apache pools inc.

What apache pools inc. does

Apache Pools Inc. is a family-owned swimming pool contractor founded in 1993 and headquartered in the North Bay Area of California, serving Marin, Napa, and Sonoma Counties. The company designs, builds, remodels, and maintains in-ground pools and spas for residential homeowners, with a smaller commercial and government practice covering hotels, municipal facilities, and historic renovation projects (including the Richmond Plunge and Larkspur Hotel Mill Valley). Core offerings span new construction, replastering and retiling, equipment repair, commercial safety compliance under the Virginia Graeme Baker Act, solar heating installations, and water conservation retrofits such as automated covers and portable drain-and-hold systems used during drought conditions.

The underlying technology stack is primarily trade-craft rather than proprietary software: excavation, re-bar reinforcement, PVC plumbing, plaster finishing, and water feature integration, augmented by third-party equipment including Pentair IntelliFlo and Whisperflo variable-speed pumps, automated pool cover systems, cartridge filtration, salt-water conversion, and solar heating controllers. Differentiators described in the source material are operational rather than technological — owner-direct project engagement by Roger Robinson (who has 50+ years of industry experience) and Judy Robinson, hand-selected crews, four complimentary post-plaster maintenance visits, and drought-aware installation protocols — rather than any patented or proprietary system.

The business model is a local project-services model: quote-based pricing with no publicly disclosed rates, third-party project financing via newpoolfinancing.com, and customer acquisition driven almost entirely by referrals, testimonials, and the company website rather than paid marketing. Revenue is generated through one-time construction and remodeling projects supplemented by recurring maintenance and repair contracts. The company holds California C53 contractor license #883450 and operates with 1–10 employees under an owner-managed structure with no external institutional investment.

Name

apache pools inc.

Legal name

Apache Pools

Website

https://apachepools.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Apache Pools Inc. is a family-owned in-ground swimming pool contractor founded in 1993 that designs, builds, remodels, and maintains pools and spas for residential, commercial, and government clients across Marin, Napa, and Sonoma Counties in the North Bay Area of California.

Ownership category

akta.pro rank

Product category

Pool Construction & Maintenance Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Outdoor Stairs & Ramps (Deck/Fence-Related) Installation/Repair (HSAIAJAK)

Keywords

• Swimming pool construction
• Pool remodeling services
• Pool maintenance services
• Commercial pool safety
• Solar pool heating

Headquarters

HQ city

San Rafael

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Pool and Spa Construction: New in-ground pool and spa construction services including design, excavation, structural work, plumbing, electrical, finishing (plaster and tile), and installation of features such as waterfalls, fountains, slides, and diving boards.
2. Pool Remodeling: Pool renovation and remodeling services including replastering, retiling, deck work, water feature additions, lighting upgrades, and equipment replacement.
3. Pool Repair Services: Repair services for pool equipment, plumbing, seals, cracks, and damaged hardware. The company started as swimming pool repair specialists in 1978.
4. Pool Maintenance Services: Ongoing pool maintenance including vacuuming, skimming, chemical maintenance, tile cleaning, equipment inspection, and post-plaster curing visits.
5. Water Conservation System Installation: Installation of automated pool covers and water conservation systems to help customers comply with drought water restrictions.
6. Solar Heating Systems: Solar pool heating system installation with extended swimming season benefits and energy cost reduction.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Apache Pools designs, builds, remodels, and maintains in-ground swimming pools and spas for residential and commercial customers in Marin, Napa, and Sonoma Counties. Service offerings span new construction, remodels (replastering, retiling, deck work), equipment repair, ongoing maintenance, solar heating, automated cover installation, and commercial safety compliance under the Virginia Graeme Baker Act.

Product overview

Apache Pools Inc. is a swimming pool construction and maintenance company operating as a single-service business rather than a platform-plus-modules architecture. Their core offerings center on new in-ground pool and spa construction and pool remodeling services, complemented by commercial pool services, solar heating system installations, water conservation systems, and ongoing maintenance and repair services. The company serves residential and commercial clients throughout Marin, Napa, and Sonoma Counties in California, operating since 1993.

Differentiator

Problem solved

Functional benefit

Products and services

• New Pool Construction Design and installation of new in-ground pools and spas for residential homeowners in Marin, Napa, and Sonoma Counties. Includes excavation, re-bar reinforcement, PVC plumbing, plaster finishing, equipment installation, and water features such as waterfalls, fountains, slides, and diving boards.
• Pool Remodeling Renovation and remodeling services for existing in-ground pools, including replastering, retiling, deck work, water feature additions, lighting upgrades, and equipment replacement. The company evolved from pool repair (1978) into remodeling before adding new construction in 1993.
• Pool Maintenance Services Ongoing pool maintenance services including vacuuming, skimming, chemical maintenance, tile cleaning, equipment inspection, and post-plaster curing visits.
• Commercial Pool Services Commercial pool construction, renovation, plumbing, electrical work, and safety upgrades for hotels, resorts, and public facilities. Covers Virginia Graeme Baker Act compliance, ADA accessibility (pool lifts), bonding, and electrical code compliance.
• Solar Pool Heating Systems Solar pool heating system installation with automated temperature control that extends swimming season and reduces or eliminates heating costs. Free estimates are offered.
• Water Conservation Systems Automated pool cover systems and water-saving solutions for drought conditions, including portable water tanks for pool drainage during installation to avoid fines for refilling during drought restrictions.
• Pool Repair Services Repair services for pool equipment, plumbing, seals, cracks, and damaged hardware. Includes leak detection, seal repairs, crack repairs, and smart pump installation (e.g., Pentair IntelliFlo, Whisperflo).
• Commercial Safety Compliance Upgrades Safety compliance upgrades for public pools and spas including split main drains, anti-vortex covers, Safety Vacuum Release Systems (SVRS), suction-limiting vent systems, gravity drainage systems, and automatic pump shut-off systems per the Virginia Graeme Baker Pool and Spa Safety Act.

Quantifiable outcome

• Energy bill reduction through IntelliFlo pump installation
• +1 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Customer concentration

• Facebookfacebook.com/apachepools
• LinkedInlinkedin.com/company/apache-pools

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about apache pools inc.