Your Inner Landscape

What Your Inner Landscape does

Your Inner Landscape, operating as Dig Your Garden Landscape Design, is a privately held, founder-owned residential landscape design practice founded by Eileen Kelly in 2006 in San Anselmo, California. The firm creates sustainable, water-wise, and ecologically responsible landscape designs for homeowners across Marin County and the broader San Francisco Bay Area, including Sonoma, Napa, San Francisco, and select South Bay locations. Its specialization is in California native and Mediterranean plants, drought-tolerant design, fire-safe landscaping, and site-specific solutions for challenging conditions such as slopes, waterfronts, and mature oak canopies.

The core service offering is architectural landscape design delivered in two phases: Phase I covers conceptual layout, planting plans, irrigation hydro-zoning, master plan drawings, and material recommendations; Phase II covers construction coordination, contractor bid referral, installation observation, and procurement of furnishings, lighting, water features, and plants. The firm produces scaled 2D bird's-eye plans and 3D perspective renditions using Vectorworks CAD software. Ancillary offerings include low-voltage landscape lighting design, outdoor living elements (kitchens, fire pits, pools, bocce courts), living-wall/vertical-garden design using Florafelt systems, city design-review and permitting support, and 1-2 hour paid on-site consultation meetings. The pricing model is professional-services based: a complimentary initial telephone consultation, hourly fees for on-site consultations, and project-based design fee proposals issued after consultation.

Commercially, the firm runs a direct-to-consumer, consultation-led go-to-market motion with no retail or distributor channels and a supplemental event-driven motion through speaking at conservation summits, APLD webinars, and media appearances. It invests in content marketing via a Houzz.com contributing-writer column and a company blog, and earns brand visibility through four consecutive years of APLD International Design Awards (Gold 2020, Silver 2021, Gold 2022, Silver 2023) and dual Best of Houzz 2022 awards for Design and Service. The firm operates with 1-10 employees, has no external investors, no funding rounds, no disclosed revenue, and no AI, software, or platform products.

Name

Your Inner Landscape

Legal name

Dig Your Garden Landscape Design

Website

https://digyourgarden.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Your Inner Landscape (dba Dig Your Garden Landscape Design) is a founder-owned residential landscape design firm in San Anselmo, California, serving Bay Area homeowners with sustainable, water-wise landscape designs using Vectorworks CAD, since 2006.

Ownership category

akta.pro rank

Product category

Residential Landscape Design Services

NAICS

Landscape Architectural Services (541320)

SIC

Construction - Special Trade Contractors (1700)

akta.pro primary industry

Residential Landscape Design (HSAIABAA)

akta.pro secondary industries

Outdoor Kitchens & Living Space Build-Out (Softscape Integration) (HSAIABAH), Landscape Lighting Design & Layout (HSAIAHAA), Irrigation System Design & Planning (HSAIAEAA), Walkway & Pathway Hardscaping (HSAIACAB)

Keywords

• Residential landscape design
• Sustainable garden design
• Drought-tolerant landscaping
• Outdoor living space design
• California native plants

Headquarters

HQ city

San Anselmo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Landscape Design Services: Phase I design services including conceptual design plans, material recommendations, plant recommendations, planting plan design, master plan drawings. Phase II includes construction coordination, installation support, and contractor bid referral assistance.
2. Landscape Design Consulting: 1-2 hour or more in-person on-site consultation meetings for discussing design ideas, plant recommendations, and problem troubleshooting. Hourly fee charged.
3. Sourcing Services: Research and procurement of furnishings, pottery, outdoor kitchen components, landscape lighting, water features, and plants with on-site placement direction

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Residential landscape architecture and design services for Bay Area homeowners, from conceptual hardscape and softscape layouts through planting plans, irrigation design, and installation coordination. Designs are produced as scaled 2D and 3D Vectorworks CAD drawings, with a focus on sustainable, low-water, fire-safe, Mediterranean and California native plant palettes.

