The Masorti Movement In Israel

What The Masorti Movement In Israel does

The Masorti Movement in Israel (התנועה המסורתית ע"ר) is the Israeli expression of Conservative/Masorti Judaism, providing halakhic yet egalitarian religious services that occupy a unique middle ground between Israel's state-funded Orthodox institutions and Reform alternatives. Formally established in 1979 with roots dating to founding congregations Emet V'Emunah (Jerusalem, 1936) and Moriah (Haifa, 1955), the Movement operates a nationwide network of nearly 100 kehillot (congregations) and minyanim, supported by more than 150 rabbis and rabbot (male and female clergy) largely ordained through the Schechter Rabbinical Seminary. It also manages the Ezrat Israel egalitarian prayer plaza at the Western Wall under a 2016 government agreement — the only officially recognized non-Orthodox prayer space at the site.

Its service portfolio spans community religious services (lifecycle events including weddings, bnei mitzvah, conversions, and burials), the NOAM youth movement (2,000 members, ages 10–18, across 17 branches plus a summer camp), the Adraba Bar/Bat Mitzvah program for children with disabilities (operating 30+ years with ~40 school partners and 5,000+ alumni), the Kol Kore interactive Torah-learning platform, and the Vaani Tfillati siddur mobile app. Additional programs include Revuta (rabbi professional development), Nevatim (grassroots kehilla support grants), and ResiliNOAM (post-October 7 youth resilience, run with NATAL). Digital distribution extends through podcast series (Va'ahavta, Rabbot Hadraichim, From Mount Carmel), social media, and an online store selling prayer books such as the accessible B'chol D'rachecha siddur and the Poteach Sha'ar machzor.

The Movement is a registered Israeli non-profit (amutah) headquartered in Lod, with a US affiliate (the Masorti Foundation for Conservative Judaism in Israel, New York) serving as primary fundraiser. Revenue is sourced from donations (US 501c3, Canadian, UK, Israeli tax-deductible channels), kehilla membership dues — a distinctive model in Israel where Orthodox institutions are state-subsidized — and modest publication sales. The Movement's disclosed annual budget is $3.3 million, funding national programs, kehilla subsidies, rabbinic support, and youth programming. Leadership comprises CEO Rabbi Doron Rubin (appointed 2024), CFO Marina Niyazov, and functional directors across kehilla development, NOAM, religious services, content/media, development, and Adraba.

Name

The Masorti Movement In Israel

Legal name

התנועה המסורתית ע"ר

Website

https://masorti.org.il

Company type

Private

Founded year

1979

Operating status

Operating

Short description

The Masorti Movement in Israel is the Israeli arm of Conservative Judaism, providing halakhic-egalitarian religious services through nearly 100 kehillot, the NOAM youth movement, the Adraba special-needs program, and management of the Ezrat Israel egalitarian Western Wall prayer plaza.

Ownership category

akta.pro rank

Product category

Religious Services

NAICS

Religious Organizations (813110), Individual and Family Services (6241), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro primary industry

Special Education, Disability Support & Inclusive Education Nonprofits (BPAGADAH)

akta.pro secondary industry

Disability Services & Independent Living Support (BPAGACAG)

Keywords

• Egalitarian religious services
• Jewish congregational network
• Jewish youth programming
• Religious lifecycle ceremonies
• Jewish education platforms

Headquarters

HQ city

Lod

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Contributions: The organization raises funds primarily through donations from supporters in the United States, Canada, UK, and Israel. The Masorti Foundation (based in New York) is the primary fundraising entity supporting the movement in Israel. Donations are accepted online through the website with tax deduction options for US (501c3), Canadian, UK, and Israeli donors.
2. Kehillah Membership Dues: Unlike typical Israeli religious institutions which are state-funded, Masorti kehillot collect membership dues from congregants to fund local and national programs. This is a distinctive model in the Israeli context where religious services are largely state-subsidized for Orthodox institutions.
3. Store - Siddur and Publication Sales: The movement operates an online store selling prayer books (siddurim), the B'chol D'rachecha accessible siddur, and other religious materials. The store also sells the 'Poteach Sha'ar' machzor for Rosh Hashanah and Yom Kippur at approximately 90 ILS per set.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Masorti Movement in Israel is the Israeli expression of Conservative Judaism and provides halakhic-egalitarian religious services, Jewish education, and youth programming through a network of nearly 100 kehillot (congregations) and minyanim across Israel. It delivers lifecycle ceremonies, conversion services, prayer services at the Ezrat Israel Egalitarian Kotel plaza, and runs the NOAM youth movement and Adraba bar/bat mitzvah program for children with disabilities, plus digital platforms including the Vaani Tfillati Siddur app and Kol Kore Torah learning platform.

