Toria Sefton Cakes

What Toria Sefton Cakes does

Toria Sefton Cakes is a sole-proprietorship bespoke bakery operated by founder Toria Sefton from a home kitchen in the Toadsmoor Valley near Cirencester, Gloucestershire, UK. The business designs and produces made-to-order wedding cakes (from £540 for a three-tier semi-naked luxury cake) and celebration cakes (from £90 for a 6-inch cake), with supporting lines in cupcakes (including gluten-free and vegan, from £40 per dozen with a 12-unit minimum), wedding favours (from £3 per person), cake stand hire, and postal tasting boxes (£40 for four flavours or £45 for five) shipped via Royal Mail Special Delivery. Production relies on premium ingredients including free-range organic eggs from the founder's own hens, President French butter, Nielsen-Massey vanilla paste, and home-grown edible flowers, herbs, and fruits, with techniques including Lambeth piping, semi-naked finishes, and pressed-edible-flower decoration. Pricing is per-order with a 50% deposit to secure the booking and the balance due four weeks before the event; wedding cake orders require at least six months' notice and celebration cakes at least three weeks.

The go-to-market is direct-to-consumer with no intermediaries: in-person cake consultations (£60 non-refundable, for orders over £600) in Gloucestershire, plus the nationwide postal tasting-box funnel. Toria personally delivers and sets up cakes at venues within approximately one hour of GL5 2UL (£60 delivery, which includes cake stand hire if returned). The business has built preferred-supplier status with seven premium Cotswolds wedding venues — Ivy Lodge at Cirencester Park, Old Gore (Yard Space Events), Cripps Barn, Stone Barn, Elmore Court, Hilles House, and The Great Tythe Barn at Tetbury — and serves venues across the Cotswolds, Gloucestershire, Somerset, Oxfordshire, Cambridgeshire, Surrey, Cornwall, and Bath. Marketing is earned-media-led through Rock My Wedding, BRIDES Magazine (2016, 2017, 2019 features), the BRIDES The Show exhibition, and the Cotswolds Weddings directory, complemented by an Instagram portfolio.

Operationally the business is a one-person production unit, which constrains capacity and is the binding factor on growth. Toria trained at Peggy Porschen in London and previously held senior creative roles at Condé Nast Traveller and British Vogue, which informs the design-led positioning. Forward bookings are accepted up to two years ahead (currently open through 2027), and no external funding, parent company, or institutional ownership is disclosed.

Name

Toria Sefton Cakes

Legal name

Toria Sefton Cakes

Website

https://toriaseftoncakes.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Toria Sefton Cakes is a sole-proprietorship bespoke bakery in Gloucestershire, UK, designing made-to-order wedding and celebration cakes from a home kitchen. It serves premium Cotswolds wedding venues and couples with premium ingredients, postal tasting boxes, and personally delivered setup.

Ownership category

akta.pro rank

Product category

Bespoke Cake Services

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811)

SIC

Bakery Products (2050)

akta.pro primary industry

Cake Shops & Custom Celebration Cakes (THAFAFAC)

akta.pro secondary industries

Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI), Artisanal & Craft Bakeries (CRAHAGAA)

Keywords

• Bespoke wedding cakes
• Celebration cakes
• Custom cake design
• Wedding favours
• Postal tasting boxes

Headquarters

HQ city

Toadsmoor Valley near Cirencester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Bespoke Wedding Cakes: Custom-designed, handcrafted wedding cakes ordered individually with prices starting from £540 for a three-tier semi-naked luxury wedding cake. 50% deposit required to secure booking, balance due 4 weeks before event.
2. Celebration Cakes: Custom celebration cakes including birthdays, Valentine's Day, baby showers starting from £90 for a 6-inch cake. 50% deposit to book, balance due 4 weeks before event.
3. Postal Tasting Boxes: Cake tasting boxes sent via Royal Mail Special Delivery for customers to sample flavours before ordering. £40 for 4 flavours, £45 for 5 flavours.
4. Wedding Favours: Bespoke handmade wedding favours including personalised bags of salted caramel popcorn, biscuits, cupcakes, macarons and meringue kisses. Prices from £3 per person.
5. Cupcakes: Cupcakes available for celebrations and weddings, including gluten-free and vegan options. Minimum order 12 for £40 per dozen.
6. Cake Stand Rental: Cake stands available for hire with wedding cake delivery, included in £60 delivery charge if returned afterwards. Range includes antique, mirrored, silver, wooden, glass, marble and floral crown stands.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Toria Sefton Cakes designs and handcrafts bespoke wedding and celebration cakes to order from a home kitchen in the Toadsmoor Valley near Cirencester, Gloucestershire. Cakes are made with premium ingredients including free-range organic eggs from the owner's hens, President French butter, Nielsen-Massey vanilla paste, and homegrown edible flowers, herbs and fruits. Supporting offerings include cupcakes, wedding favours, postal tasting boxes and cake stand hire.

