Nissan Portugal

What Nissan Portugal does

Nissan Portugal (legal entity A 23 PORTUGAL, S.A., NIPC 517 309 203) is the national sales and marketing subsidiary of Nissan Motor Co., Ltd. (TYO: 7201), operating in Portugal through a wholly-owned intermediate parent, Nissan Iberia, S.A. The company is headquartered in Vila Nova de Gaia with a stated share capital of €3 million and a small direct headcount (reported 1–10 employees at the corporate level), consistent with a sales/marketing representative model rather than a manufacturing or large operating entity.

The subsidiary distributes Nissan's full passenger and light-commercial vehicle lineup in Portugal through an authorized dealer network. The passenger range spans from the entry Micra and Juke through Qashqai and X-Trail to the LEAF, ARIYA, and the high-end GT-R (pricing from €13,415 to €145,950). The LCV portfolio covers NV250, Interstar, Primastar, Townstar (including the Townstar EV), and Navara. Underlying technology is supplied by the OEM: e-POWER and e-4ORCE electrified powertrains, the ProPILOT driver-assistance suite with TomTom-powered Navi-Link, and the NissanConnect connected services platform integrating Amazon Alexa. The business also promotes captive financing through Nissan Gest (RCI Banque) and operates ISO 14001-certified processes, with GDPR compliance and an EU accessibility posture documented (current WCAG 2.2 conformance reported at 44.19%).

The revenue model combines new and used vehicle wholesale-to-dealer margins, after-sales parts and service flows, captive financing commissions via Nissan Gest / RCI Banque, and subscription-based connected services revenue (NissanConnect). Customers are split between retail consumers, fleet and business buyers, and commercial vehicle operators, all served indirectly through the dealer network rather than via direct sales. No Portugal-specific revenue is disclosed; value is created locally at the marketing, distribution, and service-coordination layer, while pricing power, product economics, and IP sit with the parent OEM.

Name

Nissan Portugal

Legal name

A 23 PORTUGAL, S.A.

Website

https://nissan.pt

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Nissan Portugal (A 23 PORTUGAL, S.A.) is the national sales and marketing subsidiary of Nissan Motor Co. for Portugal, distributing passenger and light-commercial vehicles through an authorized dealer network alongside captive financing (Nissan Gest / RCI Banque), after-sales services, and NissanConnect connected services.

Ownership category

akta.pro rank

Product category

Automotive Distribution

NAICS

Other Motor Vehicle Dealers (4412), Used Car Dealers (441120), Automotive Parts and Accessories Retailers (441330)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

akta.pro secondary industry

Car Chargers & Vehicle Power Adapters (CRACATAB)

Keywords

• Automotive distribution
• Passenger vehicles
• Electric vehicles
• Commercial vehicles
• Vehicle financing services

Headquarters

HQ city

Vila Nova de Gaia

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new Nissan vehicles including passenger cars (Leaf, Micra, Juke, Qashqai, Ariya, X-Trail) and commercial vehicles (NV250, Interstar, Primastar, Townstar, Navara). Prices range from approximately €13,415 for light commercial vehicles to €145,950 for GT-R.
2. Used Vehicle Sales: Sale of certified pre-owned Nissan vehicles through the Nissan Ocasião program.
3. Financing Services: Vehicle financing provided through Nissan Gest (RCI Banque), offering loan and lease arrangements.
4. After-sales Services and Parts: Maintenance, repair, genuine parts, accessories, warranty services, and Nissan Assistance coverage.
5. NissanConnect Services Subscriptions: Connected vehicle services with free initial periods followed by paid subscriptions. Ariya offers 12-month free trial; Qashqai/Juke/X-Trail offer 3 years free. Post-trial pricing: Maps/Traffic from €2.99/month, Smart Alerts from €0.99/month, Remote Services from €1.99/month.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Nissan Portugal distributes and markets Nissan-branded passenger and commercial vehicles across Portugal through an authorized dealer network. The portfolio centers on electrified vehicles including 100% electric models (LEAF, ARIYA, Micra, Townstar) and e-POWER hybrid models (Qashqai, X-Trail, Juke), alongside light commercial vans (Primastar, Interstar, NV250, e-NV200) and pickups (Navara, NT400 Cabstar). The company provides vehicle financing through Nissan Gest (RCI Banque), after-sales maintenance and genuine parts, accessories, and connected services through NissanConnect.

