Personalcom Gmbh

What Personalcom Gmbh does

PERSONALCOM MEDIA GmbH (operating as Personalcom) is a Cologne-based, private German limited liability company that runs a self-service multiposting platform for university job boards. Its core product enables employers to upload a single job advertisement and distribute it to 300+ university job boards across 200+ universities and 58 student services in Germany, the Netherlands, Austria, Poland, and Switzerland, reaching an audience of approximately 2.5 million students and graduates. Employers select target countries, federal states, cities, specific universities, target audiences (students, graduates, interns, trainees), and fields of study through the website. The platform is built on the Shopware e-commerce stack, with Facebook Connect for authentication and Crisp for customer chat, and operates with no disclosed patents, AI features, or third-party integrations beyond these. New customers pay in advance, while returning customers can be invoiced, and pricing is quote-based per posting rather than subscription-based.

The business is led by Managing Directors Stefan Hönnemann and Torsten Schäfer, with a broader team of 1-10 employees. PERSONALCOM is bootstrapped: no venture, private equity, or public shareholders are disclosed, and there are no funding rounds on record. It maintains a strategic affiliated relationship with Campus-Service GmbH, a leading university marketing agency with exclusive nationwide media networks at universities, which allows PERSONALCOM to bundle university marketing and e-recruiting services. A complementary Premium Service offers personalized advisory and bespoke job-posting proposals. The company is GDPR-compliant, with site-wide SSL/TLS encryption, and operates exclusively through its direct-to-consumer website without app, API, or SDK offerings.

The customer base is horizontal: any company seeking to recruit German and European university talent for internships, trainee positions, entry-level roles, or part-time student jobs. No named enterprise customers, customer logos, or revenue figures are publicly disclosed, and there are no awards, certifications beyond GDPR, or public recognition signals.

Name

Personalcom Gmbh

Legal name

PERSONALCOM MEDIA GmbH

Website

https://personalcom.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

PERSONALCOM MEDIA GmbH operates a self-service multiposting platform that lets employers post a single job ad to 300+ university job boards across Germany, the Netherlands, Austria, Poland, and Switzerland, reaching 2.5 million students and graduates at over 200 universities.

Ownership category

akta.pro rank

Product category

Recruitment Marketing Software

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Employment Agencies (7361)

akta.pro primary industry

Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG)

Keywords

• University job boards
• Job posting platform
• Campus recruiting
• Graduate hiring
• Multiposting recruitment

Headquarters

HQ city

Köln

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Job Advertisement Posting Fees: Companies pay fees for posting job advertisements to university job boards through the multiposting platform. Pricing varies by number of universities selected, target audience (students, graduates, interns, trainees), field of study, and geographic region. New customers pay in advance (Vorkasse), while existing customers can pay by invoice.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

PERSONALCOM MEDIA GmbH operates a multiposting platform for university job boards (Hochschuljobbörsen) that lets employers post a single job advertisement and distribute it to more than 300 university job boards across 200+ universities and 58 student services in Germany, the Netherlands, Austria, Poland, and Switzerland, reaching up to 2.5 million students and graduates. The platform lets users filter postings by country, federal state, city, specific university, field of study, and target audience (students, graduates, interns, trainees). A Premium Service add-on provides personalized consulting and a custom posting proposal at no cost.

Product overview

PERSONALCOM MEDIA GmbH operates as a multiposting agency for university job boards, offering a single unified platform combined with an add-on advisory service. The core product is the Multiposting-Plattform für Hochschuljobbörsen (Multiposting Platform for University Job Boards), which enables employers to distribute job postings across 300+ university job boards at 200+ universities and 58 student unions, reaching 2.5 million students and graduates. This core platform is complemented by the Premium Service add-on, which provides personalized consultation to help employers select appropriate universities and create tailored job posting proposals.

Differentiator

Problem solved

Functional benefit

Brands

• Premium Service: An individualized advisory and booking service where the company creates a custom, cost-free job posting proposal based on its experience, targeting specific universities and student demographics.

Products and services

• Multiposting-Plattform für Hochschuljobbörsen The core multiposting platform that enables employers to post job listings to over 300 university job boards across more than 200 universities and 58 student unions in Germany, the Netherlands, Austria, Poland, and Switzerland, reaching up to 2.5 million students and graduates. Users select target universities by country, federal state, city, university, field of study, and target audience (students, graduates, interns, trainees), upload the job listing once, and the platform distributes it to the selected portals.
• Premium Service A personalized advisory and booking service where PERSONALCOM creates a custom, cost-free job posting proposal based on the customer's target group (students, interns, graduates, trainees), field of study, and recruiting goals, recommending the most suitable universities and student demographics.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Campus-Service GmbHcoreStrategic or Co-development PartnerCampus-Service GmbH is described as a society connection (gesellschaftliche Verbindung) with PERSONALCOM MEDIA GmbH. Campus-Service is one of the leading agencies for university marketing (Hochschulmarketing), marketing exclusive nationwide media networks at universities. Through this connection, PERSONALCOM can offer university marketing and e-recruiting from a single source. This partnership allows PERSONALCOM to leverage Campus-Service's exclusive media network contracts to enhance its multiposting services.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Jobmensa: Jobmensa is a Germany-focused job platform targeting students, graduates, and part-time job seekers. It is comparable as a channel reaching the same student/graduate audience that PERSONALCOM serves.
• Stellenwerk: Stellenwerk operates job boards specifically at German universities, directly overlapping with PERSONALCOM's university job board distribution model and audience.
• Hochschuljobbörse.de: Hochschuljobbörse.de aggregates university job boards in Germany. It is the most direct functional peer — both platforms consolidate postings across multiple university-specific job boards for employer customers.
• Jobvector: Jobvector is a specialized job board focusing on engineering, science, and IT professionals, often used for graduate recruitment in technical fields. Comparable as a specialized recruitment channel competing for the same employer recruitment budgets.
• Absolventa: Absolventa is a German job board specializing in entry-level positions, internships, and graduate roles. It competes directly with PERSONALCOM for the same employer customers recruiting students and graduates.

Broad incumbents

• Xing: Xing is the leading German-language professional network and a major recruitment advertising channel. Comparable to PERSONALCOM as a destination for employer job postings targeting German-speaking candidates.
• LinkedIn: LinkedIn is a dominant professional recruitment platform used by employers to reach graduates and professionals. It competes with PERSONALCOM for employer recruitment budgets but targets a broader, non-university-specific audience.
• StepStone: StepStone is one of the largest job boards in Germany and the DACH region. It is comparable as an alternative channel for graduate and entry-level recruitment, though it serves the broader market rather than specializing in university job boards.
• Indeed: Indeed is a global job search engine with strong presence in Germany. It overlaps with PERSONALCOM as an employer channel for reaching candidates, but does not specialize in multiposting across university-specific job boards.

Others

• Campus-Service GmbH: Campus-Service is an affiliated partner operating exclusive nationwide university media networks. They are adjacent — both operate in the university marketing/recruitment space and share a strategic affiliation, but Campus-Service focuses on media networks while PERSONALCOM focuses on multiposting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/personalcom-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Personalcom Gmbh