Hedin Automotive Belgium

What Hedin Automotive Belgium does

Hedin Automotive Belgium operates as a multi-brand automotive retail and mobility services platform in Belgium and Luxembourg, structured as HEDIN AUTOMOTIVE NV, a Belgian private limited company headquartered in Sint-Niklaas. The company runs 30+ owned showrooms and service centers across the provinces of Antwerp, East Flanders, and Flemish Brabant, plus Luxembourg, representing ten automotive brands: Mercedes-Benz, Toyota, Lexus, smart, NIO, firefly, XPENG, INEOS, Hongqi, and Corvette. It is the exclusive importer of NIO and firefly in Belgium and Luxembourg, giving it regulated distribution rights for Chinese OEM premium and entry-level electric vehicles including battery-swap technology.

The business operates as a one-stop mobility services platform rather than a pure dealership: revenue streams span new and used vehicle sales, certified pre-owned programs, maintenance and repair, in-house bodywork across seven facilities, B2B parts distribution via PARTSpro (50,000+ articles across 11 locations with 52 specialists), fleet management with dedicated regional fleet ambassadors, vehicle customization, and short- and long-term rental through the MABI Mobility subsidiary (established 2019). Supporting digital infrastructure includes online inventory browsing, appointment booking, B2B parts ordering 24/7, and OEM-provided connected car services (Mercedes me, MyToyota). Pricing is publicly disclosed for individual models (e.g., NIO ET5 from €62,530, firefly from €29,990) with financial leasing through Alpha Credit N.V.

The company serves two primary customer segments: individual consumers purchasing vehicles for personal use and business fleet customers managing multi-vehicle operations including EV transition advisory and TCO consulting. It is a subsidiary of Hedin Mobility Group, a diversified pan-European mobility conglomerate. Customer acquisition combines an enterprise field-sales motion (fleet advisors, showroom appointments) with direct-to-consumer digital channels (online stock browsing, quote requests, online scheduling). Hedin Automotive Belgium is the largest Mercedes-Benz dealer in Belgium by location count (20 locations) and was the only automotive dealer group in Belgium certified as a Top Employer in 2026.

Name

Hedin Automotive Belgium

Legal name

HEDIN AUTOMOTIVE NV

Website

https://hedinautomotive.be

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Hedin Automotive Belgium is a multi-brand automotive retail and mobility services platform operating 30+ showrooms across Belgium and Luxembourg, serving consumers and business fleet customers with vehicle sales, servicing, bodywork, parts, rental, and fleet management — and holding exclusive import rights for NIO and firefly EVs.

Ownership category

akta.pro rank

Product category

Automotive Retail and Mobility Services

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Used Car Dealers (441120)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Specialty Vehicle Leasing/Rental (Refrigerated, Tanker, Flatbed, Utility/Service Bodies) (TLABAHAE)

akta.pro secondary industries

Commercial Vehicle Parts Distribution (Heavy-Duty Truck/Bus) (TLAKAOAB), Luxury Sedan & Executive Car Rentals (THADAMAB)

Keywords

• Automotive dealership network
• Multi-brand vehicle retail
• Fleet management services
• Vehicle maintenance and bodywork
• Commercial vehicle sales

Headquarters

HQ city

Sint-niklaas

HQ country

Belgium

HQ region

Europe

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New vehicle sales: Sale of new passenger cars, light commercial vehicles (vans), and trucks from multiple brands including Mercedes-Benz, Toyota, Lexus, INEOS, NIO, firefly, XPENG, smart, Corvette, and Hongqi. Revenue generated from direct retail sales to consumers and fleet buyers.
2. Used vehicle sales: Sale of pre-owned vehicles including certified pre-owned programs (Mercedes-Benz Certified, Toyota Approved, Hedin Certified) and general used car stock.
3. Vehicle maintenance and repair services: Service and maintenance contracts, repair work, bodywork (carrosserie), air conditioning checks, tire changes, and other after-sales services across all 30+ locations.
4. Fleet management and corporate sales: Fleet solutions for business customers including vehicle leasing, renting, financing, insurance integration, and maintenance contracts. Companies served with dedicated fleet advisors.
5. Vehicle rental (MABI Mobility): Short-term and long-term vehicle rental through MABI Mobility subsidiary, ranging from 1 week to 24 months. Includes kilometre-free standard rental, covering compact city cars, family cars, SUVs, minibuses, and vans.
6. Auto parts (PARTSpro): Sale of original Mercedes-Benz auto parts to business customers (garages) and consumers through PARTSpro service with over 50,000 articles in stock across 11 locations. Online B2B ordering available 24/7.
7. Vehicle customization and accessories: Customization services including vehicle branding/stickering (bestickering) and commercial vehicle outfitting (bedrijfsvoertuiginrichting).

