Hoo Timber Ab
Hoo Timber AB is a Swedish planing mill in Torsåker producing custom and standard timber profiles and bio by-products using two WACO3000 lines, supplying European construction and building-material customers via direct B2B sales.
- Company typePrivate
- Founded1907
- HeadquartersTorsåker, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Hoo Timber Ab does
Hoo Timber AB operates a planing mill (hyvleri) in Torsåker, Sweden, producing custom and standard profiled timber products for the European construction and building materials sector. The company was founded in 1907 as a combined sawmill and planing mill; the sawmill operations have since ceased, leaving a focused planing operation built around two WACO3000 production lines with an annual throughput of approximately 30,000 m³. Its technology stack centers on specialized planing tools (kuttrar), end-jointing equipment (endspontning), and an in-house profile grinding capability that allows the mill to create new custom tools when the existing tool bank is insufficient. Product offerings include standard profiles (panels, råspont/tongue-and-groove, flooring, timber paneling, battens) and bespoke custom profiles produced to customer specification. By-products are monetized as firewood, dry wood chips for district heating, and fine chips for equestrian riding surfaces.
The company's commercial model is customer order-driven direct B2B sales, with the majority of production exported to Europe and a stated intent to grow its Swedish domestic presence. Distribution in Germany is supported through a partnership with VitaTimber. All raw materials are sourced exclusively from northern Sweden under long-term supplier relationships, and the operation holds FSC Chain of Custody and PEFC traceability certifications. Hoo Timber was acquired in summer 2024 by Pontus and Jenny Larsson, who now own and operate the business. Headcount sits in the 11-50 range, all production is consolidated in Torsåker, and pricing is quote-based rather than publicly disclosed. No external funding, institutional investors, or digital sales infrastructure are present in the available data.
Hoo Timber Ab firmographics
Firmographics- Name
- Hoo Timber Ab
- Legal name
- Hoo Timber AB
- Website
- https://hootimber.se
- Company type
- Private
- Founded year
- 1907
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hoo Timber AB is a Swedish planing mill in Torsåker producing custom and standard timber profiles and bio by-products using two WACO3000 lines, supplying European construction and building-material customers via direct B2B sales.
- Ownership category
- akta.pro rank
Hoo Timber Ab industry classification
Industry- Product category
- Wood Products Manufacturing
- NAICS
- Cut Stock, Resawing Lumber, and Planing (321912), Wood Product Manufacturing (321)
- SIC
- Sawmills & Planting Mills, General (2421), Lumber & Wood Products (No Furniture) (2400)
- akta.pro primary industry
- Planing Mills & Lumber Surfacing (IMAMABAE)
- akta.pro secondary industry
- Wood Remanufacturing (Mouldings, Millwork Blanks, Cut Stock) (IMAMABAI)
Keywords
Where Hoo Timber Ab is headquartered
LocationHeadquarters
- HQ city
- Torsåker
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Hoo Timber Ab business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel
Revenue model
- Planed Wood Products: Manufacturing and sale of planed wood products including standard profiles (panels, råspont, flooring, timber paneling, batons) and custom profiles. Production is approximately 30,000 m³ annually, primarily exported to Europe with growing presence in the Swedish market.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Hoo Timber Ab product offering
Product offeringCore offering
Hoo Timber Ab operates a planing mill (hyvleri) in Torsåker, Sweden, producing standard and custom profiled timber products from Swedish raw materials, with annual production of approximately 30,000 m³. The company also monetizes wood by-products from the planing process, including firewood from cut-offs, dry wood chips, and fine chips for equestrian riding surfaces. The mill is FSC- and PEFC-certified and serves both Swedish domestic customers and European export markets.
Product overview
Hoo Timber AB is a wood planing mill (hyvleri) offering standard and custom-manufactured wood profiles including panels, råspont (tongue and groove), flooring, timber paneling, and battens. They operate two WACO3000 planing lines with specialized tooling capabilities. In addition to their profile products, they produce bio products from manufacturing by-products: firewood from cut-offs (Ved från avkap), dry wood chips for district heating (Torrflis), and fine chips for riding arena footing (Pinnflis). The standard profile catalog (Profiler Std) is available off-the-shelf, while custom complex profiles are made to order through their in-house profile grinding equipment.
Differentiator
Problem solved
Functional benefit
Products and services
- Profiler Std (Standard Profiles)
Companies that use Hoo Timber Ab
Customer profileSegments2 records
Ideal customer profiles2 records
Hoo Timber Ab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Hoo Timber Ab partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VitaTimbercoreGerman collaboration partner VitaTimber (www.vita-timber.de). Partnership enables market access and distribution presence in Germany, one of Hoo Timber's key export markets. The collaboration supports the company's European export strategy.
