Lantmannen Unibake

What Lantmannen Unibake does

Lantmännen Unibake is a Swedish-headquartered industrial bakery and a wholly-owned subsidiary of the Lantmännen agricultural cooperative. The company manufactures and distributes frozen and fresh bakery products — including bread, flatbreads, rolls, pocket breads, and pastry items — operating 36 production facilities across 21 countries and selling into more than 60 markets globally. Its brand portfolio includes Schulstad (heritage dating to 1880), Pastridor (Mediterranean-inspired offerings), and Naanta (pocket breads), alongside regional private-label and B2B product lines. Reported net annual sales stand at approximately EUR 1 billion, with the parent cooperative generating around EUR 4.8 billion in group turnover and employing roughly 10,000 people; Unibake itself accounts for over 6,000 employees globally.

The company's revenue model is B2B-driven, with products sold through two principal channels: retail (grocery chains and private-label programs) and foodservice (HORECA operators, quick-service restaurants, and institutional caterers). Distribution is supported by cold-chain logistics and country-level sales infrastructure anchored in major European markets plus an Australian commercial hub in Mordialloc, Melbourne. Recent product launches in 2025 span ethnic/regional formats (Naanta Pocket Breads, Lepinja Balkan Flatbread) and digital tools (Menu Matcher, the Jules AI assistant), indicating a strategy that combines SKU innovation in established categories with digital services for operator customers.

The competitive position rests on three pillars: scale economics from 36-bakery production density across Europe, multi-channel distribution into retail and foodservice, and brand equity inherited from the Schulstad heritage and supported by Lantmännen's agricultural supply-chain integration. The business does not appear to depend on any single named customer account, but is exposed to European grocery-retail concentration at the country level.

Name

Lantmannen Unibake

Legal name

Lantmännen Unibake

Website

https://lantmannenunibake.com.au

Company type

Private

Operating status

Operating

Short description

Lantmännen Unibake is a Swedish industrial bakery subsidiary of the Lantmännen agricultural cooperative, producing frozen and fresh bread and flatbreads across 36 bakeries in 21 countries for retail grocers and foodservice operators.

Ownership category

akta.pro rank

Product category

Industrial Bakery Products

NAICS

Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181), Packaged Frozen Food Merchant Wholesalers (42442)

SIC

Bakery Products (2050)

akta.pro primary industry

Frozen Bakery Products Manufacturing (AFAKAAAF)

akta.pro secondary industries

Frozen Bakery & Dough Products Wholesale (AFAIAHAD), Refrigerated & Frozen Doughs and Batters Manufacturing (AFAKACAM)

Keywords

• Frozen bakery products
• Ready-to-bake pastries
• Foodservice bakery solutions
• Danish pastries croissants
• Industrial bakery manufacturing

Headquarters

HQ city

Mordialloc

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Frozen Bakery Products Sales: Lantmännen Unibake generates revenue through the manufacture and sale of frozen bakery products including frozen dough and fully baked pastries to retail and foodservice channels. Products are sold as one-time transactional purchases with regular reorder patterns from established B2B customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Lantmännen Unibake manufactures and supplies frozen and fresh bakery products including ready-to-bake Danish and French pastries, thaw-and-serve French-inspired pastries, brioche breads and buns, Portuguese custard tarts, and flatbreads. Products are sold primarily to retail chains and foodservice operators (cafés, QSR, hotels, hospitality) under brands such as Schulstad Bakery Solutions, Bakery Du Jour, Pastridor, and Mr. Big Mouth, leveraging proprietary bake-off frozen technology with 36 bakeries across 21 countries.

Product overview

Lantmännen Unibake is a frozen and fresh bakery products company operating across Europe, America, and Australia with 36 bakeries in 21 countries. The company operates two primary brands: Schulstad Bakery Solutions (ready-to-bake Danish and French pastries) and Bakery Du Jour (thaw-and-serve French-inspired pastries and brioche). The product portfolio spans Danish pastries (Apple Crown, Vanilla Crème Crown, Cinnamon Swirl), French pastries (croissants, pain au chocolat), Portuguese custard tarts, and brioche breads and buns. In Benelux markets, Pastridor serves the foodservice/horeca channel with bread, fast-food, and pastry products including Lepinja flatbreads and Naanta pocket breads. The company also operates MyFoodSpot, a digital loyalty platform for foodservice professionals with a virtual assistant feature.

