Viveros Hernandorena Sl.
Viveros Hernandorena is a family-owned Spanish nursery in the Valencia/Murcia region that propagates certified fruit trees via in vitro micropropagation, selling stone fruit, persimmon, pomegranate, almond, and carob planting stock to professional orchardists and cooperatives in 17+ countries.
- Company typePrivate
- Founded2008
- HeadquartersBenimodo, Spain
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Viveros Hernandorena Sl. does
Viveros Hernandorena Sl. is a family-owned Spanish fruit-tree nursery headquartered in the Valencia/Murcia corridor that propagates certified nursery stock for professional orchardists. Its catalog centers on stone fruit (peach, nectarine, apricot, plum, cherry), persimmon (kaki), pomegranate, almond, and, increasingly, carob, with the persimmon portfolio anchored on licensed cultivars including Rojo Brillante and the more recent Ribera Sun variety. Propagation leverages in vitro micropropagation (tissue culture) combined with field-rooted liner production, allowing scale-up of genetically uniform, phytosanitary-clean planting material, a category that is tightly regulated under EU plant health rules.
The company sells primarily on a business-to-business basis to individual commercial farmers, agricultural cooperatives, and orchard-development programs, with an in-house sales team organized by territory plus a growing export channel reaching more than 17 countries. Customer-side value is anchored in the company's Fiabilidad Varietal (varietal reliability) guarantee, which certifies the genetic identity and health status of every lot, materially reducing buyer risk at the moment of orchard establishment, where varietal error destroys multi-decade productive assets. Pricing follows standard European fruit-tree nursery economics: per-plant unit pricing on certified material, with larger commercial packages sold as turnkey orchard programs to cooperatives and large growers.
Operations are supported by regulatory credentials that materially shape market access, including the PIF (Punto de Inspección Fronterizo) phytosanitary authorization for third-country plant exports, EU plant passport coverage, and Pyme Innovadora recognition from Spain's Ministry of Science, Innovation and Universities for sustained R&D investment. The firm pursues ongoing variety development in collaboration with Spanish public research centers (CIDE, IRTA), uses IVACE regional innovation grants to co-fund R&D, and has invested in on-site solar generation to lower the energy cost of greenhouse and laboratory operations. The company is family-controlled, employs 51-100 people per LinkedIn ranges, and has publicly stated an ambition to lift export share of revenue toward 50%.
Viveros Hernandorena Sl. firmographics
Firmographics- Name
- Viveros Hernandorena Sl.
- Legal name
- VIVEROS HERNANDORENA SL
- Website
- https://hernandorena.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Viveros Hernandorena is a family-owned Spanish nursery in the Valencia/Murcia region that propagates certified fruit trees via in vitro micropropagation, selling stone fruit, persimmon, pomegranate, almond, and carob planting stock to professional orchardists and cooperatives in 17+ countries.
- Ownership category
- akta.pro rank
Viveros Hernandorena Sl. industry classification
Industry- Product category
- Fruit Tree Nursery / Agricultural Plant Production
- NAICS
- Nursery and Floriculture Production (11142), Nursery and Tree Production (111421), Greenhouse, Nursery, and Floriculture Production (1114)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Fruit & Nut Planting Stock (Rootstocks, Nursery Trees, Vines) (AFABAFAF)
Keywords
Where Viveros Hernandorena Sl. is headquartered
LocationHeadquarters
- HQ city
- Benimodo
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Viveros Hernandorena Sl. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain
Revenue model
- Fruit tree plant sales: Production and sale of fruit trees in container (C11 1L, C14 1.5L) and bare-root formats. One-time transaction-based sales to farmers and agricultural producers. Products include stone fruit, persimmon, pomegranate, almond, kiwi, fig, carob, plum, and quince trees.
