Turn90 (formerly TurningLeaf)

What Turn90 (formerly TurningLeaf) does

Turn90 is a 501(c)(3) nonprofit social enterprise headquartered in South Carolina that delivers prison reentry support, cognitive behavioral therapy, and transitional employment to men leaving incarceration. Founded in 2014 by Amy Barch and operating under the Turning Leaf name before rebranding to Turn90 in 2021, the organization runs three centers in Charleston (since 2015), Columbia (since 2021), and Spartanburg (since 2025), completing statewide coverage across South Carolina. The core therapeutic model combines 150 hours of cognitive behavioral classes, weekly supportive services, and paid work experience, with program graduates subsequently hired as salaried Peer Specialists — 12 of 20 permanent staff by 2023 were alumni, creating a lived-experience feedback loop. The organization reports strong outcomes, including 88% employment retention at 90+ days post-program, 78% arrest-free rates, and a 17-22% recidivism rate against a 62% national average, with each $1 spent on CBT yielding an estimated $6.31 in avoided criminal justice costs.

Turn90 funds its mission through a hybrid revenue model blending foundation grants, individual donations, and earned revenue from two wholly-owned social enterprises. The Turn90 Print Shop (operating since 2017) provides custom screen-printing, embroidery, and live mobile printing services to businesses, nonprofits, and events with publicly disclosed unit pricing. T90 Logistics / Turn90 Industrial Services (launched 2023) provides light assembly, kitting, packaging, parts cleaning, and wire prep to manufacturing customers including AFL Global, Allegiance Flag Supply, IN2WORK (Aramark), and North American Rescue. Major funding events include a $2M seed grant from MacKenzie Scott's Yield Giving in April 2024 (selected from 6,000+ applicants), $667K in state funding (2022), and additional grants from Bank of America, Power:Ed, and regional foundations. The organization operates with 20+ permanent staff, served 111 men with transitional employment in 2023, and maintains Charity Navigator 4-star and Candid Platinum transparency ratings.

The go-to-market combines community-led referral pipelines (parole officers, halfway houses, SC Department of Corrections) for program participants with direct sales efforts for both employer hiring partnerships and social enterprise customers. Additional brand-building channels include the 2025 'Turning Point' documentary co-produced with SCETV, the permanent 'Missing Half of Justice' exhibit at the Charleston center, Harvard Business Review coverage, and active podcast and conference presence by founder Amy Barch. The organization completed a leadership development program with The Ideal Life Foundation in 2025 and is constructing a new Charleston facility to double training capacity.

Name

Turn90 (formerly TurningLeaf)

Legal name

Turn90

Website

https://turnninety.com

Company type

Private

Operating status

Operating

Short description

Turn90 is a 501(c)(3) nonprofit social enterprise that provides prison reentry support, cognitive behavioral therapy, job training, and transitional employment through its Print Shop and Industrial Services social enterprises for men leaving incarceration in South Carolina.

Ownership category

akta.pro rank

Headquarters

HQ city

North Charleston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Turn90 Print Shop: Custom screen-printing and embroidery services for businesses, nonprofits, events, and individuals. Revenue generated from print orders is reinvested into program activities. Services include live event printing, custom apparel, and commercial printing.
2. Turn90 Industrial Services (T90 Logistics): Light assembly, kitting, packaging, parts cleaning, wire/cable prep, and industrial support services for manufacturers and businesses. Provides revenue while offering job training for participants.
3. Foundation Grants: Major grants from foundations including $2M from MacKenzie Scott's Yield Giving (2024), $100,000 from Bank of America, $45,000 from Coastal Community Foundation, $45,000 from Central Carolina Community Foundation, $50,000 from Power:Ed, and state funding of $667,000. These funds support expansion and operations.
4. Individual Donations: Monthly giving programs, one-time donations, vehicle donations, gifts of stock, and in-kind donations of goods and services. 87 cents of every dollar goes directly to programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Turn90 is a nonprofit social enterprise that combines cognitive behavioral therapy (CBT), supportive services, and peer mentorship with transitional employment in its own businesses (T90 Print Shop and T90 Industrial Services) to create a 16-week pathway to success for men leaving incarceration. Program participants are hired full-time in the print shop or industrial services operations while attending daily CBT classes, and are subsequently placed into jobs with livable wages and benefits.

Product overview

Turn90 is a nonprofit employment social enterprise offering a holistic reentry program for men leaving prison. The organization operates two core social enterprises (Turn90 Print Shop and Turn90 Industrial Services) that provide transitional employment while funding program activities. The core program combines Cognitive Behavioral Skills Training, Supportive Services, and Job Placement Services into a structured 16-week therapeutic model. Additional offerings include a mobile screen-printing service, a permanent educational exhibit (The Missing Half of Justice), and a documentary film (Turning Point).

