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W J KING GROUP

Full company profile

uuid02lp91n

Namestring
W J KING GROUP
Websiteurl
wjking.co.uk
Company typeenum
Private
Founded yearint
1960
Ownership categoryenum
akta.pro rankint
HeadquartersWelling, United Kingdom
HQ citystring
Welling
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
vehicle dealerships, car sales, vehicle servicing, MOT testing, auto parts
NAICS code2 codes
  • New Car Dealers44111
  • Used Car Dealers441120
SIC code1 code
  • Retail-Auto Dealers & Gasoline Stations5500
Product category
Automotive Dealerships
Social media profiles2 records
Cost components4 values
Inventory or Supply Chain, Personnel, Operations, Marketing or Sales
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

WJ King Group operates multi-franchise car and van dealerships providing new and used vehicle sales alongside aftersales services including vehicle servicing, mechanical repairs, MOT testing, and replacement parts supply. The group serves retail and commercial customers in the UK through its network of franchised dealerships.

Differentiator
Functional benefit
Problem solved
Product and service5 records
1New and used car and van sales
CategoryVehicle sales
Description

Sale of new and used cars and vans through the group's multi-franchise dealership network, serving individual consumers and small business buyers in the South East UK.

2Vehicle servicing
CategoryAftersales services
Description

Routine vehicle maintenance and servicing performed at the group's franchised dealerships, for owners of vehicles purchased through the group and walk-in customers.

3Vehicle repairs
CategoryAftersales services
Description

Mechanical and electrical repair services for cars and vans, delivered through the group's franchised service centres.

4MOT testing
CategoryAftersales services
Description

Statutory MOT testing services for cars and vans carried out at the group's franchised dealership service facilities.

5Vehicle parts
CategoryParts
Description

Supply of manufacturer-approved and replacement parts for cars and vans, supporting both the group's own servicing operations and retail customers.

No data
Peers10 records
TypeDirect peer
Description

UK franchised motor retailer operating multiple brands. Direct comparator on multi-franchise retail model with similar exposure to UK new-car cyclicality and EV transition.

TypeDirect peer
Description

UK AIM-listed multi-franchise car and van dealership group with comparable business mix of new/used vehicle sales, aftersales servicing, and parts — direct competitor in overlapping geographies.

TypeDirect peer
Description

UK premium-focused franchised dealer group (part of Constellation Automotive). Comparable multi-franchise retailer with strong aftersales proposition, operating in overlapping premium/performance segments.

TypeDirect peer
Description

One of the UK's largest multi-franchise dealer groups representing numerous OEMs. Direct peer in business model (multi-franchise new/used cars, aftersales) though operating at greater national scale than WJ King.

TypeDirect peer
Description

Long-established regional UK multi-franchise dealer group (founded 19th century) with similar service/parts aftersales backbone. Comparable in regional scale and franchise model.

TypeBroad incumbent
Description

International automotive distributor and retailer. Overlaps with WJ King's UK franchised dealership operations but operates at much larger scale and across multiple geographies; useful as an incumbent benchmark.

TypeDirect peer
Description

UK multi-franchise car and van dealership group operating across multiple regions. Highly comparable to WJ King as a similarly structured franchise retailer offering new/used vehicle sales, servicing, MOT, and parts.

TypeDirect peer
Description

UK multi-franchise automotive retailer operating dealerships for premium and volume brands. Closely comparable business mix including new/used vehicles and aftersales.

TypeDirect peer
Description

Privately-held Yorkshire-based multi-franchise dealer group representing premium and volume brands. Comparable privately-held peer with similar franchise mix and aftersales orientation.

TypeBroad incumbent
Description

Large US/UK automotive retailer operating multi-franchise dealerships including in the UK. Useful as a broader incumbent benchmarking multi-franchise economics at scale.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

W J KING GROUP

Automotive Dealershipswjking.co.uk

W J KING GROUP firmographics

Firmographics
Name
W J KING GROUP
Website
https://wjking.co.uk
Company type
Private
Founded year
1960
Ownership category
akta.pro rank

Where W J KING GROUP is headquartered

Location

Headquarters

HQ city
Welling
HQ country
United Kingdom
HQ region
Europe

Markets served

W J KING GROUP business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Inventory or Supply Chain, Personnel, Operations, Marketing or Sales

W J KING GROUP product offering

Product offering

Core offering

WJ King Group operates multi-franchise car and van dealerships providing new and used vehicle sales alongside aftersales services including vehicle servicing, mechanical repairs, MOT testing, and replacement parts supply. The group serves retail and commercial customers in the UK through its network of franchised dealerships.

