Habitat For Humanity Of Greater New Haven, Inc.

What Habitat For Humanity Of Greater New Haven, Inc. does

Habitat for Humanity of Greater New Haven is a Connecticut-incorporated nonprofit organization founded in 1986 that builds and rehabilitates affordable homes in the Greater New Haven area for low-income working families who cannot qualify for conventional mortgages. The organization's core offering is a Homeownership Program in which prospective buyers complete financial counseling and homeownership education classes, contribute 400 hours of sweat equity on build sites, and then purchase a Habitat home at affordable prices through no-profit or low-interest mortgages. Applicants are accepted during enrollment windows typically held in spring and fall.

The organization funds its construction activity through four primary streams: individual and corporate donations plus foundation grants, ReStore retail sales of donated furniture, appliances, cabinets, lighting, hardware, and tools, no-profit mortgage payments from program alumni, and a recurring calendar of fundraising events including Hounds for Homes, the Gala of Stars, restaurant dining partnerships, and annual appeals. The ReStore operates as a donation-based retail outlet at 286 South Colony Road, Wallingford, CT, with all proceeds funding home construction in New Haven County. Community build groups Sleeping Giant Build and Raise the Roof act as dedicated volunteer-organizing and fundraising sponsors for individual Habitat homes, while corporate partners such as Bank of America, Avangrid Foundation, Eversource, and Lowe's provide grants, materials, and volunteer labor for specific builds.

The organization is led by Co-Executive Directors Jennifer Rook and Dennis Michels, supported by a small staff of approximately 8 employees including a Director of Family Services and Volunteer Engagement, a Development Manager and ReStore Donation Coordinator, a Bookkeeper, and a Construction Manager and Supervisor. The headquarters is at 37 Union Street, New Haven, CT. The organization's go-to-market is community-led and event-driven, relying on volunteer labor coordinated through build sites, recurring community events, and multi-channel donor engagement via website, email newsletter, Facebook, and X. The organization has held a 4-star Charity Navigator rating in 2019 and 2020, the highest possible ranking.

Name

Habitat For Humanity Of Greater New Haven, Inc.

Legal name

Habitat for Humanity of Greater New Haven, Inc.

Website

https://habitatgnh.org

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Habitat for Humanity of Greater New Haven is a nonprofit that builds and rehabilitates affordable homes in the Greater New Haven area for low-income working families through a sweat-equity homeownership program, funded by donations, foundation grants, a donation-based ReStore retail operation, and recurring community fundraising events.

Ownership category

akta.pro rank

Product category

Affordable Housing Services

NAICS

New Housing For-Sale Builders (236117)

SIC

Services-Social Services (8300)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Affordable housing construction
• Nonprofit homeownership programs
• Community volunteer builds
• Home rehabilitation services
• ReStore retail operations

Headquarters

HQ city

New Haven

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Donations and Contributions: The primary revenue source includes individual donations, corporate donations, foundation grants, and annual appeal contributions from supporters.
2. ReStore Retail Sales: The Habitat ReStore is a donation-based retail store selling gently used and new home improvement items including furniture, appliances, cabinets, lighting, hardware, and tools. All proceeds fund Habitat home building and rehabilitation projects in New Haven County.
3. Homeownership Program: Families accepted into the Homeownership Program purchase homes through Habitat. Applicants complete sweat equity hours and attend classes before purchasing. Homes are sold at affordable prices with no-profit mortgages.
4. Fundraising Events: Revenue generated from events such as the Hounds for Homes dog-friendly event ($25 tickets), Gala of Stars, restaurant dining partnerships, and community fundraisers where percentage of sales are donated.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Nonprofit organization founded in 1986 that builds and rehabilitates affordable homes for low-income working families in the Greater New Haven, Connecticut area. Operates a Homeownership Program that requires 400 hours of "sweat equity" from partner families, and runs the Habitat ReStore, a donation-based retail store in Wallingford, CT that sells furniture, appliances, and building materials to fund the organization's mission.

Product overview

Habitat for Humanity of Greater New Haven is a nonprofit organization offering a portfolio of affordable homeownership programs and services. The core offering consists of the Homeownership Program, which prepares families for purchasing homes through education and sweat equity requirements. The organization operates the Habitat ReStore, a donation-based retail store selling home goods with proceeds supporting construction activities. Additional programs include volunteer coordination services and the Cars for Homes vehicle donation program. The organization builds and rehabilitates homes throughout Greater New Haven in partnership with community volunteers, local businesses, and faith-based organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Habitat ReStore: A donation-based retail store open to the general public. All proceeds benefit Habitat for Humanity of Greater New Haven, funding the building of Habitat homes in New Haven County.

Products and services

• Homeownership Program A program providing affordable homeownership opportunities for low-income working families in the Greater New Haven area, requiring 400 hours of sweat equity from partner families along with financial education and counseling.
• Habitat ReStore

Quantifiable outcome

• 4-star Charity Navigator rating (highest possible ranking) for financial efficiency and mission execution
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and core.

