Hayovel, Inc.
HaYovel, Inc. (The Israel Guys) is a 501(c)(3) nonprofit that organizes Christian volunteer trips to small farms in Judea and Samaria and produces pro-Israel media content (YouTube, podcasts) reaching 550,000+ subscribers. It generates revenue from trip fees, recurring monthly donations, general donations, and merchandise.
- Company typePrivate
- Founded2007
- HeadquartersHar Bracha, Israel
- Headcount—
- GTM typeB2C
- OfferingServices
What Hayovel, Inc. does
HaYovel, Inc., operating publicly as The Israel Guys, is a U.S.-registered 501(c)(3) nonprofit (EIN 20-4318425, founded 2007) that combines Christian faith-based volunteer trip coordination in Israel with pro-Israel media production. The organization runs four structured volunteer programs — the 10-day Heartland Experience, the 2-week Grape Harvest, the 2-week men's Pruning trip, and the 4-week Zion Ops program for ages 18-30 — that place participants on small farms in Judea and Samaria (Samaria-region headquarters near Har Bracha, with a Chicago, IL mailing address). Trip pricing is anchored at approximately $1,620 per person for 2-week programs, with a $200 non-refundable application fee and full payment due 8 weeks pre-departure. The media arm produces three YouTube videos per week plus podcast episodes distributed on Spotify, Apple Podcasts, Amazon Music, and Podbean, and has built a YouTube subscriber base exceeding 550,000 since the 2021 rebrand from 'The Joshua & Caleb Report.'
The revenue model is hybrid and donation-centric: volunteer trip fees, recurring monthly donations via the Israel Guys Membership program (with benefits including live team calls, 4K photos, Telegram community access, and store discounts), general one-time and recurring donations, and direct-to-consumer e-commerce (books, apparel, music, patches, jewelry) at theisraelguys.store, with fulfillment from Georgia. The organization is governed independently with no parent company and is led by founder Tommy Waller and Executive Director Joshua Waller, alongside hosts Luke, Ben, Josiah, and Justin Hilton. Notable milestones include the Operation Ittai emergency supply initiative (October 2023–January 2025), which raised over $3.85 million to deliver protective equipment to more than 200 Jewish communities in Judea and Samaria, and the introduction of the Lynne Hilton Memorial Scholarship Fund to subsidize young-adult participation. An in-person Israel Summit event originally planned for Dallas in June 2025 has been rescheduled to 2027 due to venue security concerns.
Hayovel, Inc. firmographics
Firmographics- Name
- Hayovel, Inc.
- Legal name
- HaYovel Inc.
- Website
- https://serveisrael.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Short description
- HaYovel, Inc. (The Israel Guys) is a 501(c)(3) nonprofit that organizes Christian volunteer trips to small farms in Judea and Samaria and produces pro-Israel media content (YouTube, podcasts) reaching 550,000+ subscribers. It generates revenue from trip fees, recurring monthly donations, general donations, and merchandise.
- Ownership category
- akta.pro rank
Hayovel, Inc. industry classification
Industry- Product category
- Faith-Based Volunteer Travel Services
- NAICS
- Religious Organizations (81311)
- SIC
- Services-Membership Organizations (8600), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Christian Pilgrimage & Holy Land Tour Operators (THAKAHAB)
- akta.pro secondary industry
- Faith-Based Group Travel (Church/Mosque/Temple) Organizers (THAKAHAH)
Keywords
Where Hayovel, Inc. is headquartered
LocationHeadquarters
- HQ city
- Har Bracha
- HQ country
- Israel
- HQ region
- Middle East
Offices2 records
Markets served
Hayovel, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Volunteer Trip Fees: Revenue from organizing and coordinating volunteer trips to Israel. Applicants pay a $200 non-refundable processing fee upon application, with full trip payment required 8 weeks before departure. Typical 2-week trip costs $1,620 per person including transportation, meals, and lodging (airfare not included).
- Monthly Donations/Membership: Recurring monthly donations from community members who join as Israel Guys members. Any monthly donation amount qualifies for membership benefits including exclusive content, live calls, and community access.
- General Donations: One-time and recurring donations from supporters to fund media production, volunteer projects, and organizational operations. The organization is a registered 501(c)(3) non-profit with EIN 20-4318425.