Differentiator

Problem solved

Functional benefit

Products and services

  • New and used car and van sales Sale of new and used cars and vans through the group's multi-franchise dealership network, serving individual consumers and small business buyers in the South East UK.
  • Vehicle servicing Routine vehicle maintenance and servicing performed at the group's franchised dealerships, for owners of vehicles purchased through the group and walk-in customers.
  • Vehicle repairs Mechanical and electrical repair services for cars and vans, delivered through the group's franchised service centres.
  • MOT testing Statutory MOT testing services for cars and vans carried out at the group's franchised dealership service facilities.
  • Vehicle parts Supply of manufacturer-approved and replacement parts for cars and vans, supporting both the group's own servicing operations and retail customers.

Companies that use W J KING GROUP

Customer profile

Ideal customer profiles2 records

W J KING GROUP technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

W J KING GROUP competitors and assessment

Company assessment

Direct peers

  • Pendragon: UK franchised motor retailer operating multiple brands. Direct comparator on multi-franchise retail model with similar exposure to UK new-car cyclicality and EV transition.
  • Vertu Motors: UK AIM-listed multi-franchise car and van dealership group with comparable business mix of new/used vehicle sales, aftersales servicing, and parts — direct competitor in overlapping geographies.
  • Sytner Group: UK premium-focused franchised dealer group (part of Constellation Automotive). Comparable multi-franchise retailer with strong aftersales proposition, operating in overlapping premium/performance segments.
  • Lookers: One of the UK's largest multi-franchise dealer groups representing numerous OEMs. Direct peer in business model (multi-franchise new/used cars, aftersales) though operating at greater national scale than WJ King.
  • Caffyns: Long-established regional UK multi-franchise dealer group (founded 19th century) with similar service/parts aftersales backbone. Comparable in regional scale and franchise model.
  • Marshall Motor Group: UK multi-franchise car and van dealership group operating across multiple regions. Highly comparable to WJ King as a similarly structured franchise retailer offering new/used vehicle sales, servicing, MOT, and parts.
  • Cambria Automobiles: UK multi-franchise automotive retailer operating dealerships for premium and volume brands. Closely comparable business mix including new/used vehicles and aftersales.
  • JCT600: Privately-held Yorkshire-based multi-franchise dealer group representing premium and volume brands. Comparable privately-held peer with similar franchise mix and aftersales orientation.

Broad incumbents

  • Inchcape plc: International automotive distributor and retailer. Overlaps with WJ King's UK franchised dealership operations but operates at much larger scale and across multiple geographies; useful as an incumbent benchmark.
  • Group 1 Automotive: Large US/UK automotive retailer operating multi-franchise dealerships including in the UK. Useful as a broader incumbent benchmarking multi-franchise economics at scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

W J KING GROUP social profiles

Digital presence

W J KING GROUP financial estimates

Financial estimate

Revenue estimate

Valuation estimate

W J KING GROUP leadership team

Management profile

Number of profiles

W J KING GROUP funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

W J KING GROUP M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about W J KING GROUP

What does W J KING GROUP do?

WJ King Group operates multi-franchise car and van dealerships providing new and used vehicle sales alongside aftersales services including vehicle servicing, mechanical repairs, MOT testing, and replacement parts supply. The group serves retail and commercial customers in the UK through its network of franchised dealerships.

When was W J KING GROUP founded?

W J KING GROUP was founded in 1960.

Where is W J KING GROUP based?

W J KING GROUP is headquartered in Welling, United Kingdom, in the Europe region.

Who are W J KING GROUP's main competitors?

Direct peers on record are Pendragon, Vertu Motors, Sytner Group, Lookers, Caffyns, Marshall Motor Group, Cambria Automobiles and JCT600. Broad incumbents are Inchcape plc and Group 1 Automotive.

Does W J KING GROUP have an API?

No public API is recorded for W J KING GROUP.

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