Product overview

The Masorti Movement In Israel is a religious organization (Israeli arm of Conservative Judaism) offering a diverse portfolio of programs and services. The core offerings include the Vaani Tefilati Siddur app (mobile application) and printed siddurim, the Adraba Bar/Bat Mitzvah program for children with disabilities (operating 30+ years), the NOAM youth movement (2,000 members across 17 branches), and the Egalitarian Kotel prayer services. Additional programs include Kol Kore (interactive Torah reading learning platform), ResiliNOAM (youth resilience initiative), Revuta (rabbi professional development), and Nevatim (community support grants). The network encompasses nearly 100 kehillot (congregations) nationwide. The Siddur B'chol D'rachecha is an accessible prayer book for individuals with cognitive accessibility needs.

Differentiator

Problem solved

Functional benefit

Brands

• NOAM: National Masorti youth movement with approximately 2,000 members aged 10-18, operating 17 branches throughout Israel
• Adraba
• Ezrat Israel
• Vaani T'fillati
• Kol Kore

Products and services

• Masorti Kehillot Network Network of nearly 100 halakhic-egalitarian congregations and prayer groups across Israel, providing religious services, lifecycle ceremonies, and community programming with support from Masorti rabbis and community coordinators.
• NOAM Youth Movement National Masorti youth movement with 2,000 members aged 10-18 across 17 branches, providing weekly activities, nationwide events, and a summer camp, educating youth in egalitarian Judaism, Zionism, democracy, and pluralism.
• Adraba Bar/Bat Mitzvah Program for Children with Disabilities Partnership with special education schools providing tailored bar and bat mitzvah lessons for students with disabilities, culminating in group egalitarian ceremonies at Masorti kehillot using the B'chol D'rachecha accessible siddur.
• Egalitarian Kotel (Ezrat Israel) Prayer Services Egalitarian prayer area at Robinson's Arch at the southern end of the Western Wall, managed by the Masorti Movement, offering free worship services, bar/bat mitzvah ceremonies, Kabbalat Shabbat, and holiday commemorations for all streams of Judaism.
• Siddur B'chol D'rachecha Accessible siddur (prayer book) developed for children and individuals with cognitive and linguistic accessibility needs, featuring simplified Hebrew, visual communication symbols, and AAC-based alternative communication for selected blessings.
• Vaani Tfillati Siddur Mobile App Free downloadable mobile prayer application providing the Masorti egalitarian siddur with prayer navigation, bookmarking of favorite prayers, and accessibility features, available on Android and iOS.
• Kol Kore Learn to Read Torah Platform Interactive web-based learning platform for reading from the Torah and Haftarah, designed for children, teens, and adults preparing for Bar/Bat Mitzvah or teaching in community settings at their own pace.
• ResiliNOAM Youth Resilience Program Post-October 7 resilience program for Israeli youth offering resilience training, first responder skills, professionally guided discussions, and leadership-building initiatives rooted in Masorti pluralistic Jewish values, in partnership with NATAL trauma support organization.