- Online Store Sales: E-commerce revenue from selling Israel-themed products including books authored by the team, apparel, music, embroidered velcro patches, and other merchandise. Orders fulfilled from Georgia, USA.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 2-Week Trip (Grape Harvest, Pruning) |
| One time/ perpetual license | Pay-as-you-go | 10-Day Heartland Experience |
| One time/ perpetual license | Pay-as-you-go | 4-Week Zion Ops Program |
| Subscription | Monthly | Israel Guys Membership (Monthly Donor) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Hayovel, Inc. product offering
Product offeringCore offering
Hayovel, Inc. (d.b.a. The Israel Guys) organizes Christian faith-based volunteer trips to Israel where participants perform agricultural work such as grape harvesting, vineyard pruning, and tree planting on small farms in Judea and Samaria, alongside biblical touring. The organization also produces and distributes pro-Israel media content, including weekly YouTube videos, podcasts, and articles offering biblical and on-the-ground perspectives on Israeli current events, geopolitics, and archaeology.
Product overview
Hayovel, Inc. (d.b.a. The Israel Guys) operates as a 501(c)(3) nonprofit organization combining pro-Israel media content production with volunteer trip coordination in Israel. The core offerings consist of The Israel Guys media channel (YouTube videos and podcast covering Israeli current events with a biblical perspective) and four distinct Israel volunteer trip programs (Heartland Experience, Grape Harvest, Pruning, and Zion Ops) that enable participants to serve on farms and communities in Judea and Samaria. Ancillary offerings include an e-commerce store selling Israel-themed books and merchandise, a monthly membership/donation program with exclusive content perks, a scholarship fund for young adult volunteers, and the completed Operation Ittai emergency supply initiative. The portfolio is unified by the organization's mission to support Israel through both media advocacy and hands-on volunteer service.
Differentiator
Problem solved
Functional benefit
Products and services
- Heartland Experience Trip A 10-day Israel volunteer trip that combines touring of Judea, Samaria, and Jerusalem with 2-3 volunteer workdays of easy-to-moderate difficulty, open to participants of all ages.
- Grape Harvest Trip A 2-week signature volunteer trip hosted for over 20 years, focused on vineyard harvesting work with family-friendly access for ages 0-64, including touring throughout Judea and Samaria.
- Pruning Trip A rugged 2-week men's volunteer trip hosted annually in early spring, involving vineyard pruning work on small farms in Israel's central mountain range; open to males ages 12-64 with adult supervision required for those under 18.
- Zion Ops A challenging 4-week Israel deployment program for young adults ages 18-30 involving hands-on farming work on front-line farms, with competitive selection and available scholarships.
- The Israel Guys Media Channel A pro-Israel news and commentary platform producing weekly videos and podcast episodes covering Israeli current events, geopolitics, archaeology, and faith-based perspectives from on-the-ground reporters in Israel.
- Israel Guys Store An e-commerce platform offering Israel-themed merchandise including books authored by the team, apparel, music, embroidered patches, and accessories; operated at theisraelguys.store with U.S. fulfillment from Georgia.
- Israel Guys Membership Program A monthly donor program offering perks including live video calls with the Israel team, 4K photo downloads, field updates, behind-the-scenes content, Telegram community access, and product discounts in exchange for recurring donations.
Quantifiable outcome
- Over 20 years of continuous service in Israel since 2004
- +2 more outcomes
Companies that use Hayovel, Inc.
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Hayovel, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hayovel, Inc. partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Hayovel, Inc. competitors and assessment
Company assessmentDirect peers
- Sar-El: Sar-El coordinates volunteer programs in Israel, including agricultural and community service opportunities for international participants. While more secular, it overlaps directly with HaYovel's volunteer-trip-on-farms core activity and serves as a comparable for volunteer operations in Israel.
- Passages: Passages runs Christian trips to Israel focused on educational and experiential engagement with the land, targeting a similar Bible-believing demographic. It competes for the same volunteer/educational-trip applicant pool as HaYovel's Heartland Experience and Grape Harvest trips.