Scale indicators3 records
Expansion highlights5 records
Hoo Timber Ab competitors and assessment
Company assessmentBroad incumbents
- Vida AB: Vida is a leading Swedish sawmill and wood products group producing planed and value-added timber products primarily for European markets. Comparable in core planing activity and European customer base, but operates at much larger multi-site scale than Hoo Timber.
- SCA Wood: SCA is one of Sweden's largest forest owners and operates sawmills and planing mills producing planed timber and wood components for European markets. A broad incumbent peer sharing northern Swedish timber sourcing and European construction customer base.
- Stora Enso Wood Products: Stora Enso is one of Europe's largest forest products companies with extensive sawmill, planing, and engineered wood operations serving construction markets across Europe. It competes in the same broad planed timber category but at vastly greater scale and geographic breadth than Hoo Timber.
- Holmen Timber: Holmen operates sawmills and planing mills in Sweden producing planed timber and components for European construction and industrial customers. A broad incumbent peer with similar Swedish raw material sourcing and European export orientation as Hoo Timber.
- Setra Group: Setra is a major Swedish wood products company operating sawmills and planing operations across Sweden, producing planed timber, components, and engineered wood for European construction. It is a much larger broad incumbent in the same planing/wood products category as Hoo Timber, serving overlapping European B2B customers.
Direct peers
- Fiskarheden: Fiskarheden is a Swedish sawmill and wood products company producing planed timber and wood components for the Nordic and European construction markets. A direct peer operating in the same planed wood category with overlapping European B2B customers.
- Bergs Timber: Bergs Timber is a Swedish sawmill and planing operation producing planed timber and wood components, primarily serving European markets. Directly comparable as a Nordic planing mill exporting value-added wood profiles to construction customers.
- Martinson Group: Martinson is a Swedish sawmill and wood component producer based in northern Sweden offering planed timber, glulam, and engineered wood products to European construction markets. It is a direct peer, sharing the Swedish raw material base, European export model, and FSC/PEFC-certified supply chain with Hoo Timber.
- Norra Timber (Holmen): Norra Timber operates sawmills and planing facilities in northern Sweden producing planed timber for European customers. Closely comparable in geographic sourcing (northern Swedish raw material), production technology, and European export model.
Emerging players
- Kährs Group: Kährs is a Swedish manufacturer of wood flooring and floor products, sourcing planed timber inputs and operating in adjacent value-added wood product categories. Comparable in its Nordic wood processing expertise and use of certified Swedish raw materials, though focused downstream on finished flooring rather than planed profiles.
Market position
Strengths2 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hoo Timber Ab compliance and trust
Trust signalCompliance2 records
Hoo Timber Ab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hoo Timber Ab leadership team
Management profileNumber of profiles
Profiles2 records
Hoo Timber Ab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hoo Timber Ab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hoo Timber Ab
What does Hoo Timber Ab do?
Hoo Timber Ab operates a planing mill (hyvleri) in Torsåker, Sweden, producing standard and custom profiled timber products from Swedish raw materials, with annual production of approximately 30,000 m³. The company also monetizes wood by-products from the planing process, including firewood from cut-offs, dry wood chips, and fine chips for equestrian riding surfaces. The mill is FSC- and PEFC-certified and serves both Swedish domestic customers and European export markets.
Is Hoo Timber Ab a public or private company?
Hoo Timber Ab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hoo Timber Ab founded?
Hoo Timber Ab was founded in 1907. It employs 11 to 50 people.
Where is Hoo Timber Ab based?
Hoo Timber Ab is headquartered in Torsåker, Sweden, in the Europe region.
How does Hoo Timber Ab make money?
One revenue line is on record: planed Wood Products.
Who are Hoo Timber Ab's main competitors?
Broad incumbents on record are Vida AB, SCA Wood, Stora Enso Wood Products, Holmen Timber and Setra Group. Direct peers are Fiskarheden, Bergs Timber, Martinson Group and Norra Timber (Holmen). Kährs Group is listed as an emerging player.
Does Hoo Timber Ab have an API?
No public API is recorded for Hoo Timber Ab.
What industry is Hoo Timber Ab in?
Hoo Timber Ab's product category is Wood Products Manufacturing. Its primary akta.pro industry code is IMAMABAE, Planing Mills & Lumber Surfacing, with a secondary code of IMAMABAI, Wood Remanufacturing (Mouldings, Millwork Blanks, Cut Stock). Its NAICS code is 321912 and its SIC code is 2421.