Quantifiable outcome

• Over 5,000 students with disabilities have celebrated bar/bat mitzvah through the Adraba program in over 30 years of operation
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• The Schechter Institutes (Schechter Rabbinical Seminary)coreStrategic or Co-development PartnerSchechter Rabbinical Seminary, where many Masorti rabbis in Israel are ordained, is a key partner in training the next generation of Masorti religious leadership. The Schechter Institute provides rabbinical education and ordination that aligns with Masorti values of egalitarianism and tradition.
• Women's League for Conservative JudaismcoreStrategic or Co-development PartnerA joint partner with the Masorti Movement and Schechter Institute for Jewish Studies in organizing the National Women's Study Days, which unite 300-400 women several times per year for study, prayer, and educational programs.
• Rabbinical AssemblycoreStrategic or Co-development PartnerThe Rabbinical Assembly (international organization of Conservative/Masorti rabbis) is represented on the Masorti Israel board. Rabbi Nathalie Lastereger serves as an observer from the Rabbinical Assembly. The Assembly produces the 'Rabbot Hadraichim' podcast in partnership with the Masorti Movement.
• Schechter Institute for Jewish StudiescoreStrategic or Co-development PartnerA joint partner with the Masorti Movement and Women's League for Conservative Judaism in organizing the National Women's Study Days, providing engaging learning opportunities for women on Jewish history, thought, tradition and observance.
• Yesod Ma'alaminorStrategic or Co-development PartnerYesod Ma'ala, the hesder yeshiva branch at Armon Hanatziv, partnered with Kehillat Moreshet Avraham to operate the playground-in-shelter program during Operation 'Shagret Ha'ari', demonstrating inter-organizational community cooperation during wartime.
• KolnoaminorStrategic or Co-development PartnerThe Krinnon Theater performed the show 'The Adventurer's Guide' at Kehillat Moreshet Avraham's Passover programming, bringing cultural enrichment to the community during wartime.
• MATAL (NAT AL) - Israel's Trauma Support OrganizationcoreOthersResiliNOAM, the Masorti resilience program for Israeli youth developed after October 7, is operated in partnership with NATAL (Matal), Israel's leading trauma support organization, providing emotional and spiritual support to young people across Israel.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Israel Movement for Reform and Progressive Judaism (IMPJ): The principal competing non-Orthodox Jewish movement in Israel, providing egalitarian religious services, congregations, and youth programs for Israelis seeking alternatives to the Chief Rabbinate — directly comparable to Masorti's kehillot network and lifecycle-event offerings.
• Schechter Rabbinical Seminary: The primary rabbinical training partner that ordains Masorti rabbis and shares Masorti values of egalitarianism and halakhic tradition; comparable as an educational institution feeding the same congregational ecosystem.
• World Union for Progressive Judaism (WUPJ): The global umbrella federation for Reform/Progressive Judaism, the structural peer to Masorti at the worldwide non-Orthodox level; comparable as a denominational federation coordinating congregations, rabbis, and youth programs across multiple countries.
• Mercaz Olami: The global Masorti/Conservative Zionist movement organization, ideologically aligned with Masorti Israel and operating as its international Zionist-political wing within the World Zionist Organization.
• ARZA / ARZENU (Association of Reform Zionist Architects): The Reform Zionist Alliance, the structural parallel to Mercaz Olami on the Reform side; comparable as a denomination-aligned Zionist political organization competing for the same pluralistic-religious Zionist constituency.
• Rabbinical Assembly: The international association of Conservative/Masorti rabbis, represented on Masorti Israel's board and co-producing the Rabbot Hadraichim podcast; comparable as the rabbinic professional body for the same denomination.

Broad incumbents

• Chabad-Lubavitch: The dominant Jewish outreach movement worldwide with thousands of emissaries and centers; comparable as a large-scale religious organization serving Jewish communities in Israel and globally, though Orthodox rather than egalitarian.

Others

• Hadassah, the Women's Zionist Organization of America: A major US-based Jewish nonprofit with significant Israeli operations, drawing from a similar North American Jewish donor base and supporting Zionist causes; comparable in scale, fundraising model, and trans-national Jewish institutional footprint.
• Jewish Agency for Israel: A core financial partner and one of Masorti's main income sources; comparable as a major Jewish organizational funder operating in the same donor and Zionist ecosystem.
• Hillel International: The largest Jewish campus organization serving students worldwide; comparable as a Jewish educational and community-building nonprofit that cultivates a long-term engagement pipeline similar in function to Masorti's NOAM youth movement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/MasortiMovement
• YouTubeyoutube.com/channel/UCZvm8hq06jEvNkM-Nm5OG-w
• Facebookfacebook.com/Masorti.Israel
• Instagraminstagram.com/masorti_movement
• TikToktiktok.com/@masortimovement

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about The Masorti Movement In Israel