, free Ten-Minute Trainer Network access, job board listings, awards eligibility, and PEP participation. Leadership transitioned in July 2024 with Monica Armenta appointed Executive Director, succeeding a prior tenure that left an organization with broad member coverage but limited scale visibility, given undisclosed financials and a lean staff.

Name

New Mexico Broadcasters Association

Legal name

New Mexico Broadcasters Association

Website

https://nmba.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

New Mexico Broadcasters Association (NMBA) is a non-profit trade association headquartered in Albuquerque that serves over 90% of New Mexico's radio and television stations with advocacy, FCC compliance support (ABIP), training, recruitment, and public-service-announcement distribution programs funded by annual membership dues.

Ownership category

akta.pro rank

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: The NMBA operates as a membership-based trade association serving radio and television stations. Revenue is generated through membership dues from broadcast stations across New Mexico.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The New Mexico Broadcasters Association is a nonprofit trade association serving radio and television broadcast stations across New Mexico. It provides advocacy representation at state and federal levels, training services through webinars and workshops, FCC compliance support including the free ABIP inspection program, career resources through its Job Bank and CareerPage, and community outreach programs. With more than 90% of New Mexico stations as members, NMBA operates as the primary industry association for the state's broadcasting sector.

Product overview

The New Mexico Broadcasters Association offers a unified suite of member services for radio and television stations across New Mexico. The core offerings include training programs through webinars, conventions, and regional workshops; the free ABIP compliance inspection program for FCC regulatory compliance; the Job Bank and CareerPage for recruitment; and awards recognition programs. Additional services include media training classes, the PEP program for community outreach, Third Thursday webinars, and access to the Ten-Minute Trainer Network for professional development.

Differentiator

Problem solved

Functional benefit

Products and services

• Training Services Training services provided through webinars, convention sessions, and regional workshops covering station operations including sales, engineering, human resources, and news. Available to NMBA member broadcast stations as part of their membership benefits.
• ABIP (Alternative Broadcast Inspection Program) A free compliance inspection program for NMBA members that helps broadcast stations ensure FCC compliance and avoid fines and forfeitures. Provided at no additional cost as a membership benefit.
• Job Bank and CareerPage Job posting service where broadcasters post open positions, providing career opportunities across administration, engineering, news, production, programming, sales, and other broadcast areas. Available through NMBA's career page on the website.
• Media Training Basic Media Training and Advanced Training classes for law enforcement and public information officers, offering hands-on exercises, role-play, on-camera interviews, and NMLEA credits.
• Awards and Recognition Programs Award programs including Excellence in Broadcasting Awards, Hall of Fame, North Star Award, and Zia Award recognizing outstanding achievement among New Mexico broadcasters.
• PEP (Public Education Partnership) Program Partnership program helping members serve communities by broadcasting targeted messages about statewide issues and concerns through public service announcements in English, Spanish, and Din\u00e9 languages.

Quantifiable outcome

• Broadcast stations air an average of 208 PSAs each week through NMBA member stations
• +1 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• New Mexico Health Care Authority (Child Support Services Division)coreGTM or Marketing Partner · 1 January 2021Public Education Partnership (PEP) program where NMBA member stations broadcast public service announcements for the Modern Child Support Family campaign. Ads aired in English, Spanish, and Diné languages more than 65,000 times over three years. Partnership recognized with NCSEA 2024 Program Awareness Award.
• Michigan Association of BroadcasterscoreStrategic or Co-development PartnerPartnership to deliver the 2026 Third Thursday webinar series to NMBA members. Combines resources to provide professional development training on topics including AI in recruiting, time management, sales skills, and leadership.
• National Alliance of State Broadcasters Associations (NASBA)coreStrategic or Co-development PartnerNASBA serves as the national organization connecting state broadcast associations. NMBA is affiliated with NASBA for national representation and resources, including the CareerPage job platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• New York State Broadcasters Association: State trade association for New York broadcasters offering legal, regulatory, and training services. Direct functional analog to NMBA in a different geography.
• Ohio Association of Broadcasters: State broadcast trade association providing member training, lobbying, and compliance resources to Ohio stations. Same organizational archetype as NMBA.
• Texas Association of Broadcasters: State broadcast association providing training, legal/regulatory assistance, and lobbying for Texas radio and TV stations. Closely comparable in service mix and member profile.
• Illinois Broadcasters Association: State broadcast association serving Illinois radio and TV stations with advocacy, training, and recognition programs. Direct peer in mission and service portfolio.
• Pennsylvania Association of Broadcasters: State broadcast trade association serving Pennsylvania radio and TV stations with advocacy, training, and awards programs. Closely comparable role and member base to NMBA.
• California Broadcasters Association: State broadcast trade association offering advocacy, training, and compliance support to in-state radio and TV stations. Functionally identical role to NMBA in a larger state.
• Michigan Association of Broadcasters: State-level broadcast trade association actively partnered with NMBA on the Third Thursday webinar series. Closest peer given identical scope, structure, and member services.
• Florida Association of Broadcasters: State broadcast trade association delivering advocacy, training, and member services to Florida radio and TV stations. Comparable scope and member services to NMBA.

Broad incumbents

• National Association of Broadcasters (NAB): National trade association for U.S. radio and television broadcasters. Directly comparable as the federal-level industry body that NMBA partners with for national representation and advocacy.
• National Alliance of State Broadcasters Associations (NASBA): Umbrella organization connecting state broadcast associations including NMBA. Provides shared resources such as the CareerPage job platform used by NMBA members.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/NMBA02
• YouTubeyoutube.com/playlist?list=PLFeAmkrFRqcLNCkA3gS09oB4TtdnAK6C1
• Facebookfacebook.com/NMBroadcastersAssociation
• Instagraminstagram.com/NMBASuz
• LinkedInlinkedin.com/company/new-mexico-broadcasters-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Mexico Broadcasters Association