What Vju As does

Vju AS is a Norwegian designer and manufacturer of architect-designed modular accommodation units, founded in 2020 and headquartered at Møllergata 6, Oslo. The company serves professional hospitality operators (its primary segment), property developers, and private customers with a portfolio of compact, sustainable building modules — including the Vju Hotel series in four configurable sizes (Small 12m², Medium 17m², Large 27m², X-large 36m²), Vjuhytta (a 20m² + 7m² loft cabin), Vju Jakt & Fiske (hunting/fishing modules with off-grid capability), Vju Sauna, and Vju Anneks. All products are co-developed with Dark Arkitekter, whose architects (Sofia Cunha, Vilde Aall Rosendahl) originated and continue to evolve the core designs.

The core product technology centers on prefabricated modular construction with standardized components: massivtre (solid wood) interior walls, trefiberisolasjon (wood fiber insulation), double-glazed panoramic windows with black frames, and fully equipped bathrooms and kitchenettes. The modular architecture allows customers to combine Small and Medium modules into larger configurations, and specialized variants add drying rooms, outdoor kitchens, dog kennels, or sauna functionality. Construction emphasizes sustainability outcomes — reduced electricity and water consumption through compact, efficient design.

Vju operates a direct hardware-sales model with ex-VAT prices ranging from 390,000 NOK (Vju Sauna) to 1,890,000 NOK (Vju Hotel X-large). Sales are conducted via the company's website (vju.no) and phone, targeting Norwegian hospitality businesses as the primary channel with secondary availability to private buyers. The company is privately held, founder-controlled by co-founders Ivar Hogganvik (CEO) and Marika Andersen, with no disclosed external institutional funding or distribution partners. An advisory board includes senior figures from Katapult Ocean, Nysnø Klimainvesteringer, spoor.ai, and Eie Eiendomsmegling, signaling early-stage institutional readiness.

Name

Vju As

Legal name

Vju AS

Website

https://vju.no

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Vju AS is an Oslo-based Norwegian designer and manufacturer of architect-designed modular accommodation units — including hotel modules, cabins, saunas, and annexes — co-developed with Dark Arkitekter and sold directly to Norwegian hospitality operators, property developers, and private buyers.

Ownership category

akta.pro rank

Product category

Modular Buildings

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Mobile Homes (2451)

akta.pro primary industry

Private House Hotels & Small Luxury Inns (THAGADAL)

akta.pro secondary industries

Cabins & Cottages (THAMADAA), Luxury Vacation Homes & Residences (THAMAEAB), Large Group & Event-Friendly Homes (THAMAAAM)

Keywords

• Modular cabin buildings
• Architect-designed cabins
• Prefabricated microhouses
• Hospitality accommodation modules
• Compact hotel units

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Modular Building Sales: One-time sale of architect-designed modular accommodation units. Products include Vju Hotel (hotel modules), Vjuhytta (cabin), Vju Anneks (annex), Vju Sauna, and Vju Jakt & Fiske. Prices range from 390,000 NOK for saunas to 1,890,000 NOK for the largest hotel modules.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Vju AS designs, manufactures, and supplies architect-designed modular compact cabins and microhouses for hospitality operators and private customers in Norway. The portfolio includes the Vju Hotel series (Small, Medium, Large, X-large), Vjuhytta cabin, Vju Anneks, Vju Sauna, and Vju Jakt & Fiske modules, all featuring solid wood interiors, wood fiber insulation, panoramic windows, and integrated bathrooms and kitchens.

Product overview

Vju As is a Norwegian modular building company that designs and manufactures architect-designed modular accommodation solutions in collaboration with Dark Arkitekter. The product portfolio consists of multiple model series: the Vju Hotel series (Small, Medium, Large, X-large) offering modular hotel rooms for the travel industry; Vjuhytta (Cabin) as a compact residential cabin; Vju Jakt & Fiske for hunting and fishing accommodations with off-grid capabilities; Vju Sauna in two sizes; and Vju Anneks as an entry-level accommodation module. All models feature standard specifications including solid wood interior walls, wood fiber insulation, double-glazed panoramic windows, and black-framed windows and doors. Products are designed for professional operators (accommodation businesses, property developers) with availability for private buyers as well.