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Hedin Automotive Belgium is a multi-brand automotive retailer and mobility provider operating more than 30 showrooms and service centers across Belgium and Luxembourg. The company sells new and used passenger cars, light commercial vans, and heavy trucks from ten brands (Mercedes-Benz, Toyota, Lexus, smart, NIO, firefly, XPENG, INEOS, Hongqi, Corvette) and complements sales with maintenance, bodywork repair, parts distribution (PARTSpro), fleet management, leasing, financing, and short- and long-term vehicle rental via its MABI Mobility subsidiary.

Product overview

Hedin Automotive Belgium operates as a multi-brand automotive dealership and mobility provider offering 10 automotive brands (Mercedes-Benz, Toyota, smart, NIO, firefly, XPENG, Lexus, INEOS, Hongqi, Corvette) through 30+ locations in Belgium. The company provides new and used vehicle sales, commercial vehicles (vans and trucks), maintenance and bodywork services, vehicle rental (via MABI Mobility), and fleet management solutions. Supporting services include PARTSpro auto parts supply, Mercedes me connected services, MyToyota mobile app, and Hedin Certified pre-owned vehicle program. The product portfolio spans passenger cars, commercial vehicles, electric vehicles, and comprehensive after-sales services.

Differentiator

Problem solved

Functional benefit

Products and services

• Mercedes-Benz passenger cars and commercial vehicles Sale of new and used Mercedes-Benz passenger cars, commercial vans (Vito, eVito, Sprinter, eSprinter) and heavy trucks (Actros, eActros), including electric models (EQA, EQB, EQE, EQS) and plug-in hybrids, for individual consumers and business fleet customers in Belgium and Luxembourg.
• Toyota vehicles Sale of new and used Toyota passenger cars (Aygo X, Yaris, Corolla, C-HR, RAV4, Camry, Supra), SUVs, commercial vans (Proace) and rugged models (Hilux, Land Cruiser) with hybrid, plug-in hybrid, electric, and combustion powertrains for individual and fleet buyers.
• NIO electric vehicles Sale of premium Chinese electric vehicles including NIO ET5 sedan, ET5 Touring, EL6 midsize SUV, and EL8 large luxury SUV, featuring innovative battery swap technology. Offered as the exclusive importer in Belgium and Luxembourg.
• firefly electric vehicles Sale of the accessible firefly entry-level electric vehicle (NIO Inc.'s new electric mobility sub-brand) offering five-star Euro NCAP safety and starting price of €29,990 incl. BTW (€24,990 with stock discount). Distributed exclusively through Hedin Automotive in Belgium and Luxembourg.
• Lexus vehicles Sale of premium Japanese luxury Lexus vehicles, the luxury division of Toyota, offering hybrid and electric models for individual and fleet customers.
• smart vehicles Sale of compact smart electric vehicles (part of the Mercedes-Benz Group) offering urban mobility solutions for individual customers.
• XPENG vehicles Sale of Chinese electric vehicles from XPENG focused on technology and autonomous driving features, distributed through Hedin Automotive showrooms in Belgium.
• INEOS Grenadier Sale of the British INEOS Grenadier rugged off-road vehicle for utilitarian and off-road use, distributed through dedicated INEOS showroom in Lokeren.
• Hongqi vehicles Sale of premium Chinese luxury vehicles from Hongqi, combining traditional design with advanced technology for individual buyers.
• Corvette vehicles Sale of the American Corvette sports car range, including the mid-engine Stingray, for individual performance-car buyers.
• Used vehicles (Mercedes-Benz Certified, Toyota Approved, Hedin Certified) Sale of pre-owned passenger cars and commercial vehicles, including certified pre-owned programs (Mercedes-Benz Certified, Toyota Approved, Hedin Certified) for individual consumers and fleet buyers.
• Vehicle maintenance and repair services Service and maintenance contracts, repair work, air conditioning checks, tire changes, and other after-sales services performed at all 30+ Hedin Automotive locations for vehicles of all represented brands.
• Carrosserie (Bodywork) Bodywork repair services through 2 main workshops and 5 in-house facilities located in Dilbeek, Gent, Sint-Niklaas, Sint-Pieters-Leeuw, Turnhout, Lier, and Willebroek. Services include scratch repair, dent removal, wheel damage repair, accident repair, and full body restoration.
• PARTSpro auto parts distribution B2B and consumer supply of original Mercedes-Benz auto parts through 11 PARTSpro locations with 52 parts specialists and over 50,000 articles in stock. Online 24/7 ordering via the B2B Connect web platform with same-day delivery service for independent garages and workshops.
• Fleet Services Comprehensive fleet management solutions covering passenger cars, vans, and trucks including vehicle leasing, financing, insurance integration, maintenance contracts, EV transition support and TCO analysis. Delivered through 20 Mercedes-Benz fleet locations with dedicated regional fleet ambassadors acting as single point of contact, including 24-hour service.
• MABI Mobility vehicle rental Short-term and long-term vehicle rental offered from 1 week to 24 months through the MABI Mobility NV subsidiary (established in Belgium in 2019 as part of Hedin Automotive). Includes kilometre-free standard rental and a fleet of compact city cars, family vehicles, SUVs, minibuses, and commercial vans.
• Financial renting (leasing) Multi-year vehicle leasing / financial renting provided in partnership with Alpha Credit N.V., including NIO ET5 Touring AWD 100 kWh from €422/month excl. BTW (60 months, max 120,000 km, 30% buyout option) and NIO EL6 AWD 100 kWh from €463/month excl. BTW.