Differentiator

Problem solved

Functional benefit

Brands

• Schulstad Bakery Solutions: Ready-to-bake French and Danish pastries brand with 150-year history of creating pastries. Specializes in premium European-inspired breads and pastries.
• Bakery Du Jour

Products and services

• Schulstad Bakery Solutions Ready-to-bake premium Danish pastries and authentic French croissants made with 24 layers of flaky pastry, sold frozen for professional bakers, cafés, and foodservice operators.
• Bakery Du Jour French-inspired thaw-and-serve pastries and traditional Brioche breads including fully baked croissants, pain au chocolat, and brioche buns, crafted in Melbourne using Australian-grown wheat for retail and foodservice.
• Danish Pastries Premium ready-to-bake Danish pastries with 24 delicate layers of flaky pastry in varieties including Apple Crown, Apricot Crown, Blueberry Crown, Cinnamon Swirl, Maple Pecan Plait, and Vanilla Crème Crown. Pre-proofed and pre-glazed for freezer-to-oven convenience.
• French Pastries French-inspired pastries including all-butter croissants (16 layers), pain au chocolat, and almond croissants. Ranges from ready-to-bake formats (Schulstad) to fully baked thaw-and-serve formats (Bakery Du Jour).
• Portuguese Custard Tart (Pastéis de Nata) Traditional Portuguese custard tarts made to authentic Lisbon recipe, featuring crisp flaky pastry shell with creamy egg custard filling and caramelized top. Made in Portugal, requires second bake for optimal freshness.
• Brioche Bread & Buns French-inspired brioche products including sliced brioche loaf, brioche slider buns, and brioche burger buns. Made with butter, eggs, and Australian-grown wheat, featuring soft texture and subtle sweetness. Available as thaw-and-serve format.
• Pastridor Brand serving the foodservice/horeca channel offering bread, fast-food, and pastry products. Products include buns, flatbreads (Lepinja, Naanta, Pinsa), and viennoiseries for Belgian and Dutch markets.
• Naanta Pocket Breads (Mini and Full versions) Stone-baked flatbread combining Indian naan and Mediterranean pita traditions, available in mini and full sizes, rich in fiber and low in salt. Targeted at street food and fast-food creations.
• Lepinja Balkan Flatbread Authentic Balkan flatbread featuring airy texture with a thin, crispy crust, available in round and elongated shapes. Designed to absorb sauces.
• Jules Virtual Assistant AI-powered virtual chatbot built using GPT-4 and large language models, providing 24/7 customer support for foodservice professionals on the Pastridor website with answers about products, recipes, preparations, and market trends.
• Menu Matcher Online Tool Online inspiration tool for foodservice operators in Belgium and the Netherlands, suggesting recipes based on establishment type, occasion, and desired cuisine, featuring bread, fast-food, and pastry products from Pastridor.
• Mr. Big Mouth Consumer brand for premium burger buns sold at home, part of the Lantmännen Unibake portfolio serving retail and foodservice channels.

Quantifiable outcome

• Products found in 60+ markets worldwide
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

One partnership is on record.

• No Waste RepublicminorStrategic or Co-development Partner · 10 September 2025Collaboration with Brussels-based circular economy startup to transform unsold bread from Lantmännen Unibake Londerzeel facility into high-quality breadcrumbs and panko. No Waste Republic sorts, dries, and processes white bread into three types ofcrumb products, preventing more than 1 tonne of CO2 emissions per tonne of breadcrumbs produced.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Grupo Bimbo: World's largest bakery company with extensive packaged breads, pastries, and frozen bakery offerings across the Americas, Europe, and Asia. Overlaps with Unibake in retail frozen and fresh bakery categories, though much larger and more diversified.
• General Mills: Large CPG manufacturer with frozen bakery and refrigerated dough product lines (e.g., Pillsbury, Totino's) sold through retail and foodservice channels globally. Overlaps in frozen baked goods category though it operates a much broader portfolio.

Direct peers

• Vandemoortele: Belgian frozen bakery, margarines, and culinary oils producer with pan-European manufacturing footprint. Direct overlap with Pastridor in Benelux horeca and frozen viennoiserie markets.
• Europastry: Spanish-headquartered frozen and par-baked bakery manufacturer with global operations across Europe, the Americas, and Asia. Direct competitor to Lantmännen Unibake in frozen pastries, breads, and buns for foodservice and retail.
• Rich Products Corporation: US-headquartered frozen bakery and foodservice products manufacturer with international operations. Direct competitor in frozen dough, par-baked, and finished bakery products for QSR and foodservice customers.
• Aryzta: Swiss-Irish frozen baked goods company serving retail, foodservice, and QSR channels across Europe, North America, Asia, and Australia. Operates similar bake-off technology and competes head-to-head in frozen pastry and bread categories.
• Dawn Foods: Global bakery ingredients and finished products manufacturer serving retail bakeries and foodservice. Comparable product portfolio including donuts, breads, pastries, and Danish with international manufacturing and distribution.

Regional players

• Kamps: German fresh and frozen bakery products producer primarily serving German and European retail/foodservice markets. Regional direct peer in European bakery manufacturing, though smaller in scale than Unibake.
• Panificio (La Doria): Italian private-label producer of dry pasta, bakery products, and frozen baked goods supplying European and international retailers. Comparable private-label frozen bakery operations though with stronger presence in Italian markets.

Others

• CSM Ingredients: Global bakery ingredients and solutions provider supplying flour mixes, coatings, and product development services to industrial and artisanal bakeries. Adjacent peer operating in the bakery supply chain that supports similar end customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lantmannen Unibake