Vegalta Sendai
- Company typePrivate
- Founded1994
- HeadquartersSendai, Japan
- Headcount11–50
- GTM typeB2C
- OfferingServices
Vegalta Sendai firmographics
Firmographics- Name
- Vegalta Sendai
- Legal name
- 株式会社ベガルタ仙台
- Website
- https://vegalta.co.jp
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Vegalta Sendai is headquartered
LocationHeadquarters
- HQ city
- Sendai
- HQ country
- Japan
- HQ region
- Asia
Offices3 records
Markets served
Vegalta Sendai business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Match Ticket Sales: Revenue from individual match tickets for J2 League home games, cup matches, and Emperor's Cup games at Yurtec Stadium Sendai
- Merchandise Sales: Sales of official goods including uniforms, fan merchandise, commemorative items through Casa Vegalta retail store and online store
- Broadcasting Rights: Revenue from J.League broadcasting agreements including DAZN and other media partners
- Sponsorship: Partnership agreements with official uniform partners (Platinum Partners), official partners, and general sponsors
- SOCIO Fanclub Membership: Annual membership fees for the SOCIO fanclub with various benefits including exclusive content and priority ticket access
- Academy and School Programs: Revenue from football and cheerleading schools and academies for youth development
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Field Player Authentic Uniform (Adult) |
| One time/ perpetual license | Pay-as-you-go | Field Player Authentic Uniform (Junior) |
| One time/ perpetual license | Pay-as-you-go | Goalkeeper Authentic Uniform |
| Unit Pricing | Pay-as-you-go | Match Day Bromide Photographs |
| Subscription | Annual | SOCIO Fanclub Annual Membership |
| Subscription | Annual | Season Tickets |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Vegalta Sendai product offering
Product offeringCore offering
No supporting source content was provided in the input to describe the company's core offering.
Product overview
Vegalta Sendai operates a comprehensive portfolio of digital and physical products and services centered around its professional football club. The core offerings include an official website (vegalta.co.jp) providing team news, match schedules, and information; the official online store for merchandise sales; Casa Vegalta (physical shop in Sendai Parco); the SOCIO Fan Club membership program with exclusive benefits; VEGALTA CHANNEL video content platform; and the football/soccer academy system. The merchandise portfolio includes authentic uniforms, supporter goods, collaboration items, and commemorative products. The club also operates community programs including cheerleading school and various hometown activities.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Won 2026 Meiji Yasuda J2/J3 100-Year Vision League and earned promotion to J2
- +1 more outcomes
Companies that use Vegalta Sendai
Customer profileNamed customers3 records
Segments4 records
Vegalta Sendai technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vegalta Sendai partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and platinum.
- Adidas Japan (アディダス ジャパン株式会社)coreOfficial uniform partner providing official uniforms, apparel, and equipment. Headquartered at Roppongi Hills, Minato-ku, Tokyo. Founded February 19, 1998. CEO:萩尾孝平 (Kouhei Hagio).
- SBI Securities (株式会社SBI証券)corePlatinum Uniform Partner with chest and upper back sponsor placement. Tokyo-headquartered online securities company founded in 1999.
- Seven Bank (株式会社七十七銀行)corePlatinum Uniform Partner with left sleeve sponsor placement. Sendai-based regional bank established in 1878. CEO: 小林英文 (Hidefumi Kobayashi).
- Mynavi (株式会社マイナビ)corePlatinum Uniform Partner with shorts front sponsor placement. Tokyo-based HR and media company founded August 15, 1973.
- DaiShin (ダイシン)coreUniform Partner (chest upper right) and home center retailer. Based in Sendai Miyaginoku. Joined Iris Group in 2008. CEO: 大塚忠彦 (Tadahiko Otsuka).
- NTT Docomo (株式会社NTTelekomu)platinumPlatinum Partner providing mobile and digital services support. Tokyo-headquartered telecommunications company.
- Seven-Eleven Japan (株式会社セブン-イレブン・ジャパン)platinumPlatinum Partner and retailer for match day merchandise including bromides. National convenience store chain with exclusive print-on-demand products.
- Tohoku Electric Power (東北電力株式会社)platinumPlatinum Partner providing power and energy services. Regional utility company serving Tohoku region.
- Kamei (カメイ株式会社)platinumPlatinum Partner. Regional trading and retail company based in Miyagi Prefecture.
