Phoenix Life and Wellbeing Coaching

What Phoenix Life and Wellbeing Coaching does

Phoenix Life and Wellbeing Coaching Ltd, trading as Zoë Thompson UK, is a Bristol-based leadership and performance coaching consultancy operated as a solo practice by founder Zoë Thompson. It serves two primary customer segments: senior individual leaders (experienced professionals, senior managers, and business owners operating in high-stakes, fast-paced environments) and UK/EMEA organisations (HR Directors, People Leaders, and business owners seeking leadership development capability). The stated problem solved is the transition from reactive leadership patterns to intentional, sustainable leadership, with emphasis on reclaiming strategic time, building self-sufficient teams, and reducing burnout.

The service portfolio is built around two proprietary, unregistered trademarks: the PIIPS Framework™ (Plan, Intention, Identity, Performance, Structure) as the signature methodology, and the AAA Time Framework™ (Ascend, Anchor, Avoid) as a free time-audit lead magnet. Core products include one-to-one Executive Coaching for Senior Leaders, the 8-week Elevate Your Efficiency Blueprint (group or 1:1), bespoke Organisational Leadership Development programmes following a Discovery → Design → Deliver → Evolve engagement model, VIP Strategy Days, and a recurring Leadership Community. Supporting distribution assets include The Lightbulb Podcast on Spotify and YouTube, a blog, a Monday/Wednesday/Friday email newsletter, and an active LinkedIn and Instagram presence.

The business is founder-owned and bootstrapped, with no disclosed investors, funding rounds, parent company, or subsidiaries. Revenue mechanics combine subscription-recurring streams (executive coaching, Leadership Community) with professional-services engagements (8-week programme, organisational consulting, VIP days); pricing is not publicly disclosed and all sales run through a complimentary 30-minute strategy call. The customer base of 15+ named organisations spans UK government (HM Prison Service, Ministry of Justice, Avon Fire and Rescue, Avon and Somerset PCC), education (University of Bristol, Salutem Care and Education), financial and professional services (Quilter, Lyons Davidson, BKR International, Morison Global, Stobbs UK), and small enterprises (H&T Digital, Milewood, Climalife IDS UK, Breast Cancer UK). Geographic reach is the UK and EMEA for organisational work, with individual coaching delivered online globally. The company holds Association for Coaching Master Coach accreditation (2024) but has no AI, API, or platform technology components.

Name

Phoenix Life and Wellbeing Coaching

Legal name

Phoenix Life & Wellbeing Coaching Ltd

Website

https://phoenixlifecoach.co.uk

Company type

Private

Operating status

Operating

Short description

Phoenix Life and Wellbeing Coaching is a Bristol-based solo leadership coaching consultancy (operated by Zoë Thompson) that serves senior individual leaders and UK/EMEA organisations, delivering executive coaching, an 8-week transformation programme, bespoke leadership development, and a recurring leadership community built on its proprietary PIIPS Framework™ methodology.

Ownership category

akta.pro rank

Product category

Executive Coaching Services

NAICS

Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Career, Purpose & Executive Wellbeing Coaching (EDABANAI)

akta.pro secondary industries

Lifestyle & Habit Change Coaching (HSADAGAB), Remote/Hybrid Leadership & Distributed Team Management (EDABAAAN)

Keywords

• Executive coaching
• Leadership development
• Performance coaching
• Organisational consulting
• Leadership transformation