Product overview

Toria Sefton Cakes is a bespoke wedding and celebration cake bakery operating from a home kitchen in the Toadsmoor Valley near Cirencester, Gloucestershire. The core offering consists of custom multi-tier wedding cakes in various styles (Lambeth, semi-naked, pressed edible flower, textured buttercream) alongside celebration cakes for birthdays and special occasions. Supporting products include cupcakes, number cakes, mini cakes, single-tier petal cakes, and personalised wedding favours. The business also offers add-on services including cake stand hire, postal tasting boxes, and face-to-face cake consultations in Gloucestershire. All cakes are made using fine ingredients including free-range organic eggs from the owner's hens, French President butter, and home-grown edible flowers and herbs. Most cakes are available in gluten-free versions, with vegan options for cupcakes.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Cakes Custom multi-tier wedding cakes made to order in various styles including Lambeth, semi-naked, pressed edible flower, textured buttercream, and fully covered designs. Cakes serve 60-100+ guests and are bespoke with customisable colours and decorations. Prices start from £540 for a three-tier semi-naked luxury wedding cake.
• Celebration Cakes Custom cakes for birthdays, anniversaries, Valentine's Day, baby showers and other special occasions. Available in various sizes and personalised designs. Prices start from £90 for a 6-inch cake, with 50% deposit required to book and balance due 4 weeks before the event.
• Cupcakes Artisan cupcakes in multiple flavours including Red Velvet, Salted Caramel and Vanilla, available for celebrations and weddings. Gluten-free and vegan options offered with a minimum order of 12 for £40 per dozen.
• Wedding Favours Personalised handmade wedding favours including bags of salted caramel popcorn, biscuits, cupcakes, macarons and meringue kisses, which can double as place settings. Prices from £3 per person.
• Cake Stand Hire Selection of cake stands available for hire with wedding cake delivery, included in the £60 delivery charge if returned afterwards. Range includes antique square, antique mirrored, antique silver, glass, wooden pedestal, white marble, Mosser glass and floral crown designs.
• Cake Tasting Boxes Postal tasting boxes containing cake samples sent via Royal Mail Special Delivery, guaranteed to arrive by 1pm next day with signature required. £40 for 4 flavours or £45 for 5 flavours, available UK-wide.
• Number Cakes Custom number-shaped celebration cakes for milestone birthdays, featuring Victoria sponge, cream cheese frosting and decorative elements such as flowers, mini meringue kisses, macarons, fresh fruit and sweets.
• Mini Cakes Small individual cakes decorated with edible flowers such as thalaspi, lisianthus and wax flowers. Available in red velvet and vanilla flavours.
• Single Tier Petal Cakes Single-tier celebration cakes with petal-style decorations, suitable for intimate weddings and smaller gatherings.
• Wedding Cake Delivery and Setup Personal delivery and setup of wedding cakes at venues within approximately one hour of GL5 2UL for £60, with cake stand hire included if returned afterwards. Toria arranges setup time directly with venues.

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Ivy Lodge, Cirencester ParkcoreChannel Partner/ Reseller/ DistributorPreferred supplier venue for wedding cakes, serving couples getting married at this premium Cotswolds estate
• Old Gore (Yard Space Events)coreChannel Partner/ Reseller/ DistributorPreferred supplier venue for wedding cakes, one of the most frequently featured venues in the Toria Sefton portfolio
• Cripps BarncoreChannel Partner/ Reseller/ DistributorPreferred supplier venue for wedding cakes, popular barn wedding venue in the Cotswolds
• Stone BarncoreChannel Partner/ Reseller/ DistributorPreferred supplier venue for wedding cakes, featured frequently in portfolio
• Elmore CourtcoreChannel Partner/ Reseller/ DistributorPreferred supplier venue for wedding cakes
• Hilles HousecoreChannel Partner/ Reseller/ DistributorPreferred supplier venue for wedding cakes
• The Great Tythe Barn, TetburycoreChannel Partner/ Reseller/ DistributorPreferred supplier venue for wedding cakes
• Rock My WeddingcoreGTM or Marketing PartnerFeatured extensively on Rock My Wedding website with multiple real wedding features showcasing Toria's cakes, providing significant marketing exposure and referrals
• Cotswolds WeddingscoreGTM or Marketing PartnerListed on Cotswolds Weddings directory as recommended supplier, providing regional marketing visibility
• Honeysuckle Flower CompanyminorStrategic or Co-development PartnerFlower supplier for wedding cakes. Christiane at Honeysuckle Flower Company supplies blooms for featured cakes, including Annabel's wedding cake
• Ellie Frances FloristminorStrategic or Co-development PartnerFeatured florist for Daniel & Katie's wedding at Lapstone Barn, providing romantic flower meadow arrangements to accompany Toria's textured cake
• A Nice Bunch, BathminorStrategic or Co-development PartnerLocal flower supplier for Pippa's Hamswell House wedding cake
• The Flamingo BoxminorStrategic or Co-development PartnerFlorist for Harri's intimate wedding cake at The Rectory Hotel, Crudwell
• Coco Confectionery, NailsworthminorStrategic or Co-development PartnerLocal sweet shop providing sweets for Rosa's chocolate birthday cake
• Peggy PorschenminorOthersWhere Toria trained, learning professional wedding cake making techniques

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/toriaseftoncakes
• Facebookfacebook.com/toriaseftoncakes
• LinkedInlinkedin.com/company/toria-sefton-cakes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toria Sefton Cakes