- Israel365: Israel365 produces daily pro-Israel news, biblical, and educational content for a Christian audience and runs affiliated tour programs. It overlaps with The Israel Guys on media, donor base, and Christian travel, making it a near-direct peer in audience and mission.
- International Christian Embassy Jerusalem (ICEJ): ICEJ is a major Christian pro-Israel organization that organizes tours, volunteer-style activities, and large-scale donor-funded projects in Israel. It is the closest direct comparable to HaYovel in terms of evangelical-Christian constituency, Israel-centric programming, and a hybrid trips-plus-donations model.
Emerging players
- Volunteer Forever: Volunteer Forever aggregates volunteer abroad programs, including some in Israel. It is an emerging platform player in international volunteer travel and competes indirectly for the same volunteer-minded traveler as HaYovel's programs.
Regional players
- Birthright Israel Foundation: Birthright runs heavily subsidized trips to Israel primarily for young Jewish adults. It serves a different demographic than HaYovel but is a structurally comparable peer in terms of subsidized trip logistics, scale, and Israel-engagement programming.
Others
- IsraAid: IsraAid is an Israeli humanitarian NGO active in disaster relief and community support worldwide. It is thematically adjacent to HaYovel's Operation Ittai emergency-supply work and overlaps in supporting Israeli and Jewish communities, though it is not a direct competitor on Christian volunteer trips.
Broad incumbents
- Jewish National Fund (JNF-USA): JNF-USA is a major nonprofit supporting land development, agriculture, and community projects in Israel. While primarily Jewish-led rather than Christian, it competes for pro-Israel donor dollars and overlaps with HaYovel's agricultural-support mission.
- Christian Friends of Israel (CFI/Keren Ahvah Meshihit): CFI is a long-standing Messianic/Christian organization supporting Israel through humanitarian aid, education, and tours. It competes for donor dollars and Christian Israel-travelers at a broader, more institutional scale than HaYovel.
- Friends of Zion Museum: Friends of Zion is a well-established Christian pro-Israel institution with a museum, donor network, and broader educational programming. It targets the same evangelical constituency but at greater scale, making it a broad incumbent peer rather than a direct competitor on volunteer trips.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hayovel, Inc. social profiles
Digital presenceHayovel, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hayovel, Inc. leadership team
Management profileNumber of profiles
Profiles6 records
Hayovel, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hayovel, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hayovel, Inc.
What does Hayovel, Inc. do?
Hayovel, Inc. (d.b.a. The Israel Guys) organizes Christian faith-based volunteer trips to Israel where participants perform agricultural work such as grape harvesting, vineyard pruning, and tree planting on small farms in Judea and Samaria, alongside biblical touring. The organization also produces and distributes pro-Israel media content, including weekly YouTube videos, podcasts, and articles offering biblical and on-the-ground perspectives on Israeli current events, geopolitics, and archaeology.
Is Hayovel, Inc. a public or private company?
Hayovel, Inc. is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Hayovel, Inc. founded?
Hayovel, Inc. was founded in 2007.
Where is Hayovel, Inc. based?
Hayovel, Inc. is headquartered in Har Bracha, Israel, in the Middle East region.
How does Hayovel, Inc. make money?
Four revenue lines are on record. Volunteer Trip Fees are the primary driver. The others are monthly Donations/Membership, general Donations and online Store Sales.
Who are Hayovel, Inc.'s main competitors?
Direct peers on record are Sar-El, Passages, Israel365 and International Christian Embassy Jerusalem (ICEJ). Volunteer Forever is listed as an emerging player. Birthright Israel Foundation is listed as a regional player. IsraAid is listed as an others. Broad incumbents are Jewish National Fund (JNF-USA), Christian Friends of Israel (CFI/Keren Ahvah Meshihit) and Friends of Zion Museum.
Does Hayovel, Inc. have an API?
No public API is recorded for Hayovel, Inc..
What industry is Hayovel, Inc. in?
Hayovel, Inc.'s product category is Faith-Based Volunteer Travel Services. Its primary akta.pro industry code is THAKAHAB, Christian Pilgrimage & Holy Land Tour Operators, with a secondary code of THAKAHAH, Faith-Based Group Travel (Church/Mosque/Temple) Organizers. Its NAICS code is 81311 and its SIC code is 8600.