Product overview

Dig Your Garden Landscape Design offers a unified landscape architecture and design service centered on the core Landscape Design Services offering. The company provides comprehensive design solutions encompassing Conceptual Landscape Design Layouts and Schematic Design Drawings (2D and 3D executions using Vectorworks CAD software). The core service is augmented by specialized add-on modules including Planting Plan Design, Low-voltage Landscape Lighting Design, Outdoor Living Elements Design (outdoor kitchens, fire pits, water features, pools), Material and Furnishing Procurement, Plant Sourcing and Procurement, Irrigation Design, Installation Coordination and Support, City Design Review and Permitting assistance, Landscape Design Consulting Services, and Living Wall/Vertical Garden Design. Projects span the California North Bay region including Marin County and the San Francisco Bay Area, serving residential clients from initial consultation through master plan completion and into installation support.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscape Design Services Full-service architectural landscape design for residential properties, covering hardscape and softscape elements from conceptual layouts through master plan drawings and installation coordination.
• Landscape Design Consulting Standalone in-person, on-site consultation meetings (typically 1-2 hours or more) for discussing design ideas, plant recommendations, and troubleshooting problem areas, billed at an hourly rate.
• Living Wall / Vertical Garden Design Design and installation coordination for living walls using systems such as Florafelt, with carefully chosen cascading plants for year-round appeal.

Quantifiable outcome

• Design projects featured in Houzz.com, Atomic Ranch Magazine, Marin Magazine, and APLD Designer Magazine
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• Houzz Pro: Platform connecting homeowners with design professionals and providing software/marketing tools to landscape designers and architects. Comparable as an ecosystem enabler: the subject firm actively publishes content and wins Best of Houzz awards on this platform, and it represents the broader SaaS/lead-generation layer surrounding residential design services.

Direct peers

• Page | Duke Landscape Architects: California landscape architecture firm specializing in custom residential and estate-scale projects. Comparable in custom residential niche, California climate-appropriate planting expertise, and project scale.
• Studio Terra Landscape Architecture: Bay Area landscape architecture firm with comparable focus on custom residential projects and Mediterranean/California-appropriate planting palettes. Similar boutique scale and client profile.
• Terremoto Landscape: California landscape studio with practice spanning Los Angeles and surrounding region, with comparable sustainable and ecologically driven approach. Geographic peer operating in a different California market with similar climate-appropriate, drought-tolerant design orientation.
• Andrea Cochran Landscape Architecture: Bay Area-based landscape architecture studio recognized for sustainable, award-winning residential and urban design work. Directly comparable to Dig Your Garden in geography, residential focus, sustainable design philosophy, and award-driven reputation.
• Surfacedesign: San Francisco-based landscape architecture and urban design firm working across high-end residential, commercial, and public realm projects. Comparable as a Bay Area design firm with strong reputation, sustainable design orientation, and similar client caliber.
• Studio H Landscape Architecture: Bay Area landscape architecture practice serving custom residential clients with sustainable and drought-tolerant design. Comparable in residential focus, Bay Area geography, and California-native/drought-tolerant expertise.
• Arterra Landscape Architects: San Francisco-based landscape architecture firm specializing in high-end residential and hospitality projects. Comparable in target market (Bay Area affluent homeowners), service mix (design + installation coordination), and emphasis on sustainable, site-specific design.

Broad incumbents

• Oehme van Sweden Landscape Architecture: Established national landscape architecture firm with broad residential, institutional, and public portfolio. Comparable at the craft and design level (award-winning custom residential work), but operates at significantly larger scale and broader geography than the subject firm.

Regional players

• Schmidt Design Group: Southern California landscape architecture firm specializing in residential and estate-scale projects. Comparable in residential focus and California climate expertise, but operating in a different regional market (San Diego) than the subject.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dig-your-garden-landscape-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Your Inner Landscape