Quantifiable outcome

• Electric vehicles available with 5-star Euro NCAP safety rating (firefly)
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• NIO Inc.coreChannel Partner/ Reseller/ Distributor · 25 August 2025Hedin Automotive is the exclusive importer and distributor of NIO vehicles (ET5, ET5 Touring, EL6, EL8) and firefly brand in Belgium and Luxembourg. The partnership includes sales, after-sales service, and representation of NIO's premium electric vehicles and innovative battery swap technology.
• firefly (NIO Inc. subsidiary)coreChannel Partner/ Reseller/ Distributor · 25 August 2025Hedin Automotive is the exclusive importer and distributor of the firefly brand (NIO Inc.'s new electric mobility brand targeting a new generation of users) in Belgium and Luxembourg.
• MABI Mobility NVcoreStrategic or Co-development PartnerMABI Mobility NV was established in Belgium in 2019 as part of Hedin Automotive, modeled after MABI Sweden AB which is part of Hedin Mobility Group. MABI offers vehicle rental services (1 week to 24 months), including kilometre-free standard rental, covering passenger cars, SUVs, minibuses, and vans. Hedin Automotive redirects customers to MABI for rental services.
• Hedin Mobility GroupcoreStrategic or Co-development PartnerHedin Automotive NV is a subsidiary of Hedin Mobility Group, a major mobility company operating across multiple European markets. Hedin Mobility Group owns and operates Hedin Automotive and MABI Mobility brands.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Emil Frey Group: Swiss-headquartered pan-European automotive retail and distribution group operating hundreds of dealerships across multiple countries. Comparable in multi-brand portfolio breadth and integrated mobility services, though geographically broader than Hedin Automotive Belgium.
• Inchcape plc: London-listed global automotive distributor and retailer with multi-brand operations across Europe, Asia, and Africa. Comparable in distribution scale and brand portfolio breadth, though more focused on distribution partnerships than retail service operations.
• Hedin Mobility Group: Swedish parent conglomerate of Hedin Automotive Belgium, operating dealerships, distribution, and mobility services across multiple European markets. The broader group provides capital, brand sourcing, and cross-border scaling benchmarks for the Belgian subsidiary.

Emerging players

• Auto1 Group: European digital used-car platform operating across 30+ countries, including Belgium. Represents an emerging online-channel competitor to Hedin Certified used-vehicle sales, though with a non-overlapping showroom-based service model.

Direct peers

• Bilia AB: Nordic multi-brand automotive dealer group offering new/used vehicle sales, service, parts, and fleet solutions. Highly comparable in business model and integrated mobility services, though operating primarily in Sweden, Norway, and other Nordic markets.
• Van Mossel Automotive Group: One of the largest automotive groups in the Benelux, with a broad multi-brand dealership network, leasing, and fleet services across Belgium and the Netherlands. Closely comparable in scale, scope, and full-service mobility offering to Hedin Automotive Belgium.
• Louyet Group: Belgian multi-brand automotive dealer group active in Flanders and Brussels, representing premium and volume brands (including Mercedes-Benz in some locations). Directly competes with Hedin on showroom count, brand portfolio, and B2B fleet services in Belgium.
• D'Ieteren Automotive: Belgian multi-brand automotive retailer and parts distributor, and the largest automotive group in Belgium. Operates a similar full-service model (new/used sales, after-sales, parts, fleet) and is the most direct head-to-head competitor to Hedin Automotive Belgium in the domestic market.

Others

• Cox Automotive Europe: Global automotive services group providing remarketing, dealer software, and parts/logistics solutions to dealers and manufacturers. Comparable to the PARTSpro B2B parts and remarketing aspects of Hedin's business, though operating as an enabler rather than direct competitor.

Regional players

• Verheyen NV: Belgian regional automotive dealer group with multi-brand operations in Antwerp and Flanders. Direct regional competitor with overlapping brand portfolio (Mercedes-Benz, Toyota), though smaller scale than Hedin Automotive Belgium.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hedin-automotive-belgium

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hedin Automotive Belgium