Vivers Sala Graupera

What Vivers Sala Graupera does

Vivers Sala Graupera is a family-owned Mediterranean plant nursery founded in 1960 in Sant Andreu de Llavaneres, Catalonia, currently in its third generation of family management (third generation joined in 2017). It operates a 100,000 m² estate with approximately 40,000 m² under active cultivation and 2,000 m² dedicated to reproduction, distributed across three production sites — the original Sant Andreu de Llavaneres headquarters plus Dosrius and Cardedeu. Its catalog spans 446 plant species, including 324 low-water/sustainable varieties and species not previously cultivated commercially in Spain (e.g., Melaleuca, Grevillea, Phormium), and it holds MPS-A environmental certification.

The underlying production technology combines Dutch nursery practices adapted to the Mediterranean climate, including 1,200+ mobile cultivation tables and optimized irrigation systems designed for water-efficient species. The business is organized around three revenue streams: direct retail through the on-site garden center and the vivoplant.com online shop, wholesale plant material distribution through its BotanyXS subsidiary (spun off in 2021), and educational services including workshops, guided tours and an internship program. A strategic alliance with Fundació Vivers de Bell-Lloc extends collaboration with a non-profit nursery foundation.

The company serves a diversified customer base of retail consumers, landscape professionals, wholesale nursery buyers across Southern Europe, and educational visitors. No external funding rounds, AI/ML capabilities, patents or trademarks have been disclosed.

Name

Vivers Sala Graupera

Legal name

Vivers Sala Graupera SL

Website

https://salagraupera.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Vivers Sala Graupera is a third-generation family-owned Mediterranean plant nursery in Catalonia, Spain, producing 446 species (including 324 low-water varieties) across three sites and selling via a garden center, the vivoplant.com online shop, and the BotanyXS wholesale subsidiary.

Ownership category

akta.pro rank

Product category

Plant Nursery and Ornamental Horticulture

NAICS

Nursery and Floriculture Production (11142), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF)

Keywords

• Mediterranean plant nursery
• Native plant production
• Sustainable gardening supplies
• Drought-resistant plants
• Ornamental horticulture

Headquarters

HQ city

San Andrés De Llavaneras

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Plant Sales: Direct sales of nursery plants including Mediterranean species, native plants, shrubs, perennials, and ornamental grasses through on-site nursery and online shop (vivoplant.com)
2. Plant Material (BotanyXS): Sale of plant propagation material and seedlings to other nurseries in Spain and Southern Europe through subsidiary BotanyXS
3. Educational Services: Workshops, talks, guided visits, and internship programs for aspiring horticulture professionals

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Vivers Sala Graupera produces and sells Mediterranean and native plant species for sustainable gardening, operating a 100,000 m² nursery facility that cultivates 446 species (including 324 drought-resistant/low-water varieties) sold to individual consumers, landscape professionals, municipalities, and other nurseries. The company complements plant sales with on-site demonstration garden visits, guided tours, workshops, and horticulture internship programs. Its BotanyXS subsidiary supplies plant propagation material and seedlings to other Spanish and Southern European nurseries.

Product overview

Vivers Sala Graupera is a family-owned nursery specializing in sustainable Mediterranean plants and gardening. Founded in 1960 and now in its third generation, the company operates from Sant Andreu de Llavaneres in Catalonia with over 100,000m² of facilities. Their core offering is a catalog of 446 Mediterranean plant species (with 324 sustainable/low-water varieties) available through both digital PDF catalogs (Grevillea, Zoysia, and General 2024) and an online catalog platform. They complement their plant sales with a demonstration garden offering guided visits and educational workshops. The company also operates through strategic partnerships including its subsidiary BotanyXS (plant multiplication) and an alliance with Fundacio Vivers de Bell-Lloc. Plants are sold online via the Vivoplant e-commerce platform. The company holds MPS-A environmental certification for sustainable production.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 100% sustainable production with MPS-A certification
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• BotanyXScoreStrategic or Co-development Partner · 1 January 2021In 2021, the multiplication and plant material creation division was spun off to form BotanyXS as a subsidiary of Sala Graupera. BotanyXS develops plant propagation material for both the parent nursery and supplies other nurseries across Spain and Southern Europe, representing a strategic extension of the company's plant development capabilities.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Vivers Planas: Catalan nursery specializing in Mediterranean and ornamental plant production for landscaping and gardening. Closely comparable to Sala Graupera in geography, climate specialization, and customer mix.
• Vivers Queralt: Catalan nursery with production and distribution of ornamental and Mediterranean plants for the regional landscaping market. Comparable to Sala Graupera in product scope and customer segments within Catalonia.
• Viveros Guzmán: One of Spain's largest plant nurseries, based in Andalusia, producing ornamental and Mediterranean plants for landscape professionals and retailers. Direct peer due to overlapping Mediterranean plant focus and professional customer base, though operating at significantly larger scale.
• Sapho: French horticultural brand and nursery introducing and distributing new ornamental plant varieties to professional growers across Europe. Comparable in the development and supply of differentiated Mediterranean and ornamental varieties.
• Meilland International: French rose and ornamental plant breeder/producer with a broad catalog distributed across Southern Europe. Comparable as a Mediterranean-climate plant specialist with wholesale reach into professional landscaping channels.

Others

• Fundació Vivers de Bell-Lloc: Catalan foundation with a production nursery that already partners with Sala Graupera through a strategic alliance for climber and 'Heura' plant production in Cardedeu. Relevant as an adjacent producer with overlapping plant lines.

Broad incumbents

• Jardiland: Large French-headquartered garden center chain with stores across France, Spain and Portugal selling plants, garden supplies and outdoor living products. Broad incumbent overlapping with Sala Graupera on Mediterranean garden plants through its retail channels.

Regional players

• Vivers Roig: Long-established Catalan nursery producing ornamental and garden plants for the regional market. Comparable in family-business heritage and Mediterranean plant focus within the same geography.
• Pépinières Minier: Major French nursery producing a wide range of ornamental and landscape plants, supplying professional and retail channels across France and parts of Southern Europe. Comparable in Mediterranean/ornamental plant focus but operating at substantially larger scale and primarily French distribution.
• Vivers Andreu: Family-run Catalan nursery focused on ornamental and garden plants for the local market. Comparable in size, regional positioning and direct-to-consumer/distributor model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vivers-sala-graupera

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivers Sala Graupera