Pinehouse
Pinthouse is a privately held Austin-based craft brewery and pizza restaurant group operating five locations across Texas (Austin, Round Rock, San Antonio) under two sub-concepts, Pinthouse Brewing and Pinthouse Pizza, serving local consumers and catering clients with handcrafted food, small-batch craft beer, and a loyalty program.
- Company typePrivate
- Founded2012
- HeadquartersAustin, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Pinehouse does
Pinthouse is a privately held Austin, Texas–based craft brewery and pizza restaurant group founded in 2012, operating two distinct sub-concepts under one corporate identity: Pinthouse Brewing, a flagship brewpub with a chef-curated scratch kitchen and bakery emphasizing Sicilian-style pizzas and Southern-influenced shareables, and Pinthouse Pizza, a network of casual pizza pubs. The company runs five physical locations across the Austin metro area (Ben White, Burnet, South Lamar), Round Rock, and San Antonio (North 1604), with a headcount of 101–250 employees. Its core product is small-batch, ingredient-centric craft beer, anchored by the Electric Jellyfish IPA, paired with handcrafted pizzas, salads, sandwiches, and seasonal menu items.
The business makes money through multiple on- and off-premise channels. Primary revenue is generated through dine-in and to-go food and beverage sales at the five Texas locations, supplemented by online ordering for pickup (order.pinthousepizza.com), a dedicated catering service for corporate and private events, an e-commerce merchandise and gift-card storefront (shop.pinthousepizza.com), and the Jolly Rogers Rewards loyalty program that monetizes repeat visitation. The company does not disclose menu-level pricing publicly but operates a weekday happy hour ($5 pints, $7 glasses of wine) as a demand-shaping lever. Customer focus is local consumer traffic in Austin/Round Rock/San Antonio, with a secondary catering segment targeting corporate and event buyers.
Underlying technology is conventional for the segment — traditional craft brewing and handcrafted food preparation without proprietary platforms, APIs, or disclosed AI capabilities. The company's primary intangible assets are brand recognition around the Electric Jellyfish IPA and its self-described "award-winning" craft beer positioning, supported by community-engagement programming (pub events, private events, philanthropy, sponsorships). No funding rounds, investors, mergers, acquisitions, or leadership changes were disclosed in the source material.
Pinehouse firmographics
Firmographics- Name
- Pinehouse
- Legal name
- Pinthouse
- Website
- https://pinthousepizza.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Pinthouse is a privately held Austin-based craft brewery and pizza restaurant group operating five locations across Texas (Austin, Round Rock, San Antonio) under two sub-concepts, Pinthouse Brewing and Pinthouse Pizza, serving local consumers and catering clients with handcrafted food, small-batch craft beer, and a loyalty program.
- Ownership category
- akta.pro rank
Pinehouse industry classification
Industry- Product category
- Craft Brewery & Brewpub Restaurant
- NAICS
- Drinking Places (Alcoholic Beverages) (722410), Food Services and Drinking Places (722)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Microbreweries & Craft Breweries (THAFALAC), Craft Beer Bars & Taprooms (THAFAEAG)
Keywords
Where Pinehouse is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Pinehouse business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- On-site Food & Beverage Sales: Revenue from dine-in customers at 5 locations across Austin and San Antonio, Texas. Includes sales of handcrafted pizzas, sandwiches, salads, and award-winning craft beers.
- Online Ordering: Revenue from online food and beverage orders for pickup, operating through order.pinthouse.com. Customers order pizzas and other menu items for takeout.
- Catering Services: Catering revenue from corporate events, private parties, and group dining. Pinthouse offers catering menu and dedicated catering ordering.
- Retail Merchandise: Online store sales (shop.pinthousepizza.com) including merchandise, gift cards, and other retail products.