Differentiator

Problem solved

Functional benefit

Products and services

• Turn90 Print Shop (T90 Print Shop) Custom screen-printing and embroidery services for businesses, nonprofits, event organizers, schools, and government agencies. Offers t-shirts, tea towels, tote bags, performance wear, aprons, and sweats with a 24-piece minimum order. Revenue generated is reinvested into program activities and provides transitional employment for men returning from incarceration.
• Turn90 Industrial Services (T90 Logistics) Light assembly, kitting, packaging, parts cleaning, wire/cable preparation, and industrial support services for manufacturers, medical device companies, and industrial suppliers. Includes overflow assembly work during peak seasons and provides employment and job training for program participants.
• Cognitive Behavioral Skills Training Daily group cognitive behavioral classes teaching problem-solving and coping skills as part of the 16-week intensive program. Designed to reduce violence and criminal behavior among men leaving incarceration.
• Supportive Services Weekly individual case management sessions addressing emergency needs including transportation, identification, housing, medical appointments, and GED tutoring for program participants.
• Job Placement Services Connects program graduates to full-time employment with livable wages, benefits, and advancement opportunities through employer partnerships with manufacturing, industrial, government agencies, and private-sector employers.
• Mobile Screen-Printing Services On-site live screen-printing service that brings a mobile printing unit to events, festivals, and corporate gatherings for interactive custom printed merchandise experiences.
• The Missing Half of Justice Exhibit Permanent interactive exhibit examining how the United States built the largest system of incarceration in the world without building a coordinated system to help people return home successfully. Located inside Turn90's Charleston center and open for group tours.

Quantifiable outcome

• 88% of graduates retain employment for 90+ days
• +5 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core.

• The Ideal Life FoundationcoreStrategic or Co-development Partner · 1 February 2025Partnership launched February 2025 to implement 12-week leadership development program for Turn90's mid-level management team, aligning leadership practices with strategic goals.
• AFL GlobalcoreOthers · 1 January 2025Manufacturing partner using Turn90 Industrial Services for assembly and supply chain support. Describes Turn90 as 'high performing supplier' with excellent quality and customer service.
• Allegiance Flag SupplycoreOthers · 1 January 2025Manufacturing company growing partnership with Turn90 for industrial kitting and flag manufacturing support. Cites reliability, professionalism, and top-notch quality.
• IN2WORK (Aramark)coreOthers · 1 January 2025Workforce solutions provider utilizing Turn90 Industrial Services for overflow assembly work. Partner values quality standards, professionalism, and reliable delivery.
• North American Rescue (NAR, LLC)coreOthers · 1 January 2025Medical device company using Turn90 for kit assembly work. Values professional approach, excellent communications, consistent quality, and flexibility.
• SCETV / ETV EndowmentcoreStrategic or Co-development Partner · 1 April 2024Partnership to produce 'Turning Point' documentary about Turn90 and the men rebuilding their lives after incarceration. SCETV broadcast the documentary; ETV Endowment provided production support. Documentary premiered April-May 2025 in Charleston and Columbia.
• Riley Institute at Furman UniversitycoreStrategic or Co-development Partner · 1 April 2024Awarded 2024 OneSouthCarolina Partners in Progress Award recognizing landmark collaborative achievement for social and economic progress. Partnership provides visibility and credibility through prestigious statewide recognition platform.
• Susie FilmscoreStrategic or Co-development Partner · 1 January 2023Documentary production company that co-produced 'Turning Point' with SCETV and Turn90. Director Scott Galloway and Executive Producer Kate Johnston led production.

Scale indicators9 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Center for Employment Opportunities (CEO): National nonprofit providing employment services to people returning from incarceration, with a direct hire-then-place model and strong outcomes focus. Highly comparable to Turn90's workforce reentry program and employer partnership motion.
• The Fortune Society: New York-based nonprofit offering comprehensive reentry services including housing, education, employment, and social enterprise (Blue Feather Coffee, Beyond the Bars). Comparable to Turn90's integrated reentry + social enterprise model serving justice-involved adults.
• The Last Mile: Nonprofit operating in-prison technology training and post-release employment programs for incarcerated and returning citizens. Comparable to Turn90 in serving the same population with workforce development focus.
• Televerde Foundation: Nonprofit arm of Televerde that trains and employs women impacted by incarceration in B2B sales development; uses a social enterprise model to provide careers. Directly comparable to Turn90's print/logistics social enterprise approach.
• Greyston Bakery: Open-hire social enterprise bakery that employs anyone who walks in the door, including those with criminal records. Comparable to Turn90 in operating a revenue-generating social enterprise that employs a hard-to-hire population.
• Rubicon Programs: California-based nonprofit providing workforce development, social enterprises, and supportive services for people with barriers to employment including reentry. Comparable integrated reentry + employment model.
• Anti-Recidivism Coalition: California-based nonprofit providing reentry support, leadership development, and advocacy for formerly incarcerated people. Comparable mission and population to Turn90's reentry support model.
• Osborne Association: New York-based nonprofit offering reentry, prison-based programs, and workforce services for people impacted by the justice system. Comparable service breadth across correctional and reentry populations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TurnNinety
• LinkedInlinkedin.com/company/turn-90
• Instagraminstagram.com/turnninety

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turn90 (formerly TurningLeaf)