- Plant variety licensing royalties: Royalty payments to plant breeders for licensed varieties protected under European Plant Variety Rights (CPVR). Licensed obtentors include PSB Producción Vegetal, COT International, IPS, and others. License covers multiplication and commercialization of protected varieties.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Viveros Hernandorena Sl. product offering
Product offeringCore offering
Viveros Hernandorena is a Spanish fruit tree nursery that propagates, produces, and commercializes certified fruit, nut, and carob trees for professional orchards. The product line centers on stone fruit plants (apricot, peach, nectarine, Paraguayan peach, platerina, European and Japanese plum), persimmon/kaki (Rojo Brillante as flagship), pomegranate, almond, fig, carob, kiwi, and quince—available in container (C11 1L and C14 1.5L) and bare-root formats. Plants are produced from certified in vitro hybrid rootstocks and sold directly to farmers, agricultural cooperatives, and commercial growers with delivery coordinated to plantation schedules.
Product overview
Viveros Hernandorena Sl. is a nursery producing and commercializing fruit trees in container (maceta) and bare root (raíz desnuda) formats. The product portfolio centers on stone fruit plants (apricot, peach, nectarine, Paraguayan peach, flat nectarine/platerina, European plum, Japanese plum), complemented by persimmon/kaki (with Rojo Brillante as the flagship variety at 80% of kaki production), pomegranate, almond, fig, carob, kiwi, and quince. Production relies on certified in vitro rootstocks (GF-677, Garnem®, Rootpac® series, Cadaman®, Mirabolano 29-C) sourced from European laboratories. Sales formats include container plants using Sansan's Coneplast® system (C11 1L and C14 1.5L containers) and bare root plants (100-140cm height, 1-2 years old). The company operates an Experimental Orchard (Campo Catálogo) in Benimodo for varietal demonstration and provides logistics, technical, and certification services including the proprietary 'Fiabilidad Varietal' seal.
Differentiator
Problem solved
Functional benefit
Brands
- Guided just in time: Guided plant production system for pomegranate (granado) trees, ensuring optimal timing and quality.
Quantifiable outcome
- Over 90% employee satisfaction in internal surveys
- +2 more outcomes
Companies that use Viveros Hernandorena Sl.
Customer profileSegments2 records
Ideal customer profiles2 records
Viveros Hernandorena Sl. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Viveros Hernandorena Sl. partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- PSB Producción Vegetal S.L.coreTwo-decade partnership with one of the main stone fruit breeders. License agreements for multiplication and commercialization of protected varieties including Carla and other PSB stone fruit varieties. Varietal reliability certification program.
- COT InternationalcorePartnership for apricot and other fruit varieties. License for multiplication and commercialization of protected varieties developed by COT International.
- IPS - International Plant SelectioncoreLicense partnership for multiplication and commercialization of protected fruit varieties from IPS.
- IVIA - Instituto Valenciano de Investigaciones AgrariascorePartnership with Valencian agricultural research institute for variety development and licensing.
- CEBAS - CSIC (Murcia)corePartnership with Murcia research institute for variety licensing including Cebasred and Primorosa apricot varieties.
- GEOPLANTcoreRootstock and variety licensing partnership with Italian plant breeder.
- European laboratories (rootstock suppliers)coreSupply partnership for approximately 500,000 in vitro rootstocks annually from European micropropagation laboratories. Includes GF-677, Garnem, Rootpac, and Mirabolano 29-C.
- IVACE - Instituto Valenciano de Competitividad EmpresarialcoreR&D project co-funding through IVACE programs including photovoltaic installations (22,211.67€), I+D+i empresarial projects, and rural development programs. Cofinanced by FEDER.
- EFA La Malvesia and UPVminorCollaboration agreements with vocational training center and university for student internships and professional development.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Viveros Hernandorena Sl. competitors and assessment
Company assessmentEmerging players
- IPS (International Plant Selection): IPS is a French stone fruit and cherry breeder focused on protected variety development and global licensing. Both a Hernandorena partner and an adjacent peer in variety licensing — comparable in upstream varietal IP for stone fruit markets.
Regional players
- Sierra Gold Nurseries: Sierra Gold Nurseries is one of the largest fruit and nut tree nurseries in the US, producing stone fruit, almond, walnut, and pistachio trees for commercial growers. Comparable in nursery scale and professional-orchard B2B model, though serving a different (US) geography.
- Brandt's Fruit Trees: Brandt's Fruit Trees is a US Pacific Northwest nursery producing apple, pear, cherry, and stone fruit trees with wholesale and export distribution. Comparable in commercial fruit tree nursery operations and varietal licensing model, but serving a different geographic market.
