Tinta Roja Agencia

What Tinta Roja Agencia does

Tinta Roja Agencia (DBA: TINTAROJA) is a private, independently-owned brand communication and marketing consultancy headquartered in Quito, Ecuador, and operating exclusively within the Ecuadorian market. Founded in 2018, the firm provides brand creation, visual identity and design, digital strategy, advertising campaign development, web design, and crisis communication services to a mix of small-to-medium businesses, nonprofits, and select enterprise and government clients. Its portfolio includes Hotel Sangay (hospitality), PPM Abogados (legal services), MegaWood (manufacturing), Cáritas Ecuador and Grupo Faro (nonprofits), Casa de la Cultura Ecuatoriana (government), Copa Mujer (sports), FDK Education, VR Contractor, and multiple food and beverage brands such as Sweet Puqui, Chef Gou, and ¡Qué Rico!.

The agency's underlying technology stack is conventional for a creative consultancy: it relies on standard design and production tooling rather than proprietary software or AI-driven systems, and offers its work through direct client engagement rather than a self-serve platform. The business model is project-based professional services, with custom-quoted engagements scoped per client and no publicly disclosed pricing, retainer structures, or minimum contract values. Revenue is generated through discrete branding projects, multi-channel advertising campaigns, web builds, and crisis communication consulting assignments. Marketing is conducted through the company's own portfolio website (latintaroja.com), a weekly blog, and Instagram and Facebook channels, with lead capture via email, phone, and WhatsApp.

With 1-10 employees and no disclosed external funding, M&A activity, or institutional investors, Tinta Roja operates as a bootstrapped, founder-owned shop. The firm has no parent company, subsidiaries, patents, certifications, or formal partnerships documented in the input data. Geographic scope is single-country (Ecuador), and growth signals — limited to organic content marketing and vertical diversification across at least eight industries — are present but modest.

Name

Tinta Roja Agencia

Legal name

Tinta Roja Agencia

Website

https://agenciatintaroja.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Tinta Roja Agencia is a Quito-based, independently-owned Ecuadorian brand communication and marketing consultancy offering brand creation, design, digital strategy, advertising, web design, and crisis communication services to SMBs, nonprofits, and select enterprise and government clients across Ecuador.

Ownership category

akta.pro rank

Product category

Marketing & Branding Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Graphic Design Services (541430), Graphic Design Services (54143), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Brand strategy services
• Digital marketing agency
• Visual identity design
• Advertising campaign development
• Corporate branding consulting

Headquarters

HQ city

Calderón

HQ country

Ecuador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Brand Creation Services: Project-based brand creation and identity development services including logo design, brand strategy, and visual identity systems.
2. Digital Strategy Services: Digital marketing strategy development and social media campaign execution services.
3. Advertising Campaigns: Traditional and digital advertising campaign design and production services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Tinta Roja Agencia is an independent brand communication and marketing consultancy that creates brand identities and develops digital and traditional strategies to promote them. Core offerings include brand creation (logo, visual identity, brand systems), design services, digital strategy and social media campaigns, advertising campaign development, web design, and crisis communication planning, delivered as customized projects to businesses and organizations in Ecuador.

Product overview

Tinta Roja Agencia is an independent brand and marketing consultancy offering a unified suite of services centered on brand creation and digital communication. The core offerings include Creación de Marca (brand creation), Diseño (design), Estrategia Digital (digital strategy), Campañas (campaigns), and specialized modules such as Diseño Web (web design), and Comunicación de Crisis (crisis communication). The portfolio demonstrates expertise across branding projects (Copa Mujer, Sweet Puqui, MegaWood, Sincronía, PPM, Lifestyle), digital campaigns (Hotel Sangay, CCE Festival Pasillo, Lifestyle), and advertising (Cáritas-Múnera). The services are delivered as an integrated consultancy rather than as separate software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Creación de Marca (Brand Creation) Brand creation service that highlights the qualities clients want to emphasize in their products or services, building identification with their target audience through design and communication. Delivered to businesses, nonprofits, and cultural institutions seeking to establish or refresh their brand identity.
• Diseño (Design) Design services encompassing visual identity, corporate identity, logo design, and brand applications for businesses and organizations.
• Estrategia Digital (Digital Strategy) Digital strategy services including social media campaigns, online brand positioning, and multi-platform communication strategies for clients seeking to build and promote their brand online.
• Campañas (Advertising Campaigns) Advertising campaign development and execution across traditional and digital media channels, delivered as integrated campaigns for client brands.
• Diseño Web (Web Design) Web design service delivering responsive and interactive websites with custom functionality (e.g., voting systems for events) for businesses, cultural institutions, and event organizers.
• Comunicación de Crisis (Crisis Communication) Crisis communication consulting including crisis management plans, response strategies, and reputation protection services for brands facing public relations challenges.
• Plan de Crisis (Crisis Plan) Crisis management planning services covering audience analysis, crisis cabinet designation, campaign objectives, and social responsibility strategies for brands preparing crisis response frameworks.

Named customers15 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• McCann Worldgroup: Global advertising and marketing services network with strong Latin American presence. Overlaps with Tinta Roja in brand strategy, digital campaigns, and integrated advertising services.
• BBDO Worldwide: Global advertising network offering brand strategy, campaign execution, and digital services. Directly comparable to Tinta Roja's brand creation and campaign offerings, at much larger scale.
• DDB Worldwide: Global creative advertising network with full-service brand, digital, and campaign capabilities. Highly comparable service mix to Tinta Roja, particularly for branding and integrated marketing engagements.
• Ogilvy: World-leading advertising agency with creative, branding, digital strategy, and PR capabilities. Competes for the same Ecuadorian and regional brand-building engagements as Tinta Roja, though with vastly greater resources.
• VMLY&R: Global brand, digital, and advertising agency with network presence in Latin America. Directly comparable in integrated brand creation, digital strategy, and campaign execution.
• Publicis Worldwide: Global advertising network with Latin American coverage. Provides brand, digital, and integrated advertising services comparable to Tinta Roja's full-service offering, with regional Ecuador presence.
• MullenLowe Group: Global full-service advertising network operating across Latin America. Provides the same integrated brand, digital, and campaign services as Tinta Roja, but at much larger scale and with international clients.
• Grey Global Group: Global advertising agency with Latin American operations. Competes in the same brand creation and integrated advertising space as Tinta Roja, with similar service offerings but broader geographic reach.
• Havas Creative: Global advertising and communications group with strong presence across Latin America. Provides brand strategy, digital marketing, and creative services directly comparable to Tinta Roja's offering.

Regional players

• LLYC (Llorente & Cuenca): Spanish-headquartered communications and public relations firm with deep Latin American operations including Ecuador. Closely comparable to Tinta Roja's crisis communication and brand storytelling services, with stronger regional scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/agenciatintaroja
• Facebookfacebook.com/agenciatintaroja
• LinkedInlinkedin.com/company/coko-consultores-de-marca

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tinta Roja Agencia