- Loyalty Program: Jolly Rogers Rewards Program drives repeat customer engagement and customer lifetime value through exclusive perks and rewards for members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Happy Hour - Discounted drinks and bites |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Pinehouse product offering
Product offeringCore offering
Pinthouse is a craft brewpub group that operates two sub-concepts — Pinthouse Brewing (a brewpub with a chef-curated scratch kitchen) and Pinthouse Pizza (pizza-pub locations) — across 5 venues in Austin, Round Rock, and San Antonio, Texas. The company sells handcrafted Sicilian-style pizzas, sandwiches, salads, and shareables together with small-batch, award-winning craft beer brewed on-site. Sales channels include in-restaurant dining, online ordering for pickup, catering, private events, and an online merchandise and gift card store.
Product overview
Pinthouse operates as a craft beer and pizza restaurant with two distinct concepts: Pinthouse Pizza (fast-casual dining with handcrafted pizzas, salads, and sandwiches) and Pinthouse Brewing (brewpub with award-winning craft beer and a chef-curated scratch kitchen). The company runs 5 locations across Texas (Austin, Round Rock, and San Antonio), offering both dine-in and online ordering. The portfolio includes flagship beers like Electric Jellyfish IPA, seasonal offerings, a loyalty rewards program, catering services, and gift cards.
Differentiator
Problem solved
Functional benefit
Products and services
- Pinthouse Pizza Handcrafted pizzas, pizza rolls, salads, sandwiches, and shareables using quality ingredients with attention to detail, including seasonal offerings, served at Pinthouse Pizza pub locations and available for dine-in or online pickup.
- Pinthouse Brewing Flagship brewery concept offering small-batch, ingredient-centric craft beer alongside Sicilian-style pizzas, sandwiches, salads, and shareables with a Southern influence, served from a chef-curated scratch kitchen at the Ben White location.
- Electric Jellyfish IPA Flagship India Pale Ale brewed on-site at Pinthouse Brewing by Joe Mohrfeld and recognized as one of Austin's most popular IPAs.
- Catering Services Catering service that brings the Pinthouse food and craft beer experience to corporate events, private parties, and group gatherings, supported by a dedicated online catering ordering flow.
- Gift Cards Prepaid gift cards for use at Pinthouse locations, sold online through the company's gifting flow.
- Jolly Rogers Rewards Program Subscription-style rewards program that lets customers earn exclusive rewards, perks, and special experiences across Pinthouse's brewpub and pizza locations, positioning members as V.I.P.s.
Quantifiable outcome
- Electric Jellyfish IPA is one of Austin's most popular IPAs
Companies that use Pinehouse
Customer profileSegments2 records
Ideal customer profiles2 records
Pinehouse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pinehouse partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Pinehouse competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Pinehouse social profiles
Digital presencePinehouse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pinehouse leadership team
Management profileNumber of profiles
Profiles1 record
Pinehouse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pinehouse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pinehouse
What does Pinehouse do?
Pinthouse is a craft brewpub group that operates two sub-concepts — Pinthouse Brewing (a brewpub with a chef-curated scratch kitchen) and Pinthouse Pizza (pizza-pub locations) — across 5 venues in Austin, Round Rock, and San Antonio, Texas. The company sells handcrafted Sicilian-style pizzas, sandwiches, salads, and shareables together with small-batch, award-winning craft beer brewed on-site. Sales channels include in-restaurant dining, online ordering for pickup, catering, private events, and an online merchandise and gift card store.
Is Pinehouse a public or private company?
Pinehouse is a private company. It is classified as unknown and is currently operating.
When was Pinehouse founded?
Pinehouse was founded in 2012. It employs 101 to 250 people.
Where is Pinehouse based?
Pinehouse is headquartered in Austin, United States, in the North America region.
How does Pinehouse make money?
Five revenue lines are on record. On-site Food & Beverage Sales are the primary driver. The others are online Ordering, catering Services, retail Merchandise and loyalty Program.
Does Pinehouse have an API?
No public API is recorded for Pinehouse.
What industry is Pinehouse in?
Pinehouse's product category is Craft Brewery & Brewpub Restaurant. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of THAFALAC, Microbreweries & Craft Breweries. Its NAICS code is 722410 and its SIC code is 2082.