The Playbook House

What The Playbook House does

The Playbook House (legal entity: TPH sport agency, a.s.) is a privately held Czech joint-stock company headquartered in Prague that operates as a full-service sports marketing, management, PR, production, and commercial services agency. The company serves athletes, sports clubs, sponsors, sports federations, and event organizers, offering integrated service lines — career management, brand building, sponsorship acquisition, public image management, event planning and execution, and sponsorship intermediation — under a single agency relationship. Service delivery is conducted through direct, consultative client engagements in the Czech and Slovak markets.

The company's portfolio covers four principal service categories: (1) Sports Marketing Services providing strategic and tactical campaign solutions; (2) Management Services for athletes, clubs, and sports organizations; (3) Sports Event Production for live events and activations; and (4) Commercial/Sponsorship Services connecting sports entities with brand sponsors. There is no proprietary technology platform, software product, or app; the offering is people-based professional services. The company does not disclose pricing, and engagements are described as customized based on client project scope.

The business model is professional services revenue, with revenue generated through project-based engagements across multiple customer segments. TPH reports 19 years of continuous operation, 500+ completed projects/athletes/activations/campaigns, and 200+ advertising and sponsorship collaborations. The company is independently owned with no disclosed parent, investor, or institutional backing. Geographic scope is confined to the Czech Republic and Slovakia, with no stated international expansion. There is no disclosed funding history, M&A activity, leadership change, or partnership in the available source material.

Name

The Playbook House

Legal name

TPH sport agency, a.s.

Website

https://theplaybookhouse.cz

Company type

Private

Operating status

Operating

Short description

The Playbook House (TPH sport agency, a.s.) is a Prague-based sports marketing and management agency serving athletes, clubs, sponsors, federations, and event organizers in the Czech and Slovak markets with integrated marketing, PR, production, and commercial services.

Ownership category

akta.pro rank

Product category

Sports Marketing Services

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Athlete & Talent Representation (Agents, Managers) (MPAKAKAA)

akta.pro secondary industry

Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)

Keywords

• Sports marketing services
• Athlete management services
• Sports PR agency
• Sponsorship activation
• Sports event production

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Sports Marketing Services: Professional marketing, management, PR, production and commercial services for sports projects including athletes, clubs, sponsors and event organizers in the Czech and Slovak markets.

Go-to-market motion1 record

Distribution channels1 record

Core offering

The Playbook House provides integrated sports marketing, management, PR, production, and commercial services to sports stakeholders in the Czech and Slovak markets. Its offering covers athlete and club representation, sponsorship brokerage and activation, public relations, and end-to-end event production, delivered as professional agency engagements rather than as a software product.

Product overview

The Playbook House is a sports marketing and management agency offering integrated services under one roof. The company provides a unified portfolio of professional services including sports marketing, athlete/club/organization management, PR, event production, and commercial/sponsorship services. Rather than a software platform, TPH operates as a full-service agency serving athletes, sponsors, clubs, sports federations, and sports event organizers across the Czech and Slovak markets. With 19 years of market presence, the agency has completed over 500 projects and facilitated more than 200 sponsorship collaborations.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Marketing Services
• Management Services
• Sports Event Production
• Commercial/Sponsorship Services

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves2 records

Expansion highlights2 records

Direct peers

• Octagon: Global sports marketing agency offering athlete representation, sponsorship consulting, and event services. Directly comparable to TPH as a full-service sports marketing agency, though at vastly greater scale and geographic reach.
• SPORTFIVE: International sports marketing agency focused on sponsorship, media rights, and athlete/brand partnerships, with strong European presence. Closely aligned with TPH's commercial and sponsorship intermediation model.
• CSM Sport & Entertainment: Sport and entertainment marketing agency delivering sponsorship, athlete & ambassador programs, PR, and event services. Highly comparable service portfolio to TPH's integrated offering.
• Wasserman: Sports marketing, talent representation, and consulting firm serving athletes, brands, and properties. Closely matches TPH's combination of athlete/club management plus sponsorship and marketing services.
• The Sports Consultancy: Specialist sports marketing and sponsorship consultancy serving brands, federations, and event organizers. Comparable advisory-led model alongside TPH's strategic solutions for sports projects.

Emerging players

• Two Circles: Sports marketing agency combining data-driven consulting with sponsorship and fan engagement services. Comparable to TPH's positioning as a strategic-plus-execution sports marketing partner.
• Redtorch: Independent sports marketing and sponsorship agency working with brands, rights holders, and athletes. Comparable niche player offering integrated sports marketing services similar to TPH.

Others

• Nielsen Sports: Global sports measurement and analytics provider serving sponsors, broadcasters, and rights holders. Adjacent enabling player whose data and valuation services complement agency offerings like TPH's.

Broad incumbents

• IMG (Endeavor): Global sports and entertainment agency under Endeavor covering athlete representation, events, licensing, and media rights. Overlaps TPH's offerings but at massive scale across multiple entertainment verticals.

Regional players

• BRS Sport: European sports marketing and sponsorship agency with DACH/Central Europe focus. Regional peer operating in geographies adjacent to TPH's CZ/SK home market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-playbook-house

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Playbook House