Product overview

Nissan Portugal offers a comprehensive portfolio of passenger and commercial vehicles centered around its electrified mobility strategy. The core product lineup includes 100% electric vehicles (LEAF, ARIYA, Micra, Townstar) and models with e-POWER hybrid technology (QASHQAI, X-TRAIL, JUKE). The NissanConnect Services platform provides connected car functionality including remote control, navigation, and vehicle diagnostics. Nissan Intelligent Mobility encompasses driver assistance technologies like ProPILOT Assist and e-4ORCE all-wheel-drive. Commercial vehicles include Townstar (electric), Primastar, and Interstar vans. The portfolio is unified by the e-POWER technology platform that eliminates the need for plug-in charging while delivering electric driving experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Nissan LEAF Pioneering 100% electric hatchback offering zero-emission mobility with up to 350 km NEDC range (270 km WLTP combined) and regenerative braking for individual consumers and small business users in Portugal.
• Nissan ARIYA 100% electric crossover SUV featuring e-4ORCE all-wheel-drive technology, dual 12.3-inch displays, and advanced driver assistance for premium EV buyers in Portugal.
• Nissan Qashqai Compact crossover SUV available with e-POWER hybrid technology and mild hybrid powertrains, featuring ProPILOT Assist for family and individual buyers in Portugal.
• Nissan Juke Crossover coupe available in hybrid or gasoline variants with compact dimensions, distinctive styling, and advanced connectivity for urban individual buyers.
• Nissan X-Trail Family SUV available in 5 or 7-seater configurations with e-POWER electrified technology and e-4ORCE all-wheel-drive, featuring modular seating and advanced driver assistance for larger family buyers.
• Novo Nissan Micra Fully electric city car with bundled homecharger and installation offer, targeting efficiency and low operating costs for urban individual consumers in Portugal.
• Nissan Townstar Electric light commercial vehicle available in van and combi configurations for urban delivery and small business use in Portugal.
• Nissan Primastar Light commercial van available in panel van and combi (passenger) versions, offering practical transport solutions for businesses and professional users in Portugal.
• Nissan Interstar Heavy-duty commercial van for professional transport needs with various engine and configuration options targeting Portuguese commercial operators.
• NissanConnect Services Connected vehicle services platform providing remote vehicle control, real-time navigation with traffic, vehicle health monitoring, and driving analytics via a smartphone application with subscription pricing after free trial periods.
• Nissan Gest Vehicle Financing Vehicle financing and financial services (loans and leasing) provided through Nissan Gest (RCI Banque) to individual and business customers purchasing Nissan vehicles in Portugal.
• Nissan After-Sales Service and Parts Maintenance, repair, genuine parts, accessories, warranty services, and Nissan Assistance roadside coverage provided through the authorized dealer network for Nissan vehicle owners in Portugal.
• Nissan Ocasião Certified Pre-Owned Vehicles Certified pre-owned Nissan vehicles sold through the Nissan Ocasião program at authorized dealers across Portugal for value-oriented buyers.

Quantifiable outcome

• Nissan LEAF approximately 2 cents per kilometer operating cost
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability10 records

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hyundai Portugal: National distributor for Hyundai in Portugal, with an EV-led lineup (Ioniq 5, Kona Electric) and broad SUV range. Comparable OEM importer/dealer targeting the same electrified-mobility customer base in Portugal.
• BMW Portugal: BMW Group's Portuguese subsidiary, distributing BMW and MINI vehicles including the iX, i4, and i3 EVs. Comparable OEM national importer/dealer operating a similar premium-leaning portfolio with electrified variants.
• Volkswagen Portugal: Volkswagen Group's Portuguese national subsidiary, importing and distributing VW passenger and commercial vehicles. Comparable as a peer OEM importer/dealer-network operator targeting the same fleet and consumer segments in Portugal.
• Renault Portugal: National subsidiary of Renault in Portugal, distributing passenger and commercial vehicles including the electric Megane E-Tech and hybrid E-Tech lineup. Closely comparable as a European OEM importer/dealer with strong electrified portfolio focus.
• Mercedes-Benz Portugal: National subsidiary of Mercedes-Benz in Portugal, distributing passenger cars, EQ electric vehicles, and commercial vans. Comparable as a premium OEM importer/dealer network operator with parallel ICE and EV portfolio.
• Peugeot Portugal: Portuguese subsidiary of Peugeot (Stellantis), distributing passenger cars, light commercial vehicles, and EVs. Directly comparable as an OEM national importer/dealer competing for the same fleet, family, and commercial buyers in Portugal.
• Kia Portugal: Kia's Portuguese national sales subsidiary, distributing passenger and SUV models including the EV6 and EV9. Directly comparable as an OEM importer with an EV-forward portfolio and parallel hybrid offerings.
• Citroën Portugal: Stellantis-owned Citroën's Portuguese national distributor, selling passenger cars and commercial vans with an EV/hybrid range. Comparable as a French OEM importer/dealer serving overlapping passenger and commercial segments in Portugal.
• Ford Portugal: Ford's Portuguese national distributor, focusing on commercial vehicles (Transit, Ranger) and passenger SUVs including the Mustang Mach-E EV. Comparable OEM importer with strong LCV exposure similar to Nissan Portugal's Primastar/Interstar/Townstar lineup.
• Toyota Portugal: National sales and distribution subsidiary of Toyota in Portugal, operating through an authorized dealer network with a parallel hybrid (HEV) and electrified powertrain strategy. Directly comparable as an OEM importer/distributor serving the same Portuguese customer base with a similar multi-powertrain portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/NissanPortugal
• YouTubeyoutube.com/user/NissanPortugal
• Facebookfacebook.com/NissanPortugal
• Instagraminstagram.com/nissanportugal
• LinkedInlinkedin.com/company/nissanportugal

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nissan Portugal