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Executive Coaching for Senior Leaders: One-to-one strategic coaching sessions delivered online. Tailored support for longer-term transformation. Available as ongoing coaching engagement.
2. Elevate Your Efficiency Blueprint Programme: 8-week structured group transformation programme implementing the PIIPS Framework. Available as group or 1:1 format. Designed to create meaningful transformation with blueprint for continued momentum.
3. Organisational Leadership Development: Bespoke consulting and training programmes for organisations. Includes leadership development training, workshops, executive and team coaching, and keynote speaking. Tailored solutions co-created with each organisation through Discovery → Design → Deliver → Evolve process.
4. VIP Strategy Day: Intensive full-day coaching session for accelerated clarity and action planning.
5. Leadership Community: Monthly peer coaching and ongoing support for sustained transformation and community connection.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Phoenix Life and Wellbeing Coaching is a leadership and performance coaching consultancy that helps senior leaders and UK/EMEA organisations shift from reactive to intentional leadership. Services are delivered through one-to-one executive coaching, an 8-week group transformation programme (Elevate Your Efficiency Blueprint), bespoke organisational leadership development engagements, a peer Leadership Community, and intensive VIP Strategy Days. Coaching is built around the proprietary PIIPS Framework™ and AAA Time Framework™ methodologies developed by founder Zoë Thompson.

Product overview

Phoenix Life and Wellbeing Coaching (operated as Zoë Thompson UK) offers a suite of leadership and performance coaching services built around its proprietary PIIPS Framework™ methodology. The core portfolio consists of Executive Coaching for Senior Leaders (one-to-one strategic coaching), the Elevate Your Efficiency Blueprint (an 8-week group transformation programme available as group or 1:1), Organisational Leadership Development (custom consulting and training for organisations), the Leadership Community (monthly peer coaching), and VIP Strategy Days (intensive full-day sessions). Supporting free resources include the AAA Time Framework workbook and The Lightbulb Podcast. The individual services are delivered online; organisational programmes are available in-person, online, or hybrid. The company is not a technology platform and does not offer any API, integrations, or AI-powered products.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Coaching for Senior Leaders

Quantifiable outcome

• Reclaim 5+ hours weekly through time audit and restructuring
• +4 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Praxis Global Alliance: Emerging leadership and consulting firm offering executive coaching and senior leadership development programmes. Comparable focus on senior leader transformation, though with a more emerging-stage brand presence than Phoenix.

Broad incumbents

• Korn Ferry (Leadership Development): Global organisational consulting firm with a major executive coaching and leadership development practice. Competes with Phoenix for large enterprise coaching mandates, but as part of a much broader portfolio of talent and consulting services.
• BetterUp: Global enterprise coaching and mental wellness platform combining 1:1 coaching with AI-driven tools. Competes with Phoenix for organisational leadership development budgets but operates at vastly larger scale via technology-enabled delivery.
• DDI (Development Dimensions International): Global leadership and talent development consultancy serving enterprise clients with leadership assessments, coaching, and training programmes. Competes with Phoenix's organisational consulting work for enterprise L&D budgets.
• Right Management (ManpowerGroup): Global talent and career development firm offering executive coaching, leadership development, and organisational consulting. Competes for similar enterprise buyers as Phoenix but with broader service portfolio and global footprint.
• Center for Creative Leadership (CCL): Internationally recognised leadership development provider offering executive coaching, leadership programmes, and applied research. Comparable methodology and target buyer (senior leaders and HR leaders in large organisations).

Regional players

• Bromford: UK-based executive coaching and leadership development consultancy serving FTSE and large enterprises. Highly comparable UK-focused boutique model competing for similar senior leadership and HR buyer personas.

Direct peers

• Lane4: UK-headquartered leadership development consultancy offering bespoke coaching, team development, and leadership programmes for senior leaders and organisations — directly comparable to Phoenix's organisational consulting and executive coaching offerings.
• Mind Gym: London-listed human performance and behaviour change consultancy delivering programmes to senior leaders and large enterprises. Closely comparable business model focused on transforming leadership behaviours across UK and global organisations.
• Marshall Goldsmith Partners: Global executive coaching firm built around a single iconic coach's methodology and brand — structurally analogous to Phoenix's founder-centric, framework-anchored model, but operating at global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCAKLm5e9VAig1-8QGi1c4tg
• LinkedInlinkedin.com/in/zoe-thompson-uk
• Instagraminstagram.com/zoethompson.uk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phoenix Life and Wellbeing Coaching