Differentiator

Problem solved

Functional benefit

Brands

• Vju Hotel: Hotel model series designed with Dark Arkitekter for professional hospitality industry use, available in Small (12m2), Medium (17m2), Large (24m2), and X-large (36m2) configurations.
• Vju Jakt & Fiske
• Vju Sauna
• Vju Anneks
• Vjuhytta

Products and services

• Vju Hotel Small Smallest hotel accommodation module (12m2) in the Vju Hotel series, providing a double bed, bathroom, kitchenette, and storage for clothing and outdoor equipment. Length 6.0m, height 3.2m (+posts and foundation). Designed for professional hospitality operators.
• Vju Hotel Medium 17m2 hotel accommodation module featuring large windows, a double bed, bathroom, kitchenette with dining area, and storage. Built with solid wood interior walls, wood fiber insulation, and double-glazed panoramic windows. Targeted at professional hospitality operators.
• Vju Hotel Large 27m2 hotel module combining two Small units, with two large panoramic windows, two bedrooms, and ample storage. Designed for hospitality operators needing larger accommodation units with the flexibility of the modular system.
• Vju Hotel X-large Largest hotel module in the Vju Hotel series at 36m2, consisting of two Medium modules combined. Accommodates up to 6 guests in 2–3 bedrooms with two large panoramic windows providing views from both bedroom and kitchen. Dimensions: 8.0m x 5.8m. Aimed at professional hospitality operators.
• Vju Jakt & Fiske Hunting and fishing accommodation module developed with forest owners and hunters, designed by Dark Arkitekter. Based on the Vju Hotel modules with adaptations including drying rooms, large kitchen (grovkjøkken), dog kennels, and off-grid solutions. Aimed at private forest owners, hunting/fishing operators, and outdoor tourism businesses.
• Vju Sauna Architect-designed sauna module available in two sizes (3x3m and 6x3m). Can be configured for electric or wood-fired heating, with or without shower facilities, and is designed for both summer and winter use. Targeted at both private buyers and hospitality operators, priced from 390,000 NOK + VAT.
• Vju Anneks Simplest solution for additional accommodation capacity, featuring space for a double bed, small bathroom, and storage for clothing and outdoor equipment. External dimensions: 6.0m x 2.9m x 3.2m (+posts). Priced from 690,000 NOK + VAT, aimed at private buyers and small operators.
• Vjuhytta (Vju Cabin) Compact accommodation cabin with 20m2 usable area plus a 7m2 loft. Originally designed by Dark Arkitekter (Sofia Cunha) and further developed by architect Vilde Aall Rosendahl and Cameron John Manson. Features solid wood interior walls, wood fiber insulation, fully equipped bathroom, and panoramic windows, with a focus on quality, function, and flexibility. Priced from 1,490,000 NOK + VAT, targeted at both commercial and private buyers.

Quantifiable outcome

• Reduced electricity and water consumption through compact, efficient design

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Dark ArkitektercoreStrategic or Co-development PartnerDesign partnership where Dark Arkitekter collaborates with Vju to design architect-designed modular buildings. Products are developed jointly with architects from Dark Arkitekter, including Sofia Cunha and Vilde Aall Rosendahl who have worked on models like Vju Cabin/Vjuhytta.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Boxabl: Boxabl builds factory-finished, foldable modular housing units marketed for residential and accessory use. Comparable to Vju in shipping standardized modular shells intended for fast on-site deployment.
• Vipp: Vipp is a Danish design house that has expanded into prefabricated steel-and-wood modular dwellings. Comparable to Vju in premium design-led positioning and modular construction for hospitality-adjacent buyers.
• Plant Prefab: Plant Prefab is a US-based custom modular building manufacturer producing sustainable, design-led prefab structures for residential and hospitality. Comparable to Vju in architect-influenced design and sustainability positioning.
• Lavvu Living: Lavvu produces Scandinavian-inspired modular micro-dwellings and cabins focused on off-grid and outdoor hospitality use. Direct overlap with Vju's cabin, hunting/fishing, and sauna offerings.
• Module-T: Module-T manufactures prefabricated modular buildings for residential, commercial, and hospitality use. Closely comparable to Vju in offering factory-built, transportable modules configurable for accommodation operators.
• Norsk Mikrohus: Norwegian microhouse manufacturer focused on small-format, sustainable modular homes on wheels. Competes directly with Vju's compact cabin and annex lines in the Norwegian market.
• Cabn: Cabn produces modular, off-grid and hospitality-grade cabins, including turnkey sleeping pods for resorts and glamping operators. Similar product format and target customer base to Vju's hotel modules and Vjuhytta.

Emerging players

• Blokable: US-based modular building developer producing factory-finished multifamily and commercial modules. Comparable in factory-built, scalable approach to Vju's modular hotel system.
• Cover: Cover offers software-enabled ADU and accessory unit design, partnering with manufacturers to deliver prefab backyard structures. Adjacent to Vju's Vju Anneks line for property owners seeking quick-deploy additional units.

Regional players

• Compact Living AB: Swedish provider of compact modular housing and cabin-style units. Similar small-form, sustainable modular format to Vju but primarily serving the Swedish market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vju As