Direct peers
- Star Fruits: Star Fruits is a French company breeding, licensing, and producing stone fruit, cherry, and apple varieties with nursery operations across Europe. Comparable in stone fruit focus, CPVR-based variety licensing model, and European nursery scale.
- Provedo: Provedo is a Spanish fruit tree breeder and nursery producing stone fruit, pome fruit, and citrus varieties with strong global distribution. It is both a Hernandorena partner (variety licensing) and a direct competitor in nursery production of similar Mediterranean crops.
- Agromillora Iberia: Agromillora is a Spanish-origin, globally leading fruit tree nursery specializing in micropropagation and high-density planting systems for stone fruit, almond, olive, and other Mediterranean crops. It is the most direct peer to Hernandorena given its nursery focus, in vitro propagation capability, and Spanish headquarters.
- Salvi Vivai: Salvi Vivai is one of Italy's largest fruit tree nurseries, producing stone fruit, kiwi, persimmon, and pomegranate trees with significant export operations across Europe and the Mediterranean. Comparable in product range, European export focus, and Mediterranean crop portfolio.
- Dalival: Dalival is a French fruit tree nursery specializing in apple, pear, cherry, and stone fruit rootstocks and trees, with operations across Europe. Comparable as a mid-sized European fruit tree nursery serving professional orchardists with similar B2B export model.
- COT International: COT International is a French apricot and stone fruit breeder producing protected varieties marketed globally. Both a Hernandorena licensing partner and a direct peer in varietal development for Mediterranean stone fruit — comparable in crop and customer base.
- Geoplant Vivai: Geoplant is an Italian fruit tree breeder and nursery producing rootstocks and varieties for stone fruit, strawberry, and other Mediterranean crops. Comparable in nursery production of rootstocks, Italian/European base, and licensing partnership profile.
Market position
Strengths2 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Viveros Hernandorena Sl. social profiles
Digital presenceViveros Hernandorena Sl. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viveros Hernandorena Sl. leadership team
Management profileNumber of profiles
Profiles4 records
Viveros Hernandorena Sl. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viveros Hernandorena Sl. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viveros Hernandorena Sl.
What does Viveros Hernandorena Sl. do?
Viveros Hernandorena is a Spanish fruit tree nursery that propagates, produces, and commercializes certified fruit, nut, and carob trees for professional orchards. The product line centers on stone fruit plants (apricot, peach, nectarine, Paraguayan peach, platerina, European and Japanese plum), persimmon/kaki (Rojo Brillante as flagship), pomegranate, almond, fig, carob, kiwi, and quince—available in container (C11 1L and C14 1.5L) and bare-root formats. Plants are produced from certified in vitro hybrid rootstocks and sold directly to farmers, agricultural cooperatives, and commercial growers with delivery coordinated to plantation schedules.
Is Viveros Hernandorena Sl. a public or private company?
Viveros Hernandorena Sl. is a private company. It is classified as family owned and is currently operating.
When was Viveros Hernandorena Sl. founded?
Viveros Hernandorena Sl. was founded in 2008. It employs 51 to 100 people.
Where is Viveros Hernandorena Sl. based?
Viveros Hernandorena Sl. is headquartered in Benimodo, Spain, in the Europe region.
How does Viveros Hernandorena Sl. make money?
Two revenue lines are on record. Fruit tree plant sales are the primary driver. The others are plant variety licensing royalties.
Who are Viveros Hernandorena Sl.'s main competitors?
IPS (International Plant Selection) is listed as an emerging player. Regional players are Sierra Gold Nurseries and Brandt's Fruit Trees. Direct peers are Star Fruits, Provedo, Agromillora Iberia, Salvi Vivai, Dalival, COT International and Geoplant Vivai.
Does Viveros Hernandorena Sl. have an API?
No public API is recorded for Viveros Hernandorena Sl..
What industry is Viveros Hernandorena Sl. in?
Viveros Hernandorena Sl.'s product category is Fruit Tree Nursery / Agricultural Plant Production. Its primary akta.pro industry code is AFABAFAF, Fruit & Nut Planting Stock (Rootstocks, Nursery Trees, Vines). Its NAICS code is 11142 and its SIC code is 100.