- Yurtec (株式会社ユアテック)platinumPlatinum Partner and stadium naming rights holder for Yurtec Stadium Sendai. Electrical engineering and construction company.
- Tokyo Electron Miyagi (東京エレクトロン宮城株式会社)platinumPlatinum Partner. Semiconductor equipment manufacturer with operations in Miyagi Prefecture.
- Kahoku Shinsho (株式会社河北新報社)platinumPlatinum Partner. Local newspaper and media company based in Sendai, Miyagi Prefecture.
- DAZNplatinumOfficial broadcasting partner for J.League matches including Vegalta Sendai games. Sports streaming platform.
- Mitsui Fudosan (三井不動産株式会社)platinumPlatinum Partner. Major real estate developer with Tohoku branch operations.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Vegalta Sendai competitors and assessment
Company assessmentDirect peers
- Blaublitz Akita: J2 League club based in Akita, another Tohoku-region side. Operates with a similar small-market, community-driven model and competes in the same division, making revenue and attendance patterns directly comparable.
- Montedio Yamagata: J2 League club also based in the Tohoku region of Japan. Direct regional rival with similar fan-base scale, community-rooted identity, and J2-tier commercial profile, making it the closest like-for-like comparable.
- Roasso Kumamoto: J2 League club from Kyushu with a comparable regional-community operating model, mid-tier J.League brand strength, and similar six-stream revenue mix (tickets, merchandise, sponsorship, broadcast, fan club, academy).
- Ventforet Kofu: J2 League club serving a regional Japanese city (Kofu, Yamanashi) with a comparable community-anchored model, similar scale of sponsorship and matchday revenue, and frequent movement between J1 and J2 tiers.
- JEF United Chiba: J2 League club with a long J.League history and similar mix of community programs, academy structure, and corporate sponsor base. Comparable as another former-J1 side operating at J2 economics.
- Albirex Niigata: J2 League club from the Hokuriku/Niigata region with a comparable mid-tier commercial profile, similar sponsor structure, and a strong regional-community identity analogous to Vegalta Sendai's Tohoku positioning.
- Fagiano Okayama: J2 League club with a comparable regional-brand identity in Okayama, similar scale of matchday operations at a single home stadium, and overlapping sponsor categories (regional banks, utilities, retail).
Regional players
- Iwate Grulla Morioka: Football club based in Iwate Prefecture (Tohoku) competing in the J3 / lower J.League pyramid. Closely comparable in regional identity and community footprint, and a natural peer for understanding the feeder tier Vegalta just emerged from.
Broad incumbents
- Kashima Antlers: J1 League powerhouse and the most decorated club in J.League history. Operates the same football-club business model at a much larger scale, providing an upper-bound reference for what a successful J.League brand can become in terms of sponsorship, broadcasting, and merchandise economics.
- Urawa Red Diamonds: J1 League elite club with one of the highest average attendances in Asia and a deeply embedded community identity in Saitama. Comparable as a J.League club with strong community-rooted brand and diversified revenue streams, but operating at a substantially larger commercial scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Vegalta Sendai social profiles
Digital presenceVegalta Sendai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vegalta Sendai leadership team
Management profileNumber of profiles
Vegalta Sendai funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vegalta Sendai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vegalta Sendai
What does Vegalta Sendai do?
No supporting source content was provided in the input to describe the company's core offering.
Is Vegalta Sendai a public or private company?
Vegalta Sendai is a private company. It is classified as unknown and is currently operating.
When was Vegalta Sendai founded?
Vegalta Sendai was founded in 1994. It employs 11 to 50 people.
Where is Vegalta Sendai based?
Vegalta Sendai is headquartered in Sendai, Japan, in the Asia region.
How does Vegalta Sendai make money?
Six revenue lines are on record. Match Ticket Sales are the primary driver. The others are merchandise Sales, broadcasting Rights, sponsorship, SOCIO Fanclub Membership and academy and School Programs.
Who are Vegalta Sendai's main competitors?
Direct peers on record are Blaublitz Akita, Montedio Yamagata, Roasso Kumamoto, Ventforet Kofu, JEF United Chiba, Albirex Niigata and Fagiano Okayama. Iwate Grulla Morioka is listed as a regional player. Broad incumbents are Kashima Antlers and Urawa Red Diamonds.
Does Vegalta Sendai have an API?
No public API is recorded for Vegalta Sendai.