• Twelve Percent Beer ProjectminorGTM or Marketing Partner · 1 September 2024Hosted Hounds for Homes fundraising event. Tickets $25 including one beer and tots. Sponsors included Avelo Airlines, Aquila's Nest Vineyards, Hawk Ridge Winery, and others.
• Mezza Bar and GrillminorGTM or Marketing Partner · 1 October 2019Hosted fundraising event where a portion of dinner bills helped fund Sleeping Giant Build's 11th home at 631 Ferry Street in New Haven.
• Arthur Murray of GuilfordminorGTM or Marketing Partner · 1 September 2019Event partner for Raise the Roof's Gala of Stars, providing ten private ballroom dance lessons to fundraising participants.
• Olives and OilminorGTM or Marketing Partner · 1 August 2019Hosted fundraising dinner where 10% of all food purchases were donated to Sleeping Giant Build's 11th Habitat house.
• Big Y and Stop and ShopminorChannel Partner/ Reseller/ Distributor · 1 August 2019Participating grocery stores allow shoppers to support Habitat by purchasing reusable Community Bags. Each bag code entered on the website generates a $1.00 donation to Habitat.
• Shell & BonesminorGTM or Marketing Partner · 1 June 2019Restaurant donated 10% of all food sales to Habitat for Humanity of Greater New Haven on July 10th to support home building and rehab projects.
• New Haven Preservation TrustminorStrategic or Co-development Partner · 1 May 2019Provided technical assistance and partial funding for the 387 Lenox Street historical restoration project within the Quinnipiac River Historic District.
• Southford Falls Quilt GuildminorStrategic or Co-development Partner · 1 May 2019Donated a hand-made quilt to Mike Doyle at 99 Hampton Road dedication. Their 13th donation to Habitat families.
• Yale New Haven HospitalminorStrategic or Co-development Partner · 1 October 2018Sponsored both homes at 45 and 47 Vernon Street as part of their corporate community involvement.
• Blue State CoffeeminorGTM or Marketing Partner · 1 June 2018Selected Habitat as one of four supported non-profits. Customers received wooden coins to vote for their preferred organization; donations divided based on vote percentages.
• Lowe'scoreStrategic or Co-development Partner · 1 April 2018Partnered with Habitat for Humanity for National Women Build Week, providing support for women volunteers building homes at 45 and 47 Vernon Street.
• Sleeping Giant BuildcoreStrategic or Co-development Partner · 1 November 2017Sleeping Giant Build sponsored the 55 Redfield Street home for the Hickman family with funds including the Archbishop's Annual Appeal donation.
• Raise the RoofcoreStrategic or Co-development Partner · 1 August 2017Longtime community build sponsor. Their 13th Habitat house sponsorship was for 6 Saltonstall Avenue. Organizes annual Gala of Stars fundraising event. Their 16th Habitat home was at 39 Elliott Street.
• Sleeping Giant BuildcoreStrategic or Co-development Partner · 1 July 2017Community build group under Habitat for Humanity of Greater New Haven. Sponsored their 8th home at 99 Hampton Road and 11th home at 631 Ferry Street. Responsible for organizing volunteers and fundraising for specific Habitat homes.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• NeighborWorks America: National network of 250+ affordable housing and community development nonprofits. Comparable as a mission-aligned nonprofit housing network serving low-income families that competes for similar corporate, foundation, and individual donor dollars.
• Habitat for Humanity International: Parent organization and global network of Habitat for Humanity affiliates. Directly comparable as the umbrella brand providing shared resources, donor trust, and brand recognition that Greater New Haven leverages for fundraising and volunteer recruitment.
• Enterprise Community Partners: National nonprofit investing in affordable housing and community development with a broader portfolio including CDFI lending. Comparable as a larger-scale player in the same space that competes for foundation and corporate funding while operating affordable housing programs.
• Local Initiatives Support Corporation (LISC): National community development financial institution supporting affordable housing, economic development, and community revitalization with an active Connecticut presence. Comparable as a broader mission-aligned nonprofit that competes for similar funding sources.

Others

• Goodwill Industries International: National nonprofit operating donation-based thrift and secondhand retail stores whose proceeds fund job training and community programs. Business-model parallel to Habitat ReStore as a donation-driven retail operation generating proceeds for a nonprofit mission.
• The Salvation Army: National nonprofit operating thrift/family stores that fund social services, with a comparable donation-based retail model. Adjacent peer sharing the secondhand-retail-for-mission model and competing for similar donated goods inventory.

Regional players

• Habitat for Humanity of Coastal Fairfield County: Independent Habitat for Humanity affiliate serving Connecticut's Fairfield County with a similar mission of building affordable homes through volunteer labor and sweat equity. Direct operational parallel as a neighboring CT affiliate running parallel ReStore and homeownership programs.
• Habitat for Humanity of Greater Hartford: Independent Habitat for Humanity affiliate serving the Hartford, CT area with similar affordable housing programs, sweat equity requirements, and ReStore retail operations. Directly comparable as a peer CT affiliate operating under the same national Habitat network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/habitatnewhaven
• Facebookfacebook.com/habitatgnh
• LinkedInlinkedin.com/company/habitat-for-humanity-of-greater-new-haven

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Habitat For Humanity Of Greater New Haven, Inc.